MobileBits' MCN: Mobile Wallet. Engagement Platform

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1 MobileBits' MCN: Mobile Wallet Engagement Platform

2 MobileBits' MCN: Mobile Wallet Engagement Platform 1 The following is excerpted from HOW TO MAKE IT IN MOBILE COMMERCE, AN E-BOOK PUBLISHED BY PYMENTS.COM AND AUTHORED BY KAREN L WEBSTER, CEO MARKET PLATFORM DYNAMICS Irrespective of the disagreement over the definition of a digital wallet, thereʼs general agreement on one thing: the digital wallet is the centerpiece of the new digital shopping experience. And, payments and financial services providers are vying for the consumer attention in much the same way that Louis Vuitton or Prada or Coach or Gucci do to get consumers to buy their logoed wallets. They want their brands front and center whenever consumers reach into those wallets and make a purchase. Given the standardized and non-branded way in which payment methods are presented and the fact that consumers will have only one wallet, the prevailing wisdom is that unless you are the service provider who issues the digital wallet, you donʼt get any of the branding benefit from being part of one. The fear factor is relatively high on the part of the issuers, given their concerns that out of sight means out of mind. The relationship that issuers have with consumers in the virtual world is significantly different than what they experience in the physical world, and one that issuers contend is seriously compromised. Most digital wallet efforts to date have focused on getting consumers to substitute a phone for a card at the physical point of sale which doesnʼt solve an existing problem or present them with a new opportunity that surprises and delights them. For digital wallets to reach their potential and drive the consumer adoption that will get the merchants to pay attention, the mobile experience has to be less about paying and more about buying.

3 MobileBits' MCN: Mobile Wallet Engagement Platform 2 ARE YOU DELIVERING IT? In the modern conversation of business and consumer, the only thing that matters anymore is relevance. For credit card issuers/banks/mobile wallet providers there is one question all prospects will ask regarding the future of business banking and payment processing: how can you help me grow my business? Do you have an answer? Payment processing, loyalty and credit card experiences are moving dramatically in a new direction and one in which competitors like Facebook, Google, Apple and others are the primary new threats. The only way to compete is to attack at the local level and with the base of customers and businesses that you already know so well. If traditional financial services companies are to make their mark in mobile, and make considerable new profits in the process, they must be the best answer to the local equation. They must give consumers a digital toolset that maps their shopping to their loyalty, savings and banking experience in a seamless and rewarding fashion. They must provide the standard which connects consumers to local businesses. The Mobile Commerce Network (MCN) platform, developed by MobileBits is the only answer in the market today that delivers just such a solution.

4 MobileBits' MCN: Mobile Wallet Engagement Platform 3 THE FUTURE OF LOCAL For merchants, retailers and brands, MobileBitsʼ technology provides all the tools they need to connect with and manage mobile campaigns and messaging to targeted customers in a local network in real time. Unlike traditional deal engines, directories and other marketing channels where the publisher owns the relationship with the customer, the MobileBits MCN removes any barriers to creating a direct relationship between merchants and customers. Our MCN will enable a local bank, payment processor or mobile wallet issuer to introduce one app that consolidates all of the needs of a local shopper. Consumers donʼt want dozens of different apps doing different things. They want to open up one app and connect with all of their daily shopping experiences and anything else that puts them two clicks from solving a problem or answering a question. Our MCN turns your local advertising community into a mobile mall: two clicks to connect local consumers to all of your businesses in a direct, one to one interaction. And the experience scales magnificently because it is managed and updated in real time, all the time by the participating advertisers. The more participants, the more content, the more valuable it becomes to every user.

5 MobileBits' MCN: Mobile Wallet Engagement Platform 4 NOT A NEW IDEA, A NEW PARADIGM Our MCN truly defines the future of local, mobile search. Users in mobile are on the go, typically looking for quick information and access. Search in mobile is different but obvious. The good news is that in local markets it is still an untapped opportunity. Your ability to grow robust new revenues from this activity is immediate. THE FUTURE OF LOYALTY, THE FUTURE OF MOBILE PAYMENTS deals, rewards and alerts as frequently as they want. Loyalty is about making connections for shoppers and their regular activities. And the MCN is the best example of that in the market today. The MobileBits MCN represents the ultimate innovation in the reinvention of search marketing, specific to mobile shoppers. But this is just the beginning. Once youʼve engaged the local market, there is an amazing future on the horizon: the gateway to over $1trillion in global mobile commerce transactions which is predicted for Built into our MCN platform is a multimillion dollar support system enabling virtually limitless app functionality. Whatever a merchant is currently doing to grow their business online or off, we enable them to extend into a mobile experience. Social media broadcasting, loyalty card/program integration, real time offer and coupon distribution, digital flyers, messaging, geo-targeted offers and more, all within reach and turned on in minutes. Our platforms enable your clients to build a mobile storefront that can be customized and activated in minutes. Once a user has subscribed to a merchantʼs mobile storefront, the merchant can send them the most relevant and timely

6 MobileBits' MCN: Mobile Wallet Engagement Platform 5 WHAT DO WE OFFER MobileBits to date has spent more than 5 years and $15m to develop, experiment and improve upon our MCN platform. That background is now available to your company so that you may deploy a complete and robust new revenue opportunity in a matter of weeks. Now, rather than business management tools, your company is offering a business growth solution to merchants and a truly new and powerful lifestyle mobile app to your consumers. ABOUT MOBILEBITS: The MobileBits MCN concept has been tested and improved upon for more than three years now in various markets around the world. Recognized by the CTIA in 2014, it has been awarded Best Mobile Shopping/Couponing platform in the mobile payments category. It was also recognized by the Local Media Association as the Best New Revenue Opportunity: Mobile for local publishers. Additionally, our MCN platform has: Supported more than $1bn in transaction value Supported apps downloaded in more than 141 countries Supported apps that have been #1 app store download on 5 different occasions Received more than 3 million global app installs. Supports more than 700,000 uniquely managed business listings

7 MobileBits' MCN: Mobile Wallet Engagement Platform 6 MCN DELIVERY The Mobile Commerce Network is delivered as a comprehensive business solution with resultant consumer mobile applications. Complete localization and set up of the following core elements is included within our partnership: Merchant Admin Portal: customized to integrate into existing publisher website or as a standalone new site, this is the area where businesses can sign up and begin the process of establishing and managing their mobile storefront within the MCN. Designed for dead simple navigation, a merchant can be up and running within minutes of approval and changing content including offers, messages and more on the fly. The merchant account enables a business to: Create or delete new offers in real time Access individual shopper data and manage messaging campaigns Manage push notifications to subscribed shoppers Manage permissions for multiple content administrators per store location Configure third party or embedded punch card loyalty program Integrate Social Media accounts Integrate M Commerce storefronts The merchant portal is accessed via the web and can be configured as a typical SAAS subscription model for self serving businesses.

8 MobileBits' MCN: Mobile Wallet Engagement Platform 7 MCN Administration Dashboard: the master console through which your team of administrators can see all activity taking place within the MCN. Through this admin, new businesses are activated and managed, overall reporting can be accessed, specific merchant billing activities monitored and total user data examined: How the Process Works: The MCN Administration dashboard is the master data center for all activity taking place across the Mobile Commerce Network. The internal administrators are able to continually access all merchant storefront accounts and if requested, can manage the content on the merchantʼs behalf. Typically, a merchant or a partnerʼs sales representative would fill out their basic details and then submit a request for activation of a business through the Merchant portal website. From there a notification message is created for an internal administrator to review and approve the new company from within the admin dashboard. Once approved, a message is returned back to the participating business and they are then free to begin actively managing their storefront.

9 MobileBits' MCN: Mobile Wallet Engagement Platform 8 Mobile Apps: Each MCN comes delivered with customized consumer mobile applications with a partnerʼs local branding, and powered by MobileBits. The design and overall look and feel can be created by our partners but the core elements remain focused on the primary objectives of the consumer: easy discovery of what is nearby, what is most relevant and where they can get the most savings. Every mobile app is dynamically updated each time a merchant chooses to update their content. The consumer experience immediately delivers the most efficient and robust local search engine in mobile specifically when they are looking for shopping needs nearby. With built in offer management, push notifications, loyalty integration and more, the resultant mobile app becomes a ʻyellow pages on steroidsʼ in that every participating business can constantly update and refresh what they want the shopper to see. Specific feature options available to every merchant include: management for larger retailers. Built in loyalty management or via third party integration with existing programs. M-commerce agnostic and ready. Multiple Integration options with existing web channels/ mobile apps (for businesses with existing mobile apps or optimized sites.) Unlimited offer creation GeoFencing Unlimited message creation Full social integrations API driven content modules for robust 3rd party integrations Push notifications based on geography and/or user selection Multi level administration for distributed, permission based content

10 MobileBits' MCN: Mobile Wallet Engagement Platform 9 WHAT DOES ALL THIS MEAN? MobileBits MCN allows our partners the ability to monetize a robust mobile search engine/directory business in a variety of ways. The primary means of monetization comes through charging active participating merchants an ongoing, monthly fee in order for them to have management controls for updates and changes to their presence. An alternative to this of course is to link the consumer experience to the utilization of your companyʼs specific mobile wallet or credit card in order to access the mobile app and participating merchant offers and rewards. Additionally there are revenue opportunities for selling in-app advertising to third party brand advertisers eager to find an audience that is focused 100% on shopping. Within time, as more and more consumers utilize their mobile devices for full purchase lifecycle, the MCN provides the perfect gateway to mobile payments, thus opening up numerous opportunities for revenue sharing and affiliate marketing with third party payment processors, mobile and other m-commerce initiatives. Already MobileBits is adding ongoing affiliate revenue opportunities, whereby companies that include Uber, IBC Hotels and others are generating income through traffic directed to commerce via local MCN platforms around the world. What s Needed From Your Team? The MCN platform comes out of the box ready for business development. It is up to our partner to establish and continually recruit a strong and large base of local merchants. These merchants then participate with you in driving consumer awareness to the shopping app through social media mentions, advertising and promotion of their presence in the app. This follows along the lines of what is already happening with businesses promoting and managing social media channels like Facebook, TripAdvisor and Yelp.

11 MobileBits' MCN: Mobile Wallet Engagement Platform 10 The MCN business model requires three fundamental basics in order for success to be attained: Growing base of ACTIVE participating businesses. (Content is King) Willingness of participating businesses to aggressively promote their participation. Strong, accompanying marketing and content support from central admin (local media team and partners) In Store and Partner Marketing Examples: Door stickers, web banners, table toppers Partner Advertising Examples: Print ads, website banners, tray liners and more...

12 MobileBits' MCN: Mobile Wallet Engagement Platform 11 MORE THAN A SOFTWARE VENDOR In addition to our technology infrastructure MobileBits delivers a comprehensive and ongoing sales training and business strategy outlook based upon more than four years of experience in multiple global markets. Our platform has been tested and proven and in that time we have learned a great deal about what it takes to guarantee success in your market. We make every effort to ensure that your team benefits from this knowledge all along the way. Your critical advantages in working with us are highlighted in the following ways: requires zero technology investment and is committed to continually improving and supporting the platform for a growing base of global partners. Strength in Numbers: your mobile strategy should leverage a broader network to ensure the best consumer experience and also a great opportunity with affiliate revenue partner opportunities. The larger the network, the more attention every market receives for their audience. As MobileBits continues to expand their partner roster, every partner and consumer benefits from the rapidly increasing affiliate partner base and merchant directory which can be shared across markets in non-competing territories. Speed to Market: this is the hottest space in marketing technology. You have very little time to experiment, much less succeed in owning this in your local market. Experience: do you want to throw time and money after learnings? Or would you prefer to begin from a background of experiences and knowledge that gives you the best chance for success immediately? No Technology Investment: you shouldnʼt be spending money to build a customized technology and business model. The ball is moving quickly and this isnʼt your core business nor expertise. MobileBits

13 MobileBits' MCN: Mobile Wallet Engagement Platform 12 COMPETITIVE EDGE Right now, our competitive edge is that we have an excellent product, an easily digested business model and a great background of success to bring to partners around the world. We are currently the backbone of the #1 shopping app in most of our markets and the #1 mobile CRM solution for shopping center and mall operators in the United States. And our performance for global brands like McDonaldʼs is unrivaled. MobileBits technology delivers an exceptionally relevant partnership model thanks to two fundamental truths: an unprecedented profit opportunity in a relatively new and unique segment, and ease of integration/adaptation. People get the ʻmobile mallʼ experience and value proposition almost immediately. It truly is a better mousetrap. And your companyʼs ability to generate outsized returns both internally and for your clients only increases exponentially with monthly new user and merchant growth. These across the board returns create a compelling case that not only can your company help make a business more efficient, but you can help them grow at the same time. Within a short period of time, your company and its representatives will quickly transform business banking solutions into BUSINESS GROWTH SOLUTIONS. TO LEARN MORE ABOUT THE MOBILEBITS MOBILE COMMERCE NETWORK SOLUTION, CLICK HERE Current performance determined by click through rates (CTR) and conversion rates being generated by hundreds of merchants who are utilizing MB platform based services are ten times (10X) the industry standards for digital marketing/search marketing.

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