CURRICULUM VITAE Assistant Professor - Sport Management James Madison University (JMU) Harrisonburg, VA.

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1 EDUCATION PROFILE: CURRICULUM VITAE RONALD J. DICK Duquesne University A. J. Palumbo School of Business 600 Forbes Avenue Pittsburgh, PA Cell Phone: Fax Phone: Work Phone: Temple University. Philadelphia, Pennsylvania Ed.D. Sports Administration Saint Joseph s University. Philadelphia, Pennsylvania MBA Management BS Management/Marketing ACADEMIC EXPERIENCE: Present Assistant Professor Sport Marketing Duquesne University Pittsburgh, PA Assistant Professor - Sport Management James Madison University (JMU) Harrisonburg, VA. Director - JMU Sports Sales Lab: Students were trained and put in a position to be successful with the use of informative marketing involving JMU football and basketball. Generated $15,000 plus in NEW season ticket revenue in 16 days Internship Program Coordinator: Secured internships for JMU students with NBA, NHL, NFL, MLB, WNBA, NASCAR, PGA, LPGA organizations as well as several NCAA athletic departments. 1

2 Sport Communication Minor Coordinator Courses taught: KIN 570 College Athletic Administration KIN 435 Sport Sales and Promotion KIN 432 Introduction to Marketing in the Sport Industry KIN 333 Management in Sport, Recreation and Fitness Settings Associate Professor - School of Business Coordinator of Internship Program University of New Haven, New Haven, Connecticut. Courses taught: Executive MBA (EXID 930 Marketing Practice) MG 611 Graduate MBA: Sports Marketing, Promotions, and Public Relations MG 610 Graduate MBA: The Sport Industry MK 609 Marketing MK 475 Sport Event Management MG 455 Total Quality Management MG 430 Financial Management Sports Administration MK 402 Marketing Services MG 335 Marketing & Public Relations in Sports MK 316 Sales Management MG 310 Management and Organization MK 300 Principles of Marketing MG 120 Development of American Sports BA 100 Leadership Adjunct Professor University of Houston, Houston, Texas. Courses taught: PEP 6397 Sport Finance PEP 6355 Promotional Strategies for Sports 2

3 Assistant Professor Director of Sport and Recreation Management Program Marian College, Fond du Lac, Wisconsin. Courses taught: SM 440 Senior Seminar in Sport Management SM 422 Sport and Recreation Marketing SM 404 Special Topics in Sport and Recreation Management SM 401 Economics of Sport and Recreation Management SM 302 Management of Sport and Recreation Facilities MK 302 Principles of Advertising SM 301 Legal Issues in Sport and Recreation Management SM 202 Sport and Recreation SM 201 Introduction to Sport and Recreation Management MK 201 Principles of Marketing SPORT INDUSTRY EXPERIENCE: University of Houston (Conference USA). Houston, Texas. Assistant Director of Athletics for Ticket Operations Responsible for the entire ticket operation including budget and employee management. Created and maximized profit centers for athletic department. Developed and increased customer service with complete customer relation plan Marian College. Fond du Lac, Wisconsin. Director of Athletics and Assistant Dean for Student Athletic Programs. Responsible for the leadership and vision necessary to successfully manage the fiscal and human operations of the college s entire athletic program. Directed all program planning, fiscal and personnel management, compliance and enforcement of all conference college rules and regulations. Development and maintenance of quality athletic programs for women and men. Established highest cumulative GPA for student athletes at 3.1. Established gender equity in the athletic department. Set school record with most collective victories and six Lake Michigan Conference Champions in a single season. 3

4 Shattered all attendance records at college home sporting events. Created sponsorship packages with local, regional and national businesses which maximized revenue streams New Jersey Nets (NBA). East Rutherford, New Jersey. Director of Sales. Managed a department that did $18.7 million of business. Led department to increase in sales of 15%. Maintained Nets status as first in NBA group sales business. Created top group sales theme night- Gospel Music Slam (3,000) Philadelphia 76ers (NBA). Philadelphia, Pennsylvania. Director of Group Sales. Responsible for all aspects of group sales. Managed 10 person sales staff. Interviewed, hired and trained all sales staff. Organized, updated and analyzed all database information. Generated weekly and annual reports that allowed the organization to best understand sales activities. Wrote, produced and coordinated all correspondence from sales office including direct mail pieces. Determined and procured new prospect lists and their equal distribution to the sales staff. Exceeded goal nine consecutive seasons, despite win/loss percentage decreasing six years in succession. Ranked third in NBA group sales revenue. Public Address Announcer. 76ers Color Analyst on WIP 610 radio broadcast Video Coordinator and NBA Scout Assistant Director of Group Sales Sales Representative Group Sales Assistant Philadelphia Spirit (United States Basketball League). Philadelphia, Pennsylvania. Assistant Coach. Responsible for all coaching activities including: advanced USBL scouting, college scouting, play diagramming and complete control of team practices USBL Champions (.782 won/loss percentage) USBL 2 nd place (.785 won/loss percentage). 4

5 RESEARCH AND SCHOLARSHIP Publications Trail, G.T., Robinson, M.J., Dick, R., & Gillentine, A. (2005). Fans vs. Spectators: An Analysis of Those Who Attended Intercollegiate Football Games. Sports Marketing Quarterly, 14(1), Singh, P., Sack A., & Dick, R. (2003). Free Agency and Pay Discrimination in Major League Baseball. Sociology of Sport Journal, 20(3), Trail, G.T., Robinson, M.J., Dick, R. and Gillentine, A. (2003). Motives and Points of Attachment: Fans Versus Spectators in Intercollegiate Athletics. Sport Marketing Quarterly, 12 4, Dick, R. & Sack, A. (2003). NBA Marketing Directors Perceptions of Effective Marketing Techniques: A Longitudinal Study. International Sports Journal, 7(1), Presentations Southall, R.M., Irwin, R.L., Kadlecek, J., & Dick R. (2006). Evaluating the Effectiveness of Metadiscrete Sales Training Programs. Paper accepted and to be presented at the Sport Marketing Association Conference, University of Northern Colorado, Denver, CO November 2-4, Chen, S., Dick, R., Ya-tung, T., Chie-Der, D. (2006) Comparison of Spectators and Franchise Staff s Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan. Paper accepted and to be presented at the Sport Marketing Association Conference, University of Northern Colorado, Denver, CO November 2-4, Gacio-Harrolle, M., Trail, G. T., Dick, R., & Mather, M. (2006). Replication and Extension of the Sport Spectator Consumption Behavior Model. North American Society of Sport Management Conference. Paper presented at NASSM Conference, Wichita State University, Kansas City, MO June 1-4, Southall, R., Dick, R., & McKelvey, S. (2006) Theory and Practice in Action: Experiential Learning in Sports Sales Training. North American Society of Sport Management Conference. Paper presented at NASSM Conference, Wichita State University, Kansas City, MO June 1-4, Dick, R. & Turner, B. Comparing the Perceptions of Marketing Techniques Used to Increase Home Game Attendance for NBA Ticket Holders and Directors of Marketing. Paper presented at Sport Marketing Association Conference, Arizona State University, Phoenix, AZ November 10-13,

6 Gacio-Harrolle, M., Trail, G.T., Dick, R. & Mather, M. Replication and Validation of the Fan and Spectator Model. Paper presented at Sport Marketing Association Conference, Arizona State University, Phoenix, AZ November 10-13, Dick, R. The Evolution of Female Sports and Women Executives in the Athletic World. (SC MOI), Historical Holiday Inn, Philadelphia, PA April 8-10, Turner, B., Greenwell, C., & Dick, R. Marketing Intercollegiate Athletics at the Division D-III Level. Paper presented at Sport Marketing Association Conference, University of Memphis, Memphis, TN November 18-21, Dick, R., Marketing Technique Effectiveness: Comparing the Perceptions of NBA Marketing Directors and NBA Ticket Holders. Paper presented at Sport Marketing Association Conference, University of Memphis, Memphis, TN November 18-21, Dick, R., NBA Marketing Directors Perception of Effectiveness of Marketing Techniques: A Study Comparing Season to the Season. Paper presented at Sport Marketing Association Conference, University of Florida, Gainesville, FL November 12-15, Bradish, C. & Dick, R. Bobble All The Way to the Bank? An Examination of the Effectiveness of the Bobblehead- Doll Promotion. Paper presented at Sport Marketing Association Conference, University of Florida, Gainesville, FL November 12-15, Trail, G.T., Robinson, M.J., & Dick, R., Motives and Points of Attachment: Differences between College Football, Men s Basketball, and Women s Basketball. Paper presented at the NASSM Conference, Ithaca College, Ithaca, NY, May 28-June 1, Dick, R. How NBA Directors of Marketing Attract Capacity Crowds: A Longitudinal Study. Paper was presented at the NASSM Conference, Canmore, Alberta, May 27-June 2, Robinson, M., Dick, R., Crow, B., & Sack, A. Round table discussion entitled A Call to Action or Unrealistic Expectations: A Discussion of the Knights Commission Report was presented at the NASSM Conference, Canmore, Alberta, May 27 June 2, Research in Review Dick, R. & Turner, B. Are Fans and NBA Marketing Directors on the Same Page- A Comparison of the Value of Marketing Techniques? Status: Submitted to Sports Marketing Quarterly on July 29, The manuscript was revised and resubmitted. Gacio-Harrolle, M., Trail, G. T., Dick, R., & Mather, M. (2006). Replication and Extension of the Sport Spectator Consumption Behavior Model Status: Submitted to the Sport Management Review. The manuscript is under review. 6

7 Dick, R. & Kellers, P. (2006). Females in Sport past, present, and future: perception by a panel of female sport executives. Status: Submitted to Tamara. The manuscript is under review. Research and Manuscript in Progress Southall, R. & Dick, R. Theory and Practice in Action: Experiential Learning in Sports Sales Training Status: Data Collection Dick, R. & Turner, B. Marketing Technique Effectiveness for NCAA Men s Basketball: Comparing the Perceptions of NCAA Associate Athletic Director s for Marketing and/or External Relations vs. NCAA Men s Basketball Ticket Holders. Status: Data collection Dick, R. & Southall, R. Winning in Business A work book used to supplement text books in the area of the following: management, marketing, sales, sport management, sport marketing, marketing yourself, and financial Status: Manuscript in progress Dick, R. & Southall, R. Capacity Crowds A work book used to supplement text books in the area of the following: personal sales training, sport marketing, and sport marketing plans. Status: Manuscript in progress Presentations Submitted Consultations- Applied and Consulting work Founder of company Capacity Crowds, Inc. Led, trained and motivated baseball and hockey organizations sales and marketing staff with role-playing. Developed SWOT analysis, brainstorming sessions, and a customer service philosophy. Prepared a marketing plan with the agreement of the marketing and sales staff that led to the increase home game attendance and revenue streams in the areas of ticket sales (season, mini-plan, group sales, and individual) and sponsorships. Jacksonville Jaguars of the National Football League Analysis of marketing plan Group sales assessment New York Knicks of the National Basketball Association Seminar at Madison Square Garden with Knicks and MSG sales and marketing staff addressing the no-show issue and cancellation of season tickets. 7

8 Development of new group sales marketing campaign to recapture the lost ticket sales. Philadelphia 76ers and New Jersey Nets of the National Basketball Association Researched and analysis information for organization Provided a comprehension, detailed, and measured statistical plan involving game for the television and radio analyst. Memberships and Honors 1997 to present Business Fraternity Sigma Beta Delta to present NASSM North America Society of Sports Management to present SMA- Sports Marketing Association SC MOI - Standing Conference for Management and Organization Inquiry. Temple University was voted 2005 Sport & Recreation Administration Outstanding Graduate. Nominee for University of New Haven Professor of the Year award 2001, 2002 and SERVICE ACTIVITIES Media Mentions and Quotations: Breaking Into the Sports-Management Game Washington Post Sunday, February 5, 2006 Spinning in the end zone MSNBC Monday, November 14, 2005 Firms recognizing value of internships Charlotte Observer- Monday, June 27, 2005 Bowl a holiday in itself San Angelo Standard Times- February 6, 2005 Title IX in college athletics has it worked? WUNH (New Haven, CT) radio show- October 13, 2005 Woman and sports where are the opportunities WUNH (New Haven, CT) radio show- April 29, 2005 Violence and fines in professional sports CNN-FN June 10,

9 Rodriquez Throws $252 Million Bat at the Rangers The New York Times- December 12, 2000 SERVICE TO DEPARTMENT, COLLEGE, AND UNIVERSITY. James Madison University ( ) Faculty Senator for the Kinesiology department Internship Coordinator Coordinator of sport Communication Minor Attended Faculty Group Teaching Method Attended NAACP dinner with colleague as keynote speaker Co-Advisor PEK Meetings Met with athletic recruits with coaches Guest Professor in CISAT Physical Training (twice) Judge at Step Show during alumni weekend Organized Dorothy Harris Lecture Interviewed JMU candidates 2005 Guest professor at St. Joseph s University, guest professor at University of New Haven, and Temple University. University of New Haven ( ) Oversaw the undergraduate internship program Member of Core Curriculum Committee Member of Facilities Integrity Committee Member of Athletic Oversight Committee Faculty Representative, Business Fraternity Alpha Kappa Psi Faculty Representative, Student Athlete Advisory Board Faculty Representative, Sports Management Club 9

10 Faculty Advisor for Men s Lacrosse club team Organized panel for In a League of Their Own: Women in Sports Advise and register over 60 students (annually) Attended 6 open houses and undergraduate orientation (annually) Worked with UNH admissions and coaches in recruiting process Secured Guest speaker- Portland Trail Blazer General Manager John Nash Boys and Girls Club charity work Coordinated student trip to New York Mets game Marian College ( ) Member of Provost Hiring Committee Master of Ceremonies for Business and Industry Dinner Assistant Basketball Coach (Woman s) and Head Tennis Coach (Woman s) Advisor for Phi Kappa Theta Coordinated trip to Milwaukee and Chicago for business trip Organized Mardi Gras campus social event 10

11 REFERENCES: Dr. Larry DeGaris Associate Professor Director, Academic Sports Marketing Program School of Business University of Indianapolis 1400 East Hanna Avenue Indianapolis, IN (917) (cell) (317) (work) Dr. Scott Lane Assistant Professor University of New Haven 300 Boston Post Road West Haven, CT (800) ext (work) & (203) (cell) Mr. Scott Loft Executive Director Sales Jacksonville Jaguars One ALLTEL Stadium Place Jacksonville, FL (904) Mr. John Nash Former NBA General Manager Media, PA (610) (cell) (610) (home) Mr. Pat Williams Executive President Orlando Magic 8701 Maitland Summit Blvd Orlando, FL (407) (cell) 11