Finnish Mobile TV: Analysis on logfile data. April - June Press event Lena Sandell
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1 Finnish Mobile TV: Analysis on logfile data April - June 2005 Press event Lena Sandell
2 2 Analysis on logfile data Test periods: Sample size*: persons persons persons 7492 tv viewing statements 5379 tv viewing statements 4424 tv viewing statements *) Sample size represents ca 60 % of original sample Non-response caused by transmission problems and other technical problems.
3 3 The viewing data 16 TV channels: YLE TV1, YLE TV2, MTV3, Nelonen, Subtv, MTV3 Extra, Urheilukanava, CNN, Eurosport, Fashion TV, IndicaTV, BBC World, Viva Plus, Nelonen Plus, SnadiTV and Euronews YLE TV2 and Subtv added in April Urheilukanava added in May Nelonen Plus and SnadiTV remowed in May % of the sample used the mobile TV on a weekly basis
4 4 TV viewing on an average day Minutes/day per viewer per head Note: Data for week 17 incomplete Weeks during April June 2005
5 5 Mobile TV user groups active users (ca. 100 persons) watched mobile-tv twice a week, about minutes per session approximately 85 % of total viewing volume light users (ca. 100 persons) Watched mobile-tv once a week, about 10 minutes per session approximately 10 % of total viewing volume others (ca. 100 persons) Little usage of mobile-tv Less than 5 % of total viewing volume
6 6 TV viewing on separate weekdays average daily reach during April - June % of sample mon tue wed thur fri sat sun
7 7 Mobile TV usage (reach) on an average weekday Amount of persons :00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 April - June Sample size between 255 and 351 during the whole period
8 8 Finland 2004: TV viewing during weekdays 10+ population: 4,6 million 50 % 45 % 40 % 35 % 30 % 25 % 20 % 22 % = miljoonaa viewers % 10 % 5 % 0 % 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 '24:00 1:00 Source: Finnpanel Oy, tv audience measurement
9 Audience share during May 23 June 19 9 MTV3 TV1 Nelonen TV2 Subtv Eurosport CNN MTV3Extra BBCWorld VivaPlus Urheilukanava FashionTV IndicaTV Euronew s 2 1 0, YLE TV2 and Subtv not included in April data Ice hockey World Champioships affected viewing in May Audience share %
10 10 Audience share in June Domestic channels (YLE TV1, YLE TV2, MTV3, Nelonen ja Subtv), 75 % Sports channels (Urheilukanava, Eurosport), 10 % News channels (CNN, BBC World, Euronews), 7 % Others (MTV3 Extra, Viva Plus, Fashion TV, Indica TV), 8 % YLE TV2 and Subtv not included in April data Ice hockey World Champioships affected viewing in May
11 11 Top10 programmes during April June: MTV3 1. Formula1 GP (San Marino) Sun at Formula1 GP (Monaco) Sun at Finnish Ice Hockey League: Jokerit - Kärpät Sun at Finnish Ice Hockey League: 4.semifinals Thur 7.4. at Diili (Finnish version of The Apprentice ) Sun at Movie: Bandits Mon 2.5. at Finnish Ice Hockey League : Kärpät-Jokerit Fri at Huomenta Suomi (morning TV) Tue at Shopping Channel Wed at Movie: Training Day Mon at 21.15
12 12 Top10 programmes during the April June: YLE TV1 1. Ice Hockey World Championships 2005 Austria (Finland-Latvia 0-0) Mon 9.5. at Tutkittu juttu vammautunut (documentary) Fri 8.4. at Ice Hockey World Ch Austria Mon 2.5. at Luontoilta (nature program) Tue 5.4. at Hitler pahuuden nousu (documentary) Wed at Ykkösen aamu-tv (morning TV) Thu 7.4. at Ykkösen aamu-tv (morning TV) Fri at Movie: Amadeus director s cut Fri 8.4. at Urheiluruutu (sports news) Sun at Ykkösen aamu-tv (morning TV) Tue at 5.55
13 13 Top10 programmes during April - June: Nelonen 1. UEFA Champions League (Liverpool - AC Milan 6-5) Wed at UEFA Champions League Wed 4.5. at UEFA Champions League Wed 6.4. at Movie: Cliffhanger Wed at Movie: Valtikka Sun at Dr. Phil Tue 5.4. at D: Helenin 7 persoonaa (documentary) Tue at Movie: Pimeän uhka Fri at Movie: Little Nicky Fri at Huippumalli haussa (reality TV) Tue 5.4. at 19.00
14 Top10 programmes during May - June: YLE TV Ice Hockey World Championships 2005 Austria (Finland-Sweden 1-5) Wed 4.5. at Ice Hockey World Ch Austria (Finland-Canada 3-3) Sun 8.5. at Ice Hockey World Ch Austria (Finland-Russia 3-4) Thu at Football World Ch. Qualifier match Wed 8.6. at TV-uutiset (news) Wed 4.5. at Football: Women s European Champ. Wed 8.6. at Football: Women s European Champ. Sat at Eurovision Song Contest Final in Kiev Sat at Ice Hockey World Ch Austria Sun 8.5. at FST dokumentti: Koska sarastaa (documentary) Mon 9.5. at 22.05
15 15 Top10 programmes during May - June: Subtv 1. Movie: Once a Thief Wed at Movie: Turhuuksien rovio Wed 4.5. at C.S.I. Miami Sat at American Idol Sun 5.6. at Movie: Last Border Thur 9.6. at Kerran varas Thur 9.6. at Late night with Conan O Brien Fri at Sextaasi Sun at Miami Vice Sat at Seksin Maailma: Japani (documentary) Sun at 1.30
16 16 Top10 programmes during April - June: all channels 1. Ice Hockey World Championships 2005 Austria (Finland-Sweden 1-5), TV2 Wed 4.5. at Formula1 GP (San Marino), MTV3 Sun at Formula1 GP (Monaco), MTV3 Sun at Ice Hockey World Championships 2005 Austria (Finland-Latvia 0-0), TV1 Mon 9.5. at Finnish Ice Hockey League: Jokerit - Kärpät, MTV3 Sun at Finnish Ice Hockey League: 4.semifinals, MTV3 Thur 7.4. at Ice Hockey World Ch Austria (Finland-Canada 3-3), TV2 Sun 8.5. at Ice Hockey World Ch Austria (Finland-Russia 3-4), TV2 Thur at UEFA Champions League, (Liverpool - AC Milan 6-5) Nelonen Wed at Tutkittu juttu vammautunut TV1 (documentary) Fri 8.4. at 11.05
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