Course: Course Number: Instructor: Instructor Contact Information:

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1 Course: Basic Web Design Course Number: GD160A Instructor:Mary O'Neil, M.Ed. Instructor Contact Day:M,W Time:11:30am - 2:30pm Building: 4500 Main Street Room:213 Prerequisites: GD131 or GD121 & P104 Corequisites: None Contact Hours: 60 hours Lecture: 20 hours Lab: 40 hours Academic Credits: 4 Course Length: 11 weeks Quarter Credit Hour Definition: A quarter credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than: 1. One hour of classroom or direct faculty instruction and a minimum of two hours of out-of-class student work each week for weeks, or the equivalent amount of work over a different amount of time; or 2. At least the equivalent amount of work as required in paragraph (1) or this definition for other academic activities as established by the institution including laboratory work, internships, practica, studio work, and other academic work leading to the award of credit hours. Course Description: This course introduces some of the techniques, tools, and technologies associated with web development. It also focuses on graphical user interface design as it relates to the internet, handheld devices, kiosks and other digital media. By identifying, interpreting, and implementing the roles and responsibilities of web industry team members students define, design, and develop an HTML based website using standard authoring tools. Students also employ principles of user experience design appropriate for the client and target audiences. Competencies/Learning Objectives: Upon successful completion of this course, the student will be able to: Define and apply design terminology according to industry standard Demonstrate proficient use of language, grammar, and vocabulary in writing project documentation Recognize and apply the stylistic characteristics in writing within the interactive discipline Determine appropriate, research, concepts, materials, tools, media and skills to solve design problems Identify the demographic attributes of a target audience Determine delivery mechanisms appropriate for the subject Demonstrate craftsmanship (organization, neatness, precision) Create project plans & artifacts using appropriate information design and usability parameters

2 Select specific design approaches that appeal to a chosen audience Evaluate and organize researched information for effective presentation Analyze and apply the critical thinking process to the design challenges of specific problems Apply basic library and media research Employ the various search engines on the Internet Interact with media clearing houses Recommend and apply creative typographic solutions to design problems Explore different typographic options available for the web Demonstrate digital layout skills Demonstrate fluency with both symmetrical and nonsymmetrical layout formats Apply time management skills to the development and production of projects Apply prioritize and sequence tasks Articulate and defend concepts Gain knowledge and visual thinking systems, narrative content, and communication methods Maintain consistency of design and style Required Text: Osborne, Jeremy and AGI Creative Team Adobe Dreamweaver CS6 Digital Classroom. Wiley & Sons Publishing. ISBN: Technology Needed: The student is not required to own a personal computer with the requisite software; however, many assignments will require outside-of-class access to the appropriate compute resources. The student must maintain MORE THAN ONE electronic copy of all assignments. NO EXCUSES. KEEP BACK UP COPIES OF YOUR WORK on a CD, and/or FLASH DRIVE. Saving Work: Students are responsible for all of their work. Make at least two copies of your work and save it on two separate disks. Even if your work is erased from the school computers or becomes corrupted or lost you are still responsible for turning projects in on time. Any work left on the school computers cannot be considered safe. Work is more likely to become corrupted or lost when you are working between Macs and PCs. Do not work from a disc, drive etc. Save your work to the desktop then copy the work to the disc or drive after you have completed the work. File Extensions: To avoid errors when saving files you need to turn the extensions on when using a PC: PC WINDOW>MENU>TOOL>FOLDER OPTION>VIEW>unselect hide file extensions for known file types. Burning CDs: When burning re-writable CDs (CD-RW) you must stay within one platform. You cannot burn a disc on a PC then burn more data to the same CD on a Mac. You will lose all previous data and can corrupt the new data.

3 Instructional Materials and References: In addition to the required technology resources, the student has to have the tools and materials required for the production of the appropriate presentations: CDs Binder, Writing Paper and Drawing Paper Pen and Pencil Your Web Site: (ex: ) Password: Students are required to have the password for their school and server space by the second week of class. Teaching Strategies:Basic Web Design will be taught using a variety of teaching styles: lecture, tutorials, class projects, and assignments. Requirements for Successful Completion: Projects will be graded on the following criteria: Communication of desired message via imagery. Demonstrating use of creative problem solving. Demonstrating mastery of tools and techniques, precision, discipline, and attention to details, deadline and craftsmanship. ALL STUDENTS will be REQUIRED to participate in in-class critiques of the assignments. Professionalism Participation in critiques Articulation of ideas, opinions Presentation of work and design rationale On-time delivery of assignments and arrival to class Willingness to rework projects Craftsmanship Construction Visual presentation of piece Design Grasp of core concepts Attention to detail* Effort Originality of concept/execution Project process and documentation

4 *Attention to detail includes, but is not limited to: spelling, grammar, punctuation, typography, layout, and quality of execution, and presentation. Method of Evaluation: Final Project: 30% Projects: 25% Exams: 20% Professionalism: 15% Homework: 10% Grading Scale: A A B B B C C C D D F 60 and below Attendance Policy: The Art Institute of Virginia Beach expects students to attend all scheduled meetings of each course. At the second absence, the student s final grade will be dropped one letter grade. Upon the third full absence, the student s final grade will be dropped another letter grade. On the fourth full absence, the student will fail the class. Additionally, lateness will be calculated in fifteen (15) minute increments. Correspondingly, if you leave early that time is counted against your attendance. Faculty members may use discretion in cases with serious extenuating circumstances. Always be proactive in these circumstances and let the instructor know your situation, providing all documentation (doctor s notes, etc.). Please be aware that there are no excused absences! Accommodations: The Art Institute of Virginia Beach provides accommodations to qualified students with disabilities. The Disability Services Office assists qualified students with disabilities in acquiring reasonable and appropriate accommodations and supports equal access to services, programs and activities for those individuals at The Art Institute of Virginia Beach. Students who seek reasonable accommodations must notify the Disability Services Coordinator, Celia Giovannone, of their specific limitations and if known, their specific requested accommodations. Students must supply medical documentation of their need for accommodation. Classroom accommodations are not

5 retroactive, but are effective only upon the student sharing approved accommodations with the instructor. Therefore, students are encouraged to request accommodations as early as feasible with the Disability Services Coordinator to allow for time to gather necessary documentation. If you have a concern or complaint regarding disability services, please contact the Director of Student Services in Room 217, telephone Complaints will be handled in accordance with the school s Internal Grievance Procedure for Complaints of Discrimination and Harassment. Classroom Policies: 1. Be prepared for each class meeting! Have your assigned homework and/or reading completed and ready for it to be turned in and/or discussed. 2. You are expected to treat other students, the instructor and yourself with respect. 3. You are expected to offer and receive professional and constructive critiques. 4. ANY DISCUSSION CONCERNING GRADES WILL NOT BE CONDUCTED IN THE OPEN CLASSROOM. 5. All cell phones and pagers must be turned off during class time. 6. Students arriving late must enter the classroom in a non-disruptive manner. 7. Do not work on assignments for other classes, read the paper, or sleep during class. 8. Regular breaks will be taken during class times. If you are out of class for more than 20 minutes, you will be counted absent for the day. 9. Do not bring any food into the classroom. Students must eat and drink in the Student Lounge. 10. In order to receive any extra credit offered in class, you must have turned in all regular class assignments throughout the quarter. Course Specific Policies: All assignments will be due at the start of class. Deadlines are deadlines. Late assignments will not be accepted. Seek improvement. Class breaks are taken as a class. There will be10-minute breaks; if you need to leave class, ask for permission first (this does not guarantee you can leave). Do not take off and wander in and out of class, as you will be marked absent if you do so. Limit surfing to relevance of the project at hand. Anyone surfing the Internet aimlessly and or chatting during lab hours will be asked to leave the class and will be marked absent for the day. If you are absent the day of a presentation or project due date you will be marked down accordingly unless you have a doctor s note. Makeup work will be assigned only under extenuating circumstances and after meeting with the instructor. Students are expected to turn in original work. Plagiarized work will receive a permanent F grade. Students are expected to participate in class discussions and to behave in a professional manner at all times. Quiet, please. Turn noisemakers off. Listening to music is permitted during lab if using headphones. Respect the person(s) next to you by keeping the volume low.

6 No eating, no drinking, no checking and no online chatting during class. Do not install any software on computers Be careful to save all files and backup your files. No exceptions! If you loose your files it will result in an F for the assignment. NOTE: The instructor reserves the right to change the course schedule at any time during the course. Instructor Availability Outside of Class: I usually answer within 24 hours, or by appointment. Date of Final Review: Week 11 Detailed Weekly Schedule: Week1-1 Logging on to the web server Lecture: HTML and CSS. Web planning strategies: folders and subdirectories. Uploading files. Dreamweaver workspace. Chapter 1: Dreamweaver CS6 Jumpstart Week1-2 Week 2-1 Week 2-2 Week 3-1 Week 3-2 Commentaries Due Lecture: Simple HTML Exercises Simple HTML and CSS Assignment Chapter 2: Setting Up a New Site Simple Assignment Due In Class: Index Page with Links, Styled with CSS Homework: Begin layout for Index Page Chapter 3: Adding Text & Images Finish Index Page and Upload Header Assignment Chapter 4: Styling Your Pages with CSS Static Header Due Lecture:Meta Tags, Search Engines, Anchor links, links. Chapter 5: Creating Page Layouts with CSS Wireframes

7 In Class: Styling a navigation bar Chapter 6: Advanced Page Layout Week 4-1 Week 4-2 Week 5-1 Week5-2 Week 6-1 Week 6-2 Week 7-1 Week 7-2 Week 8-1 Week 8-2 Creating a Proposal Chapter 7: CSS3 Transitions and Web Fonts Review for Midterm Work on Midterm Project Chapter 8: Working with Tables Midterm Chapter 9: Fine-tuning Your Workflow Discuss Final Project Work on Proposal Chapter 10: Adding Flash, Video and Sound Present Proposals Chapter 11: Maximizing Site Design Lecture: Creating Contact Forms Client Side vs. Server Side Chapter 13: Building Web Forms Chapter 14: Adding Interactivity with the Spry Framework Chapter 15: Mobile Design and Layout MEMORIAL DAY HOLIDAY Using Custom Fonts In class work Week 9-1 Week 9-2 Presentations for Critique In class work Final Review

8 Week 10-1 Week 11-1 Final Exam Final Sites Due The Art Institute of Virginia Beach Academic Integrity Policy The Art Institute of Virginia Beach recognizes that any form or degree of academic dishonesty challenges the principles of truth and honesty which are among the cornerstones of the college. Consequently, the college treats academic dishonesty as a serious violation of academic trust. All students found to have engaged in such behavior will be penalized. Acts of academic dishonesty include but are not limited to the following: 1. The illegitimate use of materials in any form during a quiz or examination. 2. Copying answers from the quiz and/or examination of another student. 3. Plagiarizing or falsifying materials or information used in the completion of any assignment. 4. Obtaining or otherwise improperly securing an examination paper prior to the time and date for the administration of the examination. 5. It is presumed that material submitted by a student for an assignment is original to that assignment and therefore submitting the same work for more than one course without the consent of the instructors of each course in which the work is submitted is considered dishonest. 6. Intentionally interfering with any student s scholastic work, for example, by damaging or stealing their intellectual property, computer files, projects, etc. 7. Stealing and submission of another student s work as your own. 8. Aided or abetting any of the above. The Art Institute will impose the following sanctions when a student is found to have committed any of the above infractions: 1 st offense = failure of the class* 2 nd offense = suspension for two (2) quarters 3 rd offense = expulsion *Exception: Any students found cheating/plagiarizing on their final senior portfolio will be expelled from the college and will not receive their degree. A faculty member who believes a student has committed academic dishonesty will contact the Dean and will also file an incident report with the Dean. The Dean will contact the student and will meet with the student and the faculty member prior to the next scheduled class session. If it is determined that the student did indeed commit

9 academic dishonesty, the Dean will inform the student of the penalty. Records of academic dishonesty will be held by the Dean.