Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals"

Transcription

1 HOW TO FIND, MANAGE AND CLOSE MORE BUSINESS USING THE SOCIAL MEDIA 2-Day Training Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals A new age of customers has emerged, and they use social media. They use LinkedIn, Twitter and Facebook. They read your website and blog, and those of your competitor's, before they ever contact your company. And they expect you, the salesperson, to know exactly what they want. The power once held by the sales representative as the keeper of knowledge has shifted to the customer. Whether B2B or B2C, customers and clients are smarter buyers, and engaging them is of critical importance. With the advent of social media, finding new leads, nurturing them through the sales funnel and closing deals has changed the landscape of what it means to be sales professional. A different approach is needed to engage customers where they are, and that approach is to use social media channels. This course will show you not only teach you how to use social media tools, but how to harvest sales leads through Twitter, build relationships through Facebook and use LinkedIn as a power selling source. We will teach you how to get started using social selling techniques, find the right platform to fit your sales needs, nurture your leads, and know the best time to use Social Media in your sales funnel. We will also help you build sales intelligence around social selling, help with social sales forecasting and analysis, and introduce you to tools used by the professionals. What will you Learn? Learn to harvest and nurture sales leads using social media Learn the potential of your social selling skills using social media platforms such as Facebook, Twitter, LinkedIn and more Immerse yourself in the tools using the ROI hands-on approach for social selling Learn how to use low-cost prospecting to increase your commission Learn how to nurture leads and correctly time communication throughout the sales funnel cycle using social media Learn how to forecast and analyze your selling potential using social selling

2 Decide which platform(s) will work best for you Learn how to build better relationships with your customers Learn how to manage multiple platforms of social media to effectively engage, communicate and listen to your leads and customers Top 10 Reasons to Attend This Course: 1. Increase your sales volume 2. Develop your prospecting potential through social media relationship building 3. Attain followers on Twitter that you can communicate with instantaneously 4. Save time on s and phone calls by distributing your messages via Facebook, Twitter, LinkedIn, etc. that reach 10 times as many people in a fraction of the time 5. Exceed your monthly and annual sales targets 6. Learn about niche social communities you could never find with traditional methods 7. Develop lead generation strategies using your social networks 8. Learn which channels are best for your business: Facebook, Twitter, LinkedIn, all of the above 9. Learn how to listen to your customer through social media channels 10. Utilize your Facebook fans to become advocates of your product or service, creating more sales for you Who Should Attend Who should attend this course? Anybody who wants to gain sales leads and increase their sales: Sales representatives Sales managers Business development professionals Heads of Marketing & Communication Account representatives Account managers Territory managers Business Development managers Small Business owners Fresh University & College Graduates Team managers Page 2

3 Detailed Course Outline Day 1 - Social Selling I. Introduction to Social Selling 1. Connecting not collecting listening and joining the conversation 2. What Social selling and direct sales have in common 3. How to get started 4. Importance of building your online presence (no matter what you are selling) 5. Sales 2.0 (versus the older sales model) II. Evolvement of the Social Sales Cycle 1. Introduction of the social sales cycle 2. Lead generation strategies 3. Lead qualification and opportunity management III. Strategy for Social Selling 1. Where are social media tools most effective in the social sales cycle 2. Reach your prospects with the relevant message 3. Why social selling is relevant in B2B sales IV. Tools of Social Selling 1. A basic social networking overview 2. How to find the conversation 3. How to start a listening campaign 4. Rules of engagement V. The Social Sales Funnel 1. Feeding the funnel with social leads 2. Pitching vs. creating desire 3. The follow up process of a lead 4. Creating advocacy after the sale Day 2 The Social Networks I. LinkedIn 1. Your LinkedIn Profile o How to build a sales-based LinkedIn profile o How to optimize your profile to increase search results Page 3

4 Lab: Create/update your LinkedIn profile to maximize impact 2. How to find connections relevant to you and your industry 3. LinkedIn Groups and how to effectively use them Lab: Search and join groups relevant to your industry 4. Advanced LinkedIn Sales Strategies o Lead generation techniques o Advanced search Lab: Search and save your ideal customer profile 5. Advanced features for LinkedIn Premium Accounts o InMail o Advanced and saved search filters o Profile organizer o Who's Viewed Me o Open Link Network 6. LinkedIn Sales Navigator o How to find, qualify and create new lead opportunities o Manage and accelerate social selling capabilities o Directly engage decision-makers to shorten sales cycle o Be found with trusted data II. Twitter & Facebook 1. I am here, now what? 2. How to find the right conversations 3. The anatomy of direct selling through Twitter & Facebook 4. Making the most of searching for potential customers in Twitter & Facebook 5. How to get results with Twitter & Facebook Lab: Find relevant contacts on Twitter for your industry and follow them Lab: Analyze what your competition is doing on Facebook III. Blogging 1. How writing and commenting on blogs ties in to LinkedIn 2. Determine what type of blog works for sales people 3. Reach your target perspectives through video blogging 4. How to listen and comment without pitching Page 4

5 Lab: Create the basic foundation of a content strategy around blogging for purposes of increasing connections and leads IV. Sales Intelligence 1. How to improve sales rep effectiveness 2. Building and monitoring your list of prospects 3. How to incorporate your CRM with LinkedIn and other platforms 4. Social sales forecasting & analytics 5. Tools used by the pro's V. The Real ROI of Social Media 1. When to expect a return 2. Effective time management 3. Your 4 week social selling game plan Lab: Create a four-week checklist for your own sales strategy and accountability measures for continued success Register Now Call us on / O or write to us at Page 5

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it

More information

B2B Sales Benchmarks. Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue

B2B Sales Benchmarks. Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue 1 13% of leads convert to opportunities, which takes on average 84 days. 6% of opportunities convert to deals

More information

Social Selling Seminar (Level 1: Intermediate)

Social Selling Seminar (Level 1: Intermediate) Social Selling Seminar (Level 1: Intermediate) Introduction: With more than 300 million members, LinkedIn has become the world s largest online business networking site. No longer just a tool for job searchers,

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT 02. TABLE OF CONTENTS STEP 1. TIME TO CALL PAGE 4 STEP 2. EFFECTIVE LEAD QUALIFICATION PAGE 6 STEP 3. CATEGORIZING / DISPOSITIONING LEADS PAGE 8 STEP

More information

Small Business Sales Playbook

Small Business Sales Playbook Small Business Sales Playbook HIRING Build your pipeline 1 of 5 Products covered in this playbook: SALES Find the right people, find a way in, and close the deal. Personal Profile LinkedIn Groups Sales

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Professor: David Shepherd

Professor: David Shepherd CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold

More information

A Modern Sales Roadmap. 7 best practices to drive sales success. tellwise

A Modern Sales Roadmap. 7 best practices to drive sales success. tellwise A Modern Sales Roadmap 7 best practices to drive sales success tellwise Introduction Whether you re an inside sales rep or the Chief Sales Officer (CSO), you know sales is a demanding field, with countless

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management 2014 Marketing Outlook Study: Highlights & Horizons Balance Sheet Template

More information

Why Now Is The Time For B2B Companies To Build Their Web Presence

Why Now Is The Time For B2B Companies To Build Their Web Presence Why Now Is The Time For B2B Companies To Build Their Web Presence Contents Today s Manufacturing Buyer What is web presence? Evolve your website Tell your story with content Yes, social media matters in

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

D&B360 for CRM. See opportunities first. Build relationships that last. Name, Title Date

D&B360 for CRM. See opportunities first. Build relationships that last. Name, Title Date See opportunities first. Build relationships that last. Name, Title Date In today s fast-paced business environment, keeping up with the accelerated pace of B2B commerce is increasingly difficult, yet

More information

Bridging SOCIAL. with your WEB. Online Sales Funnel. - Mike Gingerich. @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.

Bridging SOCIAL. with your WEB. Online Sales Funnel. - Mike Gingerich. @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich. Bridging SOCIAL with your WEB creating an INTEGRATED Online Sales Funnel - Mike Gingerich @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.com ABOUT YOUR DRIVER Reluctant Dad of new

More information

See how social media listening and engagement can help your business

See how social media listening and engagement can help your business See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful

More information

HOW A CRM SOLUTION HELPS SMALL BUSINESSES

HOW A CRM SOLUTION HELPS SMALL BUSINESSES Book 3 of 4 HOW A CRM SOLUTION HELPS SMALL BUSINESSES PART OF THE CRM SUCCESS SERIES Introduction LEARNING ABOUT CRM Technology has changed the game for small businesses. Where department size was once

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them

More information

crazy sales figures! Essential statistics

crazy sales figures! Essential statistics 66 crazy sales figures! Essential statistics How do sales reps spend their time? 41% SELLING (phone or face-to-face) 59% NON-SELLING 13% prospecting 25% internal meetings and administrative tasks 5% on

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

GreenClics.com 2012. All rights reserved. Monitoring & Engaging the Green Social Web March 2013

GreenClics.com 2012. All rights reserved. Monitoring & Engaging the Green Social Web March 2013 Monitoring & Engaging the Green Social Web March 2013 About GreenClics.com What we do GreenClics.com is a Corporate Social Responsibility (CSR) & Social Media services company. We leverage advanced web-based

More information

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses The beauty of social media is that anybody can harness its potential if you have

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

FUTURE OF DIGITAL MEDIA CONTENT

FUTURE OF DIGITAL MEDIA CONTENT WHITE PAPER FUTURE OF DIGITAL MEDIA CONTENT Authors: Sudhakar Kamalakar Practice Head, Enterprise Collaboration Aspire Systems Rupak Jana Enterprise Collaboration Consultant Aspire Systems 1 The digital

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

Social Media and Sales Quota

Social Media and Sales Quota Social Media and Sales Quota The Impact of Social Media on Sales Quota and Corporate Revenue (A Research Report for B2B Companies) SOCIAL MEDIA & SALES QUOTAS 2 TABLE OF CONTENTS Executive Summary...3

More information

The Next Generation of Channel Marketing

The Next Generation of Channel Marketing The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

REI Overview ecommerce Online Marketing Channels. Keith Feighery

REI Overview ecommerce Online Marketing Channels. Keith Feighery REI Overview ecommerce Online Marketing Channels Keith Feighery Summary Brief Introduction Overview of Online Marketing Landscape Planning an Online Marketing Programme Online Marketing Channel Case Studies

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

Product Marketing Manager

Product Marketing Manager Product Marketing Manager JOB TITLE: Product Marketing Manager Either Part Time or Full Time COMPANY DESCRIPTION: SmartUQ (SmartUQ.com) provides breakthrough analytics software for engineering applications.

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

... ... The Social CRM ebook. publication THIS WAY

... ... The Social CRM ebook. publication THIS WAY ......... The Social CRM ebook a publication @ THIS WAY Social CRM ebook v.2.0. All material in this ebook is copyright Collier Pickard Ltd 2013. www.collierpickard.co.uk info.collierpickard.co.uk/blog

More information

5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop. Paul Petersen

5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop. Paul Petersen 5 Steps for Achieving 360 Degree Customer View CRM Effectiveness Workshop Paul Petersen Featured Speaker Paul R. Petersen, JD, PCM Vice President & General Manager GoldMine A Successful GoldMine CRM Strategy

More information

Key Social Networking Strategies for Talent Acquisition

Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition INTRODUCTION LinkedIn recently published a survey that stated 80 90% of talent acquisition

More information

Generating Lower Cost Leads With Social Media

Generating Lower Cost Leads With Social Media Generating Lower Cost Leads With Social Media Kipp Bodnar Hubspot Christine Whittemore Simple Marketing Now MarketingProfs B2B Forum 2011 - Boston Introductions Christine (CB) Whittemore Chief Simplifier,

More information

Getting Started With Marketing Measurement

Getting Started With Marketing Measurement Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis

More information

The 7-Step Roadmap for Marketing Automation

The 7-Step Roadmap for Marketing Automation The 7-Step Roadmap for Marketing Automation Success $ $ $ According to ExactTarget s 2014 State of Marketing, 60% of marketers plan to increase their budgets for marketing automation. And for good reason:

More information

Buyer s Guide: Evaluating Content Marketing Solutions

Buyer s Guide: Evaluating Content Marketing Solutions Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE 6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile

More information

Marketing As A Strategic Weapon. Laz Gonzalez Service Director Channel Management Strategies

Marketing As A Strategic Weapon. Laz Gonzalez Service Director Channel Management Strategies Marketing As A Strategic Weapon Laz Gonzalez Service Director Channel Management Strategies What We Do Kirby Wadsworth VP of Global Marketing F5 Networks Donald Friedman EVP and CMO CA, Inc. SiriusDecisions

More information

Effective B2B Selling. The Guide to Effective B2B Selling with Insights

Effective B2B Selling. The Guide to Effective B2B Selling with Insights Effective B2B Selling The Guide to Effective B2B Selling with Insights What this ebook is: It s a guide written to show professionals in Microsoft Dynamics CRM how to increase their productivity using

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix

Partner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix Partner Marketing Playbook A guide to integrating the SharedVue platform into your existing marketing mix SharedVue Marketing Playbook foreword In a busy world of managing relationships with customers

More information

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software Index Recruitment Software: Helping You Find the Purple Squirrel Tools for Individuals Tools for Companies Sales Software:

More information

Harnessing the power of Social Media in the Buy-Sell relationship today

Harnessing the power of Social Media in the Buy-Sell relationship today Harnessing the power of Social Media in the Buy-Sell relationship today Presentation for Decoding the Buyer Brent Walters The Old Model Salespeople and Account Managers used to be Key Information Sources

More information

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal...

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal... 7 data.com Table of Contents Dreamforce 2012 was visionary. But it was also practical. And the proof is in this ebook. It has our top takeaways of basic strategies to help you make the biggest impact on

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Harnessing the Power of Social Media Marketing. Nathan Roethe

Harnessing the Power of Social Media Marketing. Nathan Roethe Harnessing the Power of Social Media Marketing Nathan Roethe Goals for Tonight Jim Rohn - If you want more.you have to BECOME more. Valuable tools - Lecture and Your Notes I got paid more than $200! What

More information

Marketing & Sales Integrate for the Ultimate ROI

Marketing & Sales Integrate for the Ultimate ROI Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Digital content is emerging as the newest strategic

Digital content is emerging as the newest strategic For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing

More information

FAST FACTS Latest Sales & Marketing Stats

FAST FACTS Latest Sales & Marketing Stats FAST FACTS Latest Sales & Marketing Stats COPYRIGHT 2014 Act-On Software FAST FACTS MARKETING AUTOMATION Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation

It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation It s the Relationship, Stupid: Plugging the Gap between Lead Generation and Marketing Automation 1 In B2B marketing, there is widespread agreement about the need for demand generation. But marketers don

More information

Deliver a Superior Customer Experience. a social one.

Deliver a Superior Customer Experience. a social one. Social CRM Technology perspective on Business.. or the other way around? Daniel Burian CRM Presales Manager, Central Europe Deliver a Superior Customer Experience. a social one. As

More information

Social Media Specialized Studies

Social Media Specialized Studies Business and Management Social Media Specialized Studies Accelerate Your Career extension.uci.edu/sm University of California, Irvine Extension s professional certificate and specialized studies programs

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

B2Best Practice. Landing Pages

B2Best Practice. Landing Pages B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

Find, track, pipeline, and manage your highly-skilled talent.

Find, track, pipeline, and manage your highly-skilled talent. Jobvite Engage: High Tech Find, track, pipeline, and manage your highly-skilled talent. As competition heats up for hard-to-find skills across the tech industry everything from precious engineering and

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

The new B2B buying cycle. Do you have the right tools for sales success? p 1

The new B2B buying cycle. Do you have the right tools for sales success? p 1 The new B2B buying cycle Do you have the right tools for sales success? p 1 Table of Contents 3 Introduction 4 The new B2B buyers what do they look like? 6 - The impact on sales and marketers? 7 - Marketing

More information

HOW CONTENT MARKETING FILLS THE SALES FUNNEL

HOW CONTENT MARKETING FILLS THE SALES FUNNEL HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Modern Sales Prospecting Scorecard. What are your chances of exceeding quota? tellwise

Modern Sales Prospecting Scorecard. What are your chances of exceeding quota? tellwise Modern Sales Prospecting Scorecard What are your chances of exceeding quota? A Self-Evaluation for Sellers to Drive Smarter Prospecting Efforts for Themselves and Their Teams tellwise A Quick Introduction

More information

Executives Guide To Building A Lead Generation Machine

Executives Guide To Building A Lead Generation Machine Executives Guide To Building A Lead Generation Machine Is your team having trouble with the following lead generation challenges? There is far too much ebb & flow in your sales pipeline Your senior sales

More information

THE CHALLENGER SALE Do you fit the profile that wins more deals?

THE CHALLENGER SALE Do you fit the profile that wins more deals? THE CHALLENGER SALE Do you fit the profile that wins more deals? Challenger is a trademark or service mark of CEB Inc. These marks may be registered marks in various countries. CEB Inc. claims all rights

More information

Evaluation Guide: Enterprise Social Relationship Platforms

Evaluation Guide: Enterprise Social Relationship Platforms Evaluation Guide: Enterprise Social Relationship Platforms A Guide to Evaluating Enterprise Social Relationship Platforms For any organization that uses social media, it s no longer practical to operate

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014 Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information