Chapel Hill Cultural District. Kehinde Adeoti, Aneika Dickens, Molly Martin, Avani Uppalapati

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Frederick Harrison
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1 Chapel Hill Cultural District Kehinde Adeoti, Aneika Dickens, Molly Martin, Avani Uppalapati

2 The Team Avani has had a long standing commitment to arts that started through her passion for dance and music. Kehinde volunteered with many different types of arts and entertainment projects. He has previous experience with marketing and market research positions that has helped develop intensive planning and preparation skills. Molly interned for the North Carolina Museum of Art and worked as the Event Coordinator for the Student Friends of the Ackland Aneika has been vintage costar archivist for the Center for Dramatic Arts and worked with the graduate costume department at UNC.

He has previous experience with marketing and market research positions that has helped develop intensive planning and preparation skills.

3 Project Goals The team will assist the Chapel Hill Public Arts Commission in creating a plan for a downtown cultural arts district that will spur economic growth by researching best practices from other towns with arts initiatives and gathering information on available University and Town assets. Deliverables: o Best practice report from established arts initiatives in comparable towns across the country. o o Arts asset map that the Town of Chapel Hill can use in further developing a successful and well-incorporated cultural arts district. Provide recommendations for cultural arts development in Chapel Hill based on the best practices report and asset map.

Deliverables: o Best practice report from established arts initiatives in comparable towns across the country.

4 Agenda Best practices from other towns o Bloomington, IN o UNSCENE!, Shreveport, LA o Salisbury, NC o ArtWeek, Boston, MA Chapel Hill Assets University Community Recommendations

5 Best Practices Bloomington, Shreveport, Salisbury, Boston

6 Bloomington, IN Population: 80,405 University: Indiana University, Bloomington Grant & Funding: NEA Our Town, $100,000 What is BEAD? Economic Benefits/Added Value

7 Bead Character Districts

8 Economic Data BEFORE AFTER Non-profit Arts and Culture $44.5 Mil $72.3 Mil Local and State Government $3.2 Mil $6.3 Mil Jobs in the Arts Sector 1,250 3,430

9 UNSCENE!, Shreveport, LA Population: 199, 311 University: 2-year Louisiana State University Grant & Funding: ArtPlace America - $240,000 Strong Community Involvement 12% increase in property value for the Common area

10 Salisbury, NC Population: 33,622 University: Catawba College Grant & Funding: NEA Our Town, $25,000 NEA Grant to fund Salisbury Centerpiece: A new multi-cultural plaza in Downtown Salisbury

11 ArtWeek, Boston, MA Population: 636,000 University: Over 100; Major ones: Boston College, Boston University, Northeastern University, MIT, Harvard Grant & Funding: ArtPlace America - $151,368 Incorporates existing creative assets into ArtWeek

Northeastern University, MIT, Harvard Grant & Funding:

12 Chapel Hill Arts Assets UNC Campus and Community

13 Arts Asset: What is it? Arts Asset: Any avenue for artistic expression that is producing value. Wide array of assets from a simple painting gallery to a staged performance

14 Purpose and Intent for Map Demonstrate actual amount of arts-related resources currently available Show types of arts and entertainment currently available Provide comprehensive spreadsheet of organizational and venue assets for use in integrated planning and marketing of Chapel Hill s arts activities

currently available Provide comprehensive spreadsheet of organizational and

15 Methodology 45 Campus Locations: Venue Locations, Facility Type, Amenities, Latitude/Longitude, Contact Information 50 Student Organizations: Creative Sector, Contact Information, and Arts Mission Assets Spreadsheet: so5w2yudxk4yjl5e7ps/edit#gid=0

Sector, Contact Information, and Arts Mission Assets Spreadsheet:

16 UNC Student Arts Organizations

17 Available Campus Venues for Arts

18 Assets Map Visualization Example of potential Conceptual Map for Arts District Mapping

19 Recommendations University Square could be modeled after Salisbury Centerpiece design with central green area for use by both University organizations and the community. Need for a dance space on Franklin Street, and this could serve that purpose as well. Implement recurring arts festivals and events, similar to UNSCENE! in Shreveport, LA to improve local arts culture and to attract steady tourism to the town. Delineate portions of Downtown for particular uses, similar to the way BEAD has defined Character Areas. Market parking more creatively and effectively to support visitors.

Implement recurring arts festivals and events, similar to UNSCENE!

20 Franklin Street: Potential Character Districts

21 Recommendations Creating a joint marketing and mapping strategy would be useful in generating contact between the two areas and identifying their shared potential. Utilize map for potential grant purposes as well as for keeping track of assets moving forward. Student coordinator position to enhance partnership between Town and University in developing arts programming that considers both areas assets Build and maintain connections between Town and University

22 Contact Information If you have any further questions or concerns, feel free to contact us! Kehinde Adeoti Aneika Dickens Molly Martin Avani Uppalapati Thank you for your time!

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