A guide to brand and communications for Kier. Kier Group Mobilisation guidelines November 2014 Revision 2

Transcription

1 A guide to brand and communications for Kier Kier Group Mobilisation guidelines November 2014 Revision 2

2

3 Kier Group Mobilisation guidelines Contents Welcome to Kier 2 Where can I access the logo and how should I use it? 3 What font should I use? 4 How do I order corporate stationery? 5 Business cards 6 Presentation template 7 Updating your signature 8 How to answer calls and update voic 9 Promotional items 10 Vehicle livery 11 Corporate clothing and PPE 12 Dual branding 13 Signage 14 Frequently asked questions and answers 15 Contacts 16 1

4 September 2014 Revision 1 Welcome to Kier To help the business run as smoothly as possible we have put together some guidelines explaining the basic elements of the Kier brand, corporate stationery and signatures. These guidelines will explain how the Kier brand should be used by every employee and stakeholder to help support a brand that is both cohesive and professional. As part of the evolution of the Kier brand we need to ensure consistency of approach in our brand look and feel. This means rationalising the colour palette we use as well as ensuring we remain true to the Kier brand identity. Please take time to read these guidelines and familiarise yourselves with the information provided and implement the Kier brand where necessary. Nicola Marsden Corporate Communications & Marketing Director Kier Ltd We hope this guide is useful. Any questions regarding the use of these guidelines should be directed to marketing@kier.co.uk 2

5 Kier Group Mobilisation guidelines Where can I access the logo and how should I use it? The Kier logo can be found on MyKier. This is the preferred version of our master logo. It must appear on a white background and predominantly sits on the left of communications, either at the top or bottom of the document. Other logo options are available i.e. colour reversed out, mono and mono reversed out. For a full explanation of how to use these logos please marketing@kier.co.uk 3

6 September 2014 Revision 1 What font should I use? The corporate fonts for Kier are Franklin Gothic and Arial. The main font for printed material is Franklin Gothic. This is not a standard font and will be used by graphic designers. All other materials, such as s, word documents and PowerPoint presentations, should be created in Arial. A few simple guidelines to follow include: Headlines: set in Arial Bold sentence case Body text: set in Arial Regular Italics: should not be used sparingly for quotes and captions Size: the minimum font for PowerPoint presentations is 14pt and 8pt for Word documents For more information of how to use fonts, please marketing@kier.co.uk Arial Regular Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Black Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Italic Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold Italic Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ

7 Kier Services is a trading name of Kier MG Limited Registered in England No Registered Office: Tempsford Hall, Sandy Bedfordshire, SG19 2BD Kier Group Mobilisation guidelines How do I order corporate stationery? An initial stock of new letterheads and compliment slips have been produced and sent to the main operating offices. More can be ordered as required. The artwork is produced by our team of graphic designers and produced by our in-house print department at Tempsford Hall. To place your order, please contact the print room via or telephone on If you require artwork for new or updated stationery to be created (excluding business cards), or have any questions regarding corporate stationery, please marketing@kier.co.uk An ID badge In-Design template has been designed for external printing agencies. An example of an ID badge is shown below. For more information on how to order ID badges please marketing@kier.co.uk Letterhead Compliment slip Kier Services Trowse Norwich Norfolk NR14 8SZ T: F: Kier Services Trowse Norwich Norfolk NR14 8SZ T: F: WITH COMPLIMENTS kier.co.uk ID badge front Sasra Kinnear Employee no Job title Partnership Communications Manager Expiry date CRB no back The person identified on this card is an employee of Kier. If you wish to check the identification of this employee please call: / kier.co.uk 5

8 September 2014 Revision 1 Business cards To request business cards, contact your usual office administrator. All business card costs are picked up by the business unit. Business card 6

9 Kier Group Mobilisation guidelines Presentation templates The minimum type size we recommend for text, bullet points and quotes is 14pt. Try not to overload slides, let your copy breathe. To scale pictures and logos press SHIFT and click mouse on the corner bracket. Drag the corner in or out and the picture or logo will now scale proportionally. How to update your PowerPoint 1. Click on the link on MyKier for the PowerPoint you wish to use. There is two different design styles with each having a simple (six layouts) and advanced (12 layouts) option. 2. Once the theme has opened select the View tab along the top navigation of PPT. 3. In Master Views select Slide Master. 4. In Edit Theme click Themes. 5. Save the current theme by renaming as Kier New and click Save. 6. Close master view. 7. Select the Design tab from the top navigation. 8. Find your saved theme (it is likely to be the 2nd one), right click and set as default theme. 9. Close PPT and re-open. 10. You should now have the new theme as a default one every time you open up PPT. 11. To select different slide layouts right click on the slide and move cursor down to Layout. From here you will be able to select from the different layouts we have created. If you have any problems with the above please marketing@kier.co.uk Kier Graphic Device template option PowerPoint Title Goes Here Over two lines Sub Title Goes Here (edit in master pages) 0 th Month xxxx Click to edit Master title style Click to edit master text styles Divider Title Goes Second level Third level Here Fourth level Over two lines Fifth level (edit in master pages) Example PowerPoint Slide (use as a guide) We invest in, build, maintain and renew the places where people live, work and play. Kier is all around us From engineering the tunnels and bridges that transform cities to keep the lights shining in our streets to building award winning homes, schools and hospitals to keeping our water, rail and highways running smoothly 2 Kier flag template option PowerPoint Title Goes Here Over two lines Arial 20pt Sub Title Goes Here (edit in master pages) 0 th Month xxxx Divider Title Goes Here Over two lines (edit in master pages) Divider Title Slide goes here Arial 28pt Example PowerPoint Slide (use as a guide) We invest in, build, maintain and renew the places where people live, work and play. Kier is all around us From engineering the tunnels and bridges that transform cities to keep the lights shining in our streets to building award winning homes, schools and hospitals to keeping our water, rail and highways running smoothly 7

10 September 2014 Revision 1 Updating your signature These are a few simple guidelines to follow regarding our in-house style for signatures. All s should be written in Arial and signatures should be standardised to include all the details and formats shown below. We have a house style so please update your Outlook sign off and MyKier details as soon as possible. Registered office and company number information is required by law under the Companies Act. The information must be for the company you are representing when you send the ; if you represent more than one company you must have an signature for each. These details are available at the bottom of all Kier company letterheads. If you have any questions about company information, please contact your company secretary or finance director. DO NOT include any other text, graphics or logos in your footer, including freehand signatures, colour variations or strap lines. Please do not refer to Kier Services South or Kier Services North in your signature just use Kier Services, Kier Construction, or your relevant company name. signatures will be set in Arial Regular at 10pt. Your name and company name will be set in Arial Bold. Connect with us and registration details will be set at 7.5pt. For a full list of signatures please refer to A guide to brand, stationery and communications and the Kier digital guidelines available from marketing@kier.co.uk signature Kind regards Alex Aldous Marketing Manager Kier Red R218 G36 B42 Kier Jade R0 G123 B134 Kier Group plc Tempsford Hall, Sandy, Bedfordshire, SG19 2BD D: M: E: alex.aldous@kier.co.uk Connect with us read our blog follow us on LinkedIn like us on Facebook follow us on Twitter Kier Group plc Registered in England No Registered Office: Tempsford Hall, Sandy, Bedfordshire, SG19 2BD 8

11 Kier Group Mobilisation guidelines How to answer calls and update voic When answering the phone, we simply refer to ourselves as Kier. There is no need to refer to your individual business unit or department. This helps us be consistent. So for example: Good morning/good afternoon Kier. Likewise, please update your voic . A good example of typical message would be: Hello, you have reached the voic of [your name] from Kier. I am not available to take your call right now so please leave your name and number and I will get back to you as soon as possible. If a site is purely operated by Cartledge (or any of the other retained brands) then the phone should be answered in that name. However, if the site or office has multiple businesses or offerings operating from it, then the phones should be answered Kier. 9

12 September 2014 Revision 1 Promotional items These should be ordered centrally via our marketing team on marketing@kier.co.uk and are branded with the Kier logo only. Golf umbrellas A full list of promotional goods and prices is available on the intranet or through the corporate marketing team. As a general rule all items should bear the three colour logo but in some instances single colour or gold blocking is acceptable. Golf umbrellas Pens Pens 10

13 Kier Group Mobilisation guidelines Vehicle livery All vehicle signage is completed by Nordis Signs ( who, as our preferred supplier, are fully conversant with our corporate identity guidelines. Vehicle sides: place Kier logo on the left Vehicle bonnet and rear: place Kier logo in the centre Vehicle driver and passenger doors: text is only placed on the doors and will include: Kier Division Long Name Contact number For example: Kier Services Facilities Management Kier Brand Mana Kier Division Long Name Kier Division Long Name

14 September 2014 Revision 1 Corporate clothing and PPE Corporate work wear including head protection, hi-vis vests and jackets are supplied by Direct Corporate Clothing (DCC) and comes ready branded. Please see a few examples below. For a full range of approved clothing please refer to MyKier in procurement for our e-cataogue. To place orders either telephone or kier@directcorporate.co.uk The Kier logo is also shown on the back of the hi-vis jerkin as standard. Additional text can be placed on the front right of the hi-vis jerkin. An approved list of text is available from marketing@kier.co.uk 12

15 Kier Group Mobilisation guidelines Dual branding In some instances dual branding is required where the Kier logo and client s logo are presented together. This tends to be showcased in livery, uniforms and PPE. For full information and details of our dual branding, please contact marketing@kier.co.uk with any questions you have. Please note all dual branding must be signed off by corporate marketing. 13

16 12 x 3 September 2014 Revision 1 Signage Signage can be ordered from our supplier Nordis Signs ( An example of 16 the x range 4 of signs is shown below. 20 x 5 K1.5Aa K1.5Aa Statutory and and Mandatory SITE SAFETY CAUTION Code Material Size Unit Price KBAN PVC 12 x KBAN PVC 16 x All visitors & delivery drivers KBAN PVC 20 x SITE ENTRANCE Adhere to designated pedestrian Larger sizes available in wind relieving mesh any speed or parking restrictions. Construction work in progress. T: nordis@kiermg.co.uk Parents are advised to warn children of the dangers of entering this site. K1.5Ad K1.5Ad K1.2 rd Signs14 Site Safety rd Signs ode Material Size Unit Price Unauthorised entry to this site is strictly forbidden Code Material Size Unit Price

17 Kier Group Mobilisation guidelines Frequently asked questions and answers Below are some questions and answers that may help you. However, if you have any other questions regarding brand and marketing that are not covered in this booklet, please do not hesitate to contact the team. Q: Where can I find a full copy of the corporate guidelines? A: Please marketing@kier.co.uk for the corporate guidelines. Q: How do I order branded corporate gifts? A: Branded gifts are ordered from corporate marketing and recharged back to the individual business. Please fill out the promo goods order form found on MyKier. Q: Who do I contact if I have any graphics requirements? A: We use a combination of in-house graphic designers and outsourced agenices. All graphics requirements should be co-ordinated through our graphics team so that we receive best value. Please contact graphics on marketing@kier.co.uk Q: Who do I contact if I have any questions about the website or intranet? A: The company website and intranet are managed and maintained by the corporate marketing and communications departments please contact marketing on marketing@kier.co.uk Q: Who do I contact if I have a question about site and office signage? A: Please marketing@kier.co.uk Q: If I am contacted by the media what procedure do I have to follow? A: All press and PR enquiries should be dealt with through corporate communications. If you are contacted by the press, or would like help with any up and coming PR opportunities, please contact our PR team on Please don t be tempted to give a comment, refer everything to our press office team. Q: Is there a company policy on the use of social media? A: Yes there is a social media policy which can be found in full on MyKier in marketing under Policies and Procedures. It is a Group directive that no exchanges take place referencing Kier Group or any of its businesses on any social media platform. However, employees are encouraged to come forward with information that could be considered for publication on a social media platform by the corporate communications team. Please contact our PR team for any further questions. 15

18 Contacts Marketing T: E: Graphic Design T: E: Communications PR enquiries T: E: Produced by Kier Group plc Tempsford Hall, Sandy, Bedfordshire, SG19 2BD T: