Finance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE

Save this PDF as:
Size: px
Start display at page:

Download "Finance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE"

Transcription

1 CONSUMER INFORMATION SOLUTIONS Finance Successful marketing is highly challenging in today s competitive financial environment. With more options available to your customers and more businesses competing for those customers, your success hinges on reaching and impacting the right customers and prospects and maintaining the relationships you have worked so hard to build. Whether you are offering a line of credit, savings plans, college saving accounts, or other financial services, Equifax can help you acquire new customers, communicate more effectively, reduce risk, gain a deeper understanding of your customers spending habits and comply with emerging regulatory requirements which may govern your marketing efforts. Equifax delivers intelligent marketing solutions for financial service providers solutions designed to help you combat competition, market saturation and an ever-changing economic landscape. Acquire New Customers For over 25 years the nation s leading direct mailers have relied on Equifax to deliver prospects with consistent response rates and lifetime value. Our broad range of demographic, lifestyle and credit data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data, allowing you to focus in on a highly qualified universe with the opportunity to expand your mailable lists as your needs grow. Our powerful data will help fuel your direct marketing campaigns and improve your ROI. Financial Insights Suite Companies often rely heavily on demographic and lifestyle data to make decisions about which consumers to target and what product to offer. However, these data elements alone do not provide compelling insight into the motivation behind consumer purchase decisions and the consumer s capacity to pay. A consumer's financial situation impacts virtually every purchase decision. Chances are, before a consumer buys your product, they consider their income, their discretionary income, their debts, their credit situation, or the value of their home or other investments. The Equifax Financial Insights Suite helps you better understand these dynamics for each consumer, and incorporate this knowledge into decisions about which consumers to target, what offer to make, and how to create an appropriate message. Income Credit & Debt CreditStyles TM Assets Income Identifier Income 360 (by Echelon) Discretionary Spend (by Echelon) Capacity to Pay Financial Stress Financial Activity Detailed Credit Attributes Home Value Indicator Income Producing Assets > Household income range, based on self-reported and compiled sources > Estimated income that includes income from capital gains, interest > Measure of households spending capacity. Delivered as $ or index > Presence of a credit card, available credit card balance, number of cards, heloc balance > Past due balances, credit score, delinquencies > Number of trades, number of inquiries for new credit > Over 200+ credit attributes, aggregated at Zip+4 level > Predicts home market value > HH level measure of liquid wealth P$YCLE P$YCLE is a highly advanced segmentation system which helps banking, investment and insurance companies improve prospecting efforts. A joint product developed by Equifax and Claritas, P$YCLE classifies consumers into one of eight household types that have distinct usage patterns for financial products and services. Reflecting the real-world behavior of consumers, this valuable data is derived in part from Market Audit, an annual, nationally

2 syndicated survey of more then 100,000 households. These survey results feed the largest database of household-level consumer financial behavior of its kind. Combined MarketAudit results, other proprietary Claritas analytic information (including Income Producing Assets) and Equifax consumer data is analyzed and scored based on similarity of key demographic fields such as Age, Income, Home Ownership, etc. The result is the most efficient financial household-level target-marketing tool available to financial companies. Example P$YCLE Fields Segment Name Description Household Profile Upper Affluent Lower Market Upscale Retired Divided into 7 sub-segments, describing high income households with primarily a high net worth. Divided into 4 sub-segments, describing low income households with a low net worth. Divided into 2 sub-segments, describing minimal income, high net worth seniors. These households probably buy high balance mutual funds, are more likely to engage in home improvement, and probably carry gold cards with a revolving balance. These households probably carry basic checking accounts, high credit card balances, and possibly a student loan. These households are comfortably retired, actively travel, and own a mix of fixed and variable securities. TargetPoint Acquisition TargetPoint Acquisition can help improve the success of your marketing efforts by providing additional information on your prospects before you expend valuable resources. TargetPoint Acquisition works with your existing prescreen criteria to isolate creditworthy customers who have actually demonstrated they may be in the market for your offer. Using data from Equifax s robust credit file, TargetPoint Acquisition will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers. We also offer a suite of advanced model-based predictive triggers. Readi-Screen Identifying creditworthy consumer prospects for your firm-offer-of-credit marketing campaign has never been easier. With over 40 credit-related attributes from which to choose, Equifax enables list generation of segmented and qualified consumer prospects for your FCRA-compliant marketing campaigns on demand. Via an interactive menu of consumer attributes, Readi-Screen enables the selection of geographic, demographic, and risk criteria that meet your target market profile. The result: a list of pre-qualified consumer prospects for your direct marketing campaign. With the industry s most advanced credit prescreen computing platform, and access to the database of consumer credit prospects, Readi-Screen enables direct marketers to maximize their marketing universe within acceptable credit risk boundaries. NICHES NICHES, a proprietary household-level cluster system, segments consumers by age, income, presence of children, and economic activity. Offering financial marketers a complete picture of prospective customers, NICHES data makes it easier to develop targeted communications and improve results. This valuable data can provide financial marketers with detailed knowledge inherent in custom research at a fraction of the cost. Example NICHES Fields NICHE Median Income Median Age Demographic Profile Products Already Affluent $78, Homeowners, fewer kids, mail responders, mail buyers, credit card owners, professional. Auto tools, stocks/bonds, gardening, any tools, beer, cable TV, TV sports, stereo, computers, cigarettes/cigars. Cash-To-Carry $81, Homeowners, professional, mail responders, mail buyers, credit card owners, few kids. New age music, equity loans, running, camping, lottery user, computers, real estate, HH. pets, volunteer work, auto tools.

3 Postal Databases TotalSource XL The TotalSource XL file is the largest compiled consumer database on the market. From purchase history to demographics and lifestyles, this truly comprehensive list offers more than 150 different segment groups on over 118 million U.S. households. Developed from 31 different data sources, TotalSource XL will pinpoint your prospects and deliver them to you in a timely, effective and cost-savings manner. MoveSignals Consumers who are in the process of moving require a range of products and services to help them settle into their new homes. MoveSignals starts with the largest array of linked data sources in the industry. With an exclusive combination of more than 25 event-based triggers (including archived data from the past twelve months), MoveSignals can provide unprecedented insight for marketers to understand customer s behavior before, during and after the move process. The Lifestyle Selector The Lifestyle Selector is the direct marketing industry s largest and most comprehensive database of self-reported consumer information. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. Equifax BusinessClass List Builder The Equifax BusinessClass List Builder is the industry s newest, largest and freshest source for high-quality business information, featuring rich demographic information on over 18.5 million businesses and over 19 million individuals. Specialty Databases Equifax offers a variety of specialty databases that include information on small office/home office business employees and owners, outdoor enthusiasts, tech-savvy consumers, Spanish-speaking customers, and information on consumers ailments and usage of prescription and over-the-counter pharmaceuticals. (Please ask your sales representative for specific data cards for complete pricing and selections available.) Powerful Modeling Solutions Equifax s consulting arm, the Analytic Consulting Group, can help you better understand your clients. Equifax modeling services begin with a systematic assessment of your needs and objectives. Our consultants can create customized profiles to help you understand the most appropriate target audiences and the best communication medium to help you reach them. In addition, the Equifax Analytic Consulting Group specializes in building Invitation To Apply solutions which do not require a permissible purpose use, or a firm offer of credit. Data Enhancement & List Hygiene Our suite of list hygiene and data enhancement services can help you learn valuable information about your customers. Your enhanced and/or cleansed house file can be used to isolate and target prime prospects for a new or alternate product or service you provide. Solutions Some of your best prospects spend a great deal of time online making financial transactions, managing their budget, and overseeing accounts and portfolios. For this reason, many may respond better to product offers via communications. Our permission-based solutions will help you meet your multi-channel direct marketing needs and offer proven results. Data Installations Many of our leading products can be licensed and stored at your site for use over an extended period (usually 1-3 years). Data installation arrangements can provide you with quarterly file updates, greatly enhanced flexibility, significant discounts on data, and 24/7 access to critical marketing information. Offering endless prospecting opportunities, the following files are currently available for installation: TotalSource XL Aggregated Automotive Data Aggregated Financial Data The Lifestyle Selector Small Area Characteristics Carrier Route Marketing Index Database Solutions Our Database Solutions allow you to improve your campaign efficiency by allowing your data and multiple Equifax list products to co-exist on a single

4 delivery platform. Within one unified system the prospect data you need can be refined, optimized, accessed and utilized to manage your next prospecting campaign. Your customer file intelligence can be combined with Equifax s industry leading prospect data to identify the prospects that match your existing customer profile. Improve Customer Retention The value of your existing customers can not be underestimated. Once you have invested in capturing the customers best served by your products, learning more about them can help you secure their loyalty and future business. Equifax has a variety of products to serve your customer retention objectives and help you maintain customer relationships. Equifax Append and Equifax Reverse Append Our suite of Append products allows you to target your consumers through more than one communication channel, increasing the opportunity to reach all your potential customers and build stronger relationships with them. Equifax Append and Equifax Reverse Append can add a vast amount of information to your database records, including: and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Your enhanced database will help you reach your customers more effectively and improve your retention efforts. TotalSource Change Of Address TotalSource Change of Address is a proprietary database consisting of change-of-address information compiled from multiple sources, including magazine subscriptions, catalog houses, insurance companies and credit companies. Because more than 20% of all movers do NOT file a change of address form with their local post office, this valuable file provides an alternative method for identifying movers. Database Solutions Our Database Solutions can help you more efficiently manage customer relationships by facilitating a single comprehensive view of your customer across multiple data sources, databases and business lines. We can help you increase the effectiveness of your ongoing marketing initiatives and customer relationship activities. Modeling Solutions Our analytic services range from exploratory product-based profile studies to retention modeling that uses your house data coupled with Equifax demographic and lifestyle data to maximize return on marketing investment. FOCUS A FOCUS report is a proprietary profiling tool that simulates the U.S. marketplace and allows you to compare customers key lifestyles and demographics to the country as a whole. FOCUS will help create a picture of your best customers and identify more individuals who match your customer profile. House File Optimizer House File Optimizer compares your best customers to the balance of YOUR database in order to isolate next best prospects. This technique ranks records within your house file based on how closely they resemble your best customers. (Ask your sales representative for more information on free models and our modeling guarantee.) Data Enhancement Our Data Enhancement solutions will enable you to target and communicate with your customers more effectively by allowing you to enhance your file with more than 700 powerful data elements. These include: demographic elements, purchase behavior information, household automotive selects, lifestyle and interest selects. List Hygiene Equifax List Hygiene services are designed to cleanse clients house files and mailing lists by minimizing the number of records with undeliverable addresses, identifying duplicate records, adding forwarding addresses and suppressing the names of prospects who have requested not to receive offers by mail. By making sure your list contains the most up-to-date information, you can improve response rates, reduce costs and maintain communication with your most valuable customers.

5 prospects, improve customer relationships & increase revenue Capitalize on Cross-sell Opportunities Your existing customer is often your best prospect for new or related products. Equifax s products can help you take better advantage of your cross-sell and up-sell opportunities by providing you with a deeper understanding of your customer portfolio. This valuable insight will help you identify opportunities as soon as they occur and put you in position to deliver the most appropriate offers to your best customers at the right time. Equifax Append & Data Enhancement Appending information to your existing house file will allow you to target your consumers with cross-sell and up-sell offers more effectively. Knowing more about your customers lifestyles and interests will help you offer them additional products they may be in the market for or which may be attractive to them. Modeling Solutions Equifax s range of models can help you improve cross-sell initiatives by pinpointing ripe segments for specific products and services. Our analytic experts will paint a picture of your best customer segments and score and rank them based on a variety of criteria. (Ask your sales representative for more information on free models and our modeling guarantee.) TargetPoint CrossSell TargetPoint CrossSell can help you anticipate your customers next needs, allowing you to build upon and maximize the value of your relationships. This enhanced prescreen service will alert you to vital financial activities carried out by your customers, so you can extend a relevant offer before they seek products or services elsewhere. TargetPoint CrossSell will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers. Database Solutions Our Database Solutions can help you maximize cross-sell and up-sell results. With a broad array of data enhancement, analytic and modeling services available, your data can be mined to identify new or hidden opportunities with your existing customers. The integration of your data and ours into a single, highly efficient platform allows you to customize name selection in ways that previously required special programming or were simply not possible. Contact us today to discuss how our target market intelligence can help satisfy your needs services

6 Equifax offers a full range of solutions designed to help financial institutions identify new prospects, learn more about their customers and uncover new opportunities. Equifax can help you: Isolate qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections and robust credit data Improve direct marketing campaigns and increase ROI Learn more about your customers to assist in retention efforts Leverage and maintain your house file effectively Managing and capitalizing on multiple channels, including marketing as a part of your growth and customer retention strategy Equifax is a registered trademark of Equifax Inc. Inform, Enrich, Empower is a trademark of Equifax Inc. The Lifestyle Selector and Small Area Characteristics Database are registered trademarks of Equifax Inc. TotalSource XL, TotalSource New Movers, TotalSource Change of Address, Database Solutions, Equifax Business- Class, FOCUS, House File Optimizer, TargetPoint Acquisition, TargetPoint CrossSell, Equifax Append, Equifax Reverse Append, Readi-Screen and NICHES are trademarks of Equifax Inc. Market Audit and P$YCLE are registered trademarks of Claritas Inc. All other trademarks and service marks not owned by Equifax Inc. or its subsidiaries are the property of their respective owners. Copyright 2009, Equifax Inc., Atlanta, Georgia. All rights reserved. Printed in the U.S.A. EFS-903-ADV 6/09

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,

More information

White Paper. Real-time Credit Marketing at the Point-of-Sale. Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget

White Paper. Real-time Credit Marketing at the Point-of-Sale. Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget > White Paper Real-time Credit Marketing at the Point-of-Sale Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget Andrew Skillen October 2008 Table of Contents Introduction..............................................1

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Mortgage Services > Today s mortgage lenders are faced with. constant challenges Equifax can help. CONSUMER INFORMATION SOLUTIONS

Mortgage Services > Today s mortgage lenders are faced with. constant challenges Equifax can help. CONSUMER INFORMATION SOLUTIONS CONSUMER INFORMATION SOLUTIONS Mortgage Services > Today s mortgage lenders are faced with constant challenges Equifax can help. From quick access to tri-merge reports to independent third-party appraisals,

More information

How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers

How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship

More information

Automotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy

Automotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy CONSUMER INFORMATION SOLUTIONS Automotive Services Tools for dealers, lenders and industry service providers that drive profitable results in today s economy Reach the right prospects Automotive solutions

More information

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail. End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599

More information

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been. PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio

More information

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results! Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its

More information

Presented by Lead Research Group. 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371

Presented by Lead Research Group. 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371 Presented by Lead Research Group 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371 LRG is a direct marketing firm specializing in integrated marketing solutions that combine email marketing,

More information

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects?

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE

More information

Acquire with retention in mind.

Acquire with retention in mind. White Paper A Driver of Long-Term Profitability for Personal Auto Carriers Acquire with retention in mind. Use data and analytics to help identify and attract prospects with the highest potential for long-term

More information

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and

More information

IBM SPSS Direct Marketing

IBM SPSS Direct Marketing IBM Software IBM SPSS Statistics 19 IBM SPSS Direct Marketing Understand your customers and improve marketing campaigns Highlights With IBM SPSS Direct Marketing, you can: Understand your customers in

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

COMPLETE. nationwide COVERAGE. America s Largest Direct Mail List Where do all of your best customers live?

COMPLETE. nationwide COVERAGE. America s Largest Direct Mail List Where do all of your best customers live? COMPLETE nationwide COVERAGE America s Largest Direct Mail List Where do all of your best customers live? 150,000,000 Unique Addresses Coast-to-Coast! The Best of Both Worlds: Total Market Coverage and

More information

Behavioral Segmentation for Analysis and Targeting in Financial Services Marketing

Behavioral Segmentation for Analysis and Targeting in Financial Services Marketing Behavioral Segmentation for Analysis and Targeting in Financial Services Marketing November 2007 What Is Missing in Current Market Assessment and Targeting? Current techniques for assessing markets and

More information

BIG DATA. creates big. DECISIONS for B2B Marketers

BIG DATA. creates big. DECISIONS for B2B Marketers BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available

More information

understanding acxiom s marketing products

understanding acxiom s marketing products understanding acxiom s marketing products Understanding Acxiom s Marketing Products Acxiom respects the privacy of individuals and believes they should understand how data about them is collected and used

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Loan Generation Marketing. A program that pinpoints and connects you with your best loan opportunities

Loan Generation Marketing. A program that pinpoints and connects you with your best loan opportunities Loan Generation Marketing A program that pinpoints and connects you with your best loan opportunities What if you could expand your lending tactics with greater precision and professional skill? With CUNA

More information

Profitably Managing Risk in Your Credit Portfolio

Profitably Managing Risk in Your Credit Portfolio Profitably Managing Risk in Your Credit Portfolio An Equifax White Paper February 2007 Author: Richard Becker Assistant Vice President, Product Development Equifax Inc. As Acquisition Marketing Cools Off,

More information

Digital Segmentation. Basic principles of effective customer segmentation

Digital Segmentation. Basic principles of effective customer segmentation Digital Segmentation Basic principles of effective customer segmentation October 2012 Introduction This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining

More information

Boost Profits with Better Marketing Analytics

Boost Profits with Better Marketing Analytics Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

List Hygiene Products & Services Detailed Overview

List Hygiene Products & Services Detailed Overview CONSUMER INFORMATION SOLUTIONS List Hygiene Products & Services Detailed Overview Why Should You Use Our List Hygiene Services? Equifax has more than one hundred years of experience in the collection of

More information

@email PAGE 2-3. email is an extremely effective way to reach out to new customers and increase your conversion rates?

@email PAGE 2-3. email is an extremely effective way to reach out to new customers and increase your conversion rates? email is an extremely effective way to reach out to new customers and increase your conversion rates? According to the Direct Marketing Association (DMA), email marketing can generate an average ROI of

More information

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates

SATURATION LISTS. Reach all households in a geographic area at lowest postage rates DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked

More information

D&B Optimizer Powered by Acxiom

D&B Optimizer Powered by Acxiom D&B Optimizer Powered by Acxiom Increase campaign efficiency, improve response rates, and reveal new opportunities by identifying and enriching more business and commercial records in your databases Enable

More information

Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012

Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012 Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012 Session 4 Marketing Presenters Lindsay R. Resnick Mitchell R. Katcher,

More information

2009 Acxiom Corporation. All Rights Reserved. It s All About the Data Presented by Sandy Hurst, Sales Team Leader, Acxiom

2009 Acxiom Corporation. All Rights Reserved. It s All About the Data Presented by Sandy Hurst, Sales Team Leader, Acxiom 2009 Acxiom Corporation. All Rights Reserved. It s All About the Data Presented by Sandy Hurst, Sales Team Leader, Acxiom Executive Overview Data: Why, Where, and What InfoBaseX List Consumer Real Property

More information

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile

More information

Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results.

Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 1 Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 2 3 Today s customers live out loud Age of the Empowered Customer Organizations

More information

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT KEY FEATURES Manage leads, configure vehicles, prepare quotes, submit invoice and process orders Capture customer, vehicle and service

More information

Tapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES

Tapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES Tapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES Mass Affluents are growing in their importance to financial institutions. They ve spent a lifetime working to build successful careers.

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

SmartBanker REDPORT INTERNATIONAL

SmartBanker REDPORT INTERNATIONAL Smart Analytics You Can Bank On The new age of data is transforming business, and financial institutions are grappling with growth and profitability challenges in large part due to the increasingly competitive

More information

Customer Segmentation and Profitability

Customer Segmentation and Profitability Customer Segmentation and Profitability Building Loyal, Profitable Customers S O L U T I O N P A P E R : FINANCIAL SERVICES SOLUTION PAPER: FINANCIAL SERVICES Customer Segmentation and Profitability Building

More information

Restore Mortgage Confidence. Rebuild the industry with information, insight and communication

Restore Mortgage Confidence. Rebuild the industry with information, insight and communication FICO Mortgage Solutions Restore Mortgage Confidence Rebuild the industry with information, insight and communication In this business climate, the banks that most effectively mitigate risk in across their

More information

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips

More information

TRANSUNION ADFUEL Audience Buying Guide. The Financial Services and Insurance Industries trusted source for consumer and small business audiences

TRANSUNION ADFUEL Audience Buying Guide. The Financial Services and Insurance Industries trusted source for consumer and small business audiences TRANSUNION ADFUEL Audience Buying Guide The Financial Services and Insurance Industries trusted source for consumer and small business audiences Q4, 2015 TU Adfuel SM Make the Right Impression sm TransUnion

More information

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS

12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,

More information

Insurance customer retention and growth

Insurance customer retention and growth IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer

More information

Marketing data quality

Marketing data quality An Experian white paper The most proactive CMOs are trying to understand individuals as well as markets. Customer intimacy is crucial and CEOs know it. In our last CEO study, we learned CEOs regard getting

More information

Data quality and predictive analytics. An Experian Data Quality white paper

Data quality and predictive analytics. An Experian Data Quality white paper Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. For example, they can shop

More information

www.redidata.com sales@redidata.com

www.redidata.com sales@redidata.com Headquarters Sales Offices 5 Audrey Place Fairfield, NJ 07004-3401 Phone: 973.227.4380 Fax: 973.808.5511 600 Route 73 North, Suite 10A Marlton, NJ 08053 Phone: 800.635.5833 Fax: 856.988.6662 4577 Nob Hill

More information

Easily Identify the Right Customers

Easily Identify the Right Customers PASW Direct Marketing 18 Specifications Easily Identify the Right Customers You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your

More information

Compliance. Technology. Process. Using Automated Decisioning and Business Rules to Improve Real-time Risk Management

Compliance. Technology. Process. Using Automated Decisioning and Business Rules to Improve Real-time Risk Management Technology Process Compliance Using Automated Decisioning and Business Rules to Improve Real-time Risk Management Sandeep Gupta, Equifax James Taylor, Smart (enough) Systems August 2008 Equifax is a registered

More information

precheck InstaCheck Integratable Solution Customer Registration DMS Integration Credit Monitoring Digital Marketing Sales Training Credit Literacy

precheck InstaCheck Integratable Solution Customer Registration DMS Integration Credit Monitoring Digital Marketing Sales Training Credit Literacy Customer Registration Showroom Sales Service Drive Tier 3 Website 3 rd Party Leads Credit Monitoring Predictive Alert Credit Events Migration Alert DMS Integration Customer Management Prospect Management

More information

Creating a Mailing List

Creating a Mailing List Creating a Mailing List by BNET Editorial Tags: marketing, mailing list, direct marketing, tool A quality mailing list is probably the most important element in a direct-marketing program, and assembling

More information

Target Analytics Data Enrichment Services Portfolio

Target Analytics Data Enrichment Services Portfolio Target Analytics Data Enrichment Services Portfolio Data Enrichment Services To ensure that your database is ready for any analytics, the first step is to optimize the information you already have: first

More information

Select exactly what you need

Select exactly what you need Select exactly what you need Click links and logos Based on the latest, greatest intelligence Inside: Valassis National Enhanced File (VNEF) Valassis Premium Selections (Personalization) Prospect Marketing

More information

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1 AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity

More information

Meeting multichannel consumer demands

Meeting multichannel consumer demands Meeting multichannel consumer demands A road map for implementing a customer-centric model for retail marketing An Experian white paper About the authors Alex Schumacher, Senior Director of Marketing Experian

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

Increasing marketing campaign profitability with Predictive Analytics

Increasing marketing campaign profitability with Predictive Analytics Increasing marketing campaign profitability with Predictive Analytics Highlights: Achieve better campaign results without increasing staff or budget Enhance your CRM by creating personalized campaigns

More information

5B OTTOM LINE F INDING THE I MPACTING GEMS HIDING IN YOUR DATA. Maximize the ROI of your next campaign with the data you already have.

5B OTTOM LINE F INDING THE I MPACTING GEMS HIDING IN YOUR DATA. Maximize the ROI of your next campaign with the data you already have. F INDING THE 5B OTTOM LINE I MPACTING GEMS HIDING IN YOUR DATA BROUGHT TO YOU BY Maximize the ROI of your next campaign with the data you already have. 38 % O F MARKETERS RAN CAMPAIGNS WITH THREE CHANNELS

More information

Unleashing the Power of A Demographic & Psychographic Database Enhancement

Unleashing the Power of A Demographic & Psychographic Database Enhancement Unleashing the Power of A Demographic & Psychographic Database Enhancement By Jim Wheaton Principal, Wheaton Group Original version of an article that appeared in the October 1998 issue of Target Marketing

More information

Video Analytics. Extracting Value from Video Data

Video Analytics. Extracting Value from Video Data Video Analytics Extracting Value from Video Data By Sam Kornstein, Rishi Modha and David Huang Evolving viewer consumption preferences, driven by new devices and services, have led to a shift in content

More information

Easily Identify Your Best Customers

Easily Identify Your Best Customers IBM SPSS Statistics Easily Identify Your Best Customers Use IBM SPSS predictive analytics software to gain insight from your customer database Contents: 1 Introduction 2 Exploring customer data Where do

More information

A SAS White Paper: Implementing a CRM-based Campaign Management Strategy

A SAS White Paper: Implementing a CRM-based Campaign Management Strategy A SAS White Paper: Implementing a CRM-based Campaign Management Strategy Table of Contents Introduction.......................................................................... 1 CRM and Campaign Management......................................................

More information

Five Ways Retailers Can Profit from Customer Intelligence

Five Ways Retailers Can Profit from Customer Intelligence Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence

More information

Customer Data Management. Breaking down data silos for improved business outcomes

Customer Data Management. Breaking down data silos for improved business outcomes Customer Data Management Breaking down data silos for improved business outcomes November 2011 Table of Contents 1 Executive summary 1 Introduction 2 Selling in Today s Complex B2B Climate 3 The Solution:

More information

Mobile Banking Adoption: Where Is the Revenue for Financial Institutions? Understanding the Value of Engaging Consumers in the Mobile Channel

Mobile Banking Adoption: Where Is the Revenue for Financial Institutions? Understanding the Value of Engaging Consumers in the Mobile Channel Mobile Banking Adoption: Where Is the Revenue for Financial Institutions? Understanding the Value of Engaging Consumers in the Mobile Channel It goes without saying that mobile is an important channel

More information

Five Predictive Imperatives for Maximizing Customer Value

Five Predictive Imperatives for Maximizing Customer Value Five Predictive Imperatives for Maximizing Customer Value Applying predictive analytics to enhance customer relationship management Contents: 1 Customers rule the economy 1 Many CRM initiatives are failing

More information

Data Analytical Framework for Customer Centric Solutions

Data Analytical Framework for Customer Centric Solutions Data Analytical Framework for Customer Centric Solutions Customer Savviness Index Low Medium High Data Management Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics

More information

EXPERIAN MARKETING SUITE

EXPERIAN MARKETING SUITE EXPERIAN MARKETING SUITE The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and

More information

BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS

BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS BOOST REVENUE WITH OUR PROVEN MARKETING DATA INTELLIGENCE SOLUTIONS Table of Contents Who is Thomson Data? List Management - Custom list building - Technology Users list Data Intelligence - Data Cleansing

More information

NICE MULTI-CHANNEL INTERACTION ANALYTICS

NICE MULTI-CHANNEL INTERACTION ANALYTICS NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle

More information

Transforming customer service with business analytics

Transforming customer service with business analytics IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is

More information

OUR BUSINESS IS GROWING YOUR BUSINESS.

OUR BUSINESS IS GROWING YOUR BUSINESS. harlandclarke.com Institution size, assets, campaign results and statistics based on client earnings data. Many variables impact marketing campaign success. Information from earnings on percentage increases

More information

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY

5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY 5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience

More information

Beyond demographics: Add lifestyle information to improve direct marketing results

Beyond demographics: Add lifestyle information to improve direct marketing results Beyond demographics: Add lifestyle information to improve direct marketing results An Equifax White Paper April 2007 Table of Contents Executive Summary...1 Introduction...1 Knowing your customers...2

More information

Unlocking the opportunity with Decision Analytics

Unlocking the opportunity with Decision Analytics Unlocking the opportunity with Decision Analytics Not so long ago, most companies could be successful by simply focusing on fundamentals: building a loyal customer base through superior products and services.

More information

DISCOVER MERCHANT PREDICTOR MODEL

DISCOVER MERCHANT PREDICTOR MODEL DISCOVER MERCHANT PREDICTOR MODEL A Proactive Approach to Merchant Retention Welcome to Different. A High-Level View of Merchant Attrition It s a well-known axiom of business that it costs a lot more to

More information

Data Management Services > Master data management: a critical cornerstone

Data Management Services > Master data management: a critical cornerstone COMMERCIAL INFORMATION SOLUTIONS Data Management Services > Master data management: a critical cornerstone in the success of your business By cleansing and enriching your customer, supplier and employee

More information

A BearingPoint Accelerator

A BearingPoint Accelerator > Media and Marketing Optimization A BearingPoint Accelerator Combining our strong industry and marketing expertise with our unique HyperCube analytical tool, we will work with you to build a truly independent

More information

FOUR STEPS TO CREATING Actionable Customer Segmentation

FOUR STEPS TO CREATING Actionable Customer Segmentation FOUR STEPS TO CREATING Actionable Customer Segmentation Addressing the CHALLENGES to Segmenting Bank Customers Bank marketers face many challenges in getting the appropriate messages and offers to the

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Predictive Analytics for Donor Management

Predictive Analytics for Donor Management IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management

More information

A Guide To Better Digital Advertising Through Data

A Guide To Better Digital Advertising Through Data A Guide To Better Digital Advertising Through Data Best Practices For Applying Data to Online Advertising Tactics, tools and real-life brand case studies that show advertisers how they can use additional

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

The small-business owner an in-depth B2B marketing study of owners of multiple small businesses. An Experian study

The small-business owner an in-depth B2B marketing study of owners of multiple small businesses. An Experian study The small-business owner an in-depth B2B marketing study of owners of multiple small businesses An Experian study March 2008 About this study Too often direct marketers assume that a one-size-fits-all

More information

Maximize customer value and reduce costs and risk

Maximize customer value and reduce costs and risk Maximize customer value and reduce costs and risk companies around the world face the same challenges: How can they lower costs while increasing profitability? Improve efficiency? Identify, attract and

More information

Data enrichment buyer s guide. What every organization should know when selecting a data enrichment vendor

Data enrichment buyer s guide. What every organization should know when selecting a data enrichment vendor Data enrichment buyer s guide What every organization should know when selecting a data enrichment vendor TABLE OF CONTENTS: Summary... 1 What is data enrichment... 2 Delivering the business value of data

More information

Span Global Services Marketing and Data Management Solutions

Span Global Services Marketing and Data Management Solutions Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884

More information

confident lending and other risk-based decisions

confident lending and other risk-based decisions CONSUMER INFORMATION SOLUTIONS Decision 360 > Delivers a true 360 consumer financial view for confident lending and other risk-based decisions When it comes to consumer credit, the more you know, the more

More information

The secret to reducing churn

The secret to reducing churn Solutions for Enabling Lifetime Customer Relationships The secret to reducing churn Leveraging analytics for better customer insight WHITE PAPER: COMMUNICATIONS Dr. Patrick Surry Global Solution Owner

More information

WITHOUT ACCURATE DATA, YOU RE NOT REDI FOR OVER 20 YEARS... INFINITE SOLUTIONS FOR ALL YOUR BUSINESS NEEDS DATA DELIVERED IN A HEARTBEAT

WITHOUT ACCURATE DATA, YOU RE NOT REDI FOR OVER 20 YEARS... INFINITE SOLUTIONS FOR ALL YOUR BUSINESS NEEDS DATA DELIVERED IN A HEARTBEAT FOR OVER 20 YEARS... Redi-Data has empowered businesses to win new customers with some of the most unique and innovative solutions in the data industry. Redi-Data s extensive databases include records

More information

Trends in Constituent Satisfaction with Nonprofit Websites:

Trends in Constituent Satisfaction with Nonprofit Websites: Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel April 27, 2009 by Larry Freed President and CEO, ForeSee Results 2009 ForeSee

More information

Five predictive imperatives for maximizing customer value

Five predictive imperatives for maximizing customer value Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products

More information

Taking A Proactive Approach To Loyalty & Retention

Taking A Proactive Approach To Loyalty & Retention THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals

More information

Performance Direct Marketing

Performance Direct Marketing Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct

More information

Increasing marketing campaign profitability with predictive analytics

Increasing marketing campaign profitability with predictive analytics Executive report Increasing marketing campaign profitability with predictive analytics Table of contents Introduction..............................................................2 Focusing on the customer

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Small-business partnership overview and onboarding kit

Small-business partnership overview and onboarding kit Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,

More information