This version of course will be available for Fall 2015 term. New York City College of Technology The City University of New York

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1 New York City College of Technology The City University of New York Department of Advertising Design & Graphic Arts CDMG2412 Media Presentations Course Description This course focuses on analyzing information and developing appropriate presentations. Students work on projects that require the visualization of data and explore appropriate outcomes for effective communication. The course is writing and reading intensive, and encourages students to develop strength in close reading, analysis, critical thinking and verbal communication skills. Students will integrate text, graphics, layout, simple animation and other media elements through the use of software, such as Microsoft PowerPoint, Macintosh Keynote and Adobe Acrobat. 2 cl hrs, 2 lab hrs, 3 crs Prerequisites CDMG 1111 COMD 1167 Required Text Giving Presentations: Expert Solutions to Everyday Challenges (Pocket Mentor) By Harvard Business School Press (Compiler) Suggested Texts/References TED Talks - Ideas worth spreading * Creative Mornings: PBS Off Book: -season-two/ Design Observer - Debbie Millman: Course Objectives INSTRUCTIONAL OBJECTIVES For the successful completion of this course, students should be able to: 1) Create researched, informative digital online presentations on topics in their chosen field of study. ASSESSMENT Evaluation methods and criteria 1) The completion of laboratory exercises, assignments and projects. Feb LC 1

2 2) Understand and use appropriate typography, layout, graphics and visual media to express their ideas. 3) Reflect learning by engaging in challenging resource material to form compelling presentations both visually and structurally. 4) Demonstrate the ability to verbally articulate their ideas, both live and long distance, accessing telecommunications options. 2) Present professional and technical ideas across a range of presentation methods. Students will learn to embed animations and videos into their presentations to increase effectiveness. 3) Students will cite and document supporting research materials. 4) Students will present their work through a series of interactive presentation of their projects. General Education Outcomes General Education Outcome covered: Academic and Professional Reading Students will demonstrate the ability to read pertinent information using industry-specific sources. Thinking Critically The student will demonstrate the ability to evaluate evidence and apply reasoning to make valid inferences. Information Literacy The student will demonstrate the ability to find proper resources. How the outcome is assessed: Students will use the textbook and library readings to develop their presentations. Evaluate through class critique to determine how well students were able to advance their project concepts by applying evidence and using logic to make decisions. Assess through class discussion and written tests if students have developed the ability to find information through proper resources. Teaching/Learning Method Students are expected to explore, construct and demonstrate knowledge of the technology, terminology, skills, tools, policies and procedures to understand the applied theory and manage desktop presentations. Students are expected to work individually and in small groups to document, analyze and apply learning about key desktop presentations topics and concepts. Each student is required to demonstrate an understanding of the topics from reading resource material and completing written assignments prior to the class sessions. Students are expected to articulate their thoughts during class sessions in the form of written and oral reports, discussions and presentations. A written mid-term quiz and oral desktop presentation will demonstrate the student s grasp of the software, media and methods to create and present professional presentations. The term project is intended to provide reflection on lessons and an opportunity to benefit from exposure to other material, corrections to errors or another opportunity to provide appropriate and highly valued content after the first part of the semester. The Blackboard Internet application is used in this course to provide access to course materials, keep current with course developments and allow students to communicate, collaborate and submit course assignments inside and outside the classroom. The Horizon Wimba collaborative function of Blackboard Feb LC 2

3 is used to enhance the learning environment inside the classroom beyond the ambiance of a single projector and screen. Horizon Wimba also allows students to collaborate on projects and develop more focused critical thinking regarding the course material and assignments. Attendance (College) and Lateness (Department) Policies: A class roster roll will be taken at the beginning of each class. Only two absences may be allowed. After two absences, a student may be withdrawn because of unsatisfactory attendance (code WU). Students arriving after the roll is taken will be marked late. Students may be notified at the earliest opportunity in class after they have been absent or late. After being absent two times or equivalent (2 lateness = 1 absence), a student may be asked to withdraw from the class (code W before the College drop deadline) or may be withdrawn from the class (code WU). Academic Integrity Standards You are responsible for reading, understanding and abiding by the NYC College of Technology Student Handbook, Student Rights & Responsibilities, section Academic Integrity Standards. Academic dishonesty of any type, including cheating and plagiarism is unacceptable. "Cheating" is misrepresenting another student's efforts/work as your own. "Plagiarism" is the representation of another person's work, words or concepts as your own. Grading All laboratory problems will be graded assignments. The final examination will consist of the completion of a professional presentation. 10% In-class productivity 25% Midterm Project and Presentation 20% Quiz 45% Final Project - Research Presentation 100% Total Topics WEEK Lecture Topic Laboratory Exercise Homework Assignment 1 Introduction to Desktop Presentations. Types of presentations, software packages used, overview of PowerPoint vs. Keynote, file types, menu shortcuts, What constitutes a digital presentation? Highlight industrydriven need for digital presentations. View examples of different presentations: a) sales, b) new-business, and c) training. Output devices and presentation options. Introduction Project 1: Students design presentation for existing company. Project brief. Reading Assignment Research company Define four types of presentations. Presentations (pp 1-17) Feb LC 3

4 2 Planning a Presentation 3 Formatting and Page Layout 4 Text, Typography, and Color in Presentations Working effectively with color, text and the typographic form within the applications. 5 Images. Photographic images and illustrations; auto-shapes, clip art, modifying images. 6 Narration and Verbal Presentations. Introduction to effective public speaking (Visiting instructor). Introduction to research. Getting organized. Defining goals. Presenting to audience: automated vs lecture. Understanding styleguides. Project proposal. Demonstration of different software. Navigating tools, palettes, features, menus and stage. Developing structure of content for presentation based on appropriate sequencing of information. Hierarchy of information. Principals of Design based on the grid. Due: Project Proposal Typography: Good & Bad Discuss appropriate type choices. Explore color as a means of communication and functionality refer to company style-guide manual Appropriate use of images to support content. Changing image size without compressing or stretching. Photography, Illustration, Graphs, Charts. Image rights: copyright and credit. Verbal communication and the art of presenting and public speaking. Customizing presentation for presenter adding Continue research Collect information (company style-guide manual) Project proposal Presentations (pp 19-31) Continue research and collecting information and company assets Project Outline: organize research into categories First draft of presentation Research - collect, and design needed visuals for presentation Second draft of presentation Insert images: scale, duotone Presentations (pp 35-44) Second draft of presentation Presentations (pp 47-61) Feb LC 4

5 presenter notes Mid-term review. 7 Midterm-Evaluation Due: Project 1 In-class presentations. Intro to project 2: Innovative media presentation. Design Project 2: Students create an innovative media presentation about a topic specific to student s major or a project they are working on in another class. The project consists of two parts. Part 1 is a research: defined subject matter, data research, message, and art direction. Part 2 is a visualized presentation of the research paper. 8 Info Graphics Making sense of content 9 Info Graphics Analyzing data 10 Info Graphics Content strategy 11 Remote Presentations. Techniques for effective presentation to audiences in different locations. Chart and graphs Project proposal outline Different types of charts and graphs Content organization and analysis Due: Project 2 - Part 1 Research paper: subject, data research, message, and art direction. In class presentations and critique. Creating self-running presentations. Designing for different screens. Study for Quiz and polish up Powerpoint/Keynote presentation. Prerecorded vs. Live Research Google fact finding Research Google fact finding Content organization Project 2 - Part 2 Create different types of charts needed to help visualize content researched Continue designing needed visuals, graphs and charts Test presentations on two different platforms (MAC vs Windows) bring in screen shots for next class Feb LC 5

6 12 Creating and Adding Simple Animations and Video. 13 The PDF for Presentation. Full review of Adobe Acrobat to create desktop presentations. 14 The PDF for expedition, review and comment; the multimedia PDF and publishing across media. Quiz Incorporating motion. Transitions, interactive features, and movies. Dealing with sound files - MP3 In-class critique. Assessment of designconcept, technical skill, and commitment to refinement. Demonstration of PDF functionality. Universal file extension. Printing presentations. Final edits Customizing presentations to specific audiences. Quality assurance for running presentation on different devices: Tablets, Android devices, Kiosks, Desktops 15 Final Presentation Due: Final - Project 2 - Part 2 Continue designing needed visuals, graphs and charts Build consistent transitions into presentation Presentations (pp 73-79) Work on final Work on final Feb LC 6

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