Getting the Power of Infinite Scalability with Microsoft s Public Cloud Solutions What s new in Windows Azure?

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2 Getting the Power of Infinite Scalability with Microsoft s Public Cloud Solutions What s new in Windows Azure? Alexis Castanares, Windows Azure Product Guadalupe Casuso, Windows Azure October 3, 2012

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4 Transformational Trends cloud computing new social & app patterns consumerization of IT data explosion

5 for the World s Apps Cloud OS

6 for the World s Apps MICROSOFT Cloud 1 CONSISTENT OS PLATFORM ON-PREMISES SERVICE PROVIDER

7 Today s Transformation Cloud

8 Defining the Cloud HOSTED SERVICES (3 RD PARTY) ON-PREMISES SERVERS

9 Cloud Services

10 Cloud Computing Patterns

11 What s new Virtual machines Virtual network Websites Media services Availability in new countries total 89 The Opportunity SaaS/Cloud enable your IP and applications Build cloud into your IT with Hybrid solutions Manage applications on a global, scalable infrastructure Extend your datacenter with value-added services

12 1.13 PUE 1.22 PUE

13 Windows Azure Global Presence North America Region Europe Region Asia Pacific Region West U.S. Sub-region East U.S. Sub-region N. Europe Sub-region N. Central U.S. Sub-region S. Central U.S. Sub-region W. Europe Sub-region E. Asia Sub-region S.E. Asia Sub-region Major datacenter CDN node Microsoft Confidential - Signed NDA Required

14 Infrastructure Fabric Services Frameworks... virtual machines web sites cloud services SQL database nosql database blob storage connect virtual network traffic manager... Automated Managed Resources Elastic Usage Based N Central US, S Central US, N Europe, W Europe, E Asia, SE Asia + 24 Edge CDN Locations

15 compute application building blocks infrastructure for building and running your applications

16 99.95% monthly SLA

17 Pay for what you use

18 Microsoft Cloud PUBLIC

19 Microsoft Cloud PUBLIC Identity PRIVATE

20 Windows Azure Cross-Premises Connectivity Data Synchronization SQL Azure Data Sync Application-Layer Connectivity & Messaging Service Bus Secure Machine-to- Machine Connectivity Windows Azure Connect Secure Site-to-Site Network Connectivity Virtual Network

21 Windows Azure Compliance Capabilities

22 Windows Azure Trust Center

23 Momentum

24 Windows Azure Adoption in Latin America Pudimos implementar la aplicación dinámica e innovadora que habíamos deseado, sin utilizar recursos de nuestra área tecnológica en casa matriz ( ). Adicionalmente, la información de los prospectos la tenemos disponible tanto en nuestro call center como en el CRM. con este proyecto hemos desmotrado que una organización pública puede estar a la vanguardia de la tecnología; hemos alcanzado los más altos niveles competitividad. Actualmente estamos evaluando otras áreas en las que podamos usar el modelo de Windows Azure podemos evitar limitantes de escalabilidad o preocuparnos por mantenimientos. Ponemos el producto en distintas redes sociales y gracias a Windows Azure, en dos clicks, tenemos el juego en cualquier lugar

25 Car Site Switches to Windows Azure to Gain Instant Business Scalability, Halve IT Costs Our servers were failing under the load, and our relationship with this partner was in danger, says Martin R. Legnoverde, Chief Operating Officer and Chief Information Officer for Autocosmos. Our web traffic can jump from 30,000 to 250,000 visitors in one day, then back to 30,000. With Windows Azure, we can instantly and automatically scale our computing Instant Scalability to Accommodate New Business Opportunities IT Costs to Be Reduced by 50 Percent Greater Focus on Growth and Development

26 BMW LatinAmerica Supports Model Launch, Develops Prospects with Cloud-Based Social Marketing In two months, more than 90,000 people participated in the Facebook promotion, and by connecting the user information to its internal CRM system, BMW converted more than 900 campaign participants into prequalified leads and legitimate sales prospects. By using Windows Azure to make audience data available in Microsoft Dynamics CRM, we enhanced the business continuity of our marketing campaign and developed more than 900 new sales prospects, says Beata Bujalska, emarketing Analyst at BMW Latin America.

27 SIA Interactive: Coca Cola Vending Machine presented at IDF 2012 At the Intel Developer Forum on Tuesday, Intel showed off an interactive Coke machine manufactured by SIA Interactive, a South American technology and design firm. The machine towered over Dadi Perlmutter, the head of Intel's chip group

28 MicroFocus & MCS Implementation at Transmediterranea This is the first Microsoft Azure implementation of its kind Customer selected Micro Focus out of many other solutions because strategic solution for Azure Transmediterranea did a Windows Azure mission critical migration off an IBM Mainframe

29 Business Scenario

30 Business Solution Migrate Mainframe Right Tools Cloud Agenda/Plan

31 Key Benefits and Learnings Mainframe parts can effectively be mapped to Azure equivalents. The modifications on the original COBOL code where minimal and business logic unmodified. COBOL and C# coexist in the same IDE, so we can leverage our COBOL assets at the same time we evolve toward a open platform. Visual Cobol and Visual Studio brings the benefits ALM and agile practices to COBOL

32 From Mainframe On-Premises Mainframe Branch Terminal Zebra FTP SNA Batch JCL\COBOL\VSAM Security RACF B2B Web Service Online Data Web Server Attachmate COBOL - CICS DB2 B2C

33 GTW To Azure On-Premises Windows Azure Branch Terminal Zebra FTP HTTPS Batch (Worker) MSBuild\ Scheduler \ Visual COBOL Security SQL Azure B2B Web Service Web Server HTTPS Online Visual COBOL + CICS Runtime Data SQL Azure B2C

34 Mensajes Clave Hoy en día hay un escenario en su organización que está listo para la nube Almacenamiento Sitio Web de Marketing Aplicación de Negocio requiere escalabilidad Pruebas y Desarrollo Su competencia está utilizando la nube Reducción de Costos, Tiempo de Solución, Flexibilidad Windows Azure está Listo en Seguridad Servicio de Administración Tributaria

35 Siguientes Pasos Acérquese a su Equipo de Cuenta Determinación de portafolio aplicativo susceptible Análisis aplicativo de un escenario para la nube Almacenamiento, Dev&Test, Sitio Web de Marketing, etc. Windows Azure Circle Partners Aproveche sus beneficios de MSDN Comience un Trial de 90 días sin costo

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37 Commitment Offers MOSP - Pay As You Go MOSP Monetary Commitment Enterprise Agreement Attach & Standalone Favorable Overage Service Needs Any Azure service Graduated usage of: Storage, CDN/Data Transfer and/or Media Services Broad needs across the Azure platform Steady monthly usage/growth Broad needs across the Azure platform YoY Cloud usage growth Customer Scenarios Online Storage Media Streaming Startup with Compute, Storage and DB needs Med sized business initial app migration Enterprise migrating to the cloud Med/Large customer projecting YoY cloud usage growth Customer Requirements Pay As You Go Monthly billing Credit Card/Invoice Monthly billing Willing to commit to 6 or 12 months of service usage Credit Card/Invoice Min $500/month Upfront payments 12 or 36 month commitment term Invoice only payment 3

38 Changes/updates to pricing Storage $0.125 per GB for GRS Access Control 1 $1.99 per 100,000 transactions SQL Database $9.99 per Database Unit $0.093 per GB for LRS $0.01 per 100,000 transactions Service Bus $0.01 per 10,000 messages $0.10 per 100 relay hours SQL Reporting 2 $0.88 per reporting instance hour (max of 200 reports per instance) Cloud Services XS- $0.02 per hour Small - $0.12 per hour Caching 128 MB - $45.00 Virtual Network Preview: Free GA: $0.05 per VPN connection hour Medium - $0.24 per hour 256 MB - $55.00 Large - $0.48 per hour 512 MB - $75.00 Connect No charge during preview Content Delivery Network (CDN) Ex-Large - $0.96 per hour $0.12 per GB for US/EU $0.19 per GB for US/EU 1 GB - $ GB - $ GB - $ Traffic Manager 1 At no charge through December 1, 2012 No charge during preview $0.01 per 100,000 transactions 2 At no charge through July 31, 2012 Regional Rates: US/EU Data Transfers = $0.12 out per GB Rest of World = $0.19 out per GB All Inbound Data Transfers are Free 39

39 PRICING CALCULATOR Provides a monthly cost and recommended offer based on your monthly estimated amount of resources 4

40 OFFERS MSDN Professional MSDN Premium MSDN Ultimate Cloud Services hours of small instance 750 hours of small instance 1,500 hours of small instance Storage 35GB + 50M Transactions 40GB + 75M Transactions 45GB + 100M Transactions Content Delivery Network 25 GB Out + 500K Transactions 30 GB Out + 1M Transactions 35 GB Out + 2M Transactions SQL Database 1 Database Unit Web Edition 2 1 Database Unit Web Edition 2 5 Database Units Web Edition 3 Caching 128 MB 128 MB 128 MB Service Bus 1,500 Relay Hours + 500K Msgs 3,500 Relay Hours + 1M Msgs 3,500 Relay Hours + 1M Msgs Access Control Transactions Free thru 11/30/12 then 100K Free thru 11/30/12 then 200K Free thru 11/30/12 then 500K Data Transfers (Worldwide) 25 GB Out + Free In 30 GB Out + Free In 35 GB Out + Free In Price No Base Price No Base Price No Base Price Annual Savings 4 $1,500 USD $2,100 USD $3,700 USD 1 During preview customers can utilize these hours for reserved instance Web Sites or Virtual Machines (and receive 50% more hours for these services during preview), after preview, VMs can not be substituted for Cloud Services 2 This offer enables customers to use $9.99 of Web Edition database per month at our standard Pay-As-You-Go rates. This equates to one, 1 GB Web Edition database or two, 100 MB Web Edition databases per month. 3 This offer enables customers to use $49.95 of Web Edition databases per month at our standard Pay-As-You-Go rates. This equates to five, 1 GB Web Edition databases or a fewer number of larger Web Edition databases each month. 4 Projected annual savings at Pay-As-You-Go rates in US dollars Azure requires a credit card for sign-up, but all new subscriptions have a $0.00 Spending Limit to avoid accidental excess consumption above the benefit. If your usage in a month exceeds the benefit, your service will be disabled for that month. You can choose to turn off your Spending Limit at any time and usage in excess will be then charged at standard Rates. Read more about Spending Limit.

41 OFFERS Free 90-Day Trial Offer Cloud Essentials (MPN) Cloud Services hours of small instance 375 hours of small instance Storage 35GB + 50M Transactions 35GB + 50M Transactions Content Delivery Network 20 GB Out + 500K Transactions 25 GB Out + 500K Transactions SQL Database 2 1 DB Unit Web Edition + 1 DB Unit Business Edition 1 Database Unit Web Edition 2 Caching 128 MB 128 MB Service Bus 1,500 Relay Hours + 500K Msgs 1,500 Relay Hours + 500K Msgs Access Control Transactions Free thru 11/30/12 then 100K Free thru 11/30/12 then 100K Data Transfers (Worldwide) 20 GB Out + Free In 25 GB Out + Free In Price $ 0 USD No Base Price 1 Customers can utilize these hours for Cloud Services, Reserved Instance Web Sites or Virtual Machines 2 This enables customers to utilize $9.99 of Web Edition and $9.99 of Business Edition database per month at our standard Pay-As-You-Go rates. This equates to one, 1 GB Web Edition database or two, 100 MB Web Edition databases per month and one, 1 GB Business Edition database or two 100 MB Business Edition databases per month. Azure requires a credit card for sign-up, but all new subscriptions have a $0.00 Spending Limit to avoid accidental excess consumption above the benefit. If your usage in a month exceeds the benefit, your service will be disabled for that month. You can choose to turn off your Spending Limit at any time and usage in excess will be then charged at standard Rates. Read more about Spending Limit.

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