1. ALMA RON Campaigns being displayed in the entire Alma Network

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1 1. ALMA RON Campaigns being displayed in the entire Alma Network

2 Almascope targeting criteria Alma RON 9 sociodemographies 28 areas of interest Gender Age Education Household income Living conditions Children in the family Profession Type of housing Type of living Music Health, Fitness & Well-being Family & Parenthood Going Out & Nightlife Travelling enthusiasts Work & Career Science & tecnnology Economy etc.

3 Sociodemographic targeting criteria Gender Age Education Household income Profession Female Male Under 18 yrs yrs yrs yrs over 65 yrs Primary school Vocational education Undergraduate Higher education under over Director + Entrepreneur Managerial employee Employee Student Other (pensioner, unemployed, stay at home mom or -dad..) Spending Living arrangements Type of residence Type of the house Prefers more expensive products Prefers cheaper products At home with parents Alone Together with a spouse With spouse and children Single parent Owned apartment/house Rental Apartment building Row house or similar Detached house Other

4 Targeting criteria by areas of interest Motor vehicles Health, Fitness & Well-being Sports Participants Being Active Outdoors & Nature Interiors & Architecture Do-It-Yourself Sports viewers Gamers & Gaming Gadget & Technology Buffs Family & Parenthood Pregnancy & Babies Green Living & The Environment Animal Lovers Science & Technology Work & Career Economy Gambling & Betting Photography & Photo Sharing Travel Enthusiasts Culture & The Arts Going Out & Nightlife Music Cottages Entertainment, Movies & Celebrities Fashion & Beauty Style & Trends Food & Wine Gardening

5 2. ALMA DECISION MAKER RON Campaigns targeted to a B2B-audience, displayed in the entire Alma Network

6 Almascope Decision Maker RON Only sold by Kauppalehti 12 sociodemographies 29 areas of interest 4 BtoB target groups Gender Age Education Household Income Living conditions Spending Profession House type Living type Public vs. private sector Size of the company Entrepreneurship Automobile enthusiasts Music Health, Fitness & Well-being Being Active & Outdoors Family & Parenthood Going Out & Nightlife Travel Enthusiasts Work & Career Science & Technology Etc. Entrepreneurship Size of the company Public vs. private sector Investor profile

7 Sociodemographic targeting criteria Female Male Gender Spending Prefers more expensive products Prefers cheaper products Age Under 18 yrs yrs yrs yrs over 64 yrs Living arrangements At home with parents Alone Together with a spouse With spouse and children Single parent Education Primary school Vocational education Undergraduate Higher education Type of residence Owned apartment/house Rental Household income under over Profession Director Entrepreneur Managerial employee Clerical employee Employee Student Not working Type of the house Apartment building Row house or similar Detached house Other Sector of employment Private sector Public sector Size of the company 1 person 2-9 people people people people Over 500 people Entrepreneurship Solely the ones working as entrepreneurs

8 Targeting criteria by areas of interest Automobile enthusiasts Health, Fitness & Well-being Sports Participants Being Active Outdoors & Nature Interiors & Architecture Do-It-Yourself Sports viewers Gamers & Gaming Cottages Gambling & Betting Family & Parenthood Pregnancy & Babies Green Living & The Environment Animal Lovers Science & Technology Work & Career Economy Gadget & Technology Buffs Photography & Photo Sharing Travel Enthusiasts Culture & The Arts Going Out & Nightlife Music Entertainment & Celebrity Fashion & Beauty Style & Trends Food & Wine Gardening Interested in investing

9 3. KAUPPALEHTI ROS Targeting in Kauppalehti

10 Kauppalehti ROS targeting within Kauppalehti The same prices and targeting criteria as with Decision Maker RON Conduct a campaign to the audience of Kauppalehti.fi Highlight the message to a specific target group

11 PRICES AND AD FORMATS

12 Almascope Alma RON products + prices Ad format Size CPM Panorama 980x120 px 9,00 Giant panorama 980x400 px 30,00 Box 300x250 px 8,00 Skyscraper 160x600 px 6,00 Giant box 468x400 px 8,00 Mobile Giant Panorama 300x300 px 18,00 Mobile Rich Media 300x300 px 22,00 Minimum length of a targeted campaign is 2 weeks and minimum price is

13 Almascope Alma Decision Maker RON and Kauppalehti ROS products + prices Ad format Size CPM Panorama 980x120 px 22,00 Giant Panorama 980x400 px 53,00 Box 300x250 px 9,00 Skyscraper 160x600 px 14,00 Giant box 468x400 px 22,00 Mobile Giant Panorama* 300x300 px 33,00 Mobile Rich Media* 300x300 px 39,00 *Not Kauppalehti ROS Minimum length of a targeted campaign is 2 weeks and minimum price is