PURL CAMPAIGN ANALYSIS CASE STUDY: ST. HELENS R.F.C. (SUPER LEAGUE CHAMPIONS 2014/15)

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "PURL CAMPAIGN ANALYSIS CASE STUDY: ST. HELENS R.F.C. (SUPER LEAGUE CHAMPIONS 2014/15)"

Transcription

1 PURL CAMPAIGN ANALYSIS CASE STUDY: ST. HELENS R.F.C. (SUPER LEAGUE CHAMPIONS 2014/15)

2 CAMPAIGN OVERVIEW CLUB BACKGROUND St.Helens R.F.C. is one of the founding members of the Rugby Football League and is a club enriched in tradition and in achievement. Known as the Saints, they have achieved five Super League titles, seven Championships, twelve Challenge Cups and four Premierships. CAMPAIGN MISSION STATEMENT St.Helens teamed up with 4Sight Sport & Leisure to help Increase supporter digital engagement and provide an improved fan engagement; ultimately maximising season ticket revenue. MISSION STATEMENT To increase supporter digital engagement and provide an improved fan engagement; ultimately maximising season ticket revenue. DELIVERY METHOD 4Sight and St.Helens developed a plan to deliver a campaign containing a personalised URL (PURL) that is driven by CRM and data segmentation. The PURL s are built with a direct link to CRM to allow personalisation. Insight led communications improved web page engagement, with careful analysis of each campaign phase being used to help drive subsequent marketing activity in the campaign. WHAT ARE PURLs? Personalised URLs, are a designated web page, personalised to each individual supporter. A URL containing the person s name gives the customer unique access to their own page, which contains content specific to their customer account. STRATEGIC AIMS In order to deliver a campaign that met the objectives in the mission statement a number of strategic aims were set; Create a data driven PURL for 2015 season tickets Increase customer engagement on a digital level Improve fan experience and loyalty Understand fan behaviours Deliver Insight driven communications Evolve traditional marketing methods Decrease marketing spend Increase season ticket revenue KEY BUSINESS METRICS 8,197 Season Ticket Holders 18,000 Stadium capacity Estimated return on investment of 298,800 49% of PURL visits were made using a mobile or tablet Over 13,000 unique visits to the PURL 58% of fans targeted bought as a result of an 48% of fans targeted bought having visited their PURL and opened an

3 We re delighted with the results from our season ticket campaign and the positive reaction from our fans. We re enjoying working with 4Sight to help shape our future strategy. - DAVE LOWE, MARKETING MANAGER

4 BUSINESS INTELLIGENCE THAT DRIVES NEW REVENUE STREAMS Business intelligence is crucial to continual improvement at St.Helens. The process starts and ends with data. Through placing an emphasis on the collection of good quality data from their fans, they are able to conduct detailed analysis, providing insight and a better understanding of customer behaviours. Analysis of previous campaigns showed that Saints fans react well to as a marketing channel. This sort of insight into a seemingly digitally savvy supporter group pointed towards the use of a PURL being the optimal channel for season ticket marketing. By supporting this with a number of target communications it was expected that engagement and ultimately sales would increase. The PURL campaign would also give Saints the ability to analyse device usage, an insight that they were keen to understand when considering future campaigns. Segmentation to increase engagement In addition to carrying out data analysis in order to steer decision making with insights, 4Sight worked with the Saints marketing team in order to create a number of key customer profiles. This enabled a tailored message for each customer segment in order to ensure the campaign struck a chord with that individual. A series of communications were delivered at various points throughout the campaign, all targeted with an appropriate message to the specific fan profile.

5 THE OUTCOME: HIGH LEVELS OF ENGAGEMENT & SALES Through placing an emphasis on the collection of good quality data from their fans, St.Helens are able to conduct detailed analysis, providing insight and a better understanding of their customers. With over 13,000 unique PURL visits, Saints have seen a significant increase to their digital fan engagement. ROI FIGURES Estimated return on investment of 298,800 49% of PURL visits were made using a mobile or tablet Over 13,000 unique visits to the PURL 58% of fans targeted bought as a result of an 48% of fans targeted bought having visited their PURL and opened an Taking into account the fact that the average season ticket purchase buys two tickets, with an average basket total of 400, Saints are estimated to have achieved return on investment of 298,800. After the launch of the PURL, over a quarter of visitors returned to the website more than once, with residents in the city of Liverpool being responsible for 1,251 returning visits. Further analysis identified the importance of mobile responsive design, as nearly half (49%) of PURL visits were on a mobile device. Of those mobile users, the Apple ipad proved the most popular device, accounting for 44% of the visits. During this campaign, remained a key communications channel for the Saints. All engagement metrics (e.g. opens, clicks) were above industry average, including a huge Click to Open (CTO) rate of 98%. Marketing Manager, Dave Lowe said: We re delighted with the results from our season ticket campaign and the positive reaction from our fans. We re enjoying working with 4Sight to help shape our future strategy. The real proof of the campaigns success came when looking at the sales figures. Of the fans targeted with the PURL campaign, 58% bought a season ticket having opened an from the campaign. Purchasers that had opened an and visited their PURL accounted for an impressive 48%.

6

CRM & MARKETING CASE STUDY: LEICESTERSHIRE COUNTY CRICKET CLUB

CRM & MARKETING CASE STUDY: LEICESTERSHIRE COUNTY CRICKET CLUB CRM & MARKETING CASE STUDY: LEICESTERSHIRE COUNTY CRICKET CLUB OVERVIEW In 2013, Leicestershire CCC acted on a piece of business analysis and started on a journey to develop CRM as a strategy to underpin

More information

A case study from Football Queens Park Rangers. Joe Kyle, Head of Marketing

A case study from Football Queens Park Rangers. Joe Kyle, Head of Marketing A case study from Football Queens Park Rangers Joe Kyle, Head of Marketing Presentation overview To share some insights into CRM implementation To demonstrate the benefits of a CRM approach within a sports

More information

www.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES.

www.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES. www.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES. ABOUT GREEN 4 SOLUTIONS Customer Relationship Management experts for sport and leisure. Green 4 use knowledge, experience

More information

CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA S TOP PROFESSIONAL SPORTS BRANDS)

CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA S TOP PROFESSIONAL SPORTS BRANDS) CRM & FAN LOYALTY CASE STUDY AT SASKATCHEWAN ROUGHRIDERS (ONE OF CANADA S TOP PROFESSIONAL SPORTS BRANDS) OVERVIEW: ROAD TO THE FAN LOYALTY PILOT Recent research into Canadian sports has ranked the Saskatchewan

More information

... ... www.tracker-rms.com +44 (0) 8451 262 300 contact@tracker-rms.com SPORTS & LEISURE

... ... www.tracker-rms.com +44 (0) 8451 262 300 contact@tracker-rms.com SPORTS & LEISURE .. TrackerRMS Sports & Leisure The Sports and Leisure market relies on having the ability to maximise every source of potential income available to them. The all in one solution. TrackerRMS is rapidly

More information

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co.

data real TIme Size it the data challenges have become exponential. Speed For more WHITe PAPerS go To WWW.r-cubed.co. 4 reasons Reasons why your business Business Needs needs real-time Real-Time customer Customer intelligence Intelligence For decades the mantra of getting the right message, to the right person, at the

More information

31.7m The largest jackpot paid out to a single player in one lump sum. 200m+ 250m+ Annual billings. 2.5m. Overview Paid out in prizes since 2009

31.7m The largest jackpot paid out to a single player in one lump sum. 200m+ 250m+ Annual billings. 2.5m. Overview Paid out in prizes since 2009 Sports Lotto 31.7m The largest jackpot paid out to a single player in one lump sum 200m+ Overview Paid out in prizes since 2009 Who are Lotto Network? Lotto Network is a brand of MyLotto24 Ltd, part of

More information

Football Lotto. www.lottonetwork.com

Football Lotto. www.lottonetwork.com Football Lotto Overview Who are Lotto Network? Lotto Network is a brand of MyLotto24 Ltd, part of the Tipp24 group of companies. Tipp24 is Europe s largest lottery broker and was established in 1999. It

More information

Visa Consulting and Analytics

Visa Consulting and Analytics Visa Consulting and Analytics Issuer Acquirer Retailer Analytics and Information services: Issuer menu Issuers - Visa data driven insights We are in a unique position to inform our clients about performance

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

CRM have on your club? Stuart Dalrymple

CRM have on your club? Stuart Dalrymple What impact can CRM have on your club? Stuart Dalrymple Stuart Dalrymple Career Summary Founder & Managing Director: Goodform Ltd 2002 Marketing Director: Newcastle Utd FC Marketing Director: Warwickshire

More information

Category number: 14 Category name: Best SME-targeted campaign Campaign name: Making your business flow better Agency: Ledger Bennett Brand or client:

Category number: 14 Category name: Best SME-targeted campaign Campaign name: Making your business flow better Agency: Ledger Bennett Brand or client: Category number: 14 Category name: Best SME-targeted campaign Campaign name: Making your business flow better Agency: Ledger Bennett Brand or client: Sage Word count: Summary 195 words Main Submition 976

More information

Alex Corzo Manager of Digital Communications & CRM Marriott Vacations Worldwide. Pamela Markey Director of Marketing & Brand Strategy MECLABS

Alex Corzo Manager of Digital Communications & CRM Marriott Vacations Worldwide. Pamela Markey Director of Marketing & Brand Strategy MECLABS Optimizing the Evolving Landscape of Mobile Email Marketing How The Ritz-Carlton Destination Club enhanced the effectiveness of mobile email marketing campaigns Alex Corzo Manager of Digital Communications

More information

THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014

THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014 THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014 C op yr i g h t 2 0 1 2, S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d. ABOUT MYSELF Customer Intelligence Director

More information

Fitness First. Customer Engagement: Overview. Case Study

Fitness First. Customer Engagement: Overview. Case Study Customer Engagement: Fitness First Overview Company Fitness First is a leading fitness brand Challenge To maximise the effectiveness of its marketing, Fitness First needed to turn raw customer data into

More information

Using online demographics to focus marketing activity. Understanding the online audience

Using online demographics to focus marketing activity. Understanding the online audience Using online demographics to focus marketing activity Understanding the online audience An Experian Marketing Services White Paper February 2015 People are different population trends People change. People

More information

Like all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for

Like all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for Case Studies, E. Thompson Research Note 2 January 2004 Paris Saint-Germain Football Club Scores With CRM Strategy French soccer club Paris Saint-Germain switched from mass marketing to more targeted customer

More information

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4 HOLIDAY HOT SHEET OCTOBER 23, 2014 2014 Holiday Hot Sheet: Weekly insights for the holiday marketer As marketers seek to connect with their customers during the largest consumer spending season of the

More information

Digital Marketing Services from Pro-Active Engaging online audiences. create deliver engage

Digital Marketing Services from Pro-Active Engaging online audiences. create deliver engage Digital Marketing Services from Pro-Active Engaging online audiences create deliver engage ABOUT PRO-ACTIVE Pro-Active are a truly innovative digital marketing services company. We were the first to create

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

our look at the year ahead

our look at the year ahead our look at the year ahead January 2014 Welcome from our Chief Executive There has been an undeniable shift in the market with TV everywhere becoming the leader of the pack never before has it been so

More information

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it.

Do not underestimate the value of your data think proactively about how you collect it, manage it and how you use it. What is CRM and do you need a CRM strategy? Where is our data and who has access to it? Creating a single customer view Do you communicate with your members, participants and spectators? What do you know

More information

WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013

WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

The Art of Customer Profiling. Why understanding audience is important and how to do it

The Art of Customer Profiling. Why understanding audience is important and how to do it The Art of Customer Profiling Why understanding audience is important and how to do it The Art of Customer Profiling 2014 1. The importance of understanding your audience...3 CONTENTS 1.1 Why is it important

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

The Social Media Plan

The Social Media Plan The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.

More information

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Automotive Industry s

Automotive Industry s Whitepaper Accelerating the Automotive Industry s Adoption of Mobile Intelligence SAN FRANCISCO LONDON BANGALORE SINGAPORE TOKYO SYDNEY 2014-2015 Near Pte. Ltd. All rights reserved. CONTENTS Page 2 Page

More information

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice

Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Introduction Retail and E-commerce are one of the first industries that recognized

More information

Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud

Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud Customer Solution Story Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud We can create a one-to-one relationship with fans around the planet with the

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

USING LIVE CHAT IN YOUR CALL CENTRE Explore the technology which will transform your call centre to a contact centre

USING LIVE CHAT IN YOUR CALL CENTRE Explore the technology which will transform your call centre to a contact centre USING LIVE CHAT IN YOUR CALL CENTRE Explore the technology which will transform your call centre to a contact centre KEY HIGHLIGHTS Yesterday s call centres have become today s contact centres where agents

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES In Customer Journey: why is it so important? A strong digital marketing strategy requires a holistic perspective. One way to achieve

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

Marketing Campaign Management: The Next Level of Value-Added Services

Marketing Campaign Management: The Next Level of Value-Added Services February 2009 Strategic Assessment Marketing Campaign Management: The Next Level of Value-Added Services Authors Barb Pellow Published by Business Development Solutions Consulting Service - Europe Abstract

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

Mobile 360: Developing Your Comprehensive Digital Strategy

Mobile 360: Developing Your Comprehensive Digital Strategy Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic

More information

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically

More information

Analytics for cross-channel campaigns

Analytics for cross-channel campaigns Analytics for cross-channel campaigns Contents Introduction Introduction 3 Personalizing the interactions 4 What are the different types of analytics? 5 Measurement and insight 5 Segmentation 6 analytics

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Experian Hitwise The Online Gambling Landscape October 2010

Experian Hitwise The Online Gambling Landscape October 2010 Experian Hitwise The Online Gambling Landscape October 2010 The Online Gambling Landscape The online gambling industry is a rapidly growing market. In the last year there was a 32% uplift in the number

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

Marketing Automation: The Next Frontier

Marketing Automation: The Next Frontier Marketing Automation: The Next Frontier Informative Statistic: Studies show businesses that execute marketing automation enjoy a 451% increase in qualified leads. Most visitors need to be reached by a

More information

Woodley Sports Football Club

Woodley Sports Football Club Woodley Sports Football Club Introduction Woodley Sports Football Club is currently playing in the Unibond Northern Premier League Division One, England. They are four levels down in the non league football

More information

Carlsberg involved in football for 30 years

Carlsberg involved in football for 30 years Carlsberg involved in football for 30 years Like a good marriage, Carlsberg s bond with football grows stronger year after year Carlsberg has been engaged with the international football community for

More information

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme Fáilte Ireland Sales Academy The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme PROGRAMME OVERVIEW The very best tourism professionals are strategically

More information

AS TICKET SALES SKYROCKET, MINOR LEAGUE TEAM S EFFICIENCY SOARS WITH CRM SOLUTION

AS TICKET SALES SKYROCKET, MINOR LEAGUE TEAM S EFFICIENCY SOARS WITH CRM SOLUTION COLUMBUS CRM CASE STUDY AS TICKET SALES SKYROCKET, MINOR LEAGUE TEAM S EFFICIENCY SOARS WITH CRM SOLUTION The baseball club relied on manual processes to handle ticket sales. When faced with an 88 percent

More information

ABOUT US WHO WE ARE. Helping you succeed against the odds...

ABOUT US WHO WE ARE. Helping you succeed against the odds... ACCURACY DELIVERED ABOUT US WHO WE ARE BizAcuity is a fast growing Business intelligence strategy company, providing reliable, scalable and cost effective consultancy and services to clients across the

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet

More information

connected technology

connected technology connected technology contents The Football Association Ltd (The FA) in England is working with Cotech to supply the Eventspace solution to Counties, Leagues and Clubs throughout England. We chose Eventspace

More information

Marketing Channel and Messaging Research

Marketing Channel and Messaging Research Circle Research White Paper Marketing Channel and Messaging Research Marketing Channel and Messaging Research IN SUMMARY This paper on marketing channel and messaging research explores how to maximise

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

Chapter 1: Strategic Customer Relationship Management Today

Chapter 1: Strategic Customer Relationship Management Today Chapter 1: Strategic Customer Relationship Management Today Overview Topics discussed: From the marketing to the customer concept CRM and customer value The concept of CRM CRM from a business strategy

More information

GLOSSARY OF TERMS Beacon Management App API (Application Programming Interface) CMS (Content Management System) App

GLOSSARY OF TERMS Beacon Management App API (Application Programming Interface) CMS (Content Management System) App beaconsense.co.uk GLOSSARY OF TERMS Beacon A small, low-cost, low-powered Bluetooth transmitter Management App Ability to programme and assign beacon a function API (Application Programming Interface)

More information

The Twins Campaign - Spot the Difference

The Twins Campaign - Spot the Difference Fuji Xerox 1to1 Marketing The Twins Campaign - Spot the Difference The 1:1 Experience Service reaches record-breaking highs with a revolutionary multichannel marketing campaign Fuji Xerox put its expertise

More information

Concep Case. Study. www.concepglobal.com

Concep Case. Study. www.concepglobal.com Concep Case CLIENT NAME : Cushman & Wa ke Study field TITLE: UK Occupier C am paign www.concepglobal.com EXECUTIVE SUMMARY Just six weeks after the completion of its UK Occupier Campaign, Cushman & Wakefield

More information

Playtech s Turnkey Solution Multi Product Open Platform Multi Channel. IMS Full Player Lifecycle PTTS. Case Study

Playtech s Turnkey Solution Multi Product Open Platform Multi Channel. IMS Full Player Lifecycle PTTS. Case Study July 2013 Playtech s Turnkey Solution Multi Product Open Platform Multi Channel IMS Full Player Lifecycle PTTS Case Study A pioneering full turnkey solution for the digital betting & gaming offering: Full

More information

The Future of Customer Engagement. Rusty Warner, Vice President Product Marketing Alterian

The Future of Customer Engagement. Rusty Warner, Vice President Product Marketing Alterian The Future of Customer Engagement Rusty Warner, Vice President Product Marketing Alterian The Future of Customer Engagement Where Is Marketing Headed? How Do We Get There? Who Is Doing it Right? What Happens

More information

B2C E-Commerce Trends for 2013

B2C E-Commerce Trends for 2013 B2C E-Commerce Trends for 2013 April, 2013 1 Contents Introduction 3 Methodology 4 Executive Overview 6 Findings 7 Our Take 19 2 Introduction The reality is that customers often take a hard-to-predict,

More information

The New Value of Change Management: Success at Microsoft

The New Value of Change Management: Success at Microsoft The New Value of Change Management: Success at Microsoft by Molly Cooper, Microsoft IT Page 1 of 8 Summary Microsoft recently completed a significant IT transformation effort by replacing the existing

More information

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM 35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM Achieving Growth Targets 1. Managing Sales Goals Sales teams need to know how they re performing in comparison to their sales goals. Are

More information

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization TTI Summer Forum London, 2012 Barbara Pezzi, Director Web Analytics & Search Optimization This Session: Marketing Tracking & Web Analytics Web Analytics Any successful online marketing initiative requires

More information

Sports Sponsorship. A cost effective investment for your brand. Suzy Aronstam Head of MMT

Sports Sponsorship. A cost effective investment for your brand. Suzy Aronstam Head of MMT Sports Sponsorship A cost effective investment for your brand Suzy Aronstam Head of MMT Sports sponsorships are big business Earlier this year Manchester United agreed a 750m, 10-year sponsorship deal

More information

Get more from less. BT Expedite. How to build a prioritised CRM strategy in five steps. White paper

Get more from less. BT Expedite. How to build a prioritised CRM strategy in five steps. White paper Get more from less How to build a prioritised CRM strategy in five steps BT Expedite White paper Contents Executive summary...3 What is CRM and where is it going?...4 Get more from less: create a prioritised

More information

SAP 360 Customer Powered by SAP HANA. Marcus Ruebsam, Global Head of Solutions, Lob Customer, SAP AG 12 March 2013

SAP 360 Customer Powered by SAP HANA. Marcus Ruebsam, Global Head of Solutions, Lob Customer, SAP AG 12 March 2013 SAP 360 Customer Powered by SAP HANA Marcus Ruebsam, Global Head of Solutions, Lob Customer, SAP AG 12 March 2013 Empowered Customers are Changing the Rules Digitally Connected Socially Networked Informed

More information

ECONOMIC IMPORTANCE OF CLUBS IN THE RAIFFEISEN SUPER LEAGUE 2013/14 FINAL REPORT REALISED BY SUPPORTED BY ON BEHALF OF

ECONOMIC IMPORTANCE OF CLUBS IN THE RAIFFEISEN SUPER LEAGUE 2013/14 FINAL REPORT REALISED BY SUPPORTED BY ON BEHALF OF ECONOMIC IMPORTANCE OF CLUBS IN THE RAIFFEISEN SUPER LEAGUE 2013/14 FINAL REPORT REALISED BY SUPPORTED BY ON BEHALF OF EDITORIAL 3 The Raiffeisen Super League consists of myriad companies in Switzerland,

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012 What s New Maximizer CRM 12 Features New Mobile Access User Interface Enhanced Mobile Access Appointment Management Enhanced Web Access User Interface Improved Web Access Speed & Navigation LinkedIn Integration

More information

G4S Events. Whatever your event, whatever the size, we re here to help. www.g4s.com/uk

G4S Events. Whatever your event, whatever the size, we re here to help. www.g4s.com/uk G4S Events Whatever your event, whatever the size, we re here to help www.g4s.com/uk A personal message from our Managing Director... At G4S Events, our mission is simple: we re here to provide safe and

More information

Data Driven Wealth Management

Data Driven Wealth Management Data Driven Wealth Management Exploring the potential of data analysis in Wealth Management Simon Clare Solution Manager, Anova DST Global Solutions Technology & Systems Solutions in Asian Wealth Management

More information

The integrated solutions available to you

The integrated solutions available to you FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available

More information

Ignify ecommerce. Ignify ecommerce: Marketing and Promotions. Ignify ecommerce integrates with:

Ignify ecommerce. Ignify ecommerce: Marketing and Promotions. Ignify ecommerce integrates with: Ignify ecommerce Ignify ecommerce integrates with: Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL Optimized for: Responsive Web Design Social Media Search Engines Ignify ecommerce Modules:

More information

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

Performance marketing - the key to success

Performance marketing - the key to success Performance marketing - the key to success How performance marketing can help you generate more business Let's say you've created an online shop for high-powered robotic lawn mowers and you now want to

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened

More information

Local Radio. Got Exciting

Local Radio. Got Exciting Hull Kingston Radio Local Radio Just Got Exciting Launching May 2014 Welcome Hull Kingston radio is a brand new radio station for Hull and beyond The station s creation is supported by Hull Kingston Rovers,

More information

Financial and Football strategy

Financial and Football strategy Stenhousemuir Football Club Introduction Stenhousemuir Football Club is a community based football club located in the central belt of Scotland, midway between Edinburgh and Glasgow. The club was formed

More information

CREATING OPPORTUNITIES TO PARTICIPATE, DEVELOP AND EXCEL IN RUGBY

CREATING OPPORTUNITIES TO PARTICIPATE, DEVELOP AND EXCEL IN RUGBY CREATING OPPORTUNITIES TO PARTICIPATE, DEVELOP AND EXCEL IN RUGBY 2 Creating opportunities to participate, develop and excel in rugby INTRODUCTION Premiership Rugby s PLAY campaign, launched in May 2013,

More information

SAP for Sports & Entertainment. SAP for Sports & Entertainment 3

SAP for Sports & Entertainment. SAP for Sports & Entertainment 3 SAP for Sports & Entertainment SAP for Sports & Entertainment 3 Table of Contents 4 SAP for Sports & Entertainment Solutions 6 Fan Engagement 8 Team Performance 12 Sell and Monetize 16 Finance, Human Resources,

More information

How do you become a Data Driven Business? January 2012

How do you become a Data Driven Business? January 2012 January 2012 Executive summary Becoming a Data Driven Business, particularly from a Marketing perspective, presents significant benefits in helping your business to grow, develop and succeed, by working

More information

Developing Commercial Potential OUR UK PARTNERS. League One Barnsley Milwall Sheffield United Wigan Athletic

Developing Commercial Potential OUR UK PARTNERS. League One Barnsley Milwall Sheffield United Wigan Athletic Developing Commercial Potential COMMERCIAL Developing commercial returns is the focus of all projects we undertake INSIGHT Dedicated experienced team unravelling the value of sport for rights holders and

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Customer Relationship Management (CRM) Business Guide. Superfast Business Wales

Customer Relationship Management (CRM) Business Guide. Superfast Business Wales Superfast Business Wales Customer Relationship Management, or CRM, is an approach to doing business that can transform the performance and profitability of an organisation. Business Guide Customer Relationship

More information

Sport expertise. reinventing. your digital experience. with smart solutions for sport

Sport expertise. reinventing. your digital experience. with smart solutions for sport Sport expertise reinventing your digital experience with smart solutions for sport Reinventing your digital experience with smart solutions for sport The rules of the game have changed and so has the behavior

More information

Experience Delight. Big Data. Copyright 2014. Ramyam Intelligence Lab

Experience Delight. Big Data. Copyright 2014. Ramyam Intelligence Lab Experience Delight Big Data Analytics, Visualization and Beyond Copyright 2014. Ramyam Intelligence Lab About Ramyam Ramyam Intelligence Lab founded in 2010, is a Customer Experience Management Solutions

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information