Television in Finland 2007
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1 Television in Finland 2007
2 2 Television Year Agenda Terrestrial analogue switch-off The whole country at the same time Television viewing in autumn 2007 More channel choices Changes in TV landscape Pay-TV and PVR penetration is growing Summary of year 2007 Basic statistics
3 Amount of TV-hslds % 100 The penetration of Digital TV in January 2008: hslds (89% of total) -> hslds 2+ set-top-boxes Feb 03 May 03 Aug 03 Nov 03 Feb 04 May 04 Aug 04 Nov 04 feb 05 May 05 Aug 05 Nov 05 Feb 06 May 06 Aug 06 Nov 06 Jan 07 Feb 07 Apr 07 June 07 July 07 Aug 07 Sep 07 Nov 07 Jan 08 Digibox 2+ digibox Source: Finnpanel TV households in Finland
4 Television viewing by month 2006 and min/day February 06: Torino Olympics analogue sswitch off (T-hslds) Sep-Dec 2007: + 3 % Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Source: Finnpanel / TAM, target: 10+ years
5 Television average weekly reach by month 2006/ % analogue switch off / Terrestrial-hslds Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Source: Finnpanel Oy, TAM, 10+ years (size of popuilation: )
6 6 Channel audience shares Share % ,8 24, ,5 10 9, ,8 1,6 1,2 1,1 0,8 0,8 0,8 0,7 0,7 0,6 0,6 0,5 0,4 0,4 0,2 0,2 0,2 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 0,1 TV1 MTV3 TV2 Nelonen Subtv Teema JIM FST5 Urheilukanava MTV3 MAX The Voice TV MusicTV YLE Extra Canal+Movie Eurosport TV1000 Movie Discovery Disney Canal+Sport Subtv Juniori TV4 Swe MTV3 Fakta Subtv Leffa SVT1 SVT2 SVT Europa KinoTV TurkuTV Digiviihde TV1000 other Urheilu+kanava Source: TAM, Target:10 years
7 Television trends in autumn 2007 ( ) 7 During* 2007 about hslds from analogue to digital The coverge of YLE Teema, YLE FST5 Subtv, Urheilukanava and VoiceTV:n increased Television viewing increased 3 % compared with autumn 2006 Average viewing time 2 h 58 min ( y h 52 min) More choice for viewers The number of viewed channels/week: 9 channels ( autumn 2006: 6) Big** channels still big, small channels are growing Small channels share 2007 = 19 % (2006 share = 12 %) * TV establisment survey, Finnpanel : Nov. 06 Nov. 07 ** Big = YLE TV1, YLETV2, MTV3, Nelonen ja Subtv
8 Digital households (11/2007) In hslds set-top box, with Pay-TV option (72 % of TV hslds) In hslds DVR (26 % of TV hslds) 8 % of tv-hslds Feb 03 May 03 Aug 03 Nov 03 Feb 04 May 04 Auf 04 Nov 04 Feb 05 May 05 Aug 05 Nov 05 Feb 06 May 06 Aug 06 Nov 06 Feb 07 May 07 Aug 07 Nov 07 Source:: Finnpanel, Establishment survey
9 9 From the beginning of 2008 TV-ratings will include timeshift viewing (+7 days timeshift) Timeshift viewing in December 2007 timeshift adds viewing to programmes: + 3 % (target, 10+y.) years + 8 % female are using timeshift more than male In households with DVR, timeshift adds viewing to programmes + 12 % In every fourth TV-hsld there is DVR, in families with childen ( years) it is more common
10 Week 1/2008: TOP programmes (timeshift viewing) 10 Programme Rating of timeshft (+7 days) Increase to live viewing (%) 1. C.S.I Prison break ,9 3. Grey s Anatomy ,2 4. Emmerdale ,6 5. Kotikatu ,6 6. C.S.I ,8 7. The Bold and the Beautiful ,9 8. X-files ,7 9. Wallander: Innan Frosten ,9 10. Hearthbeat ,3 11. Hearthbeat ,6 12. Lost ,5 13. America s Next Top Model ,1 Source: Finnpanel, TAM
11 Penetration of Pay-TV in Finland November 2007: hslds 50 % tv-hslds Feb 03 May 03 Aug 03 Nov 03 Feb 04 May 04 Aug 04 Nov 04 Feb 05 May 05 Aug 05 Nov 05 Feb 06 May 06 Aug 06 Nov 06 Feb 07 May 07 Aug 07 Nov 07 Source: Finnpanel Establishment survey
12 The amount of Pay-TV subscibers have doubled in one years time 12 Pay-TV more common in families with children (25-44 years) Most viewed Pay-TV channels (about 5 % share of all TV-viewing)* 1. MTV3 Pay-TV channels total 2. Canal+ total 3. Disney Channel 4. TV1000 total 5. Discovery Channel 2/3 of viewing from male * Sourve:Finnpanel TAM Sep-Dec 2007, 4+ years Analyzed channels: Canal+channels, Discovery, Disney, KinoTV, MTV3 Max&Fakta, Subtv Juniori&Leffa, TV1000 channels, Urheilu+channel, Digiviihde
13 13 Children (4-9y.): The share of Pay-TV is 22 % Children 4-9 years TOP5-channels, Sep-Dec TV2 24 % 2. MTV3 20 % 3. Subtv Juniori 11 % 4. Nelonen 10 % 5. Disney Channel 8 % * Source: TAM Sep-Dec 2007, 4-9 years
14 Facts about Digital Television in Finland 14 Digital-TV started Penetration of 0 % 12 % 24 % 38 % 56 % 88 % digital tv Share of digital viewing 0 % 5 % 7 % 25 % 42 % 87 % Share of Top4 channels 95 % 93 % 92 % 88 % 85 % 77 % Pay-Tv subscribers DVR hslds Non TV-hslds 5% 6% 7% 7% 7% 7%
15 15 Peoplemeter technology: Viewing data every day minute by minute data collection using meters, connected to all tv sets in the panel household 1100 households, ca 2300 persons measured on contious basis yearly turnover ca 20 % All channels are measured
16 16 Weekly reach * (2006) TV1 82 % 83 % (84 %) TV2 81 % 81 % (85 %) MTV3 86 % 87 % (89 %) Nelonen 77 % 78 % (77 %) Subtv 60 % 67 % (48 %) Yle Teema 34 % 44 % (18%) JIM (starting ) 31 % 38 % Urheilukanava 30 % 34 % (19%) Yle24/Extra 27 % 32 % (18%) Yle FST % (14%) % 2007* = September-December 2007 Spurce: Finnpanel Oy, TAM, 10+ years (population )
17 Weekly reach * (2006) 17 Voice TV 19 % 24 % (12 %) Music TV 16 % 15 % (17 %) MTV3MAX 12 % 14 % Eurosport 11 % 11 % (12 %) Canal+ 10 % 11 % (8%) Urheilu+ Kanava (starting ) 6 % Subtv Juniori 6 % 8 % Subtv Leffa 6 % 9 % Discovery 4 % 8 % SVT1 tai SVT2 4 % 1 % MTV3 Fakta 3 % 7 % KinoTV (starting ) 3 % 2007* = September-December 2007 Source: Finnpanel Oy TAM,10+ years (population )
18 18 Television viewing time on an average day :21 2:30 2:30 2:30 2:41 2:48 2:47 2:51 2:53 2:47 2:49 2:49 2: Share of digital viewing 63% Source: Finnpanel Oy, TAM Population, 10+ years
19 19 Television viewing time by age groups on an average day (min/day) 4:07 3:17 2:09 2:23 2:46 2:44 2: :11 1:24 1:35 4-9v 10-14v 15-24v 25-34v 35-44v 45-64v Yli 65 v M 10+ N Weekly reach,% of target group 2007: Source: Finnpanel Oy, TAM
20 Channel audience shares % Year 2007 YLE total: 44 % MTV Media total: 33 % Nelonen Media total:12 % YLE TV1 YLE TV2 YLE others MTV3 Subtv MTV Pay-TV Nelonen JIM Urheilukanava The Voice MusicTV Others Source:Finnpanel Oy, TAM, target group 10+ years
21 Channel audience share by age groups % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % v v 15-24v 25-34v 35-44v 45-64v 65+v 10+v Others MusicTV The Voice TV Urheilukanava JIM Nelonen MTV Pay-TV Subtv MTV3 YLE others YLE TV2 YLE TV1 Min/day 1:11 1:24 1:35 2:09 2:23 3:17 4:07 2:46 Source: Finnpanel Oy, TAM
22 Channel audience share by age groups % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % v 65+v 10+v Others MusicTV The Voice TV Urheilukanava JIM Nelonen MTV-Pay-TV Subtv MTV3 YLE others YLE TV2 YLE TV1 Min/day 1:35 4:07 2:46 Source: Finnpanel Oy, TAM
23 Average viewing by quarter hour, Monday-Friday 2006 ja Rating 2006 Mon-Fri 2007 Mon-Fri Mon-Fri : 1,8 mil. viewers During morning at it s best over tv-viewers :00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM
24 Average viewing by quarter hour, Saturday-Sunday 2006 ja katsojaa 2006 Sat-Sun 2007 Sat-Sun Sat-Sun : 1,9 mil. viewers :00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM
25 25 TOP by age groups y share y Share 1. Idols, % 2. Eurovision 2007: Final 27 % 3. Prison Break, % 4. Talent Finland - results 21 % 5. Salatut elämät, % 1. Eurovision 2007: Final 41 % 2. Idols, % 3. Ice Hockey W.Cup % 4. Independence Day Gala 31 % 5. Tv-News, % y. Share 65 + : Share 1. Independence Day Gala 46 % 2. Tv-News, % 3. Eurovision 2007: Final 37 % 4. Strictly come Dancing, final 35 % 5. Election of the Parliament % 1. Independence Day Gala 65 % 2. Tv-News, % 3. Strictly Come Dancing, % 4. Election fo the Parliament % 5. Seven O clock News, % Source: Finnpanel, TAM
26 TOP programmes Programme, channel Date Rating Rating-% Indenpendence Day Gala, TV1 to (42) Eurovision 2007: Final, TV2 la (41) Tv-News (time:20.30), TV1 to (38) Strictly Come Dancing, MTV3 su (32) Ice Hockey World Cup2007: Final, TV2 su (32) Idols, MTV3 su (31) TV-News, TV2 la (28) Election of the parliament 2007, TV1 su (28) Idols results, MTV3 pe (27) Seven o clock news, MTV3 ma (25) Salatut elämät, MTV3 ma (24) Movie: Uuno Turhapuro armeijan leiv, MTV3 ma (23) World Ch.ships Athletics, Osaka TV2 su (23) Maajussille morsian, MTV3 su (23) Ski jumping WC: Bischofshofen, MTV3 su (22) Source: Finnpanel Oy, TAM
27 27 TOP-5: Nelonen, Subtv, Urheilukanavan and JIM 2007 Rating 1. Talent Finland - results Talent Finland, Deal or No Deal, Ice Hoceky SM-liiga: 3. final Movie: Entrapment Rating 1. Big Brother final Idols Extra Big Brother 2007 starts Big Brother Talk Show Big Brother Football: La Liga Boxing: Mayweather-Hatton Athletics IAAF Grand Prix DTM GP Champions League Amazing videos Amazing Police videos JIM D: X-mas rubbish JIM D: New York terrorist-attack JIM D: Vaarallinen suhde Source:: Finnpanel, TAM
28 28 TOP-5 YLE Teema, YLE FST5 and YLE24/Extra 2007 Raing 1. Maa on syntinen laulu Täällä Pohjantähden alla Komisario Palmun erehdys Rautatie Movie: Gone with the wind Rating 1. Framom främsta linjen Strömsö Emil och griseknoen Stormskärs Maja Strömsö Mat med Michael och Matias Rating 1. Nordic Ski Ch.ships, Sapporo Ice Hockey W.CUp Volleyball European Ch.ships Tennis Eurovision 2006: Final Athens Source: Finnpanel, TAM
29 29 TOP-5 MusicTV and The VoiceTV 2007 Rating 1. Pimp my Ride UK Pimp my Ride US EMA spotlight Strutter Totally Jodie Marsh Rating 1. Latauslista Voicela Thursday TOP 10 Thursday We Love Music TOP Source: Finnpanel, TAM
30
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