How To Celebrate The Grand Final Of The Hundai A-League

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1 LEAGUES AND COMPETITIONS 2014/15 SEASON REPORT

2 David Gallop CEO, Football Federation Australia Introduction Football is the most inclusive sport in Australia and the last year saw numerous landmarks and victories that underlined football s ability to unite all Australians; men, women, young and old from different cultural backgrounds and all corners of our country. The Socceroos took on the world at the 2014 FIFA World Cup and then conquered Asia on home soil by claiming the AFC Asian Cup The Matildas captivated the nation at the 2015 FIFA Women s World Cup while the Western Sydney Wanderers created history by claiming the AFC Champions League. Closer to home, we took the first meaningful steps towards becoming the biggest and most popular sport in Australia by unveiling the Whole of Football Plan, an ambitious 20 year strategy to unite a football community already working together following the launch of the Westfield FFA Cup in There has been lots to be proud of but at the heart of all our success has been the Hyundai A-League clubs, players, members and fans. Football never sleeps but let s take a moment to reflect on the many achievements throughout the last 12 months. Damien de Bohun Head of Hyundai A-League The Hyundai A-League 2015/14 Season culminated in the fifth consecutive sold out Grand Final as Melbourne Victory claimed the Premiership/Championship double for the third time. Congratulations also to Adelaide United for its historic Westfield FFA Cup Final triumph, Canberra United for winning the Westfield W-League and Melbourne City FC for their Foxtel National Youth League title. The increasing impact of football in Australia was evident during the AFC Asian Cup 2015 when sold out stadiums watched the Socceroos become Asian Champions for the first time with a squad that included 18 players who had played in the Hyundai A-League. The Hyundai A-League continues to gain mainstream acceptance on a weekly basis but its place in the football landscape is accelerating with European club heavyweights Chelsea, Manchester City, Real Madrid, Liverpool, Tottenham, AS Roma and Villarreal thrilling audiences around Australia with a flurry of post-season exhibition matches that was expected to see 500,000 fans attend nine matches in Adelaide, Brisbane, Sydney, Melbourne and the Gold Coast, with millions more watching on television. 2

3 Hyundai A-League MELBOURNE VICTORY SYDNEY FC ADELAIDE UNITED MELBOURNE CITY FC WELLINGTON PHOENIX BRISBANE ROAR FC PERTH GLORY CENTRAL COAST MARINERS WESTERN SYDNEY WANDERERS FC NEWCASTLE JETS 3

4 AVERAGE TV AUDIENCE TV Broadcast 161,487 per match on free to air 121% increase in average combined 99,311 average TV audience since 2010/11 On average 7.9 million consume Hyundai A-League news each day. 4 Hyundai A-League broadcast in TRULY GLOBAL 173 countries in 2014/15

5 Total Season attendance of 1,829,111 An average attendance of 13,065per match 43,729 The highest attended regular season match between Melbourne Victory vs Melbourne City FC in Round 3 Attendance 21 Growth in average attendance over the past four seasons. MATCHES #1 - Bundesliga (GER) #2 - EPL (ENG) #3 - La Liga (ESP) 15th #9 - MLS (USA) #12 - J-League (JPN) most attended football league in the world #14 - Brasileirai (BRA) #15 - A-League (AUS) #17 - Premier Liga (RUS) #20 - Axpo Super League (SWI) 5

6 3 Estimated Potential TV reach. Grand Final Metrics 00 Million Globally SOLD OUT 2015 Grand Final LAST 5 GRAND FINALS HAVE BEEN SOLD OUT 2015 Grand Final saw a record average TV viewership of MOST WATCHED AUSTRALIAN DOMESTIC FOOTBALL MATCH OF ALL TIME Broadcast live into 57 countries including the UK, China, USA, Italy, Mexico, South Africa, Singapore 704,816 Nationally Print media coverage reached an audience of 77,522,297 readers. 6

7 Total of 114,544Club memberships Memberships 81% growth in Club Memberships over the past four seasons. 7

8 Goals Average of 3 Goals per match 8

9 Premiers and Champions Melbourne Victory won a record equalling third Championship with Head Coach Kevin Muscat becoming the first person to win a Championship as a player and coach. Season 10 of the Hyundai A-League produced some of the best on and off field moments including Nathan Burns winning the Johnny Warren Medal and a Melbourne Derby Semi Final played out in front of a crowd of 50,873. Highlighting the quality of the Hyundai A-league, 18 out of 23 players from Australia s triumphant AFC Asian Cup 2015 squad were current or previous Hyundai A-League Players. 9

10 GOLDEN BOOT GOAL OF THE YEAR JOE MARSTON MEDAL AWARDS MARC JANKO - SYDNEY FC (16 GOALS) TAREK ELRICH - ADELAIDE UNITED MARK MILLIGAN - MELBOURNE VICTORY GOLDEN GLOVE EUGENE GALEKOVIC - ADELAIDE UNITED JOHNNY WARREN MEDAL FAIR PLAY AWARD WELLINGTON PHOENIX NATHAN BURNS - WELLINGTON PHOENIX NAB YOUNG FOOTBALLER OF THE YEAR COACH OF THE YEAR REFEREE OF THE YEAR JAMES JEGGO - ADELAIDE UNITED KEVIN MUSCAT - MELBOURNE VICTORY JARRED GILLETT 10

11 The Western Sydney Wanderers were crowned Champions of Asia for the first time in their short history after defeating Al Hilal in the AFC Champions League 2014 Final. AFC Champions League This is the first time a Hyundai A-League club has become the Champions of Asia. The victory propelled the Western Sydney Wanderers into the FIFA Club World Cup in Morocco in December

12 Charitable Partnerships A joint initiative between FFA, the PFA, and All Together Now in conducting another successful Hyundai A-League Erase Racism Round. 12

13 Foxtel A-League All Stars V Juventus Sydney FC V Tottenham Hotspur Sydney FC V Chelsea FC Exhibition Matches 10 August May June 2014 TV audience of 409,385 TV audience of 283,000 TV audience of 541,000 Attendance at ANZ Stadium 55,364 Attendance at ANZ Stadium 71,549 Attendance at ANZ Stadium 83, Win to Juventus 1-0 Win to Tottenham 1-0 Win to Chelsea 13

14 7 Match Officials from the Hyundai A-League were appointed to officiate at the AFC Asian Cup Australia 2015 and 4 of the Match Officials were appointed to the Quarter Finals Refereeing improvement in the determination of critical 9% refereeing decisions 8 FIFA referees 6 FIFA 13 Assistant Referees 8 FIFA referees FIFA Assistant referees on the AFC Elite Panel 14

15 Over 551% growth in the last three seasons across the Hyundai A-league social media channels taking the total to336,164 fans Digital and Social Media 40% growth in unique digital network users over the Season 55% 83% growth in Twitter followers over the Season 25% growth in Facebook followers over the Season 15

16 Westfield W-League CANBERRA UNITED PERTH GLORY MELBOURNE VICTORY SYDNEY FC NEWCASTLE JETS BRISBANE ROAR FC ADELAIDE UNITED WESTERN SYDNEY WANDERERS FC 16

17 Champions: Canberra United Westfield W-League Average TV audience of 80,927 per match PLAYERS PLAYER OF THE YEAR SAMANTHA KERR - PERTH GLORY JULIE DOLAN MEDAL EMILY VAN EGMOND - NEWCASTLE JETS 43% accumulated increase in average attendance over the past 3 Seasons 17

18 Westfield FFA CUP The inaugural Westfield FFA Cup was true to its word and presented football for all. The fairy tale run of PlayStation 4 National Premier Leagues Victorian club Bentleigh Greens was loved by many as they qualified for the Semi Finals. 18

19 WESTFIELD FFA CUP 2014 FINAL SELL OUT CROWD OVER 100,000 viewers on Fox Sports. Westfield FFA CUP MARK VIDUKA MEDAL SERGIO CIRIO - ADELAIDE UNITED Adelaide United won the inaugural Westfield FFA Cup on 16 December 2014 at Coopers Stadium. 1 V FULL TIME 0 Average TV audience of 51,487 per match 3.06 GOALS per match 19

20 PS4 National Premier LeagueS The PlayStation 4 National Premier Leagues 2014 season was a resounding success across all Member Federation competitions. The 2014 Finals Series culminated in Sydney as ex-adelaide United striker Fabian Barbiero scored the winner to give MetroStars SC their inaugural title. 20

21 The PlayStation 4 National Premier Leagues 2014 Grand Final was played between Bonnyrigg White Eagles (NSW) and MetroStars SC (SA) on Monday 6 October at Lambert Park. PS4 National Premier LeagueS Champions: MetroStars SC (1-0) JOHN KOSMINA MEDAL FOR THE PLAYER OF THE FINAL DAVID VRANKOVIC - BONNYRIGG WE 21

22 Foxtel National Youth League The Foxtel National Youth League 2014 season was a great representation of some of Australia s best youth talent MELBOURNE CITY FC BRISBANE ROAR FC PERTH GLORY SYDNEY FC MELBOURNE VICTORY CENTRAL COAST MARINERS ADELAIDE UNITED NEWCASTLE JETS WESTERN SYDNEY WANDERERS FC FFA CENTRE OF EXCELLENCE 22

23 Melbourne City FC won their first Foxtel National Youth League Premiership Foxtel National Youth League PLAYER OF THE YEAR LIAM YOULLEY WESTERN SYDNEY WANDERERS FC PLAYER OF THE YEAR GEORGE BLACKWOOD - SYDNEY FC 23

24 Community Football continues to be the most participated sport in Australia with 1,959,804 participants 31% of which are female Football Netball Basketball Aussie Rules Rugby League Rugby Union Gemba Active Sport Participation Study

25 75% More than 75% of football fans consistently recall Hyundai A-League sponsors 25% Hyundai A-League grew purchase intention across all sponsors by a minimum of 25%. Hyundai s purchase consideration grew even further to 32%, the second highest of any car sponsor of a sporting code. BROADCAST VIEWERSHIP Hyundai A-League broadcast delivers key youth demographics. More than 50% of the League s total TV audienceis under 40 years of age 50 % Under 40 $ 60,000,000 Partners OR RE NS LL CA SPO THE VALUE OF FOOTBALL Hyundai A-League sponsors received more than $60million of combined media value across the season 25

26 2014/15 GALLERY 26

27 2014/15 GALLERY 27

28 A-League.com.au W-League.com.au theffacup.com.au footballaustralia.com.au y-league.com.au