Policy Number: 032 Corporate Identity October 2014

Transcription

1 Policy Number: 032 Corporate Identity October 2014 TRIM Ref: TD14/130

2 Policy Details 1. Owner Manager, Communications and Stakeholder Relations 2. Compliance is required by Staff, contractors and volunteers 3. Approved by The Commissioner 4. Date created October Date of this review N/A 6. Next review due October Driver Corporate identity requirements 8. References NSW Government Branding Style Guide (May 2014) 9. Contact Officer/Maintained by Senior Communications Advisor, Publications who monitors changes to legislation, policies and procedures and recommends any amendment to the Corporate Identity Policy 10. Search terms Corporate identity, branding, co-branding, logo 11. Compliance assurance method By incident monitoring 12. Policy Document location TRIM Ref: TD14/130 Table of Contents POLICY... 3 PROCEDURE... 3 COMMISSION BRANDING STYLE GUIDE... 4 COMMISSION LOGO... 4 CORPORATE FONT... 7 CORPORATE COLOURS... 7 STATIONERY... 7 REPORT COVERS SIGNATURES FURTHER GUIDANCE AND RESOURCES APPENDIX A: COMMISSION EXEMPTION FROM NSW GOVERNMENT BRANDING STYLE GUIDE

3 Policy The Mental Health Commission of NSW, as an independent statutory authority, is exempt from the requirements outlined in the NSW Government Branding Style Guide (formal exemption provided by the Director-General, NSW Department of Premier and Cabinet on 28 September 2012 and attached at Appendix A). The Commission has developed a logo and distinct visual identity to convey Commission objectives and values to its stakeholders, outlined in the following Commission Branding Style Guide. The Commission s logo must be shown on all Commission stationery, publications, electronic and multimedia presentations, publicity display material and signage. All corporate products must utilise the Commission s corporate branding style. Other Commission logos, such as project logos, are not to be developed for branding purposes, unless approved by the Manager, Communications and Stakeholder Relations. Organisations which receive funding from the Commission must carry written acknowledgement of the Commission on their website and must offer the Commission the option to include the Commission s logo with an appropriate acknowledgement on any publications or promotional materials produced with this funding. Due to the Commission s exemption from the mandatory requirements outlined in the NSW Government Branding Style Guide, the following logo protocols apply when the Commission partners with other NSW Government agencies, other state government agencies or the Commonwealth Government: The Commission logo must appear in conjunction with the NSW Government logo, in a manner consistent with the requirements outlined in the NSW Government Branding Style Guide, in publications jointly published or jointly funded by the Commission and another NSW Government agency (which has not received an exemption from the NSW Government Branding Style Guide). For joint publications and joint funding of programs between the Commission and an Australian Government agency or another (non-nsw) state government agency, the Manager, Communications and Stakeholder Relations will consult directly with the other government agency to agree the detail of branding arrangements. However, in principle, the Commission logo will appear in any joint publication and in any promotion of jointly funded government programs with Australian government or other state government agencies. The Commission logo can also be used in conjunction with: The ribbons, which have been developed as a design motif that is linked to the circles of the Commission s logo. Procedure The Commission s staff, contractors and volunteers will: Comply with the Corporate Identity Policy, including the Commission Branding Style Guide. Manager, Communications and Stakeholder Relations or their delegated officer (in this case the Senior Communications Advisor, Publications will: Provide advice on and approve requests to use the Commission logo and Commission acknowledgments. 3

4 Commission Branding Style Guide Mental Health Commission of New South Wales The Commission s Branding Style Guide covers the rules for use of the logo in all locations and corporate design and style. It also covers stationery templates, corporate font and colours and design style for web and print publications. Commission Logo The Commission logo consists of a collection of overlapping elliptical shapes of different sizes and colours. The smallest circle resting in the centre of the design is represented in orange and symbolises the person at the centre of all services. As a set, they suggest the various stakeholders in the mental health sector - government, communitymanaged sector and the community: coming together to collaborate and exchange information for the benefit of people with a mental illness, their families and carers. Horizontal Logo The horizontal version of the Commission logo pictured below is to be used for Commission stationery, reports and the website. The minimum size for the horizontal logo is 6cm in length cm Vertical or Stacked Logo The vertical or stacked version of the Commission logo pictured below is to be used for situations when the logo will be placed next to other organisation logos. 4

5 The minimum size for the vertical logo is 5cm in length cm White Space Around Logo There must be 1cm clear space around the logo on all sides for both versions of the logo. 1cm The logo is to be placed on a white background. There are greyscale versions that can also be used. See below for more information. Greyscale Logo When a document is being printed in black and white, the greyscale logos can be used as pictured below. The minimum size and clear space rules specified above apply to this logo also. 5

6 Reverse Out Logo (white on dark background) When a document is being printed with a black or strong colour background, the reverse logos can be used as pictured below. The minimum size and clear space rules specified above apply to this logo also. Other Acceptable Uses of the Logo In special circumstances, the graphic part of the logo (the circles) can be used for example as branding on the Commission s Twitter account see below. 6

7 The ribbons, which are based on a cropped section of the circles of the Commission s logo, can be used as a design motif for different applications. For more information, please contact the Communications and Stakeholder Relations Team. Corporate Font Calibri is the corporate font for Commission documents. This branding guide uses Calibri. Calibri: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Vag Rounded is the font used in the Commission logo. Vag Rounded: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Rounded is the closest font family to this and can be used as a substitute if needed. Corporate Colours Pantone Matching System (PMS) numbers: Lime green Burnt orange PMS 390 PMS 1665 Grey PMS 404 CMYK specifications: Lime green C 20 M 0 Y 100 K 0 Orange C 0 M 80 Y 100 K 0 Grey C 35 M 35 Y 35 K 35 Stationery Business cards, with compliments slips and envelopes can be ordered through the Business Operations Team. 7

8 Sample business card: Sample with compliments slip: Sample envelope: 8

9 Sample letterhead: An online letterhead template is saved on the I drive in the Templates folder and in TRIM under: CORPORATE MANAGEMENT / TEMPLATES AND FORMS / NON FINANCE RELATED. 9

10 Report Covers Report covers can be used for public documents. The Word Template for these covers is saved in the I drive in the Templates folder. Also saved in the Templates folder are documents for name tags and name plates for meetings and events. 10

11 Signatures All staff, contractors and volunteers are to use the same layout and colours for their signature. Please see the sample below for the correct configuration. Firstname Lastname Position title Mental Health Commission of NSW Locked Bag 5013 Gladesville 1675 Tel XXX Fax Follow us on Twitter Find us on Facebook Further Guidance and Resources For further guidance and resources, please contact the Senior Communications Advisor, Publications. 11

12 Appendix A: Commission exemption from NSW Government Branding Style Guide End document 12

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