HDTV and Satellite Television CERD Conference. Martin O, Kubacki, Bratislava,

Transcription

1 HDTV and Satellite Television CERD Conference Martin O, Kubacki, Bratislava,

2 Who we are A wholly-owned SES company Operator of the leading DTH broadcast satellite system in Europe Extensive product and service portfolio 243 employees from 24 different countries Headquarters in Luxembourg, 9 affiliate offices in Europe & Africa 16 ASTRA Group (ASTRA + SIRIUS) satellites over Europe, 3 new satellites under procurement More than 2,500 TV, radio and interactive channels available In total, 117 million homes are connected to the ASTRA Group satellites 16/02/2009 2

3 SES ASTRA within SES SES 100% SES AMERICOM 100% SES NEW SKIES 100% SES ASTRA 70% 49% 90% 50% CIEL QuetzSat SES SIRIUS solaris mobile 100% AMERICOM GOVERNMENT SERVICES 100% APS (ASTRA Platform Services) 100% ND SatCom 100% ASTRA TechCom Services 100% ASTRA Broadband Services Note: shaded boxes (e.g. SES SIRIUS, APS) indicate companies under SES ASTRA management control 16/02/2009 3

4 The SES fleet (ASTRA Group highlighted) NSS-10 NSS-806 AMC-6 AMC-3 16 satellites at 5 orbital positions 19.2 east: TV, radio, interactive TV 28.2 east: TV, radio, interactive TV and broadband services NSS east: TV, radio, cable feeds, and broadband services Sirius 4 ASTRA 4A 5 E 1F 1H 1KR 1L 1M 1G** 1E 3A 2A 2B 2C 2D 1D* 31.5 E 5 east: TV, radio, cable feeds, broadband services, OU and VSAT 31.5 east: TV, radio, cable & terrestrial feeds, and broadband services 19.2 E 23.5 E 28.2 E *Satellite in inclined orbit **Pending fleet redeployment in early /02/2009 4

5 SES worldwide coverage SES ASTRA is Europe s #1 DTH satellite service provider, reaching 117 million TV households SES AMERICOM is a major player in broadcasting for US cable services reaching some 80 million US households SES NEW SKIES is a premier provider of satellite communications services, with more than 250 customers based in 80 countries 16/02/2009 5

6 The SES ASTRA Fleet Strategy 5.0E Fleet Strategy 28.2E SES ASTRA started out with 19.2E 19.2E Portugal Spain Ireland Estonia Russia Latvia UK Lithuania Benelux Germany Poland France Cze Switzerland Austria Slovenia Slovak Hungary Italy Croatia Bosnia Serbia Belarus Ukraine Romania Bulgaria UK/Ireland traffic moved from 19.2E to 28.2E to grow SES ASTRA invests into 23.5E to develop a new DTH position for Central European and Balkan markets SES Sirius acquired, serving Nordic, Baltics, Ukraine, Romania, Bulgaria and Russia 23.5E 16/02/2009 6

7 ASTRA customers Europe s leading broadcasters and resellers are ASTRA customers 16/02/2009 7

8 ASTRA Group household coverage ASTRA Group serves 117 mill. homes across Europe ASTRA Households in Mill DTH 67 via cable * 2005** *** Total DTH&SMATV Cable *including 4 more countries: Bosnia, Serbia, Morocco and Tunisia; **incl. 1 more country: Algeria; ***incl. SIRIUS Source: SES ASTRA, Satellite Monitors 16/02/

9 23.5E Serving Key Growth markets SES ASTRA develops 23.5E as DTH position for growth supports broadcasters in their business planning and marketing activities There are 3 DTH platforms on 23.5E, Czecho-Slovak Skylink with more than activate smart cards, Czech CS Link with active smart cards and Dutch Canal Digitaal with more than 1 mil subs Theta*sin(phi) in Degrees ASTRA 1G (23.5E) Tx Beam (Transponder 3.012) Az = / El = 0.30 DVB-S QPSK 3/4 (60 / 85 / 120 cm antenna contour) Theta*cos(phi) in Degrees SATSOFT Building up on the success of 19.2E, ASTRA s 23.5 East position built a new strong neighborhood for growth in the CEE markets Today almost 400 TV and radio channels available from 23.5E, including 7 HD channels Currently two satellites are operated at 23.5E position: ASTRA 3A & ASTRA1E ASTRA 1G to be deployed at 23.5E Q New satellite ASTRA 3B is under procurement and will be launched by YE 2009 ASTRA Duo-LNB enables simultaneous reception of channels and services from ASTRA satellites at 19.2 and 23.5 East More than 80% these homes receive programs from both positions 23.5E & 19.2E Astra 23.5E position became a must position for all Slovak & Czech broadcasters Astra 23.5E position as a home to Astra2Connect two way broadband service that delivers highspeed internet access 16/02/2009 9

10 Skylink on Astra 23.5E Czecho-Slovak platform on Astra 23.5E position 100% coverage of the entire country thanks to Astra satellites More than activated smart cards in Slovakia and Czech Republic (Nov 2008) Leading satellite platform in Czech Republic Basic package (13 SD channels) available for one off payment Carrying all Slovak & Czech public/commercial channels broadcasted in the highest quality 12 channels available in premium package The first Czech HD channel NOVA HD (CME) launched in October 2008 exclusively on Skylink along with Eurosport HD & Brava HD Due to difficulties with implementation of DVB-T, Skylink platform is able to gain significant digital market share More than 40 TV and radio channels from 23.5 position plus 300 FTA TV/radio channels via 16/02/

11 HDTV on Astra

12 ASTRA - making Europe HD ready HDTV pioneer & driver in Europe broadcast the first European HDTV channel in 2004 leads the drive for quality standards for HD consumer equipment committed to maintaining the momentum of HDTV in Europe: ASTRA will carry 100+ HD channels by 2010 HD standard facilitator key role in the adoption of the EICTA* HD ready logo ASTRA is the leading delivery platform for HDTV in Europe new specifications for display devices with native 1920x1080 resolution that also handle 1080 progressive input signals. *European Information & Communications Technology Industry Association 16/02/

13 Satellite Europe s leading HDTV distribution mean High-definition TV is the most exciting industry innovation since the introduction of colour television in the 60s HDTV is already a bestseller in the US and is gaining momentum in Europe Film studios and commercial TV companies now produce most or all of their output in high definition and the demand for HD services is constantly growing Benefits of HDTV stunning picture quality and detail up to 5 times more picture information than ordinary TV vivid and life-like colours cinema-style 16:9 widescreen aspect ratio high-quality 5.1 Dolby Digital surround sound multichannel audio for different languages extended potential for computer game graphics and sound 16/02/

14 Market drivers for HDTV Several factors are contributing to the growing popularity of HDTV: Significant penetration of HD-enabled TVs - primarily LCD and plasma High-definition DVDs Increasing production of HD content Availability of HDTV receivers Decreasing price of HD Ready devices High-profile sports events (e.g. World & European Cups, Olympic Games) Projected Growth for HDTV in Europe 16/02/

15 Consumer readiness HD ready TV sets More than 37 mill HD ready TV sets sold since Feb representing ca. 20% of European TV Homes HD ready screens Full HD Units flat screens All flat screens Jan 05-Feb 05 Mar 05-Apr 05 May 05-Jun 05 Jul 05-Aug 05 Sep 05-Oct 05 Nov 05-Dec 05 Jan 06-Feb 06 Mar 06-Apr 06 May 06-Jun 06 Jul 06-Aug 06 Sep 06-Oct 06 Nov 06-Dec 06 Jan 07-Feb 07 Mar 07-Apr 07 May 07-Jun 07 Jul 07-Aug 07 Sept 07- Oct 07 Nov 07 - Dec 07 Source: GfK Retail & Technology, Dec Type of Screens: LCD, Plasma, Rear projection Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK 16/02/

16 Satellite remains largest High Definition platform million HDTV homes in Europe by 2012 Cable DTT IPTV DTH 15 HD in DTT: Strong growth in France and UK due to push from regulators Ofcom, CSA HD in IPTV: Growth mainly in France Source: Screen Digest, July 2008 Countries: Europe excluding Russia and Turkey DTH Astra: AT, BE, DE, ES, FR, GB, IE, NL, EST, H, RO, SK, SLO, CZ, DEN, FIN, SWE DTH others: CH, IT, PL, PT 16/02/

17 100 High Definition channels on ASTRA in 2010 Forecast year end Currently more than 60 HD channels on ASTRA Currently 1.8 Million HD viewers on ASTRA Expected +25 new channels Expected +25 new channels More than 100 HDTV channels on Astra in /02/

18 HDTV in Slovakia Astra offered extensive High Definition coverage of the 2008 Olympic Games 12 FTA and pay TV channels were broadcasted covering all major European markets Slovakian public broadcaster STV transmitted its new sports channel STV3 via Astra 23.5E position in HD quality Czecho-Slovak platform Skylink launched in October HD channels Nova HD, Eurosport HD, Brava HD Interesting FTA HD package on Astra satellites Anixe HD, Arte HD, Astra HD demo channels on 19.2E & 23.5E Astra satellite is the only one way to receive HDTV television programs throughout the entire Slovakian territory HDTV offer via Astra satellites will grow in the near future Sales of LCD and plasma screens are increasing rapidly. People are requiring reliable, digital TV content also in HD quality 16/02/

19 Why HD via satellite? Satellite HD Satellite is the only way to receive HDTV television programs (from the day one) throughout the entire country Satellite provides immediate access to large bandwidths Satellite offers national or regional coverage with a single beam, low set-up overheads By 2010, the ASTRA satellites alone will be transmitting around 100 HD channels in Europe Cable HD Due to limited bandwidth, cable cannot support the diversity and quality of high-definition programming available via satellite National coverage involves different cable networks and there are high set-up costs for network operators and broadcasters By 2010 it s possible that around 21 to 27 European HD channels will be delivered by cable. Terrestrial HD The scarcity of terrestrial bandwidth limits the potential of HD for free-to-air broadcasters High coverage requires very high investments into infrastructure (digital terrestrial transmitters) A national infrastructure of repeaters will be required and only national DTT broadcasters will be able to afford the significant set-up costs Technical reach in rural areas limited As a result, terrestrial TV in Europe will provide the lowest number of HD channels: potentially between 4 and 14 by /02/

20 Ďakujem za pozornosť!