PRESS. Headline: Frutiger 65 Bold. Copy: Frutiger Roman. Copyright line as applicable. Logo with appropriate trademark.

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1 PRESS The sample shown highlights the elements, which shall be included in all our print ads. However, the exact placement of these elements and the creative copy may vary depending on the creative approach. Frutiger 65 Bold Copy: Frutiger Roman Copyright line as applicable 3x Logo with appropriate trademark Brand icon Snoopy Signature line x 3.5x 2.5x MetLife India Insurance Co. Pvt. Ltd., Regd. Office: 'Brigade Seshamahal', 5 Vani Vilas Road, Basavanagudi, Bangalore LD Legal name and address Co. name: Frutiger 65 Bold Address: Frutiger Roman Contact information and website 66

2 PRESS TYPE 1 (Black and white) This page features press ad type 1 in black and white. The layout is consistent with the coloured example. However, the band, which forms the lower portion of the ad, is in black and the copy reversed in white. Frutiger 65 Bold Copy: Frutiger Roman Copyright line as applicable 3x Logo with appropriate trademark Brand icon Snoopy Signature line x 3.5x 2.5x MetLife India Insurance Co. Pvt. Ltd., Regd. Office: 'Brigade Seshamahal', 5 Vani Vilas Road, Basavanagudi, Bangalore LD Legal name and address Co. name: Frutiger 65 Bold Address: Frutiger Roman Contact information and website 67

3 PRESS TYPE 2 Income after retirement.tax savings until then. Simple. Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure a steady income even after retirement. Simply call Free on (9 am-6 pm). Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure a steady income even after retirement. Simply call Free on (9 am-6 pm). Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Frutiger 65 Bold Body copy: Frutiger Roman Shown here is an example of press ad without a visual. It has a bold headline in place of a visual, which carries an important message. The headline is reversed in white on a background of MetLife blue. The lower portion of the ad has the body copy in black, the logo and signature line in MetLife Blue. A thin strip at the bottom has the website and toll-free number reversed in white. Snoopy, company legal name and address are the other elements which are present. However, the exact placement of these elements and the creative copy may vary depending on the creative approach. Copyright line as applicable 3x Logo with appropriate trademark Brand icon Snoopy Signature line x 4.5x 1.75x MetLife India Insurance Co. Pvt. Ltd., Regd. Office: 'Brigade Seshamahal', 5 Vani Vilas Road, Basavanagudi, Bangalore LD Company legal name and address Legal name: Frutiger 65 Bold Address: Frutiger Roman Contact information and website 68

4 PRESS TYPE 2 (Black and white) Income after retirement.tax savings until then. Simple. Frutiger 65 Bold This page features press ad type 2 in black and white. The layout is consistent with the coloured example. However, the headline is reversed in white on a black background. The logo and signature line are also in black along with the thin strip at the bottom with the website and toll-free number reversed in white. All other elements are uniform. Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure a steady income even after retirement. Simply call Free on (9 am-6 pm). Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure a steady income even after retirement. Simply call Free on (9 am-6 pm). Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure Our Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Financial Advisors will guide you on insurance plans that save you taxes today and ensure. Body copy: Frutiger Roman Copyright line as applicable 3x Logo with appropriate trademark Brand icon Snoopy Signature line x 3.5x 2.5x MetLife India Insurance Co. Pvt. Ltd., Regd. Office: 'Brigade Seshamahal', 5 Vani Vilas Road, Basavanagudi, Bangalore LD Company legal name and address Legal name: Frutiger 65 Bold Address: Frutiger Roman Contact information and website 69

5 CO-BRANDED PRESS AD (Colour) The sample shown highlights the elements which shall be included in all our print ads. However, the exact placement of these elements and the creative copy may vary depending on the creative approach. Partners' logo 2x 8.25x 8.25x 70

6 CO-BRANDED PRESS - TYPE 2 Shown here is an example of a press ad without a visual. It has a bold headline in place of a visual, which carries an important message. The headline is reversed in white on a background of MetLife Blue. However, the exact placement of these elements and the creative copy may vary depending on the creative approach. The lower portion is fixed and cannot be changed. MetLife and Partners' logo will appear as shown. Partners' logo 2x 8.25x 8.25x 71

7 CO-BRANDED PRESS - B&W This page features press ad type 2 in black and white. The layout is consistent with the coloured example. However, the headline is reversed in white on a black background. The Partners' logo along with MetLife will appear in the bottom as shown. Address and contact details will appear below the logo as illustrated. Rest of the elements are consistent with the colour press advertisement. Partners' logo 2x 8.25x 8.25x 72

8 CO-BRANDED PRESS - B&W WITH IMAGE This page features press ad type 1 in black and white. The layout is consistent with the coloured example. However, the band which forms the lower portion of the ad is in black and the copy reversed in white. HEADLINE HERE Partners' logo 2x 8.25x 8.25x 73

9 OUTDOOR Type 1 Mandatories: Frutiger Roman Frutiger 65 Bold The example shown here is another version of an outdoor hoarding. The above portion depicts visual imagery to complement the headline. The size of the hoarding can differ according to requirement. MetLife logo always appears on the right-hand corner. And Snoopy, always on the left-hand corner. They must always appear on the MetLife Blue band. 1.5x Legal name: Frutiger 65 Bold Mandatories: Frutiger Roman 74

10 OUTDOOR Type 2 Frutiger 65 Bold Mandatories: Frutiger Roman The example shown here is an outdoor hoarding without the use of visuals. The above portion is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue or the allotted colour of a particular product category. The size of the hoarding can differ according to requirement. y 3x MetLife logo always appears on the right-hand corner. And Snoopy, always on the left hand corner. They must always appear on the MetLife Blue band. 1.5x Legal name: Frutiger 65 Bold Subhead: Frutiger 65 Bold 75

11 OUTDOOR Type 3 Hoarding horizontal size: 1:2 Frutiger 65 Bold 2 The example shown here is an outdoor hoarding with the use of visuals. MetLife, Snoopy and signature line appear on the MetLife Blue band on the right-hand side. The left-hand side is reserved for the visual and the main message. The size of the hoarding can differ according to requirement. 2 2 Standard size: 40' x 20' (x= Height of 'M' in MetLife) 7 76

12 OUTDOOR Type 3 Hoarding horizontal size: 1:2 2 This is another example of an outdoor hoarding with the use of visuals. MetLife, Snoopy and signature line appear on the MetLife Blue band on the right-hand side. The left-hand side is reserved for the visual and the main message. The size of the hoarding can differ according to requirement. Frutiger 65 Bold 2 2 Standard size: 40' x 20' Example shown at Example shown at scaled size (x= Height of 'M' in MetLife) 7 77

13 Hoarding vertical size: 1:2 OUTDOOR HOARDING Type 3 - Vertical The example shown here is an outdoor hoarding with the use of visuals. The above portion is reserved for the visual and the main message. The size of the hoarding can differ according to requirement. Frutiger 65 Bold MetLife logo always appears in the centre on the MetLife Blue band. Standard size: 12' x 25' (x= Height of 'M' in MetLife) 1.5x 1.5x 78

14 OUTDOOR HOARDING Type 3 - Horizontal The example shown here is an outdoor hoarding with the use of visuals. Hoarding horizontal size: 1:4 Frutiger 65 Bold 1.5 This kind of a hoarding is developed for odd-sized sites. MetLife along with the legal name appears on the right-hand side. The left-side is reserved for the visual and the message. MetLife logo and legal name appears reversed in white. The size of the hoarding can differ according to requirement. 2 Standard size: 80' x 20' Example shown scaled size (x= Height of 'M' in MetLife) 6.5x 79

15 OUTDOOR Horizontal-Typo Hoarding horizontal size: 1:2 Frutiger 65 Bold The example shown here is an outdoor hoarding without the use of visuals. MetLife, Snoopy and signature line appear on the MetLife Blue band on the right-hand side. The left-hand side is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue or the allotted colour of a particular product category. The size of the hoarding can differ according to requirement. Standard size: 40' x 20' (x= Height of 'M' in MetLife) 80

16 OUTDOOR Horizontal-Typo The example shown here is an outdoor hoarding without the use of visuals. Hoarding horizontal size: 1:4 Frutiger 65 Bold This kind of a hoarding is developed for odd-sized sites. MetLife appears on the right-hand side in reverse on MetLife Blue and the message appears on the left-hand side. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue or the allotted colour of a particular product category. The size of the hoarding can differ according to requirement. Standard size: 80' x 20' (x= Height of 'M' in MetLife) 81

17 Hoarding vertical size: 1:2 OUTDOOR HOARDING Vertical - Typo The example shown here is an outdoor hoarding without the use of visuals. The above portion is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue, white or the allotted colour of a particular product category. The size of the hoarding can differ according to requirement. Frutiger 65 Bold MetLife logo always appears on the right-hand corner, with the signature line on the left on the MetLife Blue band. 2 Standard size: 12' x 25' (x= Height of 'M' in MetLife) 82

18 Kiosk size: 1:3 OUTDOOR Kiosks Frutiger 65 Bold The example shown here is a kiosk without the use of visuals. The above portion is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue, white or the allotted colour of a particular product category. The size of the kiosk can differ according to requirement. MetLife logo always appears on the right-hand corner, and the signature line always on the left-hand corner. They must always appear on the MetLife Blue Band. 2 Standard size: 30" x 40" (x= Height of 'M' in MetLife) 83

19 Lift branding size: 1:2.5 LIFT BRANDING 7.5x The example shown here is a Lift branding without the use of visuals. The above portion constitutes the logo, signature line and the Co. legal name. The bottom portion is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue, white or the allotted colour of a particular product category. MetLife logo and the signature line always appears on the top on the MetLife Blue band. The placement of the required mandatories are illustrated. Frutiger 65 Bold Copy: Frutiger Roman Standard size: 32" x 79" (x= Height of 'M' in MetLife) 84

20 BUS PANELS The example shown here is a bus panel without the use of visuals. Bus panel front side Frutiger 65 Bold 7x MetLife appears on the right-hand side and the message appears on the left-hand side. MetLife logo appears reversed in white. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue or the allotted colour of a particular product category. The size of the panel can differ according to requirement. Standard size: 32' x 4' (x= Height of 'M' in MetLife) 85

21 CO-BRANDED HOARDING The example shown here is another version of an outdoor hoarding. The above portion depicts visual imagery to complement the headline. The size of the hoarding can differ according to requirement. Frutiger 65 Bold MetLife logo will always appear on the right side, partners' logo will appear on the left. 1.75x (x= Height of 'M' in MetLife) 10.5x 10.5x 86

22 CO-BRANDED HOARDING Frutiger 65 Bold The example shown here is an outdoor hoarding without the use of visuals. The above portion is reserved for the main message. The background colour can be chosen from the palette. Depending on the creative approach, it can either be MetLife Blue or the alloted colour of a particular product category. The size of the hoarding can differ according to requirement. 8x MetLife logo will always appear on the right side, partners' logo will appear on the left. 1.75x 10.5x 10.5x 87

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