ELIMINATING THE BLIND SPOT

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2 ELIMINATING THE BLIND SPOT Charlie Feld 2 HP Confidential

3 THE JOURNEY TECHNOLOGY EXPLOSION Mainframe Personal Networked Computing - Internet IT Everywhere 3

4 4 THE JOURNEY - BUSINESS

5 THE JOURNEY - BUSINESS Business has moved from. 5 to this

6 WHY COMPANIES FAIL They didn t see it coming They see it coming but DON T deal with it They see it coming but CAN T deal with it 6

7 THE BLIND SPOT CURRENT DIALOGUE Won t cloud computing. Eliminate the need for an IT department. Do I really need a CIO or can I just outsource everything? Why CIOs Are Last Among Equals Wall Street Journal May 24, 2010 No one takes three years to do anything. The world is moving too fast. Very few big transformational activities have ever worked. 7

8 IT LEADERSHIP CHANGING THE DIALOGUE CIO has a critical leadership role ERA I IT as a Function SILO S IT 8

9 IT LEADERSHIP CHANGING THE DIALOGUE CIO has a critical leadership role ERA II Multiple IT Organizations as a Function In Multi-Business Units Business Unit 1 SILO S Business Unit n SILO S IT IT.... 9

10 IT LEADERSHIP CHANGING THE DIALOGUE CIO has a critical leadership role ERA III IT as a Shared Service Business Unit 1 SILO S Business Unit n SILO S.... Leveraged IT 10

11 IT LEADERSHIP CHANGING THE DIALOGUE CIO has a critical leadership role IT as a Global Integrator Business Unit 1 SILO S ERA IV Business Unit n SILO S IT

12 IT LEADERSHIP CHANGING THE DIALOGUE CIO has a critical leadership role Chief Information Officer is too limiting Needs to be Chief Integration Officer We need to step up our game 12

13 IT LEADERSHIP DIALOGUE Management Framework WHY WHAT HOW WHO Marketplace Model Business Model Systems Model Organization Model 13

14 WHY MARKETPLACE MODEL Customer /Supply Chain Power Competitiveness/Cost and Quality Everything s Going The Wrong Way Revenue Margin Erosion Speed Cost 14

15 WHAT BUSINESS MODEL Old Industrial Business Model Centralized/Decentralized High Fixed Costs Functional Dominance Geographic Boundaries 15

16 WHAT BUSINESS MODEL Modern 21 st Century Hybrid Models Customer Intimacy Operational Excellence Global Leverage Variable Cost Structures Speed and Innovation This is the ERA of AND 16

17 WHAT THE ANDBUSINESS MODEL AGGRESSIVE GROWTH Enabler of Success Sell More Stuff to More People Leveraging Your Brand Revenue and Cost Structure Margin Erosion Revenue Growth Cost Marketshare Growth From which competitors? Wallet Share, etc How? AND Product Innovations Types of products? Speed to market AND Geographic Growth M&A vs. Organic? AND AND AND Operational Excellence Cost and Quality Leveraged Platform (SCM, F&A, HR, MFG, Distribution, Etc.) 17

18 WHAT BUSINESS MODEL The Journey Future State Current State Leveraged Core Small Core 18

19 HOW SYSTEMS MODEL - ARCHICTECURE HOW Principles: I. Define your business and technology architecture before you begin construction II. Enforce a Common Way for development and quality engineering III. Be disciplined in your approach to program and project management 19

20 HOW SYSTEMS MODEL - ARCHICTECURE Over the last Years, we have pursued a functional/business unit centric approach to processes and systems Inside Out View Customer Business Units Process & Apps Process & Apps Process & Apps Process & Apps Monolithic Systems Product A Product B Product C Product D 20 Characteristics BU-centric model High functional expertise Risk averse Geographic separation Lack of a wide-aperture view (3-5 years out)

21 HOW SYSTEMS MODEL - ARCHICTECURE Current customer experience: Any transaction which is multi product/channel/ business unit is complex and frustrating Challenging navigation across multiple screens detracting from quality of customer conversation Complex Interfaces and multiple points to enter data Line of business / product-centric approach to business processes and systems Product A Product B Product C Product D 21

22 HOW SYSTEMS MODEL - ARCHICTECURE BUILD TO A MODERN FUTURE STATE BUSINESS PROCESS AND TECHNOLOGY ARCHITECTURE Architectural Elevation Frameworks Blue Prints Systems Architecture Wiring Diagrams BOM & Pre-Fabricated Components Spec Home Physical Facilities Contact Center Mobile Online Kiosks Sales Specialist Etc Business Units Products BU 1 BU 2 BU 3 BU 4 Decoupling from the old way 22

23 HOW SYSTEMS MODEL - ARCHICTECURE WE MUST BUILD A MODERN BUSINESS PROCESS AND TECHNOLOGY ARCHITECTURE and building the speed and quality for the 21 st Century Physical Facilities Contact Sales Mobile Center Online Kiosks Specialist Etc 2 4 years StoreFront TM Role Based & Session Oriented Presentation Human to System System to System Work Portal Work Lists Collaboration Create a well engineered data, messaging, process, business rules hub to enable the decoupling BU 1 BU 2 BU 3 BU years CrossFlow TM Configurable Orchestration BackBoard TM Enterprise Integration Bus Traditional IT Applications & Data Across Legacy, Packages and Native Services Workflows Product A Product B Product C Product D BPM/BAM Flows Application / Data / Utility Services Legacy Adapters Business Rules Canonical Enterprise Model Operational Data / Events (ODS & CEP) Transformations Package Adapters ETL/Data Flows Data Warehousing & Marting Messaging / Event / Data Integration Services Native Services Address Location Currency Rating StoreFront CrossFlow and BackBoard are registered trademarks of The Feld Group, LLC 23

24 WHO ORGANIZATION MODEL WHO Principles: I. ORGANIZATION Matters II. III. IV. LEADERSHIP Matters CULTURE Matters PERFORMANCE Matters 24

25 ORGANIZATION MATTERS Leaders as Bridge Builders Creating ONE IT Organization That Is Collaborative AND Responsible to the Business Silo Mentality Cross Functional Collaboration Business A Business B Business C Business D IT IT IT IT IT Common Application Services TO IT Common Technical Services IT Infrastructure 25

26 THE IT LEADERSHIP PROFILE Critical Leadership Competencies for Successful Transformation Setting the Agenda Building a Great Team Consistently Delivering Enabler of Success Sell More Stuff to More People Leveraging Your Brand and Cost Structure Revenue Growth Revenue Margin Erosion Cost Build Main Marketshare Growth From which competit ors? Wallet Share, etc How? AND Product Innovations Types of products? Speed to market AND Geographic Growth M&A vs. Organic? Build Scorecard 26

27 CULTURE MATTERS Playing NOT to Lose or Playing to WIN Playing NOT to Lose The survival and comfort game Playing to WIN The growth and learning game Maintain the past Staying comfortable Repeating old patterns Doing enough to get by Hiding mistakes Compete with co-workers Victim Peer pressure Being cautious Win-lose Avoid Creating the future Embracing discomfort for growth Exploring new possibilities Directing 100% energy at task Sharing & learning from mistakes Cooperate, strive together Accountable Support Being courageous Win-win Stretch 27

28 PERFORMANCE MATTERS Leaders as Performance Managers and People Developers Level 1 HIGH Level 2 MEDIUM LOW HIGH Level 3 MEDIUM LOW HIGH MEDIUM LOW 28

29 THE WHO IS THE DIFFERENTIATOR FOR A SUSTAINABLE TRANSFORMATION JOURNEY Whether or Not You Outsource Blind Spot Charlie Feld 29

30 To order the Blind Spot visit 30

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