Examples of Best Practice in Regional and Sustainable Development - in the context of North Wales Dewi Davies
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1 Examples of Best Practice in Regional and Sustainable Development - in the context of North Wales Dewi Davies PESTO Promotion and Networking of EU Projects on Sustainable Tourism Conference 2-3 October 2014 Gratz Austria
2 Objective - Address the theme of sustainable tourism developments and discuss further developments of sustainable tourism in Europe. North Wales - a destination for conquest and visitation Westward drive, predicated on successful travel The Romans Edward I colonised by sea route The late Georgians The Victorians The 1930s The Europeans the E22, trans European link to Ireland HS2 and electrification of the rail network
3 Arterial Communication Routes Politically driven Infrastructure investments - not sustainable developments Sustainable development superstructure opportunities for generations, past and future 1. Conquest and Extraction 2. Great Navigators and Planners 3. Modern Day Adopters 4. Into the Future
4 Journey through time and diverse products World Heritage Site Castles, CANALS, Mountain Ride - Caverns Deep Attractions, Bounce Below and ZipWorld Titan, Pilgrim s Way, Eco-friendly Guest Houses, People Powered Roller Coaster, HEART OF ADVENTURE, Off Shore Wind Farms, Tidal Lagoon Power, HS2 AND RAIL ELECTRIFICATION and the first all country - Wales Coast Path.
5 North Wales 1 hour from Manchester and Liverpool Airports
6 1. Conquest and Extraction World Heritage Status Castles and Town Walls of King Edward I, Snowdonia The Slate Industry and Quarries Of Blaenau Ffestinog, North Wales Centre for Alternative Technology, (CAT), Machynlleth, Snowdonia Energy Attractions In North Wales
7 World Heritage Status Castles and Town Walls of King Edward I, Snowdonia 4 castles of Beaumaris, Conwy, Caernarfon, Harlech Finest examples of 13th 14 th military architecture in EU Visitor numbers 750k pa Reinvestment of 1.3M under EU project
8 The Slate Industry and Quarries Of Blaenau Ffestinog, North Wales
9 The Slate Industry and Quarries Of Blaenau Ffestinog, North Wales Victorian Mine Tour Bounce Below Zip World Titan Antur Stiniog, Mountain Bike Tracks
10 Centre for Alternative Technology, (CAT), Machynlleth, Snowdonia 4 decades CAT has informed, inspired 2 million people who have visited environmentally responsible buildings renewable energy generation graduate school water-balanced cliff railway
11 Energy Attractions In North Wales Attraction Energy Period Trawsfynydd, Nuclear Power Plant 1960s to closure Snowdonia Wylfa, Isle of Anglesey Nuclear Power Plant 1970s to date Tan y Grisiau, Blaenau Ffestiniog Hydro Electric Power Plant 1970s to closure Llyn Brenig Denbigh Water storage Dam 1970 s to date Electric Mountain, Hydro Electric Power 1980s to date Llanberis Plant Danger Point, Talacre Gas Extraction Plant 2000s to date Llyn Brenig Denbigh Extended facilities with mountain bike hire and trails plus additional angling Electric Mountain, Llanberis Reinvestment in energy interpretation and gallery Danger Point, Talacre Redevelopment as a safety awareness centre for schoolchildren
12 2. Great Navigators and Planners World Heritage Status Pontcysyllte Aqueduct And Canal Pilgrim s Way North Wales Llandudno Resort, North Wales Coast Where Snowdonia Meets The Sea
13 World Heritage Status Pontcysyllte UNESCO World Heritage List June 2009 Completed in 1805 Longest and highest aqueduct in UK Busiest section of UK canal network 250k visitors pa Canal and Rivers Trust 2014 Aqueduct And Canal
14 Pilgrim s Way North Wales Bardsey Island island of 20,000 saints Launched ml Pilgrimage on sustainable principles El Cameno to Santiago de Compostella, Galicia Interpretation -digital platforms, min physical
15 Llandudno Resort, North Wales Coast Where Snowdonia Meets The Sea Llandudno is Wales's largest resort Differentiated as Victorian gentile 396k trips per annum 75% are holidays Visitor spend 90M per annum Tram to Alice in Wonderland App Sea side Pier to Toboggan Run
16 3. Modern Day Adopters (1) Sustainable Tourism And Transport Wales Bryn Elltyd Award Winning Eco Guest House, Blaenau Ffestiniog, Snowdonia Bryn Bella Bed And Breakfast In Betws-y-coed, Snowdonia Green Tourism Membership - The World s Most Credible Sustainable Tourism Programme Eco Ride, Greenwood Forest Park, Bangor, Sustainable Tourism Centres Of Excellence
17 3. Modern Day Adopters (2) Promotional Sustainability - Heart Of Adventure / Calon Antur Brand Positioning For Outdoor North Wales Promotional Sustainability - North East Wales Altogether Brilliant Merging Of Marketing Areas Of Rhyl And Prestatyn And The North Wales Borderlands
18 Sustainable Tourism and Transport Wales STTW Project 6 yr Campaign Travel passes Routes from stations to visitor attractions published on attractions leaflets Poster campaigns on train In stations NW England Plus print material Rail visitors travelling to North Wales were up 6% SSTTW Study Group Provide better information to visitors on sustainable transport options are currently available Encourage more local services linked to visitor attractions Offer incentives to visitors to use public transport Simplify ticketing arrangements including integrated ticketing for different modes of transport Provide travel planning for key visitor attractions
19 Bryn Elltyd Award Winning Eco Guest House, Blaenau Ffestiniog, Snowdonia Completely zero carbon, powered 100% by renewable energy 3 Electric car charge points All electric made on site or from 100% UK renewables from 2 hydro stations within 200m. Lockable storage for bikes, caving gear, canoes, disabled buggies Differentiates on Awards -Trip Advisor Certificate of Excellence 2012/2013/2014
20 Bryn Bella Bed and Breakfast Betws-y-coed, Snowdonia One of the 30 coolest B&Bs Times 3/2010 Eco-lover s dream Electricity from renewable sources Water heated by solar energy Actively recycle wherever possible Home grown fruit and vegetables Eggs from their own chickens Electric car charging point for guests Environmental Policy published Snowdonia Without a Car First in North Wales to Gold Award - Green Business Tourism Scheme
21 Green Tourism Membership Sustainable Tourism Programme 2,000 members in UK, Ireland and Canada Make the UK the World s leading Green Tourism Destination Hotel chains and management groups and brands Regional and local partners Suppliers to deliver green products Local authorities and agencies research, statistics, industry feedback
22 Eco Ride, Greenwood Forest Park, Bangor Top ten amusement park in UK in Travellers Choice TM by TripAdvisor World s only people powered roller coaster 10 th anniversary opened 2004 Visitor numbers up from 94,000 in 2003 to 135,000 in million visitors have ridden the Green Dragon
23 Sustainable Tourism Centres of Excellence Name Llyn Brenig Visitor Hub Betws y Coed Hub Mountain Biking Marsh Trax Rhyl - Biking Glan Llyn Outdoor Centre, Bala Llyn Trawsfynydd Outdoor Activity Coed y Brenin Dolgellau Mountain Biking Llechwedd, Blaenau Ffestiniog Mountain Biking Llyn Tan y Grisiau, Blaenau Ffestiniog - Outdoor Activity Henfaes, National Trust, Aberdaron
24 Promotional Sustainability Heart Of Adventure / Calon Antur Brand truth The heart of adventure This statement celebrates the excellence in the outdoor sector, while pulling together three brand differentiators: demonstrating a compact environment, and central location, and the emotional importance of the cultural heritage Brand character: Passionate full of real heart and humour Proud of our unique culture and heritage Pioneering full of an individual spirit
25 Promotional Sustainability Heart Of Adventure / Calon Antur Brand Positioning North Wales is the only outdoor adventure destination that provides both dabblers and daredevils with a unique, culturally rich and central location. It is home to a variety of quality activities all in one place that are facilitated by experts with real passion
26 Promotional Sustainability North East Wales Altogether Brilliant Merging Marketing Areas
27 Promotional Sustainability North East Wales Altogether Brilliant Merging Marketing Areas
28 4. Into the Future National Trust Green Energy Project Snowdonia Hydro-turbine North Wales Coast Wind Farms Tidal Lagoon Power HS2 and the Electrification of North Wales Rail Network Wales Coast Path Destination North Wales
29 National Trust Green Energy Project Snowdonia Hydro-turbine National Trust s first large-scale renewable energy project Installed on a river on south flanks of Snowdon Land bought for the nation via campaign by Sir Anthony Hopkins in 1998 Sold via the grid to company - Good Energy Generate 1,900 megawatt hours pa enough electricity to power around 445 homes Light all of NT properties in Wales Eight mansions, three castles and 45 holiday cottages
30 North Wales Coast Wind Farms 200 plus turbines generate 576MW Energy needs of 400,000 homes Positive attitude of most tourists to green energy, including wind, is an important factor Minority of tourists appear to be negative about wind turbines and believe they spoil the landscape Tourists prefer them in the distance and off-shore 20M to be invested into local communities. These include visitor orientated projects.
31 Develop 6 tidal lagoon power stations across U Entrapment of 127kms 2.25 BN expenditure Supply 150,000 homes Leisure and Visitor Attraction facilities Oyster farming, samphire harvesting, kelp harvesting Tidal Lagoon Power
32 HS2 and the Electrification of North Wales Rail Network Link with HS2, at Crewe and Manchester Electrification Holyhead to Crewe railway line More frequent high speed services Improved link to Ireland
33 Wales Coast Path Wales first country in the world to have a formal trail the whole way around its coast 870 miles long Joins up with Offa s Dyke Path National Trail to provide 1,030 miles walk ERDF 4M fund World s top destination to visit in 2012 by Lonely Planet
34 Wales Coast Path Develop circular coastal routes eg Holy Well of Celtic Legend Snowdonia Shimmering Sandbanks Giant Slayer Walk M visitors generated 16M to the economy
35 Vision: Destination North Wales One of the top 5 UK tourism destinations, internationally known for its natural beauty, dramatic scenery, heritage and distinctive culture 6 Destination Management Plans
36 Destination North Wales 82% of visitors get to North Wales by car Promote alternatives to and dependence on the car: Better marketing of the extensive rail network and its links. Including heritage railways Bus routes (eg Snowdon Sherpa) also need to be part of the equation. Making ticketing easier with through tickets, multi-use tickets and sensible pricing Better information to visitors, especially at stations. Easy maps, routes and itineraries More information on circular walks, safe cycle routes and bike hire Take advantage of Wales Coast Path Adress missing links in long distance cycle routes Improving the quality of taxi services
37 Danke Thank you Diolch yn fawr Dewi Davies PESTO Promotion and Networking of EU Projects on Sustainable Tourism Conference 2-3 October 2014 Gratz Austria
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