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1 be there or be square

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3 Why wait? Get a head start. The medium is the message. This phrase, first used by Canadian communication theorist Marshall McLuhan way back in 1964, still holds true. Maybe today he would say: The content is the message. Why? Because the creation of original and visual materials used to generate leads, is increasing in popularity. And that makes sense. Customers don t want to be told anymore what they like. They want proof. They want the experience. They want to be seduced and then make a decision. So it s definitely about the content. About being the first, about being creative and original.

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5 Google Glass. At we believe in a new approach to content marketing. Our team strives to think outside the box and to boldly go where no man has gone before and open up new opportunities to the public. That s why we want to give a broad audience exclusive access to one of the most disruptive innovations of this year: Google Glass. This futuristic technology provides augmented reality for users by visually connecting them to content. Anywhere. Anytime. What could you achieve if you have a head start with Google Glass? Before Google rolls out the device in The Netherlands? We want to make that possible! And we can.

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7 An inspiring international speaker. The keynote We ve got one of the selected persons in the USA to be a part of the Beta test team for Google Glass. He loves our idea and has agreed to come over, show Google Glass and talk about its possibilities. Tim Stevens is Editor-in-chief of Engadget. He got his start writing professionally in the mid 90s, covering the gaming world while in college, and has since written on topics including business process management, software development, and of course lots and lots about gadgety type things. He also had a long career in the world of software development, design and architecture. He s an avid gamer, amateur motorsports enthusiast, lover of most outdoor activities, and proud creator of the first (and possibly only) two-player game for the Sega VMU.

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9 The next generation. The guest speaker Bernd Damme (1990) in his early teens he amazed Prime Minister Balkenende by submitting his essay entitled The New Deal. A mature economic vision for a new Golden Age. And despite the fact that he is still young he was already a major player in the sunglasses branch. He has been running Eye-wear.nl since Expanded the business through Europe and was the first to have a Facebookstore sold his company successfully in Damme, young and successful entrepreneur, is co-founder of the Young Entrepreneurial Sagamores Foundation. The Sagamores stimulate young entrepreneurship in the Netherlands. Furthermore he is partner en co-founder of FourFutur and advisor of various organizations. Nominated for the Sprout 25 entrepreneurs under 25, LOEY Awards, and the Studenten Ondernemersprijs and won second place in the Thuiswinkel Awards in 2010.

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11 World leaders in the south. The location De Oolderhof in the south of the Netherlands is renowned for its hospitality, extended service and beautiful surroundings. It s not in Amsterdam, but that s a plus. Get out of the rat race for a day, to really focus on the future of creating new content and inspiring new ideas. Plus, we also can offer an all-inclusive package with a lovely diner and overnight stay at De Oolderhof.

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13 Speak freely about the possibilities. Business Day This day will feauture three sessions: breakfast, lunch & dinner. Each group has a maximum of 25 people from one company. Because they all work for the same club, they can speak freely about the possibilities, challenges and chances for their company. Exclusivity is the key word. They ll speak to Tim and brainstorm with him about the device. Tim Stevens and Bernd Damme will also provide an inspirational speech. This day is including a meal and beverages. Public Day This day has two sessions, one in the morning and one afternoon session. The morning session will be broadcast through a live stream to several high schools and university s in the Netherlands.

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