BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Trend Magazines, Inc. P.O. Box 611 St. Petersburg, FL Tel.: (727) Fax: (727) FloridaTrend.com ktyson@floridatrend.com FLORIDA TREND is a Consumer brand for senior business executives, civic leaders, top government officials, and others with broad-based interests in the issues, people and ideas that define Florida business. The editorial content is delivered in print, via online digital sites, and by newsletters. The editorial scope includes business news, executive profiles, industry analysis, in-depth articles, regional round-ups from around Florida, personal finance, and special features. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS FLORIDA TREND MAGAZINE FLORIDA TREND E-NEWSLETTERS FLORIDA TREND WEBSITE 6 Issues in the period 55,238 average circulation 2 E-Newsletters in the period 152 issued in the period 42,042 average per occurrence 21,062 average per occurrence 88,328 average unique browsers EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported FLORIDA TREND MAGAZINE Unique Total* (6 issues in the period) Paid Non-Paid Average 39,789 15,449 55,238 a. Print 39,692 15,413 55,105 b. Digital Requested Non-Requested FLORIDA TREND E-NEWSLETTERS THE CRITERION SOCIAL MEDIA a. The Daily Pulse - (127 issued in the period) - 42,042 42,042 b. Small Business Edge - (25 issued in the period) - 21,062 21,062 FLORIDA TREND WEBSITE (Monthly Unique Browsers with 645,648 average Page Impressions *Unique Total represents unique recipients, not the sum of Print and Digital. - 88,328 88,328

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1958 MARKET SERVED FLORIDA TREND serves senior business executives, civic leaders, and top public sector officials, as well as other non-classified paid, sponsored, and non-paid subscribers. Copies are also sold on the newsstand and in bulk. PRICE AND FREQUENCY $14.94 Average Annual Subscription Order Price for the Period Reported (Excluding Sponsored Subscriptions) $21.08 Average Annual Sponsored Price 12 Issues Per Year $4.95 All Single-Copy Sales Prices for the Period AVERAGE TOTAL QUALIFIED BASED ON 6 ISSUES IN THE PERIOD Total Qualified 55,238 Average Rate Base **NC Variance +/- **NC Percent +/- **NC Qualified Paid 39,789 Subscriptions 35,099 Sponsored 4,409 Single-Copy Sales 281 Qualified Non-Paid 15, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Individuals 34, , , *Multi-Copy Same Addressee , , *Sponsored Individually Addressed 4, , Sub-Total Subscriptions: 39, , , *Single-Copy Sales *Sponsored Single-Copy Sales TOTAL 39, , , a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT Individuals 34, , , Multi-Copy Same Addressee , , Sponsored Individually Addressed 4, , Sub-Total Subscriptions: 39, , , Single-Copy Sales Sponsored Single-Copy Sales TOTAL 39, , , b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL Individuals *Multi-Copy Same Addressee Sponsored Individually Addressed Sub-Total Subscriptions: Single-Copy Sales Sponsored Single-Copy Sales TOTAL c. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - BOTH Individuals *Multi-Copy Same Addressee Sponsored Individually Addressed Sub-Total Subscriptions: Single-Copy Sales Sponsored Single-Copy Sales TOTAL QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Qualified Paid 2014 Issue Print Digital *Single-Copy Sales Subscriptions Total Qualified Non-Paid Unique Total Qualified** January 53, ,670 40,857 12,620 53,477 February 53, ,015 40,386 13,455 53,841 March 53, ,512 40,851 12,359 53,210 *April 60, ,177 39,484 20,726 60,210 *May 55, ,768 39,002 16,851 55,853 June 54, ,907 38,152 16,683 54,835 **Unique Total represents unique recipients, not the sum of Print and Digital. FLORIDA TREND / June

3 3. BREAKOUT OF QUALIFIED CIRCULATION TO THE CONSUMER MARKET FOR ISSUE OF MAY 2014 This issue is 1.3% or 738 copies above the average of the other 5 issues reported in Paragraph 2. MARKET SERVED UNIQUE TOTAL QUALIFIED* PERCENT OF TOTAL PRINT DIGITAL QUALIFIED NON-PAID QUALIFIED PAID Individual Recipients (Note 1) 46, , ,385 33,865 Sponsored, Individually Addressed 4, , ,280 Public Place, Individually Addressed (Note 2) 3, ,690-3,690 - Multi-Copy, Same Addressee (Note 3) 1, , Single-Copy Sales (Note 4) Trade Show Distribution UNIQUE TOTAL QUALIFIED CIRCULATION* 55, , ,851 39,002 Note 1: Individual Recipients, non-paid - include 213 copies distributed to individuals who have ordered subscriptions, but have not paid. Note 2: Individually addressed, Public Place circulation - One copy per location to be viewed on-site in targeted waiting room/public place locations, including luxury car dealerships, upscale yacht, tennis or country clubs, spas and doctor's offices. Note 3: Copies are shipped in bulk for redistribution or are mailed copies received by the same individual at one or more locations. Note 4: Single copies are sold through domestic newsstands or purchased directly from the publisher. * Unique Total represents unique recipients, not the sum of Print and Digital. 4. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED NON-PAID CIRCULATION FOR ISSUE OF MAY 2014 Qualified Within Qualified *Qualified Unique Total QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Non-Paid Paid Qualified** Percent I. Direct Request: 1, , ,415-1, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or re-distributor (other than request): V. TOTAL Sources other than above: 13, ,885-14,885-14, *Rosters and Directories 6, ,043-8,043-8, Manufacturer's, distributor's and wholesaler's lists *Other sources 6, ,842-6,842-6, VI. Single Copy Sales: UNIQUE TOTAL QUALIFIED CIRCULATION** 15,226 1, , ,851-16, PERCENT ** Unique Total represents unique recipients, not the sum of Print and Digital. AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: July - December 2011 January - June 2012 July - December 2012 January - June 2013 July - December 2013* January - June 2014* Unique Total Audit Average Qualified***: 53,666 52,116 51,390 54,268 56,665 55,238 Rate Base (if any): **NC **NC **NC **NC **NC **NC Rate Base +/-: **NC **NC **NC **NC **NC **NC Percent +/-: **NC **NC **NC **NC **NC **NC Unique Qualified Paid*** : 40,382 38,218 36,554 37,309 39,817 39,789 Subscriptions 36,559 34,926 33,083 34,954 35,990 35,099 Sponsored 2,831 2,786 2,499 2,156 2,997 4,409 Single-Copy Sales Unique Qualified Non-Paid***: 13,284 13,898 14,836 16,959 16,848 15,449 Post Expire Copies included in Total Qualified Circulation: 5.2 % 8.2 % 6.5 % 5.3 % 5.1 % 6.5 % Average Annual Order Price: $14.51 $13.50 $14.23 $12.92 $15.57 $14.94 *NOTE: July 2013 June 2014 is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Unique Total represents unique recipients, not the sum of Print and Digital. TOTAL NEW AND RENEWED QUALIFIED PAID SUBSCRIPTIONS ORDERED/SOLD FOR THE PERIOD Includes gross subscription sales/orders with unpaid invoices pending. Average Annual Order Price: 12 issues for $14.94 PRICES Total Percent Offers ( 5.0% of Total Orders) 12 Issues for $ , Issues for $ , Issues for $ Issues for $ Issues for $ All Others (Avg. Order Price = $18.74) 3, Sponsored - Excluded from Average Annual Order Price (Avg. Annual Order Price = $21.08) 1, TOTAL 11, USE OF FREE PROMOTIONAL INCENTIVES Total Percent Ordered without promotional incentive 7, *Ordered with editorial promotional incentive including reprints (See Additional Data) 4, Ordered with other promotional incentive - - TOTAL 11, FLORIDA TREND / June

4 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014** Single-Copy Qualified Paid Paid Total Qualified Unique Total Region/State Print Digital Sales Subscriptions Total Paid Non-Paid Qualified* Percent NEW ENGLAND ME, NH, VT, MA, RI, CT MIDDLE ATLANTIC NY, NJ, PA 3, ,945 3, EAST NO. CENTRAL OH, IN, IL, MI, WI 1, , WEST NO. CENTRAL MN, IA, MO, ND, SD, NE, KS SOUTH ATLANTIC DE, MD, DC, VA, WV, NC, SC, GA, FL 48, ,143 35,377 13,423 48, EAST SO. CENTRAL KY, TN, AL, MS WEST SO. CENTRAL AR, LA, OK, TX MOUNTAIN MT, ID, WY, CO, NM, AZ, UT, NV PACIFIC AK, WA, OR, CA, HI UNITED STATES 55, ,753 38,987 16,850 55, U.S. Territories Canada Mexico Other International APO/FPO UNIQUE TOTAL QUALIFIED CIRCULATION* 55, ,768 39,002 16,851 55, * Unique Total represents unique recipients, not the sum of Print and Digital. * GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014** Single-Copy Qualified Paid Paid Total Qualified Unique Total Region Print Digital Sales Subscriptions Total Paid Non-Paid Qualified* Percent Northwest Florida 4, ,004 3,018 1,733 4, Jacksonville/Northeast Florida 5, ,992 4,008 1,591 5, Tampa Bay/Gulfcoast Florida 10, ,964 7,998 2,529 10, Orlando/Central Florida 10, ,222 8,261 2,670 10, South Florida 15, ,022 11,131 4,426 15, Other/Non Florida 8, ,564 4,586 3,902 8, UNIQUE TOTAL QUALIFIED CIRCULATION* 55, ,768 39,002 16,851 55, * Unique Total represents unique recipients, not the sum of Print and Digital. * FLORIDA TREND / June

5 E-NEWSLETTER CHANNEL 2014 The Daily Pulse* Small Business Edge JANUARY January 1 41,969 - January 6-20,460 January 8 41,994 - January 13-20,553 January 15 42,103 - January 20-20,869 January 22 42,301 - January 27-20,894 January 29 42,427 - FEBRUARY February 3-21,033 February 5 42,424 - February 10-21,037 February 12 42,376 - February 17-21,020 February 19 42,336 - February 24-21,022 February 26 42,334 - MARCH March 3-21,052 March 5 42,270 - March 10-21,051 March 12 42,225 - March 17-21,033 March 19 42,243 - March 24-21,200 March 26 42,376 - March 31-21,298 The Daily Pulse (127 issues in the period) Small Business Edge (25 issues in the period) *Weekly averages are reported for the Daily Pulse E-Newsletter The Daily Pulse* Small Business Edge APRIL April 2 42,408 - April 7-21,282 April 9 42,438 - April 14-21,339 April 16 41,565 - April 21-21,326 April 23 41,197 - April 28-20,696 April 30 41,098 - MAY May 5-20,664 May 7 41,154 - May 12-21,290 May 14 42,107 - May 19-21,291 May 21 42,054 - May 28 42,031 - JUNE June 2-21,295 June 4 41,993 - June 9-21,240 June 11 41,941 - June 16-21,246 June 18 41,882 - June 23-21,188 June 25 41,787 - June 30-21,174 AVERAGE: 42,042 21,062 WEBSITE CHANNEL PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION January 658, ,271 87, :15 24:19 February 592, ,701 80, :06 24:08 March 607, ,898 89, :11 20:05 April 664, ,199 97, :46 19:13 May 652, ,902 88, :05 20:37 June 698, ,032 87, :04 22:19 AVERAGE: 645, ,001 88, :04 21:47 January - June 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit FLORIDA TREND / June

6 ADDITIONAL DATA METHOD OF DISTRIBUTION: Copies are addressed to individuals and mailed Periodicals Class to recipients as reported in Paragraph 1. Copies are shipped in bulk for redistribution and sold through newsstands in the state of Florida. Multi-Copy Same Addressee circulation is audited only to the point of distribution. An agreement not more than three years old has been obtained indicating that the recipient at the point of distribution agrees to accept the magazine for redistribution. Public Place copies are sent by post for on-site viewing in waiting rooms or lobbies of luxury car dealerships, yacht, tennis or country clubs, spas and doctor's offices throughout the state of Florida. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: AVERAGE NON-QUALIFIED CIRCULATION: 1,396 COPIES PRICE & FREQUENCY: Qualified paid, sponsored, individually addressed, averaging $21.08 annual subscription order price, are reported separately throughout the report, but not included in the Average Annual Subscription Order Price in the three-year calendar analysis. PARAGRAPH 1: Qualified Paid Multi-Copy Same Addressee subscriptions averaging 638 copies were sold to qualified recipients at an average subscription price of $14.94, in quantities of 2 to 12. Qualified paid sponsored, individually addressed subscriptions averaging 4,409 copies were sold to corporate sponsors at an average annual order price of $ These copies are individually addressed and mailed to qualified senior business executives, civic leaders, and top public sector officials. PARAGRAPHS 1 & 2: SINGLE COPY SALES issue by issue analysis of copies sold: Sponsored Single Copy Individual Single Copy 2014 Issue Print Digital Reduced Basic Reduced Basic Total January February March April May June DISTRIBUTION AT TRADE SHOWS - issue by issue analysis of shows and copies distributed: 2014 Issue Event Date Total 2014 Issue Event Date Total January HR Florida Leadership Conference January May Enterprise Florida Board Meeting May January University of Miami School of Business Healthcare Summit January June Florida Sterling Council Annual Conference May January FL Bar GPSSF Conference January June Emerald Coast Transportation Symposium May February Governor's Business Diversification Awards January June Davis Productivity Awards Luncheon June February Florida Venture Forum January June FAC&U Annual Meeting June 4 60 February Enterprise Florida Board Meeting February 5 50 June Florida Banker's Association Annual Meeting June February Executive Business Session at the Salvador Dali Museum Speech February 7 30 June FEDC Annual Conference June February Barbara Bush Foundation "Celebration of Reading" February June Urban Land Institute 2014 Florida Summit June UF Bergstrom Center Real Estate Trends February 27- FL Small Business Dev Ctr Annual March Conference June Conference June April Legal Marketing Assoc Annual Conference April June FL Association of Counties Annual Convention June April FL Chamber of Commerce 2014 International Days April June FL Career Professionals Assn Annual Conference June April Tampa Bay Partnership Leadership Conference April June Leadership Florida Annual Meeting June Tampa Chamber of Commerce - Women of Influence Luncheon April June AABP Summer Conference June May May FL Chamber Six Pillars Summit #1 May Distribution to Trade Shows, Consumer Shows and conventions are audited only to the event and not to the end recipients. An agreement from the event management has been obtained indicating that the event will accept a specified number of copies for redistribution. Distribution to the events are supported by delivery receipts from a third party. PARAGRAPH 2: For the April issue, 8,332 copies were individually addressed and mailed to a list of the state's Wealthiest Floridians (wealthfinder model of $2,695,000). For the May issue, 3,031 copies were individually addressed and mailed to a list of Business Executives and Expansion Prospects, primarily in the New York, Connecticut, and New Jersey vicinity. PARAGRAPH 4: Paragraph 4 includes 16,851 qualified non-paid circulation. Qualified paid circulation of 39,002 combined with the qualified non-paid equals 55,853 total qualified circulation for the analyzed issue. Rosters and Directories include 27 sources of circulation for quantities of 13 copies or -% to 1,376 copies or 15.8% and including selected high level civic leaders and officials from Florida League of Cities, Miami Beacon Council, Florida Association of Counties, Florida Council of 100, Florida Congressional Delegation, Florida Governor and Cabinet, Miami Chamber s Board of Directors, Board of Governors, Executive Committee and Trustee directories, Florida Society of Association Executives, the National Venture Capital Association, and various local and regional EDC Boards around the State. Other sources include 5 sources of circulation for quantities of 1 copy or -% to 3,746 copies or 22.6%, including individually addressed, Public Place copies targeting waiting room / public place locations, including luxury car dealerships, upscale yacht, tennis and country clubs, spas and doctor s offices. USE OF PROMOTIONAL INCENTIVES: Premiums: Two downloadable editorial premiums of no stated value were used in subscription promotions: "Florida Trend's 2014 Top Rank Book of Lists" was sent to 3,743 subscribers, and "Florida Trend's Florida Fun Facts" was sent to 278 subscribers. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters and Website are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Date signed September 10, 2014 Andrew P. Corty, President and Publisher Karen S. Tyson, Director Audience Development State Florida (At least one of the above signatures must be that of an officer of the publishing company or its County Pinellas authorized representative.) Received by BPA Worldwide September 10, 2014 IMPORTANT NOTE: Type CBJ This unaudited brand report has been checked against the previous audit report. ID Number F047B0J4 It will be included in the annual audit made by BPA Worldwide. About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. FLORIDA TREND / June 2014