Understanding the Asian Market

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1 IAR Multicultural Summit Series Understanding the Asian Market Hilton Lisle 3003 Corporate West Drive Lisle, Illinois Driving directions online, April 14, 2011 We are living in a global marketplace with international transactions occurring daily. Last year, $66 billion in U.S. residential real estate was sold to foreign buyers and recent immigrants from 53 different countries. This is an excellent opportunity to learn how to tap into an ever-growing segment of the marketplace! Understand more about cultural nuances of Asian buyers and sellers. Learn about international real estate and multicultural community resources in the state. Gain practical knowledge and expertise to help you complete successful transactions The Illinois Association of REALTORS presents Understanding the Asian Market, the second in a fouryear series of multicultural summits to provide an opportunity for both residential and commercial REALTORS to learn about other cultures and how to find new business opportunities close to home or on the other side of the world. Why should you attend? Consider these facts: Asian buyers accounted for 25.2% of all international transactions in India and China were the leading individual Asian countries for the inbound purchase of real estate in U.S. 21% of Asian-based purchasers bought property in the Midwest. Asian immigrants accounted for 35.7% of all immigrants to U.S. in Source: National Association of REALTORS Business Data for Engaging in International Real Estate Transactions in Illinois, January 2010 Illinois Asian population increased to 5.1% of total Illinois population in 2010, up 40.3% since 2000, the largest increase among races in the state including Hispanic (+32.5%). (US Census 2010) Register for just $15 until April 1, 2011 space is limited Schedule At-a-Glance 8 9 a.m. Continental Breakfast 8:30 9 a.m. Registration 9 a.m. Exploring the Opportunity in Asian Markets, Dr. Oscar Gonzales 10:15 a.m. Cultural Success Panel 11:15 a.m. Industry Panel 12:30 p.m. Luncheon Keynote

2 IAR Multicultural Summit Series Program 9:00 10:00 a.m. Morning Keynote Session Exploring the Opportunity in Asian Markets Dr. Oscar Gonzales Gonzales Group Dr. Oscar Gonzales, founder of the Gonzales Group, is a nationally known speaker and author on real estate trends, affordable housing, consumer behavior and business planning. He was named by REALTOR Magazine as one of the 25 Most Influential People in Real Estate Nationwide. He is a founding director of the Asian Real Estate Association of America (AREAA). In this program, learn the dynamics of Asian home-buying growth occurring in the United States and cultural nuances and how to maximize the effectiveness of relationship-building with the Asian consumer. Research findings propriety to the Gonzales Group provided at this session. The four largest segments of Illinois Asian- American population: Asian Indian 32% Philippine 20.3% Chinese 17.9% Korean 10.3% Source: U.S. Census Bureau, :00-10:15 a.m. Break 10:15-11:15 a.m. Cultural Success Panel Real estate professionals share international business success stories and discuss the importance of understanding cultural nuances from the top four Asian sectors in the Illinois marketplace. Panel Moderator REALTOR Nancy Suvarnamani, Broker-owner, Century 21 S.G.R., Chicago Panel REALTOR Ann Trandai, CCIM, CIPS Trandai Realty, Chicago Focusing on Chinese culture and business practices, Ann brings a wealth of experience and expertise in working with immigrants and investors from the Asia Pacific region. Ann immigrated to the U.S. from Vietnam when she was one-year old. She began her real estate career in 2004 and opened her own firm Trandai Realty Commercial Real Estate and Investment in the Uptown Area of Chicago in Her commercial real estate practice includes sale, leasing transactions in office, retail, shopping center, multi-family buildings, hotels, gas station and tenant representation. She currently serves on the board of directors of the North Shore-Barrington Association of REALTORS and the CCIM Institute. She is treasurer of the AAREA Chicagoland chapter. In 2006, she received an Asian American Hall of Fame award in Business and Community Service. Ann holds both her B.S. and M.S. in Electrical Engineering from Illinois Institute of Technology. REALTOR Alka Nigam Baird & Warner, Naperville Growing up in India and moving to the United States 20 years ago, Alka will share the ins and outs of Indian culture and business practice norms. Alka is a broker with Baird & Warner of Naperville. She has worked with a number of international clients throughout her real estate career. She is a certified residential and commercial Vaastu consultant. Vaastu is a science of living in harmony with nature and pertains to the physical, psychological and spiritual order of the built environment. Alka holds her B.S. in Computer Sciences.

3 The 2009 population estimates indicate that the Asian-American population continues to rapidly grow, increasing to 15.9 million or 5.2% of the total US population. In 2005, the three largest Asian-American groups across the nation were Chinese (2.9 million), Asian Indians (2.3 million), and Filipino (2.3 million). Chicago is the fourth largest U.S. city, with the largest Asian population behind Los Angeles, New York and San Francisco. Chicago metro area ranks third highest level per capital of median income for Asians in metropolitan areas in Source: AREAA/UCLA Study: Following the Path to Asian American Homeownership REALTOR Victoria Silvano, ABR, CRS, CIPS, REO certified Century 21 S.G.R., Chicago A veteran of the business for more than 20 years, Silvano is a licensed real estate broker with Century 21 S.G.R. of Chicago. Of Philippine heritage, Silvano will discuss the characteristics and cultural nuances of how this culture differs from other Asian countries. She will share her personal experience in working with Filipino clients in both residential and commercial sectors. She has attained the top producer awards from the Chicago Association of REALTORS as well as Outstanding Sales Achievement Award. She is currently the President of the Asian American Real Estate Association of America (AAREA) Chicago Chapter. She holds a B.A. degree in Economics from the University of the Philippines. REALTOR Joanne Hyun, CRB, CRS, GRI JHI Realty Inc., Wilmette Hyun has been a licensed real estate broker for 30 years and is broker-owner of JHI Realty Inc. in the North Shore area. She has extensive experience in working with Asian American clients. She will share her industry knowledge in working with clients and discuss cultural nuances familiar with the Korean culture. A past president of the Korean-American Real Estate Association, Joanne graduated from the EWHA Woman s University in Seoul, South Korea. 11:15 a.m. 12:15 p.m. Industry Panel With strict requirements for international purchasers, learn from industry professionals on how to successfully close transactions. Whether you are a REALTOR wishing to expand your business model overseas or learn more about working with multicultural clients here in the U.S., this panel will help you broaden your perspective and learn from industry professionals with expertise in international transactions. Panel Moderator REALTOR Ahmed Badat, AHWD, CIPS, e-pro, TRC Broker, AMB Realty & Investment Resources, Lisle. Panel Taher Kameli, J.D. founding partner and principal Kameli and Associates, P.C. with offices in Chicago and Dubai Kameli is a member of the Washington D.C., New York, and Illinois bar associations. He is admitted to practice before the U.S. district court, appellate court and the U.S. Supreme Court. Throughout his career, Kameli has specialized in immigration and corporate law and is a strong advocate for international business. He will address the requirements as relates to working with the EB-5 program and relocating businesses internationally through the E2 Visa program. He will also address factors as relates to immigration law and international real estate. Kameli has his B.S. from State University at Stoneybrook and J.D. from Washburn University School of Law.

4 IAR Multicultural Summit Series April 14, 2011 Understanding the Asian Market Hilton Lisle 3003 Corporate West Drive Lisle, Illinois The Illinois Association of REALTORS thanks the following generous sponsors for this year s IAR Multicultural Summit: Platinum Sponsors Chicago Association of REALTORS Mainstreet Organization of REALTORS Midwest Real Estate Data LLC Gold Sponsors Asian Real Estate Association of America Chase Bank PNC Mortgage Silver Sponsors North Shore-Barrington Association of REALTORS REALTOR Association of NorthWest Chicagoland Bronze Sponsors Century 21 S.G.R. Inc. Home Warranty of America Three Rivers Association of REALTORS Summit partially funded by Diversity Grant: National Association of REALTORS April is Fair Housing Month! Industry Panel continued Dr. Terry LaRocca, Senior International Trade Specialist, Asia-Pacific Illinois Office of Trade and Investment Illinois Department of Commerce and Economic Opportunity (IDCEO) LaRocca will discuss programs that assist numerous Illinois firms in expanding their exports to this region. He will explain the function of IDCEO office, business incentives for foreign direct investment, Asian investment in Illinois and other resources available from IDCEO in working with international businesses. LaRocca has led trade missions to China, Japan, Australia, Thailand, South Korea, Taiwan, New Zealand, Singapore, Malaysia, India, and Vietnam. He has worked for the state of Illinois for the past 20 years. LaRocca holds his Ph.D from Loyola University. Lynn Chen, Certified Lending Specialist Citibank, Naperville Chen has over 10 years experience in the loan origination business. She natively speaks Chinese Mandarin and Cantonese. Lynn has closed over $300 million in mortgage loans. She has extensive experience and in-depth knowledge of loan origination, underwriting and processing and will be discussing ITIN loan originations and other issues as relates to financing with international clients. She received her Ph.D. and master s degree from universities in the United Kingdom and China. Zachary Benjamin National Association of REALTORS Global Business Development and Outreach Manager Benjamin joined NAR in He directly works with local associations to educate members about opportunities for global business and how to serve an ever-growing multicultural consumer and foreign buyer base. He will discuss global business programs REALTORS can become involved in and share information about NAR s real estate partnerships in Asia. He holds a M.A. in East Asian Regional Studies and Chinese Foreign Policy from Columbia University, and a B.S. in Communications and Chinese Language and Culture from Northwestern University. 12:30-1:30 p.m. Luncheon Keynote

5 Understanding the Asian Market multicultural Summit Save the Date: April 14, 2011 Hilton Lisle 3003 Corporate West Drive, Lisle, Illinois :30 a.m. - 1:30 p.m. Space is limited to the first 200 who register. The second in an annual series of multicultural educational events. Partially sponsored by NAR Diversity Initiative Grant > Exploring the Opportunity in Asian Markets presented by the Gonzales Group. > Industry Panel: Includes international law, finance, investing and commerce experts. > Cultural Success Panel: Real estate professionals share international business success stories and discuss the importance of understanding cultural nuances from Asian countries. > Luncheon with Keynote Speaker Register $15 until April 1 Phone: 800/ Fax: 217/ IAR Multicultural Summit, April 14, 2011 Return by April 1 to: Illinois Association of REALTORS, P.O. Box 19451, Springfield, IL , Fax 217/ , register@iar.org name name you would like to appear on your name badge NRDS number name of business/firm business mailing address city, state, zip I wish to pay $15 by: my check enclosed, payable to IAR charging $ to my credit card (circle one) VISA, MASTERCARD, AMERICAN EXPRESS, DISCOVER Account # Expires: / (signature of card holder for credit charges) office phone w/ area code home phone w/ area code address local board of REALTORS Please advise us of any disabilities which require special accommodations: Cancellations/refunds: The full registrant fee will be refunded for written cancellations by the IAR office on or before April 1, No registrations will be taken and no cancellation refunds will be given after April 1, 2011, but you can register at the door. for IAR office use only By registering, I understand that still or motion pictures may be taken of me while attending the IAR event and give permission to be used to promote IAR events. Such images will remain the property of IAR.

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