Television viewing in Finland Gloria Hall, Lena Sandell ja Anna-Leena Lamberg
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1 Television viewing in Finland 2008 Gloria Hall, Lena Sandell ja Anna-Leena Lamberg
2 2 Average viewing time / day Total popultion, 10+ y :57 2:48 2:47 2:51 2:53 2:47 2:49 2:49 2:41 2:46 2:21 2:30 2:30 2: Source: Finnpanel Oy, TAM
3 3 Timeshift and guest viewing from Timeshift viewing + 7 days* Official currency reported after one week (7 days) 2. Guest viewing Guests of the Panel hslds registerate their age and sex Guest viewing integrated into TAM ratings * Except on every Monday: Weekly Top-20 reported: live+vosdal
4 4 Timeshift and quest viewing 2008 / The effect on the ratings h 46 min live min/day live 2 h 57 min Guest viewing + 6 min + 3 min 7 days consolidated min VOSDAL Source: Finnpanel Oy,TAM
5 Denmark Norway Austria 5 Viewing time in Europe :50 3:43 3:38 3:28 3:27 3:06 2:46 Italy Spain UK Germany France Netherlands Finland Sweden Source: Mediametrie / One Television Year in the World :37 2:29 2:28 2:25
6 Television viewing (weekdays) 2007 and Rating Between : rating 1,8 million : :30 18: In the morning rating :00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total popultion 10+ y.
7 Television viewing (weekends) 2007 and rating Between : rating 1,9 mill :00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total population 10+ y.
8 Television viewing 2007 and 2008 min/day Cable hslds analog switch off Weeks 33-34/2008 Beijing olympics Weeks Source: Finnpanel / TAM, population 10+ y.
9 Top-10 programmes Programme/Channel Date Rating Share-% Independence day gala, TV1 sat (37) TV-News, TV1 sat (34) Ski jumping WC: Bischofshofen, MTV3 sun (29) Dancing with the Stars, MTV3 sun (27) Seven o clock news, MTV3 sun (26) Idols, MTV3 sun (26) Eurovision 2008: Final, TV2 sat (26) Ice Hockey WC 2008: Russia-Finland, TV2 fri (25) Miss Finland 2008, MTV3 sun (25) Secret Lives, MTV3 mon (22) Missä he ovat nyt?, MTV3 sun (22) Ice Hockey WC 2008: Bronce match sat (22) Source: Finnpanel Oy, TAM
10 Top-5 programmes in the Nordic Countries Finland: Rating Sweden: Rating 1. Independence day gala 37 % 2. TV-News 34 % 3. Ski jumping WCup 29 % 4. Dancing with the Stars 27 % 5. Seven o clock News 26 % 1. Eurovision, national final 46 % 2. Eurovision, national selection 38 % 3. Donald Duck and his frends 36 % 4. Football Euro 2008(Greek-Sweden) 34 % 5. Eurovision Song contest 32 % Norway: Rating Denmark: Rating 1. Eurovision Song Contest 40 % 2. Kvelden för kvelden 38 % 3. Have I got news for you 35 % 4. Handball EuroC (Norway-Spain) 33 % 5. Idrettsgalla % 1. Handball EuroC, final (Den-Cro) 43 % 2. X Factor final 42 % 3. Vild med dans final 38 % 4. EuroCup studio 38 % 5. All starts Kick Off 36 % Source: Finnpanel, MMS (Sweden), TNS-Gallup Norway, TNS-Gallup Denmark
11 11 Top-5 programmes by age groups years: Rating-% y: Rating-% 1. Eurovision 2008: Final 25 % 2. Idols, % 3. Independence Day Gala 22 % 4. Ice Hockey WC: RUS-FIN 19 % 5. Salatut elämät, % 1. Idols, % 2. Independence Day Gala 31 % 3. Ice Hockey WC: RUS-FIN 30 % 4. Eurovision 2008: Final 27 % 5. Tv-News % y: Rating-% 1. Independence Day Gala 40 % 2. Tv-News, % 3. Ski Jumping MC, % 4. Seven o clock News % 5. Dancing with the Stars, % 65 + y : Rating-% 1. Independence Day Gala 60 % 2. Tv-News, % 3. Dancing with the Stars, % 4. Sportnews % 5. Ski Jumping MC, % Source: Finnpanel, TAM
12 Television viewing by age groups 12 Source: Finnpanel Oy, TAM y y y y y y 65+ y 10+ y Male 10+y Female 10+ y Weekly reach,% 2008:
13 Channel shares (%) 2008 Source: Finnpanel, TAM ,8 0,7 0,7 0,6 0,6 0,5 0,5 0,3 0,3 0,2 0,2 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 YLE TV 2 Nelonen Sub JIM YLE Teema YLE FST5 Urheilukanava MTV3 MAX The Voice/TV Viisi MusicTV Eurosport Canal+ Movie channels The Discovery Channel TV1000 Movie channels MTV3 Fakta Sub Leffa Disney channels Sub Juniori Canal+ Sport1 TV4 Sweden SVT1 Sweden SVT Europa KinoTV Harju&Pöntinen SVT2 Sweden Toon Disney MTV3 Sarja URHEILU+KANAVA MTV3 Ava MTV3 Scifi TV1000 Other channels Animal Planet Digiviihde MTV3 YLE TV 1
14 Channel shares ( 24 hours) % 14 Year YLE total: 45 % MTV Media total: 31 % Nelonen Media total: 14 % ,2 YLE TV1 YLE TV2 YLE Teema YLE FST5 YLE Extra MTV3 Sub MTV pay-tv ch. Nelonen JIM Urheilukanava Nelonen pay-tv ch, The Voice/TV Viisi MusicTV Discovery* Others * V 2007 Discoovery in group:others Source: Finnpanel Oy, TAM, 10+ years
15 15 Channel shares (%) 2008 prime time YLE total: 42 % MTV Media total: 36 % Nelonen Media total: 15 % , ,4 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV Pay-tv ch. Nelonen JIM Urheilukanava Nelonen Paytv ch. The Voice/TV Viisi Koko vrk: , MusicTV Discovery Others Source: Finnpanel Oy, TAM, population10+ years
16 Channel shares by age groups % % 60 % 40 % 20 % 0 % y y 10+ y. Others Discovery Ch. MusicTV The Voice TV Nelonen Pay-tv ch. Urheilukanava JIM Nelonen MTV Pay-tv ch. Sub MTV3 FST5 YLE Teema YLE TV2 YLE TV1 Min/day 1:35 3:31 2:57 Source: Finnpanel Oy, TAM population 10 +y.
17 Channel shares by age groups % % 60 % 40 % 20 % 0 % y y y y y y 65+ y 10+ y. Others Discovery Ch. MusicTV The Voice TV Nelonen Pay-tv ch Urheilukanava JIM Nelonen MTV Pay-tv ch. Sub MTV3 FST5 YLE Teema YLE TV2 YLE TV1 Min/day 1:19 1:35 1:38 2:14 2:31 3:31 4:22 2:57 Source: Finnpanel Oy, TAM, population 10 + y.
18 Digital Television brings more choice 18 On Free-to-air* channels 2008: Average 314 programmes / day 30 News programmes / day 29 Children programmes / day movies during 2008 on Free-to-air* channels Average 5 movies l day and Sport programmes during 2008 Average 38 sport programmes / day E.g. Ice Hockey WC, Beijing Olympics, Formula 1, Ski Jumping MC, Football Euro Cup, UEFA Champions League, La Liga, Alpine Skiing MC, WC Rally, Cross Country Skling WC, etc *) TV1, TV2, MTV3, Nelonen, Sub, JIM, Teema, FST5, Urheilukanava, The Voice/TV Viisi
19 December 2008, Target group: years Two out of three watching TV every day 19 Daily reach (%) Source: Finnpanel TAM
20 December 2008, Target group: years Two out of three watching TV every day 20 Daily reach (%) Idols finaali: Fiksumpi kuin koululainen: Harry Potter: Salatut elämät House: Amazing Race: Madagascar: Star Wars: MTV3 Sub OC: Van Helsing: Frendit(4.es): Simpsonit (3.es): Simpsonit (3.es) Source: Finnpanel TAM
21 December 2008, Target group: years Two out of three watching TV every day 21 Daily reach(%) Itsenäisyyspäivän vastaanotto: Laura kesäleirillä: Muumilaakson tarinoita: Joulu-Jopet remix: Lumiukko: Tartu Mikkiin: Lassie: TV 1 TV Kotikatu: Urheuiluruutu: Suomen Turku julistaa joulurauhan: Kotikatu: Source: Finnpanel TAM
22 December 2008, Targetgroup: years Two out of three watching TV every day 22 Daily reach Täydelliset naiset: Operaatio Maa: Hauskat kotivideot: Nalle Puh ja möhköfantti Narnian tarinat: Nelonen JIM Hullut japanilaiset Uskomattomat videot: Penn&Teller: Source: Finnpanel TAM
23 December 2008, Targetgroup: Male y. At least two out three watching TV every day 23 Daily reach (%) Source: Finnpanel TAM,
24 December 2008, Targetgroup: Male y. At least two out three watching TV every day 24 Daily reach(%) Amazing Race: Idols finaali: Elokuva: Matti: Salatut elämät Vares: House: Terminator: Bionic Woman: Bones: Simpsonit (3.es): CSI : MTV3 Sub Source: Finnpanel TAM
25 December 2008, Target group: Male y. At least two out three watching TV every day 25 Daily Reach (%) Itsenäisyyspvän vastaanotto: TV-uutiset: Uutisvuoto: Tuntematon sotilas: Metsolat: Hymyhuulet: Tku julistaa joulurauhan: Urheiluruutu: Joulu-Jopet: TV 1 TV Kummelin Jackpot: YLE Teema Manillaköysi: Sisko ja sen veli: Source: Finnpanel TAM
26 December 2008, Targetgroup: Male y. At least two out three watching TV every day 26 Daily reach (%) Säämies: Hauskat kotivideot: Vaarallinen tehtävä: Täydelliset naiset: Spiderman: Narnian tarinat: Nelonen JIM Ultimate fighter: Uskomattomat videot: Urheilukanava JIM D:Star Warsin tarina: La Liga: La Liga: V5 Ravit Vermo: Source: Finnpanel, TAM
27 Number of the channels viewed daily 2001, 2005, 2008 (October) 27 Channels/day Oct 01 Oct 05 Oct y 4-9 y y y y y 65+ y Source: Finnpanel Oy, TAM
28 28 Number of the channels viewed weekly 2001, 2005, 2008 (October) Channels/week Oct 01 Oct 05 Oct y 4-9 y y y y y 65+ y Source: Finnpanel Oy, TAM
29 Weekly reach: TV1 81 % 82% TV2 80 % 81 % MTV3 84 % 86 % Nelonen 76 % 77 % Sub 64 % 60 % Yle Teema 48 % 34 % Yle FST5 45 % 29 % JIM ( starting ) 45 % 27 % Urheilukanava 34 % 30 % Source: Finnpanel Oy, TAM, 10+ years
30 Weekly reach Voice TV / TV Viisi 24 % 19 % Music TV 14 % 16 % MTV3 MAX 14 % 12 % MTV3 Fakta 10 % 3 % MTV3 Sarja (starting ) 3 % MTV3 Scifi (starting ) 2 % Discovery 9 % 4 % Sub Leffa 9 % 6 % Sub Juniori 7 % 6 % Urheilu+Kanava (starting ) 5 % 4 % KinoTV (starting ) 4 % 3 % Source: Finnpanel Oy, TAM, 10+ years
31 TOP Programme Date Rating Share-% 1. Independence Day Gala Sat (37) 2. Tv-News Sun (34) 3. Sportnews Mon (20) 4. Kotikatsomo: Harvoin tarjolla Mon (19) 5. Suomen Turku julistaa Joulurauhan Wed (19) 6. Have I Got News For You Sat (17) 7. Kuntavaalit 2008 Sun (17) 8. Kotikatu Thu (17) 9. Kotikatsomo: Kymenlaakson laulu Mon (17) 10. Kotikatsomo: Lacrimosa Mon (16) Source: Finnpanel Oy, TAM
32 Top Programme Date Rating Share-% 1. Eurovision Song Contest 2008 Sat (26) 2. Ice Hockey WC 2008: RUS-FIN Wed (25) 3. Ice Hockey WC 2008: Bronse match Thu (22) 4. Ice Hockey WC 2008: Final Sun (20) 5. Karjalan kunnailla Wed (19) 6. Cross Country Skiing WC Sun (18) 7. Tv-News Sat (18) 8. Eurovision 2008: National Final Sat (18) 9. Football EuroC: Final Sun (18) 10. Beijing Olympics Fri (18) Source: Finnpanel Oy, TAM
33 Top Programme Date Rating Share-% 1. Ski Jumping WC: Bischofshofen Sun (29) 2. Dancing with the Stars Sun (27) 3. Seven o clock News Sun (26) 4. Idols Sun (26) 5. Miss Finland 2008 Sun (25) 6. Salatut elämät Mon (22) 7. Missä he ovat nyt? Sun (22) 8. Idols voting results Sun (21) minutes Wed (20) 10. Maajussille morsian Fri (18) Source: Finnpanel Oy, TAM
34 Top Programme Date Rating Share-% 1. Ice Hockey Finnish-league: 2. final Mon (13) 2. Ice Hockey Finnish league 3. final Wed (11) 3. Ice Hockey Finnish league 4. final Thu (11) 4. 4D: Matti Nykänen Uuteen nousuun Tue (11) 5. Ice Hockey Finnish league: 5. final Sat (11) 6. Movie: M:I III Mission:Impossible Sun (10) 7. 4D: Äitimme painaa 400 kg Tue (10) 8. Movie: National Treasure Sun (10) 9. Movie: Indiana Jones Raiders of.. Sun (10) 10. Movie: Indiana Jones Last Crus. Sun (9) Source: Finnpanel Oy, TAM
35 Top Programme Date Rating Share-% 1. Big Brother final Sun (15) 2. Big Brother Talk Show Sun (13) 3. Big Brother Tue (12) 4. Big Brother 2008 starts Wed (11) Sun (9) 6. Idols Extra Thu (8) 7. Big Brother: Asukasvaihto Afrikkaan Sun (8) 8. American Idol Sun (6) 9. Big Brother Extra Tue (6) 10. Piiri Sun (6) Source: Finnpanel Oy, TAM
36 Top-10 / YLE Teema and YLE FST Rating 1. Manillaköysi Tuttu Juttu Show Movie: Fistful of Dollars Suomen tietoviisas Ällitälli Movie: Pianist Movie: North by Northwest Tapsa Muistojeni Karjala Heikki ja Kaija: Kuin lapset Rating 1. Strömsö Cross Country Skiing WC TV-news Etulinjan edessä Dok: Karjalaisten kolme kaup Palomuuri Dokumentti: Elämää taivaalla Bettina kiertueella Dokumentti: Vapaasti Kekkosesta Sportnewst Source: Finnpanel, TAM
37 37 Top-10 / Urheilukanava and JIM 2008 Rating 1. IAAF Grand Prix IAAF Grand Prix Ice Hockey Mestis Superpesis Yleisurheilun MM-hallikilpailut Volley ball W League Football La-ligaSpain Swimming WC Veikkausliiga Lentopalloliiga Rating 1. Hurjat poliisivideot JIM D: 9/11 Loukussa JIM D: Maa ihmisten jälkeen osa I JIM D: 9/11 Salaliittoteoriat Uskomattomat videot JIM D Rikos: Kuuluisa kuolemantuomio Kahjot ninjat Alaston piilokamera JIM D Rikos: Ruumissäkki JIM D Rikos: Murhaajan kohtaaminen Source: Finnpanel, TAM
38 38 Top-5 / TV Viisi and Discovery 2008 Rating Rating 1. Deadliest Catch Overhaulin Mythbusters Year Building The Ultimate II year Mythbusters The Series Year Finland Germany Football Russia Finland Football Finland Azerbaijan Football Football pre-game interviews Dennis The Menance Source: Finnpanel, TAM
39 39 Top-5 / MusicTV and The VoiceTV 2008 Rating Rating 1. South Park Pimp my ride Jackass X Effect Dismissed Latauslista Voice Live We Love Music My Voice TOP 10 Tuesday Source: Finnpanel, TAM
40 Facts about Digital Television in Finland 40 Digi-TV launch Digital penetration 0 % 12 % 24 % 38 % 56 % 88 % 100 % (at the end of the year) Av. viewing min/day 2:51 2:53 2:47 2:49 2:49 2:46 2:57 Pay-Tv subscribers DVR households Non Tv-hslds 5% 6% 7% 7% 7% 6% 8 % Source: Finnpanel establishment survey
41 41 Pay-TV channels penetration Feb 03 May 03 Aug 03 Nov 03 Feb 04 May 04 Aug04 Nov04 Feb05 May05 Aug05 Nov05 Feb06 May06 Aug06 Nov06 Feb07 May07 Aug07 Nov07 Feb08 May08 Aug08 Nov08 % of Tv-hslds Receivers with Pay-TV card Pay TV channels Source: Finnpanel, Establisment survey
42 42 The number of Pay-TV hslds have quadrupled during the last three years Pay-TV: Top-5 Pay-TV channels 2008 The share (viewing) of Pay-TV channels is about 6 % More common in hslds with kids 2/3 of the viewing minutes from males 1. MTV3 Max 2. Canal+ Movie Channels 3. The Discovery Channel 4. TV1000 Movie Channels 5. Disney Channels Source: TAM 2008, population 4+ y. Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
43 43 The share of Pay-TV channels 21 % / Children (4-9 years) 2008 TOP 5 channels 2008 / target group 4-9 years 1. YLE TV 2 31 % 2. MTV3 18 % 3. Sub Juniori 8 % 4. Nelonen 8 % 5. Disney Channels 7 % Source: TAM 2008, population 4+ y. Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
44 44 Min/day The share of Pay-TV channels 2008 Pay-TV channels 6 % 5 % 7 % 4 % 8 % 2 % % 13 % 6 % 40 0 Source: TAM 2008, 10+ Male 10+ Female y y y y y 65+ y Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
45 45 The penetration of DVR hslds Feb05 May05 Aug05 Nov05 Feb06 May06 Aug06 Nov06 Feb07 May07 (% TV-hslds) Aug07 Nov07 Feb08 May08 Aug08 Nov08 November 2008 = hslds with DVR(41 % of TV-hslds) Source: Finnpanel, Establishment survey
46 46 Timeshift viewing 2008 All households: Timeshift viewing increases viewing 4 % (Total population, 4+ y) Timeshift viewing increases viewing of target group years about 9 % Females use the option of timeshift viewing more often Timeshift viewing more common in households with kids Households with DVR: Timeshift viewing increases viewing 14 % Timeshift viewing increases the viewing of the breaks 4 % Source: Finnpanel, TAM weeks 45-50/2008 (sample size 300 )
47 47 DVR-households: Live-viewing (week days) Rating-% :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 DVR hslds 4+ years /Live All 4+ years / Live Source: Finnpanel Oy, TAM. weeks 45-50/2008.
48 DVR-households: Viewing (live ja vosdal*) weeks days 48 * Vosdal = Viewed On Same Day As Live Rating-% Between 18-23: DVR-hslds: + 7 % (All hslds: + 2 %) DVR hslds 4+y. Live 40 DVR hslds 4+ Live+vosdal :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 Source: Finnpanel Oy, TAM, weeks 45-50/2008
49 DVR-households: Live and timeshift viewing, weekdays 49 Consolidated = +7 days viewing Raiting-% Between timeshift viewing: DVR-hslds: + 18 % more of viewing (All hslds: + 5 %) DVR hslds 4+ y. / Live DVR-hslds 4+ y. / Consolidated :00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 Source: Finnpanel Oy, TAM, Weeks 45-50/2008.
50 50 Live + timeshift viewing All households 4+ years ,9 % 4,5 % Timeshift Live (min/day) ,7 % 6,6 % 7,2 % 1,1 % 1,3 % 3,8 % 4,1 % 4,0 % 0,7 % YLE TV1 YLE TV2 MTV3 Nelonen Sub MusicTV Urheilukanava JIM YLE Teema YLE FST5 The Voice/TV Viisi The effect of timeshift viewing = 4 %. Source: Finnpanel Oy, TAM, weeks 45-50/2008.
51 Live + timeshift viewing DVR-households, population 4+ years 51 (min/day) ,0 % 11,4 % 15,8 % 24,1 % 23,8 % Timeshift Live ,6 % 5,4 % 14,8 % 21,3 % 21,9 % 2,6 % YLE TV1 YLE TV2 MTV3 Nelonen Sub MusicTV Urheilukanava JIM YLE Teema YLE FST5 The Voice/TV Viisi The effect of timeshift viewing = 14 %. Source: Finnpanel Oy, TAM DVR-households (sample=300), weeks 45-50/2008
52 52 Timeshift viewing by genre Increase (%) of timeshift viewing news sports actual documentary,etc education childrens entertainment movies domestic fiction foreign fiction DVR hslds All hslds (%) Source: TAM weeks 45-50/2008, DVR-households (sample=300)
53 Timeshift viewing: Top 20 programmes, 4+ years 53 Channel MTV3 MTV3 YLE TV 1 MTV3 MTV3 MTV3 MTV3 Programme Salatut elämät Maajussille morsian Heartbeat Salatut elämät Salatut elämät House Salatut elämät Weekday Pe Pe Pe Pe To To To Starting time 19:29 20:01 19:10 19:29 19:30 21:01 19:30 Rating (000) Additional viewing (%) MTV3 MTV3 MTV3 YLE TV 1 MTV3 YLE TV 1 MTV3 MTV3 Salatut elämät Salatut elämät Prison break Kotikatu House Heartbeat House Prison break Pe Ma Ti To To Pe To Ti 19:29 19:30 21:00 19:45 21:00 19:10 21:00 21: MTV3 Salatut elämät To 19: MTV3 Salatut elämät To 19: MTV3 MTV3 MTV3 Salatut elämät Salatut elämät House Ke Ti To 19:30 19:30 21: Lähde: Finnpanel Oy, TAM weeks 45-50/2008, no guests
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