SELA SPORT CREDENTIALS

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1 SELA SPORT CREDENTIALS

2 Sela Sport at a Glance Established in 1995, First Sports Marketing Company in the Kingdom of Saudi Arabia A pioneer in the Sports Industry field with proven unprecedented achievements in the Kingdom More than 4 Million sports fans served 100% Saudi Owned LLC and 68% Saudization Headquartered in Jeddah, with offices in Riyadh and London Arabian Sponsorship Award Winner of the year 2009 Generated new revenue streams for the Saudi Sports Industry in excess of SAR 1.6 billion

3 Sela Sport hall of fame SELA Sport began life by arranging Players transfers and coaches among Saudi clubs and international teams Deals included: Carlos Alberto Sergei Rebrov's Stoitchkov Mark Williams Kanchelskis Brazilian coach to Saudi National Team 11m transfer to Tottenham Hotspur a former Bulgarian star from Barcelona to Al-Nassr South Africa s captain to Al Shabab from Manchester United to Al-Hilall

4 Saudi National Teams It started in 2005, SELA Sport secured the Sponsorship of the Saudi National Football Team at the unprecedented record level of SAR 36 million In 2008, renewed the Sponsorship of the Saudi National Football Teams for a record deal - SR 150 Million Sponsored by :

5 Saudi Clubs In 2006 SELA Sport created for the first time ever Sponsorship revenue for the top four local Teams

6 STC & Sports Club In 2008, Signed a new Rights Representation deal with STC for their commercial partnership with top five local Football Clubs - a record deal of SR 1.2 Billion ///

7 Zain Saudi League naming right Created the first League Title Sponsorship Concept in the Kingdom and Zain Saudi League was born. Once again anew record deal - SR 300 Million Sela sport also implement all sponsors rights in the Zain Saudi League at all the Nation s Stadia including: Branding & Operations Stakeholders Communications Championship Celebration Ceremony

8 Zain Saudi League Co-Sponsors Sela Sport secured three main co-sponsors for the league and opening up opportunities for different industries to leverage sport in achieving association, awareness and relevance to saudi fans Current co-sponsors (MasterCard International, Emirates Airlines, and Toyota 4X4)

9 Saudi Finals In 2007 SELA sport acquired the commercial rights for the finals of: King s Cup Crown Prince Cup Prince Faisal Cup

10 LED Advertising Also in 2007 SELA Sport Introduced a new medium for the first time ever in KSA (LED Advertising)

11 Historic Saudi Legends farewell Sela Sport proudly organized the Testimonial Match of Captain Sami al Jaber VS

12 Historic Saudi Legends farewell Another pride testimonial match of Captain Majed Abdullah VS

13 Historic Saudi Legends farewell Hamza Idriess Testimonial Match Al Ittihad v Juventus VS

14 Sports Technology In 2009 we introduced the first ever Electronic Ticketing & CRM system in KSA: 3 months record time conception and implementation in Prince Abdullah Al Faisal Stadium in Jeddah Two way fibre optics 6 KM Western Region operation and Electronic system data base Kingdom- wide roll-out in 2012

15 Sponsored the Kingdom s top Show Jumper Sela Sport was the first and proud Sponsor of HRH Prince Abdullah Bin Mitib in 2007 and subsequently brought Mobily as his Sponsor Sponsored the development of 4 young Saudi show-jumpers

16 Sela Sport & Motor sports SELA Sport Organized the first ever F1 show run in Jeddah s city center for Red Bull achieving a record audience of over a 100,000 spectators

17 Motorsports naming right Sela Sport sold the naming right of Alreem International Circuit to Zain at a record deal of SR120 Million In 2009 we conceived and materialize the first wheel to wheel track race in the history of the Kingdom

18 Sponsorship of AlFaisal Lechner Racing Team Champions of Porsche Super Cup in Bahrain F1 Event 2010 Secured Al Rabie Sponsorship of the Winning Team

19 Saudi Athletics Federation Strategic Consultancy for the re-launch of the Saudi Athletics Federation Commercial Programme (on-going)

20 SAFF Development taskforce Bring the best to be the best Leading the Saudi Football Development Committee Task Force Gerrard Houlier Former French Football Federation Technical Director and former Aston Villa Manager Rick parry Former CEO of the Premier league & Liverpool FC

21 Sports Education & training FIFA Master an exclusive international masters program in the field of sport management, law, and humanities. a very limited number of 30 students per year to be enrolled in the program. Championed HRH prince sultan scholarship for development of saudi internationals within the administrative side of the sports industry. For the 10 th edition which took place ( ), Saudi Arabia has three students (10% of the total number of students) enrolled for the first time For the 11 th edition ( ), Saudi Arabia had one student

22 Club merchandising & Licensing In 2010 Developed the Merchandise leg for the clubs and the first club to start with was Al-Ittihad where we opened a Club store in the club premises and a mobile Truck for match-day sales; Currently also managing the relationship with new kit manufacturing supplier (Nike)

23 Sports Hospitality & Travel After increased growth in European football popularity, we launched a turn-key hospitality service whereas fans can purchase packages to attend the top sporting events from around the world.

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