Excel in online marketing
|
|
- Rosalind Dorsey
- 8 years ago
- Views:
Transcription
1 Business white paper Excel in online marketing Autonomy Optimost
2 Table of contents 3 The power of online marketing 3 The online advertising revolution 4 The only constant is change 4 Big data, big problems 5 The last mile 5 The solution 7 Why Autonomy Optimost is the answer 7 Success stories 8 Getting started 8 About HP Autonomy 2
3 Today s marketers benefit from an unprecedented amount of data about their prospects and customers, and seemingly unlimited ways to reach out to them. The evolution and sophistication of online channels such as search, social, and mobile present new opportunities to target and engage audiences in ways marketers only dreamed of 10 years ago. The power of online marketing With the dramatic increase in data, businesses are facing huge new challenges. To thrive, marketers must use their finite online advertising dollars to target prospects with the highest likelihood of conversion and optimize their websites to maximize conversion of those high-quality prospects into valuable customers. The exponential growth of data increases the opportunity but also the complexities and challenges. The online advertising revolution Companies worldwide have embraced online advertising as the preferred method of attracting customers and promoting their brands. Online advertising allows marketers to precisely target their audiences and then monitor and measure the effectiveness of their advertising at an exceptionally detailed level. Marketers then have the chance to respond more quickly and efficiently than through traditional means. Their ability to leverage this channel to its fullest potential depends on the quality of their technological tools. Consider a visitor who navigates to a publisher s web page, such as a Google search engine results page or a Facebook home page, and sees ads that are targeted to that specific visitor. Underpinning this simple example is a sophisticated process that determines if and where each ad appears. Each time a web page is requested, the publisher undergoes a dynamic auction to determine which ads to display. This is based on the targeting options specified by the advertiser, the price the advertiser is willing to pay, the historical performance of an advertiser s ads, and a variety of other criteria. The increased competition due to a growing number of advertisers along with complex bid and placement processes across multiple publishers makes achieving optimum results exceedingly difficult. I ve long stated that sites that convert less than 10 percent should be concerned. Too many online marketers are spending too much money and time throwing too much unqualified traffic at their sites. Bryan Eisenberg, ClickZ 3
4 US ad spending in billions $46.5 $52.8 $57.5 $62.0 $32.0 $39.5 $36.0 $34.8 $33.8 $33.1 $32.6 $ Online ad spending Total print ad spending Source: emarketer, Jan The only constant is change Managing the various bid and targeting criteria is a labor-intensive and time-consuming process, considering that for each web page requested, the ad may be competing against tens or even hundreds of other advertisers. Each one of these advertisers is continually changing their targeting options, ad pricing, ad copy, and many other parameters. Responding manually to the rapid changes in this dynamic environment, with any level of effectiveness, is virtually impossible. Each publisher provides a separate management platform to manage ads, bids, and targeting options for utilizing their online advertising. As a result, advertisers must manage hundreds of ads across thousands of targeting options using multiple interfaces against formidable competition an ideal application for technological automation. Big data, big problems Advertisers now have unprecedented analytical data on the performance of their advertising efforts. For each ad, advertisers can now measure: How many times an ad was displayed (impressions) How many times an ad was clicked (clicks) How many web pages the visitor viewed (page depth) How long the visitor stayed on the site (time on site) Whether the web visitor bought a product, downloaded a white paper, or requested a call (conversions) The total amount of any product/service the web visitor bought (conversion value) Whether the web visitor revisited the site at a later date (returning visitors) While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. Which ads are most/least successful at driving traffic? Which ads are the most/least successful in driving conversions? Which targeting options need to be changed or eliminated? Which publishers are the most effective? 4
5 What kind of traffic is cost-effectively acquired, but not converting? Why is it not converting? What are the trade-off costs and benefits of each bid when making budget allocation decisions? In short, what can be done to synthesize this massive amount of web analytic data to improve online advertising effectiveness? It is also critically important that online advertising is optimized to meet marketing objectives: cost, traffic, conversion, cost per acquisition, revenue, profit, time on site, or some combination of all of these. The last mile While complex, successfully attracting the most cost-effective traffic to the site addresses only half of the problem. If the campaign objective is to generate more paying customers, the site must be compelling enough to accomplish that goal. If the goal is to sell shoes, delivering an online experience that propels the visitor to a shoe-buying decision must be a part of the equation. If the purchase is the ultimate measure of success, website optimization for optimal conversion rates cannot be overlooked. We saw a significant opportunity to continually enhance the way we interacted with our online customers. We were collecting lots of great data about visitor traffic and we wanted to tailor that content to online customer behavior. Phil Gates, head of online marketing and development, Virgin Mobile Across the industry, website conversion rates have historically remained between one and three percent 1, proving that most web experiences fall well short of expectations. There are many elements that contribute to the success or failure of a website experience, including the relevancy of messaging, layout, forms, pricing, navigation, imagery, offers, and placement. Each of these variables contributes to the fact that about 98 percent of web traffic does not end with the desired action and why so many campaigns routinely disappoint. 6% Global Conversion Rate 0% Dec Jan Feb Mar Apr May Conversion Rates: 2-3% 100% Abandonment Rate 0% Dec Jan Feb Mar Apr May Abandonment Rates: 75% 1 5
6 The solution Online advertising is a highly competitive environment in which success and failure is measured in leads, conversions, and revenue. Advertisers are dynamically competing with thousands of other advertisers for consumer attention to cut through the noise and ultimately deliver results, all within tight marketing budgets. Furthermore, they are inundated with massive amounts of web analytics data that cannot realistically be analyzed, processed, and made actionable within acceptable timeframes. Lastly, advertisers are routinely leaving money on the table by unsuccessfully optimizing traffic conversion after working so hard to drive that traffic to their site. Information technology is a perfect fit for addressing these online campaign challenges. It is important to identify the best ads, keywords, publishers, and time or day but that alone is not nearly sufficient. Technology can be used to analyze large volumes of data in an automated fashion to algorithmically identify the combination of ads, keywords, publishers, and a variety of other criteria that perform best in combination with each other; how best to allocate a finite advertising budget amongst all the combinations; how to improve quality scores to reduce advertising costs; how to experiment with new and low volume keywords to profile them for future optimization; and most importantly to optimize all this information and update bids across hundreds of thousands of keywords, ads, match types, publishers and more dynamically and routinely. Technology is equally critical in website optimization, where you have to evaluate a variety of content combinations to not only identify the optimal piece of content for each region of a web page, but identify the best combination of pieces of content to drive visitor action and ultimately deliver vastly superior results. Website optimization technology can analyze results across hundreds of thousands of page views, scientifically identifying the key determinants of conversion uplift. Choosing not to use technology in online advertising and website optimization, at best, results in significant inefficiencies and, at worst, ensures your best leads go to your competitors. Online advertising technology should possess the following attributes: Algorithm-based unlike rules-based systems, utilizes automated portfolio-based, algorithmic optimization to drive the most valuable traffic at the lowest cost Automation and real time analyzes massive volumes of web analytic data to drive advertising and conversion optimizations in real time without user intervention Complete control avoids black-box solutions by allowing the flexibility to specify limits and constraints to ensure business objectives are successfully achieved Integrated cross-publisher analytics offers complete and detailed web analytics to ensure tracking and analysis of campaign cost and performance data by any dimension, as well as comprehensive reporting End-to-end works seamlessly from traffic acquisition through onsite targeting and testing of on-site user experience Similarly, website optimization (or multivariate testing) technology should possess the ability to handle different testing scenarios: Page concept (A/B) testing used to test radically different page concepts and gain initial insights and direction for multivariate testing Simple multivariate testing allows for easy testing of offers, price points, images, and content on the website simultaneously Full-page multivariate testing provides the most powerful and flexible online optimization method, enabling testing of millions of content variations and relationships among elements to identify optimal combinations for any page 6
7 Why Autonomy Optimost is the answer Autonomy Optimost provides the most comprehensive end-to-end marketing optimization offering available, allowing marketers to use a single platform to meet all of an organization s online marketing needs. Autonomy Optimost enables marketers to gain valuable insight from all campaign data, regardless of channel, and leverage that data to more effectively attract and convert the right customers. HP Autonomy s meaning-based technology provides the industry s most advanced testing, pattern-matching, targeting, and optimization capabilities under a single platform. Autonomy Optimost s Campaign functionality provides the most advanced cloud-based online advertising and bid management system, enabling marketers to outperform the competition and generate the most leads and awareness from their online advertising budget. Online marketers can manage online marketing campaigns across multiple publishers and ensure attracting the best, most cost-effective traffic, using a single, easy-to-use interface. Our technology assures online advertising success by optimally attracting qualified traffic and leads to websites. Unlike other solutions, it uses true algorithmic optimization to deliver superior results. Optimost Campaign is incredibly easy to use and was designed by and for marketers to ensure rapid return on investment. It is the industry s leading solution for enabling marketers to optimally attract online visitors, ensuring superior results across Google, Bing, Yahoo!, and Facebook. Autonomy Optimost s Author and Report functionality enables marketers to maximize conversion rates based on the real-time behavior of web visitors. Using advanced online testing techniques coupled with patented technology, marketers can determine the optimal combination of site elements including content, offers, and layout for maximizing conversion rates and online results. Author and Report provides a simple solution for optimizing a site by testing virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Whether new to online testing or in need of a sophisticated solution capable of handling a large set of complex business requirements, marketers see much better results by relying on the Author and Report testing modules. The results are easy to quantify because the system benchmarks site results and then optimizes site elements to ensure that the right content gets delivered to the right visitors at the right time. Collectively, Autonomy Optimost s capabilities deliver the world s first end-to-end technology solution for optimizing the online customer funnel, from traffic acquisition all the way through to customer conversion. Success stories Autonomy Optimost was the pioneer and remains the leading solution in online optimization, delivering unmatched results in the industry. By using HP Autonomy solutions: Delta experienced a $30 million increase in revenue. The Financial Times increased their click through rate by 350%. John Lewis increased their online sales by $15 million. LexisNexis grew their subscriptions by 73%. These are just a few examples of companies HP Autonomy has helped achieve significant bottom-line results. 7
8 Having Autonomy Optimost has revolutionized marketing decision making by introducing certainty to our assumptions. Large financial publication Getting started Today s, enterprises are expected to have a presence online. But simply deploying a website is not enough. Technology exists to optimize both traffic acquisition and visitor conversion while ensuring advertising spend yields the greatest possible results. Autonomy Optimost rapidly optimizes both the acquisition of new visitors/prospects and the conversion of those prospects into customers. Leveraging HP Autonomy s cloud-based solutions, advertisers can be up and running in a matter of minutes and begin experiencing results including more leads/visitors and sales/ conversions immediately. About HP Autonomy HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, , video, audio, text, and web pages. Autonomy s powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a powerful tool for companies seeking to get the most out of their data. HP Autonomy s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. HP Autonomy also offers information governance solutions in areas such as ediscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. Sign up for updates hp.com/go/getupdated Share with colleagues Rate this document Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein _CI_WP_HP_AUT_Excel_in_Online_Marketing
Business white paper. Lower risk and cost with proactive information governance
Business white paper Lower risk and cost with proactive information governance Table of contents 3 Executive summary 4 Information governance: the new business imperative 4 A perfect storm of information
More informationPaid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
More information5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS
HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet
More informationBrochure. HP Qfiniti Workforce. Expedite superior contact center performance with the HP Qfiniti 10 workforce management module
Brochure HP Qfiniti Workforce Expedite superior contact center performance with the HP Qfiniti 10 workforce management module HP Qfiniti s intelligent modular product suite for multichannel contact centers
More informationBusiness white paper. The road to strategic website design The Optimost Web Optimization Maturity Model
Business white paper The road to strategic website design The Optimost Web Optimization Maturity Model Digital marketers spend large sums attracting website traffic. Much of that investment is wasted.
More informationBrochure. ECM without borders. HP Enterprise Content Management (ECM)
Brochure ECM without borders HP Enterprise Content Management (ECM) HP Enterprise Content Management (ECM) Without question, the volume, variety, and velocity of data across your enterprise create new
More informationHow To Be Successful At Relentless Marketing
WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex
More informationEngage your customers
Business white paper Engage your customers HP Autonomy s Customer Experience Management market offering Table of contents 3 Introduction 3 The customer experience includes every interaction 3 Leveraging
More informationIntelligent document management for the legal industry
Brochure Intelligent document management for the legal industry HP WorkSite The leading legal enterprise content management solution Sharing documents between legal teams, clients, and service providers
More informationBusiness white paper. Rethinking backup and recovery in the modern data center
Business white paper Rethinking backup and recovery in the modern data center Table of contents 1 Meet new demands in the modern data center 1 Keeping up with exponential data growth 2 The non-stop IT
More informationTraffiliate White Paper
Traffiliate White Paper Introduction Optimization is a key component in any successful online advertising campaign. Current best practice focuses on pre-click optimization, striving to define a winning
More informationA complete platform for proactive data management
Brochure A complete platform for proactive data management HP Structured Data Manager Software for Oracle e-business Suite The right data management strategy The increased size and unmanaged growth of
More informationTop 5 reasons to choose HP Information Archiving
Technical white paper Top 5 reasons to choose HP Information Archiving Proven, market-leading archiving solutions The value of intelligent archiving The requirements around managing information are becoming
More informationMobile Real-Time Bidding and Predictive
Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis
More informationDemand more from your retail marketing. HP Retail Promotion Manager
Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the
More informationMaster big data to optimize the oil and gas lifecycle
Viewpoint paper Master big data to optimize the oil and gas lifecycle Information management and analytics (IM&A) helps move decisions from reactive to predictive Table of contents 4 Getting a handle on
More informationA financial software company
A financial software company Projecting USD10 million revenue lift with the IBM Netezza data warehouse appliance Overview The need A financial software company sought to analyze customer engagements to
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationHow To Partner With Marketing Solutions: Financial Services
Marketing Solutions: Financial Services Overview Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences.
More informationMaking Your Marketing Interactive
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
More informationCity of Ryde Drives Business Forward with Enterprise-wide Information Management Solution
Case Study City of Ryde Drives Business Forward with Enterprise-wide Information Management Solution Effective Case Management in HP TRIM Improves Business Processes, Builds Foundation for Single View
More informationAdobe maximizes its digital marketing returns.
Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems
More informationThe case for a hybrid web optimization strategy
Business white paper The case for a hybrid web optimization strategy Combining the best of managed services and self-service Table of contents 3 Considerations when creating a web optimization strategy
More informationCIO survey: All s not well at endpoints
Business white paper CIO survey: All s not well at endpoints HP Autonomy s ediscovery market offering Table of contents 4 Understanding the need 4 Endpoint asset 4 Endpoint liability 5 Understanding the
More informationMultichannel analytics and discovery
Brochure Multichannel analytics and discovery Gain greater insight with Multichannel Discovery from HP Autonomy A better way to understand multichannel activity Autonomy ExploreCloud highlights Social
More informationBrochure Create superior digital experiences
Brochure Create superior digital experiences Drive revenue with HP TeamSite and Marketing Optimization What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements
More informationHP 3PAR storage technologies for desktop virtualization
Maximize virtual desktop ROI without risking service levels HP 3PAR storage technologies for desktop virtualization Solution brief Desktop virtualization pushes the cost, efficiency, and management benefits
More informationCapture intelligence that matters
Brochure Capture intelligence that matters HP Information Analytics Maximizing your ROI (return on information) Effective business leaders realize that their success hinges on how they address the four
More informationThe Forgotten Majority: Nurturing Unknown Prospects
The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationBuild Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!
Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote
More informationHere s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
More informationSELLER LEADS & Boost Sales
Using Facebook Ads to Generate SELLER LEADS & Boost Sales DIGITAL WHITEPAPER If you re not using Facebook ads as part of your inbound digital marketing strategy, you re missing out on a potential tidal
More informationHOW TO MAKE PAID SEARCH PAY OFF
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
More informationConversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationAdTheorent s. The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising. The Intelligent Impression TM
AdTheorent s Real-Time Learning Machine (RTLM) The Intelligent Solution for Real-time Predictive Technology in Mobile Advertising Worldwide mobile advertising revenue is forecast to reach $11.4 billion
More informationHP s Web Experience Management ecommerce solution architecture
Technical white paper HP s Web Experience Management ecommerce solution architecture Combining HP Web Experience Management solutions and leading multichannel ecommerce platforms Table of Contents Engaging
More informationSEM for successful campaign management
White paper SEM for successful campaign management Abstract In an era where digital marketing has taken precedence over conventional marketing methods, it becomes imperative for businesses to focus on
More informationCOMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS
COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They
More informationHow To Advertise With A 2Nd Tier Ppc Search Engine
Pay-Per-Click Search Engine 800.577.1165 7Search.com 1 Table of Contents Page 3... Synopsis: 2nd-Tier Offers Greater ROI Pages 3-4...... The Internet as an Advertising Medium Pages 4-5..... PPC Advertising
More informationLarge Clothing Retailer Broadens Use of Business Intelligence Enterprise-Wide, Reduces Costs, and Gains 7,699,330 in Benefits with WebFOCUS
HIGHLIGHTS Goal: Reduce costs, improve decision-making, and enhance overall business performance by deploying business intelligence enterprise-wide. Solution: Information Builders WebFOCUS Results: With
More informationROI-Based Campaign Management: Optimization Beyond Bidding
ROI-Based Campaign Management: Optimization Beyond Bidding White Paper October 2009 www.marinsoftware.com Executive Summary The major search engines get paid only when an ad is clicked. Their revenue is
More informationCA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
More informationGet your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.
EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationTop 5 reasons to choose HP Information Archiving
Technical white paper Top 5 reasons to choose HP Information Archiving Intelligent, scalable, and proven archiving solutions Table of Contents The value of intelligent archiving... 2 Top 5 reasons to choose
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationCase Study: Closing The Loop
Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies
More informationManage projects effectively
Business white paper Manage projects effectively HP Project and Portfolio Management Center and HP Agile Manager Table of contents 3 Executive summary 3 The HP Solution Invest in what matters most then
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationBusiness white paper Top 10 reasons to choose Cloud-based Archiving
Business white paper Top 10 reasons to choose Cloud-based Archiving Table of contents 3 Reason 1: Equal or better security 4 Reason 2: Lower risk 4 Reason 3: Cost savings 5 Reason 4: Greater data access
More informationHP Project and Portfolio Management 9.3 Adoption Readiness Tool (ART)
Course Outline HP Project and Portfolio Management 9.3 Adoption Readiness Tool (ART) HP PROJECT, PORTFOLIO, AND PROGRAM MANAGEMENT (PPM) 9.3 Course Description This PPM 9.3 learning solution offers end
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationExponential Lead Generation Strategies - Transcript
Exponential Lead Generation Strategies - Transcript Episode 1: Introduction To Exponential Lead Generation On The Internet Click here to watch the video Hi, my name is Will Swayne, from Australian lead
More informationIntegrated Data Protection for VMware infrastructure
Brochureochure, Solution brief, or Business white paper Integrated Data Protection for VMware infrastructure Fast, efficient, and reliable protection for mission-critical information in vsphere and vcloud
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationPatient Relationship Management
Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information
More informationBusiness white paper. environments. The top 5 challenges and solutions for backup and recovery
Business white paper Protecting missioncritical application environments The top 5 challenges and solutions for backup and recovery Table of contents 3 Executive summary 3 Key facts about mission-critical
More information"SEO vs. PPC The Final Round"
"SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology
More informationOptimization applications in finance, securities, banking and insurance
IBM Software IBM ILOG Optimization and Analytical Decision Support Solutions White Paper Optimization applications in finance, securities, banking and insurance 2 Optimization applications in finance,
More informationInformation Optimization
Information Optimization Harness the power of Big Data Today s competitive battleground is fuelled by information. Leaders will use the power of Big Data to drive Return on Information. Today, information
More informationRetargeting & Dynamic Advertising Strategy and Recommendation
Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive
More informationHere are our Pay per Click Advertising Packages:
Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.
More informationRestaurant Equipment Industry
Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent
More informationEnable unified data protection
Business white paper Enable unified data protection HP Data Protector Table of contents 3 The latest backup and recovery strategies 3 Are legacy approaches meeting current challenges? 4 The deployment
More informationCASE STUDY. L Oréal Canada
CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals
More informationReal-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative
` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made
More informationHP and Business Objects Transforming information into intelligence
HP and Business Objects Transforming information into intelligence 1 Empowering your organization Intelligence: the ability to acquire and apply knowledge. For businesses today, gaining intelligence means
More informationBrochure. Data Protector 9: Nine reasons to upgrade
Brochure Data Protector 9: Nine reasons to upgrade Data Protector 9: Nine reasons to upgrade Shifting data center requirements are forcing IT organizations to reassess backup and recovery processes, strategies,
More informationDo I Really Need A New Website & Interactive Strategy?
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
More informationRealizing the Potential: Selling SAP Business One in the Cloud
2014 SAP SE or an SAP affiliate company. All rights reserved. Realizing the Potential: Selling SAP Business One in the Cloud Ascarii Limited Industry SAP Business One OEM Partner Products and Services
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationUsing Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper
Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper 1000 Commerce Park Drive Suite 301 Williamsport, PA 17701 P 866-623-0963 info@adtrak360.com www.marketsmart360.com
More information68% Adobe is reinventing display retargeting. Adobe Systems Incorporated
Adobe is reinventing display retargeting. Industry leader in creative and marketing software converts trial customers into Adobe Creative Cloud members 68% more efficiently using rich audience profiles
More informationBrochure Achieving security with cloud data protection. Autonomy LiveVault
Achieving security with cloud data protection Autonomy LiveVault Can cloud backup be secure? Today, more and more companies recognize the value and convenience of using cloud backup to protect their server
More informationRESULTS-DRIVEN, MATHEMETICAL PPC PAID SEARCH AS A SCIENCE
RESULTS-DRIVEN, MATHEMETICAL PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want to buy what you sell,
More informationThe 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide
The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal
More informationHow to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!
How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:
More informationTHE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationThe Definitive Guide to Google AdWords
The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More informationMarket Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.
Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationAn Integrated Approach to Digital Marketing through Web Analytics
I D C V E N D O R S P O T L I G H T An Integrated Approach to Digital Marketing through Web Analytics June 2005 Adapted from Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis:
More information5 Reasons Your Business Needs a Google Places Listing Today!
5 Reasons Your Business Needs a Google Places Listing Today! by WhiteHat SEO Ltd Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationMore Enquiries, Same Budget: Solving the B2B Marketer s Challenge
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
More informationHOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
More informationSocial Media Analysis and Audience Engagement
Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social
More information