Broward County. Purpose of the Plan. Ten years (thru 2020) Reflect cultural diversity throughout Components:

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1 Broward County 2020 Community Cultural Plan Charting the cultural future for Broward County residents and visitors Purpose of the Plan Cultural goals for Broward County Ten years (thru 2020) Reflect cultural diversity throughout Components: Creative Economy Cultural Tourism Public Art & Design 1

2 Broward County s Cultural Division is an agency of Broward County government created in Mission Enhancing the cultural environment through development of the arts. Vision Creating a cutting-edge network of accessible cultural activities throughout Broward County, anchored by a major downtown cultural district that is linked to regional cultural amenities. 2

3 1988 The Wolf Organization Cultural Master Plan for Broward County Created a BVA/VLA which became ArtServe Expanded Broward Cultural Council to include School Board, League of Cities, Cultural Executives, Tourist Development Council and County Commissioner Expanded ddh the dedicated dd dfunding source from Sales Tax to include Music Stores 1994 Arts Market Consultants Partnership Broward: Arts, Education and Community Five Year Plan Implemented the first three party Kennedy Center Partners in Education with the Cultural Division, School Board and Broward Center for the Performing Arts Expand the use of the arts as a core component of education through professional development for artists and teaching artists 3

4 1995 Jerry Allen and Associates Design Broward Public Art and Design Master Plan Established the two percent of the total new construction budget for Broward County government facilities, a model ordinance that integrated art into facility design at the onset of the project. Americans for the Arts selected exemplary public art projects for the national Year in Review for the past seven years Bay Consulting Group 2010 Community Cultural Plan Artspace Sailboat Bend Lofts ArtsParks (cultural centers in four parks) Designate Riverwalk as a cultural ldistrict Create a Cultural Information Center 4

5 Artspace Sailboat Bend Lofts Artspace Projects, Inc. is a notfor-profit real estate developer 37 Units of Live/ Work Lofts for Artists -- November Occupancy Re-use of the historic West Side School for the Broward County Historical Commission (February) Part of larger development by Lennar Homes Photographer: Steven Brooke Studio Architect: Zyscovich Architect 2000 Bay Consulting Group 2010 Community Cultural Plan Develop ArtsParks and related facilities 5

6 ArtsParks An ArtsPark is a Cultural Center for the performing, visual and literary arts including classroom and workshop space, exhibit and performance space, and cultural programming by professional artists, with free or low cost services to the community. ArtsParks Hollywood ($27 million) Pembroke Pines ($11 million) Miramar ($20 million) County Investment of $15 million Created four ArtsParks valued at $69 million Central Broward Regional Park in Lauderhill ($11.6 million) Margi Nothard photo 6

7 ArtsPark at Young Circle in Hollywood Miramar ArtsPark 7

8 Pembroke Pines River of Grass ArtsPark Susan B. Katz Theatre at the River of Grass ArtsPark Central Broward Regional Park Lauderhill ArtsPark (under construction) 8

9 Designate Riverwalk as a cultural district Downtown Fort Lauderdale Riverwalk Arts and Entertainment 22 block area located in downtown Fort Lauderdale linked by New River Six museums Five historical properties 9

10 Downtown Fort Lauderdale Riverwalk Arts and Entertainment Four performing arts facilities 3D IMAX Theater Cultural Information Center An award winning research library Three universities Cultural Division and Cultural Information Center Opened the Cultural Information Center in ,000 customers gallery six, a fine arts gallery $9,000 in sales Public art marquee 2,400 volunteer hours valued at $44,000 Online ticketing Cultural Concierge Backlit advertising 300 spaces for brochures Video monitors airing clips of upcoming events A plasma TV screen featuring a ten-day calendar of events 10

11 Creative Industries All great cities of commerce are also great cities of culture -- there are no exceptions. -- Rosa Sugranes Creative Industries Arts-centric businesses are the fastest growing segment of the nation s economy and include: Museums and Collections Performing Arts Visual Arts/Photography Film, Radio and TV Design and Publishing Art Schools and Services 11

12 Broward County Creative Industries Trend Arts Businesses 4,141 4,655 (+12%) 5,660 (+21%) (+995) Arts Jobs 18,629 20,500 (+10%) 20,918 (+2%) (+418) Data is based solely on businesses that have registered with Dun & Bradstreet Broward County Trends 2009 Arts Related Businesses and Employment Businesses Employees Museums and Collections Performing Arts 1, Visual Arts/Photography 1,463 4,737 Film, Radio and TV 877 4,516 Design and Publishing 2,029 6,742 Arts Schools and Services GRAND TOTAL 5,660 20,918 Source of data is based solely on businesses that have registered with Dun & Bradstreet 12

13 Artists in the Workforce NEA artists demographic and employment patterns study Arts and Economic Prosperity III (2007 study) Broward County s nonprofit sector generated $ million in local economic activity Supports 2,565 full-time equivalent arts nonprofit jobs Nonprofits spend $66.65 million in labor, wages, supplies and services Generates $84.56 million - local resident household income Delivers $14.64 million - local and state government revenue 13

14 Broward County Cultural Income State Grants 2.1% Foundations 2.5% Federal Grants 1.5% Local Government 6.4% Corporate 7.9% Individual Contributions 21.1% Earned drevenue 58.5% Broward County Cultural Expenditures Capital Expenditures 16% Production, Promotion, & Administrative 37% Personnel 47% 14

15 National Average Source of Revenue for Nonprofit Arts Organizations (estimated) Earned Income 50% Corporations 2.5% Foundations 5.0% Individuals/ Endowment 35.5% Federal Govt. 2.0% State Govt. 2.0% Local Govt. 30% 3.0% Broward Cultural Division Atit S Artists Services Arts Education & Finance Community Development Grants & Capacity Building Public Art & Design 15

16 Cultural Division Services More than 1.6 million requests for information More than 1.1 million visits to the Cultural Division web site The Cooperative Marketing Program assists more than 79 cultural organizations More than 3,700 attended 123 workshops Provided 77 public art and design services Awarded 109 grants Distributed 68,000 publications National Awards Broward Cultural Division is the recipient of Four National Awards for excellenceand innovation inthe local arts agency field First Annual Arts & Culture Award (NACo) 2002 Arts Administrator of the Year 2004 Public Leadership in the Arts Awards (NACo) 2009 Ray Hanley Innovation Award (USUAF) 16

17 Nationally Recognized for Public Art and Design Written Words Steve Gillman and Katherine Keefer West Regional Library Nationally Recognized for Public Art and Design Shadow Boxing Christopher Janney South Regional Library 17

18 Nationally Recognized for Public Art and Design Millennium Springs Ritsuko Taho ArtsPark at Young Circle Public Art and Design Whirls and Swirls and a Vortex on Water Alice Aycock Central Broward Regional Park 18

19 Lee Wagener Art Gallery Fort Lauderdale-Hollywood International Airport Consulting Team The Cultural+Planning Group Economic Diagnostics (Creative Economy) PLACES (Cultural Tourism) Wakeling, Inc. POWERi Technologies, Inc. 19

20 What is Cultural Planning? Planning Methodology Three phases of planning (18 months): I. Project Initiation (May June 2009) II. Community outreach and research (July 09 Feb 10) III. Strategy and Plan Development (March Oct 2010) 20

21 Community Outreach & Research Our city government should spend more in support of the arts and cultural events Public Opinion Polling How strongly do you agree or disagree with the statement that More of the city budget should be provided to enhance development of arts and cultural activities in San Antonio 3% 3% 8% 4% 7% 3% 31% 9% 28% 9% 14% 13% 13% 18% 22% 15% Don t Know Strongly Disagree Strongly Agree (% by strength of agreement with statement 7-point agreement scale n = 507) 21

22 Cultural Diversity In the planning process In policy Example: San Antonio 22

23 Creative Economy Start from 2004 VisionBROWARD (Creative Industries report) Cluster analysis of creative economy Individual creatives Growth opportunities Santa Monica Residents Who Make Their Living in the Arts 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 43% 20% 20% 16% 13% 10% 7% All Artists Visual Art Writing Design Movies/TV Music Dance Culture sustains Santa Monicans. 23

24 Cultural Tourism Start from Emerging Business of Cultural Tourism report (2007) Inventory assets & tourism readiness Enable the collection of stories Identify key character of place qualities Recognize soul themes Develop draft plan, gather feedback, finalize recommendations Public Art & Design Assess current collection against stated goals Develop elop vision to align with evolving public artfield Update program ordinance, policies & guidelines Explore Smart Growth opportunities Explore systems for program evaluation 24

25 Your Role Identify key issues & stakeholders Provide advice & access Identify creative possibilities for support and structures Review draft plan Advocate for plan Discussion Questions What are the key issues? What outcomes would you like from planning? What are potential new sources of support and ways of doing business? Who should we talk to? 25

26 Contact Us 26