Pricing & Market Intelligence Manager in Dubai

Transcription

1 Pricing & Market Intelligence Manager in Dubai für Dubai, Daimler Middle East & Levant FZE Kontakt Personal Stellennummer P0005V082 Tätigkeitsbereich Marketing und Vertrieb Veröffentlichungsdatum Abteilung Marketing / Customer Relationship Management Aufgaben Overview Reporting to Head of Sales Planning & Product Management Main objective is to lead Pricing team and coordinate for the following tasks and responsibilities. Objectives related to whole Mercedes-Benz Model Line-up (Sedan, SUV, Niche): Pricing Mercedes-Benz vehicle price positioning Individual pricing calculations Creation and review of customer price lists Creation of Customs price lists Evaluation of Pricing Study Competitor Intelligence Competitor sales activities tracking

2 Competitor mystery shopping Competitor pricing tracking Organization and execution of Competitor Intelligence Workshops Support in creation of regularly Product/Competitor Newsletter Product- and Price related topics Responsible for Customer Online Car Configurator Creation of Take-Rate Analysis Support and organization of diverse marketing events from the pricing side (Competitor Comparisons, Motor show, AMG Events) Responsibilities Pricing responsibility for all Mercedes-Benz Car models Initiate and lead the Mercedes-Benz Passenger Cars price positioning process Developing of GCC-standard vehicle executions together with product management Propose first pricing positioning of new launched vehicles in the market in cooperation with product management Ensure the generating of the Corporate Identity-Retail price lists, customs lists, safety list and all further pricing related documents which are needed within the region Agreed price positioning has to be processed within the confirmed deadlines to DCAA Ensure the support of GDs (General Distributor) and RSMs (Regional Sales Managers) in all pricing related topics from a sales perspective Further develop and improve the DMEL pricing approach to GDs. Ensure that GDs receive transparency and holistic view of pricing approach. All pricing related information has to be communicated to GDs within deadlines Drive MAD/OP Planning process for all pricing related issues. Prepare all needed material and propose price positioning for the following year. Competitor pricing has to be update for main 5 markets to ensure an

3 average view over the region Within the DMEL 2020 Strategy evaluate the future pricing opportunities within the region to ensure that aspirational sales volumes can be achieved Competitor Intelligence Lead the pricing study process in cooperation with the respective service provider. Full responsibility for the selection process of the supplier and further steering the mystery shopping waves Ensure and control that pricing executives evaluate the data Prepare management information and presentation Ensure that pricing information is available and analysed in a timely manner for all newly launched competitor vehicles GD orderings / Take-Rate Analysis Initiate the regular creation of Take-Rate Analysis on qualitative and quantitative basis Reveal opportunities and threats for Daimler and the GDs Presentation of results to DMEL Senior Management and Director Support with recommendations as well as potentials and necessary action plans Follow up results with RSMs and GDs Organization and Execution of competitor trainings/workshops Support the organizing of vehicles Preparation of training location and content of the training Preparation and execution of presentations Evaluation and feedback of given training

4 Product Newsletter Support the Preparation and development of important price related topics Gathering of competitor information from National and International Media (Magazines, Internet) Customer Online Car Configurator Ensure the maintaining and updating of customer online car configurator Regular checks and new content implementation Contact and Coordination with emb in Germany Qualifikationen Attributes Passion Respect Integrity Discipline Analytical skills Good organizational skills Dedication Commitment Knowledge/Skill/Experience

5 Excellent organisational and coordinating skills Accurate and detail oriented working style and excellent team leader At least 5 years experience in the field of product management/pricing/sales/marketing in the automotive industry Structure and processes of DCAG, DCAA, GDs (understanding the cultural differences working in Arab countries) General: Products of Mercedes-Benz Passenger Cars and main competitors Computer: Excellent knowledge in all MS-Office applications, being familiar with the Internet and its applications Daimler Systems: ADVANTAGES online, CAA, Global Ordering, MARS Online, MARS Offline, GO-Configurator English, Arabic is a major advantage, German is a plus University degree or similar in the field of business administration or engineering, or qualifications at advanced level in combination with extensive experience in Sales and/or Marketing Start Date June 2016 Jetzt bewerben Benefits Firmenwagen Essenszulagen Coaching Arbeitszeit Mitarbeiterhandy Kantine Events Parkplatz Gesundheitsmaßnahmen Mitarbeiterrabatte