Tennispalatsi, Lena Sandell
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1 Television viewing in Finland 2010 Tennispalatsi, Lena Sandell
2 2 Average viewing time (hrs;min) / day Total population, 10+ y :57 2:56 2:58 2:48 2:47 2:41 2:51 2:53 2:47 2:49 2:49 2:46 2:21 2:30 2:30 2: Source: Finnpanel Oy, TAM
3 Television viewing time (hrs;min) by age groups / average day 3 4:24 3:32 2:58 2:52 3:04 2:17 2: :18 1:20 1: y y y y y y 65+ y. 10+ y. 10+ Male 10+ Female Weekly reach % 2010: Source: Finnpanel Oy, TAM
4 Average weekly reach (%) (%) Nelonen Paychannels The Discovery Channel MusicTV MTV3 YLE TV 2 YLE TV 1 Nelonen Sub YLE Teema JIM YLE FST5 The Voice/TV Viisi LIV Suomi TV Nelonen Sport MTV3 Paychannels Source Finnpanel Oy, TAM, 10+ y.
5 Development of ownership of TV sets since analogue switch-off 5 % of TV Hslds feb.08 may.08 aug.08 nov.08 feb.09 may.09 aug.09 nov.09 feb.10 may.10 aug.10 nov.10 CRT-TV Flatscreen HD-TV Videoprojector Source: Finnpanel, Establishment survey
6 Development of ownership of HD-TV 6 HD-TV Sets (Full HD or HD Ready) in hslds, hslds subscribe HD-channels % of TV hsldss HD ready HD MPEG4 Subscribes HD ch % % 0 feb.08 may.08 eug.08 nov.08 feb.09 may.09 aug.09 nov.09 feb.10 may.10 2 % Source: Finnpanel, Establishment Survey
7 Ownership of recording devices 7 % of TV hslds Nov.2010 VHS DVD/Blueray PVR PC/HardDisk Over the Net Source: Finnpanel, Establishment Survey
8 Viewing to TV-programmes via PC 8 40 % of all hslds November 2010: over households Feb09 May09 Aug09 Nov09 Feb10 May10 Aug10 Nov10 Source:: Finnpanel, Establishment Survey
9 Establishment survey Broadband 57 % -> 72 % TV card or receiver in PC 10 % -> 4 % IP-TV 1 % -> 2 % In your household, is anyone watching web-tv content produced by the national TV stations? % hslds sometimes weekly videoclips whole programmes Source: Finnpanel, Establishment survey, 4/2008 and 4/2010
10 Most popular web-tv content on national TV 2010: 10 Salatut Elämät, Uutis- ja ajankohtaisohjelmat ja sää, Putous, Kadonneen Jäljillä, Maajussille Morsian, X-Factor, Diili SM-liiga, Nelosen Uutiset, Dance, Matkaoppaat, Kuorosota, Miljonääriäidit Maira & Nina, Neljän tähden illallinen, Pelastushelikopteri Big Brother, Ketonen ja Myllyrinne, Duudsonit, Teräspallit, Poliisikoira Rex, Lemmen viemää, Martina ja Esko vauvakuumetta Syksyllä 2010: A2 teema: Homoilta, Chilen kaivosmiesten pelastusoperaatio, Linnan juhlat, Sveitsiläisministeriltä petti pokka, Joulukalenteri, Kakola, Muumilaakson tarinoita Source: MTV, Nelonen and YLE 2010
11 11 Weekly reach 2010 Commercial channels total YLE total Weekly Daily Source: Finnpanel TAM 2010, 10+ years Commercial channels = Channels which sell airtime in Finland
12 Average viewing time for commercials channels min/day (10+) Weekly reach 2005: MTV3 90 % Nelonen 76 % Sub 40 % MusicTV 16 % Urheilukanava 14 % The Voice 7 % The Discovery Channel 2 % Weekly reach 2010: MTV3 85 % Nelonen 76 % Sub 66 % JIM 51 % The Voice/TV Viisi 40 % LIV 38 % SuomiTV 27 % Nelonen Sport 25 % MusicTV 13 % The Discovery Channel 8 % 88 0 MTV3 pay-tv channels 16 % Nelonen Media pay-tv channels 8 % Source : Finnpanel TAM 10+ years, Commercial channels = selling air time in FInland
13 13 Average number of viewed spots /day spots/day years 15-24y 25-44y 45+ years DVR-households Source: Finnpanel, TAM 2010, 10+ y.
14 TOP-10 programmes Title/Channel Date Rating Rating-% Independence day gala, TV1 Sun (45) TV-News, TV1 Sun (43) Strictly Come Dancing, MTV3 Sun (31) Ski-jumping MC: Bischofshofen, MTV3 Wed (31) TV-News, TV2 Wed (27) Ice Hockey W Ch: FIN-RUS, TV2 Mon (26) Seven o clock news, MTV3 Wed (25) Miss Finland 2010, MTV3 Sun (24) Ice Hockey W Ch.: GER-FIN, TV2 We (24) Ten o clock News, MTV3 Thu (23) Source: Finnpanel Oy, TAM, Population 10+ y. (only best performance per programme)
15 Top-5 programmes 2010 by age groups y. Rating 1. Salatut elämät % 2. Putous % 3. X Factor % 4. Simpsons % 5. Strictly come dancing % y. Rating 1. TV-News TV % 2. Ice Hoceky W.Ch FIN-Rus % 3. Independence Day Gala % 4. Big Brother % 5. X Factor % y. Rating 1. Independence Day Gala 39 % 2. TV-News TV % 3. Ice Hockey W.Ch. FIN-USA % 4. TV-news TV % 5. Ice Hoceky W.ch. FIN-RUS % y. Rating 1. Independence Day Gala 52 % 2. Tv-News TV1, % 3. Ski Jumping MC:Bischofshofen 40 % 4. Strictly come dancing % 5. TV-News TV % Source: Finnpanel, TAM (only best performance per programme) 65 + y. Rating 1. TV-News TV % 2. Independence Day Gala 69 % 1. Strictly come dancing % 2. Ski Jumping MC:Bischofsh % 3. TV-news TV %
16 TOP-programmes Title Date Rating Rating-% 1. Independence Day Gala Mon (45) 2. Tv-News Mon (43) 3. Princess Victoria wedding Cerem. Sat (22) 4. Linnan jatkot Mon (22) 5. Suomen Turku julistaa Joulurauhan Wed (20) 6. Kotikatsomo: Postia Pappi Jaakobille Mon (20) 7. Sport News Mon (20) 8. Kotikatsomo: Tauno Tukevan sota Mon (18) 9. Have I Got News for You Sat (17) 10. Six o clock News Sat (17) Source: Finnpanel Oy, TAM, Population 10+ years (only best performance per programme)
17 TOP-programmes 2010 Title Date Rating Rating-% TV-News Tue (27) 2. Ice Hockey W.Ch.2010:FIN-RUS Tue (26) 3. Ice Hockey W.Ch.2010: GER-FIN Mon (24) 4. FIFA W. CUP 2010: Final game Sat (23) 5. Vancouver Olympics: 16. Day Sun (23) 6. Ice Hockey W.Ch. 2010: FIN-USA Fri (22) 7. European Athletics Champ.ships Sun (22) 8. Vancouver Olympics: 13. Day Thu (22) 9. Eurovision Song Contest 2010 Sat (21) 10. Ice Hockey W.Ch. FIN-DEN Sat (21) Source: Finnpanel Oy, TAM Population 10+ years (only best performance per programme)
18 Top-programmes Title Date Rating Rating-% 1. Strictly Come Dancing Sun (31) 2. Ski Jumping W.C: Bischofshofen Wed (31) 3. Seven o clock News Wed (25) 4. Miss Finland 2010 Sun (24) 5. Ten o clock News Thu (23) 6. Farmer wants a wife Fri (22) 7. Salatut elämät Mon (21) 8. X Factor Sun (20) 9. Ski Jumping W.C: Garmisch-Partenk.Fri (19) 10. Find My Family Tue (18) Source: Finnpanel Oy, TAM, Population 10+ years (only best performance per programme)
19 Top-programmes Title Date Rating Rating-% 1. Indiana Jones and the Kindom of.. Sun (14) 2. Indiana Jones and the Last Crusade Sun (13) 3. Clash of the Choirs results Sun (12) 4. Clash of the Choirs Sun (11) 5. FlashForward Thu (10) 6. Jussi Gala 2010 Sun (10) 7. Nelonen Weather forecast Sun (10) 8. Nelonen News Sun (9) 9. Indiana Jones and the Temple of D. Sun (9) 10. National Treasure: Book of Secrets Sun (9) Source: Finnpanel Oy, TAM, population 10+ years (only best performance per programme)
20 Top-programmes Title Date Rating Rating-% 1. Big Brother 2010 starts Wed (14) 2. Big Brother Wed (13) 3. Big Brother Talk Show Sun (13) 4. Big Brother final Sun (12) 5. Casino Royale Mon (10) 6. Catch Me If You Can Sun (9) 7. Harry Potter and the Goblet of Fire Mon (8) 8. The Devil Wears Prada Mon (8) 9. Ketonen & Myllyrinne Sun (8) 10. The Departed Sun (8) Source: Finnpanel Oy, TAM, population 10+ years (only best performance of programme)
21 YLE Teema and YLE FST5 Top-programmes Raing 1. Kummeli Velipuolikuu Naurun tasavalta Kino Classic: Way Out West Studio Julmahovi Kino: Airplane! Ihanaa Leijonat ihanaa Historia: Pako Auschwitzista Suomen historian myytit: Häjyt Historia: Maailmansodan kurimuks Rating 1. Vancouver Olympics FIFA Euro qualification FIFA W.C 2010: Semifinal Cross Country skiing W.C FIFA W.C. 2010: Quarter final Strömsö Ski Jumping Flying hill Bettina Dok: Hangon sota Purtavaa Pohjolasta Source: Finnpanel Oy, TAM, popultion 10+ years (only best performance by programme)
22 Nelonen Sport, JIM, Liv Top Rating 1. Icehockey LIVE SM-liiga LIVE Athlelitics: Berlin Floorball LIVE: Erä-SSV Superpesis: 4. finaali Superpesis: 1. finaali Superpesis: 4. välierä Superpesis: 3. finaali Volleyball world league Raviurheilua LIVE: V Rating 1. Poliisit Kenraali Pancho & Pojat Pohjoiskal JIM D: Tsunami JIM D: Asian tsunami JIM D: Air France 447 Kadonnut lento JIM D: 9/11 Miten kaikki tapahtui? JIM D: Chile Main Rescue JIM D Historia: Maailmanloppu JIM D: Titanicin viimeiset hetket JIM D Historia: Kadonnut pyramidi Rating 1. Miljonääriäidit Maria & Nina Movie: Unfaithfull Kumman kaa Movie: Maid in Manhattan Movie: Sooloilua Movie: What woman want Huvila & Huussi Movie: An Unfinished Life Movie: Princess diaries Sikke Ruokaa rakkaudella Source: Finnpanel, TAM, 10+years (only best performance by programme)
23 23 SuomiTV and TV Viisi Top-10 programmes 2010 Rating 1. Fort Boyard Kymppitonni SuomiTV News Linnan juhlat Victoria and Daniel in Finland Viihdeuutiset Kari Tapion muistoksi Outo ja uskomaton Venäjä Dokumentti: Planeettamme ilmiöt SuomiTV News 20: Rating 1. Movie:What happens in Vegas Movie: Se7en Movie: Heat Movie: Red Planet Movie: Air America Movie: Absolute Power Movie: Murder at Movie: What a girl wants Movie: Hostage Movie: Cliffhanger Source: Finnpanel, TAM, 10+years (only best performance by programme).
24 24 MusicTV, Discovery Channel, The Voice Top-10 programmes 2010 Rating 1. Hogan Knows Best Axl Meets Hard Times Disaster Date My Super Sweet Rating 1. Deadliest Catch Destroyed In Seconds Mythbusters Wheelers Dealers How Stuff s Made Rating 1. Latauslista Viikonloppu Voicella Killer Karaoke Me rakastamme musiikkia Pop Source: Finnpanel, TAM, 10+years (only best performance by programme)
25 Channel shares (%) 2010 Total viewing, 10+ years 25 YLE total: 45 % MTV MEDIA (excl. Canal+) total: 30 % Nelonen Media total: 15 % ,0 0,7 0,7 0,6 0,6 0,5 0,4 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 YLE TV1 MTV3 YLE TV 2 Nelonen Sub JIM YLE Teema YLE FST5 The Voice/TV Viisi Liv MTV3 Paychannels SuomiTV Eurosport Nelonen Sport The Discovery Channel MusicTV Canal+ Movie channels TV1000 Movie channels Nelonen Sport Pro Disney channels SVT World Iskelmä TVHarju&Pöntinen TV4 Sweden KinoTV SVT1 Sweden URHOtv Canal+ Sport1 Animal Planet BBC World SVT2 Swe TV1000 Other channels BBC Entertainment Disney XD Source: Finnpanel Oy, TAM, 10+ years
26 Channel shares (%) 2009 and 2010 Total viewing, 10+ years 26 Year YLE total: 45 % MTV Media total (excl. Canal+): 30 % Nelonen Media total: 15 % ,3 0, YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi MusicTV Discovery SuomiTV Others Source: Finnpanel Oy, TAM, 10+ y.
27 27 Channel shares (%) 2009 and 2010 Prime time viewing, 10+ years Year 2010 YLE total: 44 % MTV Media total (excl. Canal+): 33 % Nelonen Media total: 16 % , , YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi Suomi TV MusicTV Discovery Others Source: Finnpanel Oy, TAM, 10+ y.
28 28 Channel shares (%) 2009 and 2010 Prime time viewing, years Year 2010 YLE total: 25 % MTV Media total (excl. Canal+): 41 % Nelonen Media total: 25 % YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi Suomi TV MusicTV Discovery Others Source: Finnpanel Oy, TAM, years
29 Channel shares (%) by agegroups % 5 Muut Discovery Ch. 5 SuomiTV % 9 9 MusicTV The Voice TV Nelonen paychannels % 22 Nelonen Sport Liv JIM 40 % Nelonen MTV3 paychannels 21 Sub % MTV FST YLE Teema 0 % YLE TV2 4-9 y y y y y y 65+ y 10+ y. YLE TV1 Min/day 1:18 1:20 1:35 2:17 2:36 3:32 4:24 2:58 Source: Finnpanel Oy, TAM, 10 + years
30 Channel share of commercial viewing in 2010: 30 4 % 1 %1 % 4 % 2 % 1 % 1 % MTV3 Sub MTV3 paychannels 6 % Nelonen JIM 43 % Liv Nelonen Sport Nelonen paychannels 19 % VoiceTV/TV Viisi SuomiTV MusicTV Discovery 5 % Source: TAM 2010, 10+ y. 13 % Commercial viewing = Channels that sell airtime in Finland
31 Pay-TV in every fourth TV household % of TV households November 2010: ca households Source: Finnpanel, Establishment Survey
32 32 Pay-TV:s share of total viewing: 7 % in /3 of pay-tv viewing to men Top-5 pay-tv channels MTV3 Max 2. Eurosport 3. Discovery 4. MTV3 Fakta 5. MTV3 Leffa Source: TAM 2010, 10+ y. Pay-TV-channels: MTV3 pay-tv channels (Max, Leffa, Fakta, Sub Juniori, Ava, Scifi, Sarja), Nelonen pay-tv channels (Kino, Nelonen Sport 1), Urhotv, Canal+ Movie, Canal+ Sport, TV1000 movie,tv1000 other, Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Ruotsi, BBC Prime, BBC Food, Animal Planet, Toon Disney, Jetix, Digiviihde
33 Pay-TV viewing share by age group Min/day Pay-TV channels 4 % % % 9 % 5 % % % 14 % 10 % Male 10+ Female y y y y y 65+ y Source:: Finnpanel oy, TAM 2010, Pay-TV= MTV3 paytv channels (Max, Leffa, Fakta, Juniori, Ava, Scifi, Sarja), Nelosen pay-tv channels (Kino, NelonenSport1), Urhotv, Canal+ Movie, Canal+ Sport, TV1000 movie,tv1000 other Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Ruotsi, BBC Prime, BBC Food, Animal Planet, Toon Disney, Jetix, Digiviihde
34 DVR s in 46 % of TV households DVR = Digital Video Recorder 34 % of TV hslds Nov.2010 VHS DVD/Blueray PVR PC/HardDisk Over the Net Source: Finnpanel, Establishment Survey
35 DVR-households: Viewing on weekdays (live and consolidated) 35 Consolidated = + 7 days viewing Rating-% DVR-hslds 10+y. consolidated DVR-hslds 10+y. Live Between the share of timeshifted viewing: DVR-hlsds: 13 %. All hslds: 6 % :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 DVR = digital video recorder Source: Finnpanel Oy, TAM 2010,
36 Share of timeshifted viewing - by genre % 5 % 10 % 15 % 20 % 25 % 30 % Foreign fiction Domestic fiction Movies Children prog. Culture Documentary Entertainment/reality Factual/lifestyle Sports Current affairs News 5 % 2 % 3 % 1 % 3 % 1 % 1 % 9 % 8 % 9 % 8 % 7 % 12 % 19 % 16 % 18 % 18 % 14 % 14 % 11 % 25 % All hslds 4+ y. DVR-hslds 4+ y Source: Finnpanel Oy, TAM, years
37 Share of timeshifted viewing - by month (min/day) % 5 % 6 % 6 % 5 % 6 % 5 % 6 % 5 % Live 6 % Timeshifted 6 % 5 % Jan Feb March April May June July Aug. Sept. Oct. Nov. Dec. Source: Finnpanel Oy, TAM, 10+ years 2010
38 38 Share of timeshifted viewing - by weekday % 6 % 6 % 6 % 6 % Live 5 % Timeshifted 5 % (min/day) Monday Tuesday Wednesday Thursday Friday Saturday Sunday Source: Finnpanel Oy, TAM, 10+ years 2010
39 Share of timeshifted viewing - by agegroup Timeshifted Live 5 % 4 % (min/day) % 7 % 7 % 5 % 10 % 9 % y. 4-9 y y y y y y. 65+ y. Source: Finnpanel Oy, TAM 2010
40 Share of timeshifted viewing - by channel All households, targetgroup: 10 years (m in/day) % 4 % 7 % 9 % 10 % 5 % 8 % 5 % 6 % 4 % 2 % Timeshifted Live 3 % 3 % Y L E T V 1 Y L E T V 2 M T V 3 N elo n en S u b JIM Y L E T eem a T h e V o ice/t V V iisi Y L E F S T 5 S u o m i T V M u sict V N elo n en S p o rt D isco very C h an n el Total share of timeshifted viewing = 6 %. Source: Finnpanel Oy, TAM 10+ years, 2010
41 Top 20 timeshifted programmes Channel Title Date Starttime Rating (000) Live+timeshifted MTV3 Salatut elämät Ke : % MTV3 Puumanainen To : % MTV3 House To : % MTV3 Mentalist To : % MTV3 Farmer wants a wife Pe : % Nelonen FlashForward To : % Nelonen Desperate housewifes Ma : % MTV3 Vastaparit Su : % MTV3 Helppo elämä Su : % TV 2 Karjalan kunnailla Ke : % TV 2 Taivaan tulet Ti : % MTV3 24 Ma : % MTV3 Emmerdale Pe : % MTV3 Putous La : % TV 1 Hearbeat Pe : % TV 1 Kotikatsomo: Tauno Tuk Ma : % Nelonen Good Wife Ma : % MTV3 C.S.I. Ke : % Nelonen Yksi lensi yli Marin pesä Ke : % MTV3 Movie: Wallander Su : % Timeshifted share of consolidated Source: Finnpanel Oy, TAM 2010, 10+years.
42 42 Most viewing is still "live, even in DVR-households 5 % 8 % Live-viewing VOSDAL* 1-7 days timeshift 87 % * VOSDAL = Viewed on same day as live Source: Finnpanel TAM, 10+ in, DVR-households 2010 (guests excluded),
43 Finns consume versatile programming 43 Audience share (%) by programme genres in two age groups : 45+ years -45 years factual foreign fiction entertainment sports movies current affairs children news domestic fiction educational Source: Finnpanel Oy, TAM 2010, 10+years.
44 summary of TV viewing Average daily viewing time almost 3 hours weekly viewing time exceeds 20 hours Many top programmes with ratings higher than 20 % Familiar TV companies launch new channels Finns are still buying new receivers Web-TV and timeshift viewing via DVR s complement traditional viewing
45 More information on
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