EASTERN BRIDGE Service Directory

Transcription

1 EASTERN BRIDGE Service Directory (09)

2 About Eastern Bridge Eastern Bridge is a New Zealand company which was set up to provide a much needed professional, affordable, open and transparent conduit for New Zealand organisations to connect and leverage opportunities in Asia. We are not constricted to one market and have developed links across Asia including: We work with a diverse range of partners including private businesses, industry associations, government and nongovernment organisations as well as individuals. Our range of services are designed to provide clients a wide range of international capabilities. Some of our partners and clients include:

3 Simonappleton1 Eastern Bridge was established by Simon Appleton ( 方 志 杰 ), who spent around a decade in China and South Korea, he studied a Masters in Chinese Law at Renmin University. He also worked in Asia in the Media, Education and Business Development before returning to New Zealand to work in Economic Development at the Opotiki District Council. Eastern Bridge Advantage: Eastern Bridge has a team of people including language specialists and an advisory group for trade, export education, investment and business attraction. When contracting with Eastern Bridge our clients are not just gaining one person s knowledge but an entire team of people. Eastern Bridge works closely with a range of government and non-government agencies, partners and associates in New Zealand and across Asia. Eastern Bridge members attend regular networking events and travel into our target markets. Eastern Bridge regularly utilises it networks to facilitate meaningful introductions between clients. Our services are personalised to fit the needs and budgets of our clients. Our staff are enthusiastic believers in NZ Inc and supporting New Zealanders to go global. We are also very approachable and welcome you to contact us for a free noobligation discussion.

4 SERVICES Communication Service Relationship Management Translating and Interpreting Due Diligence and Reports Social Media Marketing Strategy Development General Consulting We provide a professional and cost efficient outsourced International Department INDUSTRY SPECIFIC ADD-ONS Trade Export Education Local Government PROCESS Contact Eastern Bridge: simon@easternbridge.co.nz Free no obligation consultation Proposal provided based on requirements

5 Foreign Language Communication Goal: To provide our clients with a cost efficient and professional means to handle ongoing foreign language communication and correspondence. Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes: One off development of marketing content (brochures, websites, voice over for videos etc). An specific webpage hosted on the Eastern Bridge site (language specific) Managing incoming and outgoing foreign language correspondence (Phone, , Letter, Social Media) Interpreting and Translation when required Ethnic media marketing management (in New Zealand) Promotion over the Eastern Bridge social media accounts (Chinese only) Additional Benefits : Referrals and access to a range of networks Regular and transparent reporting Smart delivery (we learn about clients requirements and preferences) Cost: $500 + GST per month per language (caps on usage may apply)

6 Relationship Management Goal: To provide clients with a cost efficient and professional means to maintain their relationships with an international investor of business contact. Language Options: Chinese (Mandarin or Cantonese), Korean, Vietnam Service Includes: Bi-cultural advice Handling incoming and outgoing correspondence (letter, phone, etc) Technical Foreign language guidance (for example on licenses or other complicated regulatory issues) Interpreting Translation Bi-lingual reporting Benefits : Experienced bi-cultural Project Manager (China specific) Cost: $500 + GST per month per language (caps on usage may apply)

7 Due-Diligence For Business Goal: To prepare a report on a foreign business to identify if the client should proceed with business discussions. Service can include: Desktop Review (China, Korea, Japan, Vietnam) Credit Check (China, Korea, Japan, Vietnam) Site Visits (China, Korea, Vietnam) Police Check ( China, Korea, Vietnam) Security Services (China, Korea) Report Workload and Cost: vary depending on the service required with a basic Due-diligence service starting at $500

8 Market Observation Goal: To provide clients up to date information on how their product or brand is being represented and discussed in an overseas market. Language Options: Chinese (Mandarin or Cantonese), Korean, Vietnam Service Includes: Monthly report Review of Social Media Review of online stores Visits to offline stores (optional extra) Liaison with embassy (optional extra) Evidence gathering Recommendations Cost: $500 + GST per month per language (caps on usage may apply)

9 Social Media Marketing Goal: To provide a cost efficient means to market in a foreign language by utilising popular country specific social media platforms Markets and platforms: Wechat, Weibo and Zhihu (China) Kakao, Naver (Korea) Line, Yahoo Japan (Japan) Facebook (Vietnam) Service Includes: Setting up accounts Translating posts Posting content Responding to messages Cost: A monthly standard charge starting from $500 per month.

10 General Consulting Goal: To provide a custom service for a client Country Options: China (Mainland or Greater China Region), South Korea, Vietnam, Japan Eastern Bridge will provide a free no-obligation consultation and provide the client with a proposal based on their requirements. Contact: Simon Appleton simon@easternbridge.co.nz

11 Export Education Specific Services

12 Export Education Export Education and Eastern Bridge: Eastern Bridge s founder has many years experience in the education sector, starting when he worked in Beijing developing English education television programs. He has been a strong advocate for developing export education in regional New Zealand and Eastern Bridge s Education specific service are designed to provide cost efficient and easy to use services for schools to attract foreign students. Why Promote Export Education Export Education is a very important sector which can bring multiple benefits to a school and its surrounding community. There is an economic benefit, the students pay international student fees which benefit the host school. The student also pays for accommodation and spends in the local community. Aside from economic benefits the student also contributes to greater diversity within the community. They bring new ideas and perspectives which can enhance and open the minds of our local students. Connections are built and friendships are established which over time helps to greater connect New Zealand with the rest of the world.

13 School Directory Goal: To provide schools with a printed and online presence in a directory for agents which provides important information about studying in New Zealand (Across Regional New Zealand as well as the traditional main export education markets). Publication Languages: Chinese, Korean, Vietnam Distribution: 5,000 copies in each language, distributed to 1,000 active agents in each market. Benefits : No additional translation fees for the publication Promote your schools to in market agents and perspective students Build your international reach Eastern Bridge can provide ongoing communication support if required. Cost: $1,000 for one page / market. $1,400 for double page / market.

14 Communication for Schools Goal: To provide schools with a cost efficient and professional means to communicate with offshore agents, international students and their parents. Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes: One off development of marketing content (brochures, websites, voice over for videos etc). Managing incoming and outgoing foreign language correspondence (Phone, , Letter, Social Media) Interpreting and Translation when required Agent Management (if required) Foreign language school news letter or updates for agents Additional Benefits : Connected to Eastern Bridge s agent network (if required) Auckland office and Auckland based staff (if requiring airport pick-up drop off and meetings) Smart delivery (we learn about clients requirements and preferences) Cost: $500 + GST per month per language (caps on usage may apply)

15 Cluster Management Goal: To work with a group of schools and local stakeholders to promote the educational opportunities within a geographic region or teaching methodology. Language Options: Chinese, Korean, Vietnam, Japanese Service Includes: Bi-cultural advice Handling incoming and outgoing correspondence (letter, phone, etc) Foreign language workshops (for example on licenses or other complicated regulatory issues) Interpreting Translation Bi-lingual reporting Additions: Short programme management Placements Benefits : Auckland based office Access to Eastern Bridge s Agent network Cost: $500 + GST per month per language (caps on usage may apply)

16 Trade Specific Services

17 Trade Trade and Eastern Bridge: Exporting is very important for New Zealand but due to our distance and the relatively high cost for small manufacturers to visit and explore markets it can be a challenge. Eastern Bridge provide assistance to businesses wanting to reach out to Asia. Our trade advisor is a former Trade Commissioner, and Regional Director of North East Asia for new Zealand Trade and Enterprise. What market suites you? There are a range of exciting markets across Asia which offer a range of opportunities for New Zealand businesses. While China is a very important market with a massive consumer base it isn t always the best fit for our boutique producers however knowing where your niche lies is often very difficult to identify.

18 Trading Platform Goal: To provide boutique New Zealand producers with access to a multi-market business to business e-commerce platform through which they can connect and sell to offshore businesses. Current Markets: Stage One (Launching April 2016): South Korea, Taiwan, Sichuan Stage Two (Early 2017): Japan, Vietnam, Jiangsu / Zhejiang. Service Includes: Client specific company profile and product descriptions in the appropriate foreign language. Targeted marketing to offshore purchasers and purchasing agent management. Choice of selling through Eastern Bridge s payment gateway or directory A market review will be conducted and provided to the client benchmarking their product against other similar products in the market. Additional Benefits : The platform is owned by Eastern Bridge Our overseas registered purchasers have all undergone a vetting process Eastern Bridge staff regularly travel into the target markets to promote our clients products. Cost: Free listing provided for clients who have signed up for our Communication, or Communication for Exporters Service. For other listings a registration and translation fee may apply. Eastern Bridge will take a commission on products sold through the platform.

19 Communication for Exporters Goal: To provide exporters with a cost efficient and professional means to communicate with offshore customers or sales agents. Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes: One off development of marketing content (brochures, websites, voice over for videos etc). Managing incoming and outgoing foreign language correspondence (Phone, , Letter, Social Media) Interpreting and Translation when required Free listing on the Eastern Bridge Trading Platform (if required) Additional Benefits : Eastern Bridge staff make regular trips into the target markets Regular and transparent reporting Smart delivery (we learn about clients requirements and preferences) Cost: $500 + GST per month per language (caps on usage may apply)

20 Market Review Goal: To provide clients with a high level market specific review for a product or service so they can make informed decisions on which markets to further explore. Language Options: Chinese (Mandarin or Cantonese), Japanese Korean, Vietnam Service Includes: Online product search Online company search Offline site visits (will cost extra) Report Cost: $500 + GST per month per language (caps on usage may apply)

21 Local Government Specific Services

22 Local Government Local Government and Eastern Bridge: Eastern Bridge was initially formed to service the international needs of New Zealand local government, and to promote regional economic development. Eastern Bridge is a Preferred Partner of Local Government New Zealand and already works with a number of local authorities in New Zealand, China and South Korea. Eastern Bridge provides Local Authorities a very cost efficient, professional and simple alternative to establishing their own International Relations department. What are we currently doing for Councils? Communication Support Promotion Delegation Management Research and Due Diligence Strategy planning Business Attraction Relationship Management Translation and Interpreting

23 International Relations Strategy Goal: To identify and develop a strategy for leveraging economic opportunities from City to City or Province to Province relationships. Country Options: China (Mainland or Greater China Region), South Korea, Vietnam Strategy Covers: Identifying drivers and key stakeholders Identifying a new Sister-Relationship; or initiating dialogue with an existing partner. Relationship Mapping. Development of Strategy: Current Situation, desired outcomes, key drivers and enablers, areas of opportunity Management systems, procedures, responsibilities Motoring Pricing: For a full proposal please contact Simon Appleton at Eastern Bridge.

24 Due-Diligence For Delegation Requests Goal: To prepare a report on an inward delegation request, its suitability and suggestions on how the client should proceed. Report: Overview of delegate s organisation (local government, or other institution) Identify the key people in the delegation and provide a profile on the main members. Review the delegations stated goals and its suitability for the client. Make a recommendation on how the client should proceed Research Method: Desktop research (website, social media), contact with the delegation organisers, Chinese Embassy and New Zealand Embassy. Workload: estimated 8 hours of research and 2 hours of report writing. Cost: $500 + GST

25 CONTACT EASTERN BRIDGE (09) Simonappleton1