NEWSLETTERS AND SMS TEXTING WORKSHOP. Digital Media Workshops Knight School of Communication

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2 NEWSLETTERS AND SMS TEXTING WORKSHOP Digital Media Workshops Knight School of Communication

3 NEWSLETTER Purpose Push information to an online community through . More pro-active than website (pull). What news is useful to your neighborhood? What does your audience need to know? Helpful Tips Distribute on a regular schedule. Quarterly? Ad hoc, single alerts are possible. Use discretion. Collaborate. Train multiple editors to ensure continuity. Design for sustainability. Simple is better.

4 Setting Up an Newsletter Determine Neighborhood Needs - Audience, Type of News, How Accessed Choose Tool Emma, Constant Contact, MailChimp Set Up Account Need an account Need a password

5 Three Options: Constant Contact Waltham, Mass: 500,000 customers, $250m in revenue, established late 1990s, constantcontact.com Price: Non-profit pre-pay $12/monthly up to 500 addresses Pro: established, widely used, extensive support & coaching, 60-day free trial, low price, customizable, extensions to social media, hundreds of templates Con: Initial development requires tuning, only 7 mobileoptimized templates

6 Three Options: Emma Nashville: 40,000 customers, $18 million revenue, established 2003, myemma.com Price: $21 monthly for up to 1,000 subscribers, with 1- year prepay and non-profit discount Pro: Dozens of mobile-optimized, hip template choices, extensive support, custom design available (for fee) Con: Priciest of 3 options

7 Three Options: MailChimp Atlanta: 8 million customers, undisclosed revenue, established 2001, mailchimp.com Price: Free for up to 2,000 subscribers, with up to 12,000 s monthly Pro: Free, widely used, support forums, customizable, extensions to social media, mobile-optimized templates Con: Limited templates, basic designs

8 What is Mobile Optimized? MailChimp

9 What is Mobile Optimized? Emma

10 Is Mobile Optimized Important? (for the future, yes) 91% of all adults own a cellphone 56% of all adults own a smartphone 60% + use cellphones to go online 33% of US adults get news on mobile 1x weekly -- Pew Internet Research, October 2012, May 2013

11 Setting Up an Newsletter distribution list. Gather addresses. Simple logo, color treatment, template selection Photographs (reader-submitted, editor-generated) Don t lock yourself into an unsustainable template News Types: calendar, neighbor news, upcoming events, services (babysitting, housepainting, etc.) At least two editors

12 Setting Up an Newsletter Make it easy for contributors to participate Street editors, captains, or stringers Short articles are easier to write and sustain Guest columns, school assignments by middle or high school students, police department Curation abstract, synopsis, or pointers to on-line home maintenance, real estate information, security, citing the source

13 Free, Useful Tools for E-Newsletters Skitch.com. Screen grabs, enables selection of one portion of screen Photo editing: Gimp, Picasa are free. Photoshop Elements 12 is about $90. Watch for specials. Photos: stock & archive: Flickr [Creative Commons]) Workflow for editors and contributors: Google Docs

14 Setting Up an Newsletter Constant Contact

15 Setting Up an Newsletter MailChimp

16 Setting Up an Newsletter Emma

17 SMS / TEXTING NEWS SERVICE Purpose Push information quickly to an online community through SMS/text Use rarely Helpful Tips Organize group leaders Rapid alerts What do neighbors need to know immediately? Opt-in only

18 Setting Up a Text Alert System - For large groups, gets too noisy for groupwide messages from all members Group Curators / Block Captains Neighborhood Leader + Works well top-down Neighbor Neighbor Neighbor

19 Setting Up a Text Alert System Determine Neighborhood Needs - Audience, Type of Alert, How Accessed Choose Tool Cel.ly, Kik, SendHub, GroupMe, Google Voice Set Up Account Need an account, cellphone number Need a password Experiment with a Pilot All solutions are new. Neighborhood application is new

20 Lots of Options: Celly Portland, Oregon: 20,000 cells or groups, established 2011, $1.4m recent angel investment, Price: Free Pro: created for non-profit organizations and schools, sub-group curators, polling Con: New Background on Celly: Eric Sheninger, Principal, New Milford High School, New Milford, NJ:

21 Lots of Options: Google Voice Silicon Valley: Established 1998, Price: Free Pro: Google ecosystem Con: Up to 5 numbers at a time natively (mash together with Gmail for more) Combining Google Voice and Gmail to Do Group Texting RJ Grunewald Faith Lutheran Church Troy, Michigan

22 Lots of Options: Kik Waterloo, Ontario: Established 2009, 80 million users, your teenagers probably use it, Price: Free Pro: large user base, opp to monitor your kids, Extensive venture funding, help from your children Con: teens

23 Lots of Options: SendHub Silicon Valley: 50,000 messages weekly, established Price: Free Pro: created for small businesses, creates separate phone number Con: Extremely new

24 Setting Up an Account - Celly

25 Setting Up an Account - Celly

26 Alert Options San Francisco: stable, Massively popular, faster Growing among teens than Facebook Price: Free Pro: large user base, social news system Con: extensive time to monitor, complex vocabulary, not really an alert system Background: see for tutorials

27 Upcoming Citywide System Glendale, Calif. (Los Angeles): mass emergency notification Upcoming from City of Charlotte: used by City of Boston, Virginia Tech, American Red Cross Background:

28 Digital Charlotte Digital Charlotte is a resource guide, an educational space, and an arena for community-based activities. Frames Charlotte as a connected learning laboratory. For more information on how-to use Twitter, check out video tutorials on DigitalCharlotte.org

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