Sustainable Business in South America An International MBA Investigation in. An Investigation of Best Practices in Eco Tourism Coming in June 2009

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1 Sustainable Business in South America An International MBA Investigation in the Amazon Rain Forest An Investigation of Best Practices in Eco Tourism Coming in June 2009

2 Guided by Rhan Flatin with Dr. Harold Daniel Director the UMS Center for Tourism Research and Outreach (CenTRO) Associate Professor, Maine Business School and Dr. Stephanie Welcomer Associate Professor, Maine Business School For the University of Maine Business School MBA Program

Outreach (CenTRO) Associate Professor, Maine Business School and Dr.

3 Our Primary Destination Manaus is an economic powerhouse, the eighth largest city in Brazil and the center for 60% of northern Brazil's economic activity, with a total revenue of about $28 billion per year. 6 days in and around Manaus and 4 days in the Mamiraua Sustainable Development Reserve

economic activity, with a total revenue of about $28 billion per year.

4 Comparisons Maine, USA Heavily Wooded State, w/ Wood Products Industry Large Land Mass w/ Small Population Rural Population Native Populations Historically Agricultural & Forestry Economy Boom & Bust Economy Timber (1850 s) Major Pressure to Preserve the State s Natural Environment Strong Ethic to Preserve the State s Cultural Heritage Relatively Poor Transportation Infrastructure Perceived as an exotic destination Emerging Eco Tourism Industry Pine Tree Development Zones What lessons can we learn for Maine? Amazonas, Brazil Heavily Wooded State, w/ Wood Products Industry Large Land Mass w/ Small Population Rural Population Native Populations Historically Agricultural & Forestry Economy Boom & Bust Economy Rubber (1880 s) Major Pressure to Preserve the State s Natural Environment Strong Ethic to Preserve the State s Cultural Heritage Relatively Poor Transportation Infrastructure Perceived as an exotic destination Established Eco Tourism Industry Established Free Trade Zone (Zona Franca)

exotic destination Emerging Eco Tourism Industry Pine Tree Development Zones What lessons can we learn for Maine?

5 Travel Goals Expose students to new cultures, new business forms, identify best management practices Identify and learn about models of sustainable business practiced in the Amazon Rain Forest Seek answers to questions about government policy supporting the development of sustainable businesses management, financing, training Learn about how creativity and innovation in the Free Trade Zone (Fucapi, CBA) contributes to conservation of resources and creation of wealth One important sustainable business model is Eco Tourism Determine how successful eco tourism has been for the Brazilians in helping to preserve the Amazon Rain Forest and helping to preserve the cultures of its native populations generating wealth for the Determine how Brazil has built their eco tourism industry, one of the leading global examples of this business form in the world. Identify Best Management Practices developing and financing product, promoting that product developing management skill and the local workforce These are questions with important parallels for Maine.

(Fucapi, CBA) contributes to conservation of resources and creation of wealth One important sustainable business model is Eco Tourism Determine how successful eco tourism has been for the Brazilians

6 What Students Will Do Educational Activities Pre Travel Readings Meet Local Entrepreneurs Learn Some Portuguese Create Eco Tourism Evaluation Kit In Country (Possible) Live Case Tour the Mercado Adolfo Lisboa in Manaus Naturalist Scavenger Hunt Eco Lodge Evaluation Visit Native Villages Educational Activities In Country (Continued) Maintain a Daily Journal Daily Group Briefings Post Travel Presentation to the Maine Tourism Commission Fun Activities Eating New Foods Enjoying New Beverages Boat Ride Swimming Touring Shopping

Evaluation Visit Native Villages Educational Activities In Country (Continued) Maintain a Daily Journal Daily Group Briefings Post

7 Student Reading/Viewing Assignments Available at Media Resource Center, E Reserve and on Reserve Reading in the Library Under Course Number BUA 596 The reading list that follows is still evolving such that new articles could be added, potentially replacing some of the articles that are listed. 1. Bannerman, Matt & Luiz Claudio Marigo (2001), Mamiraua: A Guide to the Natural History of the Amazon Flooded Forest, Instituto de Desenvolvimento Sustentavel Mamiraua (IDSM), Tefe, Amazonas, Brazil. 2. Czerwonka, Ann (2007), Eco-tourism Potential in Maine s North Woods: A Round Table Commentary, Maine Policy Review, Vol. 16, Number 2, Winter, De Vincente, Jorge (2004), Analysis of the North American commercialization chain (local, regional and international) of the target countries, The International Ecotourism Society, September. 4. Honey, Martha (1999), Ecotourism and Sustainable Development: Who Owns Paradise? Island Press, Washington. 5. Milliken, Jr., Roger (2007), Adding a New Leg to the Economic Stool in Maine s North Woods, Maine Policy Review, Vol. 16, Number 2, Winter, Nyaupane, Gyan P. and Brijesh Thapa (2004), Evaluation of Ecotourism: A Comparative Assessment in the Annapurna Conservation Area Project, Nepal, Journal of Ecotourism, Vol. 3, No. 1, Osland, Gregory E., and Robert McKoy (2004), Ecolodge Performance Goals and Evaluations, Journal of Ecotourism, Vol. 3, No. 2, Pine II, B. Joseph & James H. Gilmore (1999), The Experience Economy, Work is Theatre & Every Business a Stage, Harvard Business School Press, Boston. 9. Porter, Michael E. (1990), The Competitive Advantage of Nations, The Free Press, New York. 10. Springuel, Natalie (2000), Eco-Tourism on the Maine Coast, Maine Policy Review, Fall, Vail, David (2007), Tourism Strategy for the Maine Woods: A Big Push to World Class, Maine Policy Review, Vol. 16, Number 2, Winter, Wallace, George N. and Susan M. Pierce (1996), An Evaluation of Ecotourism in Amazonas, Brazil, Annals of Tourism Research, Vol. 23, No. 4, Weaver, David (2001), Ecotourism, John Wiley & Sons, Inc. 14. The International Eco-Tourism Society Web Site Maine s Pine Tree Development Zones Cousteau, Jean-Michel (2008), Return to the Amazon, PBS Home Video.

Bannerman, Matt & Luiz Claudio Marigo (2001), Mamiraua: A Guide to the Natural History of the Amazon Flooded Forest, Instituto de Desenvolvimento Sustentavel Mamiraua (IDSM), Tefe, Amazonas, Brazil.

8 Organizations Students Will Visit Free Trade Zone Technos Leading world wide watch maker with 35% share of the market, Seiko brand Honda Motorcycle Plant Largest motorcycle assembly plant outside of Japan Coca Cola Plant One of the few places in the world producing Coca Cola Syrup Su Frama Economic Development Corporation Manages Free Trade Zone Fucapi The Foundation Center for Analysis, Research and Technological Innovation Responsible for Technology Development & Higher Education Amazon Biotechnology Center (CBA) Responsible for Technology Transfer Non Governmental Organizations INPA (Instituto Nacional de Pesquisas da Amazonia) Arrow Rain Forest Foundation Eco Resorts Uacari Lodge Mamiraua Sustainable Development Reserve Ariau Amazon Towers Amazon Eco Park Jungle Lodge TIWA Amazonas Ecoresort Amazon Riverside Hotel The Anavilhanas Jungle Lodge

Research and Technological Innovation Responsible for Technology Development & Higher Education Amazon Biotechnology Center (CBA) Responsible for Technology Transfer Non Governmental Organizations

9 Probable Itinerary Flight From Boston to Manaus Saturday, June 6, Depart & Sunday, June 7, Arrive Activities In and Around Manaus Monday, June 8 Visit Mercado Adolfo Lisboa (Market in Manaus) Visit Honda Motorcycle Plant Meet American Consular General, Sherre Nelson (UMaine 76) Meet Patrick Stephenson, The Arrow Rain Forest Foundation Welcome Dinner Tuesday, June 9 Visit INPA Visit Technos and Other Businesses in the Zona Franca

Motorcycle Plant Meet American Consular General, Sherre Nelson (UMaine 76) Meet Patrick Stephenson, The

10 Probable Itinerary (Continued) Activities In and Around Manaus Wednesday, June 10 Su Frama (Re: Zona Franca & Tourism) Fucapi Amazon Biotechnology Center (CBA) Thursday, June 11 Visit the Teatro Amazonas (Opera House) Live Case Preparation Friday, June 12 Deliver Live Case Presentation Visit Coca Cola Plant Touring, Shopping

Thursday, June 11 Visit the Teatro Amazonas (Opera House) Live Case Preparation

11 Probable Itinerary (Continued) Activities Away from Manaus Saturday, June 13 Depart for Tefe Depart for Mamiraua by Tour Boat (3.5 hours) Check In to the Uacari Lodge Sunday, June 14 Nature Tours & Naturalist Scavenger Hunt Monday, June 15 Group Interviews of Uacari Lodge Staff and Management Interview other Tourists at the Lodge Visit Local Villages

5 hours) Check In to the Uacari Lodge Sunday, June 14 Nature Tours & Naturalist

12 Probable Itinerary (Continued) Activities Away From Manaus Tuesday, June 16 Return to Tefe by Speed Boat (1.5 Hours) Return to Manaus Embark on Two day tour of Eco Lodges on the Rio Negro by Tour Boat, or Check In at Amazon Eco Park Jungle Lodge Over night on the Tour Boat in Transit Open Air, Sleep on Deck in Hammocks (No biting insects) Wednesday, June 17 Second Day Touring Eco Lodges on the Rio Negro by Tour Boat Group Interviews of Lodge Staff and Management Group Interview with Tourists at each Lodge Flight From Manaus to Boston Thursday, June 18, Depart & Friday, June 19, Arrive

night on the Tour Boat in Transit Open Air, Sleep on Deck in Hammocks (No biting insects) Wednesday, June 17 Second Day Touring Eco Lodges on the

13 Anticipated Deliverables Student Presentation to the Maine Tourism Commission Student Report Student Journals/Briefing Notes Student Interview Notes

14 If You Are Interested Check the CenTRO Web Site and click on Amazon Trip Link for More Information We need Sponsors If You Are Interested Making in a Small Donation: Contact Harold Daniel (207) HDaniel@Maine.Edu There are at least 3 openings for MaineTAC members to travel with the students If You Are Interested in Joining us: Contact Harold Daniel for details

edu/centro We need Sponsors If You Are Interested Making in a Small Donation: Contact Harold Daniel

Sustainable Business in South America An International MBA Investigation in the Amazon Rain Forest It s the longest and mightiest of the world s

Sustainable Business in South America An International MBA Investigation in the Amazon Rain Forest It s the longest and mightiest of the world s rivers, flowing through the planet s largest tropical rain