Web Site Improvement, Online Marketing & SEO Proposal

Transcription

1 Web Site Improvement, Online Marketing & SEO Proposal Client: LogMax Forestry Services Inc. This prosal outlines what we can do for you to improve your web site to make it a more useful tool for you and to get you to the top of Google and other search engines. So you increase the presence of your brand to potential customers who are not familiar with the brand. As well as proposed targets & services of what you can expect from us. For more information please contact: slavo@7ad.in

2 Web Site Improvements The web site is a pleasant web site that contains a lot of good information to the visitor, there are however some things than can be done to make the web site more effective and user friendly. General Design Improvements These will be aimed to make your web site stand out and memorable. Make LogMax brand stand out more Slideshow on home page Navigation Menu with drop-down for all the different products Present products with pictures on the home page and the products page to make it easier for visitors to see you goods. Downloadable Brochure of products Request Information online form Add Google Analytics code for accurate web statistics. Marketing Improvements Call to action on the pages Phone Number (1.800) to make you easy to reach Dealer Locator with interactive map to show your presence in Canada for people who are not familiar with you and to build trust. Testimonials & Reviews Smiling customer on the web site Environmental Awareness Pushing the fact that LogMax products are better for the environment is always a good thing and it should be mentioned how state of the art Swedish technology protects the forest with - Eco Log. This would be something well worth thinking about to include on the web site, as a poster child so to say. So everyone can feel good about buying LogMax products. 2

3 Online Marketing Currently the lack of a web presence (see tables next page) makes it important to speed up the branding process to get into the mind of potential customers. Subscribe to Newsletter, so your web site can start collecting addresses for marketing. based Newsletter and Bulk software, will help you reach all your customers FREE and regularly Google Adwords, to get your brand out in front of people s eyes asap, and then get the brand 2x in front of their eyes when you rank organically as well. Craigs list, Kijiji and other popular online product listing sites. These marketing channels should be tested to see the success, in case many loggers spend their time online looking around. for cars, boats and even some equipment? Other strategies can be developed in the future once precise statistics are in place to judge the success of existing marketing strategies. For a good web site example from a LogMax Distributor who used some of the ideas mentioned so far see: 3

4 Current Search Engine Rankings Google.ca (Canada) Google.com Yahoo.ca (Canada) Yahoo.com Bing.com 4

5 SEO Strategy Currently has almost no ranking in any popular search engine for harvesting heads and other related keywords that are pertinent to your industry. The target will be to have you positioned at the top 5 results in Google search for your main keywords harvester heads and forestry attachments and other logging equipment related keywords in your areas. With that you will be right in position with your other competitors online: Waratah, John Deere, PONSSE; and into your customers mind when they are looking around online for harvesting heads. The popular search terms seem to be pretty narrow making it easier to target the whole web site to fewer terms more successfully. From the limited data available to assess the precise situation, we believe that we can get you to the first page in search engines especially Google.ca for harvester heads in 1-6 months. Higher goals can be set (AB, USA,...) after evaluating the competition and our performance against the competition. This ultimate goal we plan to achieve in 2 stages that can be seen as benchmarks to move to more competitive goals and expand the reach of your brand, to get the name out to more potential customers. Stage 1 Stage 1 target can be completed in the first 3 months or less to reach the projected targets. Stage 1 will see results in the not so competitive keywords such as best harvesting heads harvesting heads will have the target areas for both web sites split up so they don t compete with each other in order to reach the targets faster. SEO Target Areas: 1. BC 2. Alberta 3. Saskatchewan 4. Canada 5

6 Keyword Targets Top position for all keywords and phrases, (all tracked regularly) on Google.com, Google.ca and other relevant search engines. Top 3 for harvester heads and variations thereof. With careful tweaking and ongoing optimization we should be able to get you into 1st and 2nd spot for many keywords in Canada. Guaranteed results Top 5 position for: harvester heads harvesting heads We may use the same phrases but with harvester heads or harvesting heads depending on search popularity the targets will be refined. Stage 2 Stage 2 should be accomplished in months or less. This will have your web site rank on first page for logging equipment related keywords in Canada and North America such as harvester heads Keyword Targets We will see a first page result in Google.com and Google.ca as a success. With this strategy you will get much more online exposure to promote your brand and you will be able to generate new leads and increase the comfort level of your existing clients with being on top of your game, as well as increase your market share in the industry. The increase your Google ranking will bring to traffic to your site and promote your brand to people who are interested in harvest heads. This is a linear process and you will see an improvement in stats and ranking almost continuously. If we fail to meet our targets you will receive a 50% discount until they are met. Further marketing strategies online and offline will be discussed with you on a regular basis you increase your market share. We recommend a mid level SEO package. We also offer significant discounts for early adopters of our SEO and design services! 6

7 Included Services Plan 1 Plan 2 Plan 3 Plan 4 Plan 5 50 CAD 200 CAD 500 CAD 1000CAD 2000CAD Server Storage 50MB 500MB 5GB 25GB 100GB Bandwidth/month 500MB 2GB 20GB 100GB 500GB Managed Backup yes yes yes yes yes Windows - IIS 7, NET 2,3+3.5, MS SQL 2k5 yes yes yes yes yes Linux - PHP 5, MySQL 5, Perl, Python yes yes yes yes yes Additional HD space ($/GB/month) n/a n/a 2/GB 2/GB 2/GB Additional Bandwidth ($/GB/month) 1/GB 1/GB 1/GB 1/GB 1/GB POP/IMAP/Webmail - 1GB Inbox unlimited unlimited - 5GB Inbox n/a n/a - 10GB Inbox n/a n/a /7 Tech Support for yes yes yes yes yes Max. size 10MB 25MB 50MB 50MB 50MB WebMail w/ms compatible Calendar yes yes yes yes yes Sync - Outlook:Blackberry:Windows Mobile:Webmail n/a Hosted MS Exchange - 2GB n/a n/a Additional Exchange accounts n/a 40/month 25/month 20/month 20/month 24/7 Tech Support for Exchange yes yes yes yes yes Administration & Support Account Admin yes yes yes yes yes Website/Server Tech Support (phone, or <24 hrs reply) business hrs business hrs 24/7 24/7 24/7 Disaster Recovery Support yes yes yes yes yes Search Engine Optimization (SEO) SEO Online Competition (guideline) very low low medium high very high Webstats (online access) yes yes yes yes yes Webstats Monitoring & Analysis quarterly monthly monthly bi-weekly weekly Keyword Reports( ) from Search Engines monthly monthly monthly bi-weekly daily Tracked Search Engines Keyword Monitoring & Analysis quarterly monthly monthly bi-weekly weekly Keyword Tracking Optimization n/a n/a quarterly monthly bi-weekly 7

8 Google Adwords Advertising pay-per-click pay-per-click pay-per-click pay-per-click pay-perclick Google Adwords Monitoring n/a n/a monthly bi-weekly weekly Google Adwords Keywords Optimization n/a n/a monthly bi-weekly weekly Search Engine Optimization on website*** n/a n/a quarterly monthly bi-weekly SEO, increase reach/visitors, linkbuilding, marketing, writing reviews, adding to directories 300/hr 300/hr 300/hr 300/hr 300/hr Marketing Website marketing consultation to discuss marketing strategies and business development 1/year 1/year 2/year quarterly monthly Listing in Google s Local Business Listings (North America only) yes yes yes yes yes Website updates - change news, text, name,... n/a n/a n/a 1/month 2/month harvesting for newletters or marketing s (Specials) yes yes yes yes yes Send marketing s for newsletters or specials yes yes yes yes yes Manage Unsubscribes and new sign-ups yes yes yes yes yes FREE included marketing s - minimum mailing list of 500 contacts no no no Pricing CAD/month Pricing Quantity > Cost per 10c 8c 6c 4c 2c Set-up Fee Other Setup - install webtracking, add keywords, adwords, s, **** /hr 200/hr *Microsoft SQL database (1 license) 60/month 50/month 30/month included included *** Improvements & tweaks, no new sections, pages, keyword targets **** 1x fee, applies only if website hosting is transferred, free with webdesign All Prices are in Canadian Dollars and monthly charges. To ensure your future online success. For more information call: