5 Ways to Monetize Your Mobile App
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1 5 Ways to Monetize Your Mobile App Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Wednesday, September 10, 2014 Tonya Harris Communication Manager Council of the Great City Schools Moderated by Eric Andersen e-content Editor Meetings Focus
2
3 Housekeeping This webinar is worth 1 Project Management and Meeting or Event Domain clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call
4 Housekeeping Upcoming Events Green Meetings Essentials Presented by: Carole Garner Wednesday, September 24 th, at 1pm Eastern So You Think Your Event Website is Working? Presented by Kevin Yanushefski Thursday, October 2 nd, at 1pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!
5 Today s Speakers: Kevin Long VP of Marketing and Operations CrowdCompass by Cvent klong@crowdcompass.com Tonya Harris Communications Manager Council of the Great City Schools tharris@cgcs.org
6 Learning Objectives Major mobile advertising trends and how they impact events The top 5 ways to monetize your app and increase ROI How to integrate mobile sponsorships successfully
7 Today you ll learn: Major mobile advertising trends you need to know and how they impact events Top 5 ways to monetize your app to increase your ROI Case Study from Council of the Great City Schools Your Need: Make it, Do it, Measure it
8 Free ebook! Fill out the survey, get a free ebook! Mobile Apps for Event: Now it s Personal Download Now!
9 Advertising is ever evolving! Major Mobile Advertising Trends
10 Mobile Advertising Mobile Sponsorships Just Mobile
11 Net mobile ad revenues examples B 1.9B 965M 135M 266M 450M 627M 391M Twitter Facebook Source: dazeinfo.com
12 Net mobile ad revenues examples B 9.3B 4B 2.2B Google Source: dazeinfo.com
13 Digital ad revenue by format Source: Business Insider
14 Time spent on smartphones is increasing every year minutes per day minutes per day minutes per day minutes per day Source: Flurry.com
15 Smartphone market penetration % 61% 50% 44% 27% Source: Nielsen & Pew Internet
16 Mobile app usage vs. mobile web usage Mobile apps Mobile web % vs 15% 64% vs 36% Source: Comscore & Nielsen
17 Changes in smartphone ownership 35% 46% 56% 48% 41% 35% May 2011 February 2012 May % 12% 9% Smartphone Other cell phone No cell phone
18 What does this mean for event planners? Relatively new opportunities are emerging Common place experiences are easier to leverage Need to start now and build on success
19 Top Mobile advertising areas that planners should be leveraging
20 1 Sponsored splash page In-app banners
21 Get sponsorship dollars with splash pages and banners 1
22 Sponsor listings 2 Highlighted exhibitors Interactive map
23 Include sponsored listings, highlighted exhibitors & maps 2
24 Push notifications 3
25 3 Add value with sponsored push notifications
26 Surveys 4
27 4 Get valuable feedback with in-app surveys
28 Gamification 5
29 Allow for sponsorship of prizes
30 Advertising areas Gamification Splash page & In-app banners Surveys Sponsor listings, Highlighted exhibitors & Interactive maps Push notifications
31 Case Study: Council of the Great City Schools
32 Council of the Great City Schools Tonya Harris Communications Manager
33 Council of Great City Schools CGCS aims to educate all urban school students to the highest academic standards. To lead, govern and manage our urban public schools in ways that advance the education of our children and inspire the public s confidence.
34 58th Annual Fall Conference 900 to 1,000 person event Sponsor covered cost of the app Sponsor renewed support for 2014 event
35 Why the Strong Sponsor One mobile sponsor is compelling Used CrowdCompass sponsorship collateral to clarify the offer Sponsor icon with sponsor documentation Sponsor push and banners
36 Making Sponsors Happy with a Useful App that Attendees Love Session presentations in the app Session times and information easy to edit Help desk near registration Helpful maps Push notifications: Hot Air Balloon Ride Moved!
37 Closing Tips Have a fun giveaway to get more people to fill out your survey Work closely with your sponsor to further strengthen your relationship Mobile helps your brand be cutting edge leverage it! Don t over push Mobile is growing fast Your Mobile Sponsorship should be too!
38 Your Business Case and APP Make it Do it Measure it
39 Make your case
40 Effectiveness of national mobile ads for branding campaigns Very or somewhat ineffective 97% Very or somewhat effective Source: US Digital Advertising Professionals
41 Your attendees are familiar with mobile ads 66% are more comfortable with mobile advertising vs. TV or online ads Source: Inmobi
42 Calculate your ROI Tangible Printing Design Time Printing Cost Delivery Cost Intangible Brand What does it mean for your brand to go mobile? How will that improve the overall experience? How will that help with future goals?
43 DO IT
44
45 High level value
46 Deep dive for better understanding
47 How to integrate it? Option 1: Winner takes all
48 How to integrate it? Option 2: Divide and concur Gold, Silver, Bronze
49 Measure it
50 Analyze your app s success Banner ad impressions Most popular sessions
51 Make it work for everyone Match the needs of your sponsors Be clear about your offering Clearly show the ROI so they come back for more
52 Questions? Click the link Fill out the survey Get a free ebook!
53 Questions? Kevin Long VP of Marketing and Operations Tonya Harris Communication Manager Eric Andersen e-content Editor
54 Thank you for joining today s webinar! 5 Ways to Monetize Your Mobile App Please stay connected as you will be redirected to a short survey provided by CrowdCompass Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not redirected visit:
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