DUNLOP PROTECTIVE FOOTWEAR INTERNATIONAL MARKET SEGMENT LEADER

Transcription

1 DUNLOP PROTECTIVE FOOTWEAR INTERNATIONAL MARKET SEGMENT LEADER

2 THE COMPANY Hevea Hevea was spun off from Vredestein in 2004 by means of a management buy-out backed by Gilde Equity Management. At the time, Hevea - which has since then changed its name to Dunlop Protective Footwear - sold waterproof and protective footwear under the Dunlop and Viking brands. Viking was sold in early 2007, allowing the management team to focus exclusively on the Dunlop organization. The management buyout initiated a new strategic focus on international growth. At the same time, considerable investments have been made, as well as an increased production capacity at Dunlop. Hevea s history dates back to 1904 when it started with the production of bicycle and car tyres in the Dutch city of Hoogezand. In 1960 the company started with the production of rubber boots and by 1962 Vredestein had acquired Hevea. In 1980 Hevea was the first company in the world to produce polyurethane boots. Dunlop Protective Footwear Dunlop Protective Footwear is the world leader in waterproof protective boots and offers a full range for all key professional (Agriculture & Fishery, Food Processing, Construction & Infra and Oil, Gas & Mining) and Leisure market segments. The organization has developed a proprietary production technology for the manufacture of polyurethane boots, known as PUROFORT. Dunlop Purofort technology leads the market in comfort, safety and durability. Dunlop Protective Footwear is headquartered in Raalte, the Netherlands. The company employs approximately 350 people and has two production sites in the Netherlands (Raalte) and Portugal (Leira). In total the production sites produce approximately 5 million boots per year. Dunlop s revenue is approximately 65 million. Main markets are Europe, North America and emerging markets (>50 Countries represented). Culture The culture of this truly small multinational can best be described as informal, open, pragmatic and hands-on and surely international with ample room for new and innovative ideas. The company s identity is characterized by solid performance with full dedication and pride to maintain the quality and premium positioning of the Dunlop brand and product. Mission & Strategy Dunlop s vision is to build and strengthen worldwide partnerships with its endusers by listening to their customers needs which is translated in the mission statement, it s their story first ( The people who make us able to live our lives ). The strategy can best be described as value creation based on four elements with: Focus and differentiation based on a distinctive product portfolio for all segments Innovation & development of new products based on end-user insights and the PUROFORT technology A commercial and market driven organisation, bases on a well defined commercial policy. Delivering excellent logistics services based on a one-stop-shop model 2 of 5

3 Market & Commercial Strategy As the world leader in waterproof protective boots Dunlop offers a full range for all key professional and Leisure market segments. With PVC, Acifort and Purofort, Dunlop has a total package of high-quality products. Products for the professional market are sold via distributors or wholesale companies (push), however the more significant end-user companies are also directly visited to create the right level of pull. The end-user has a decisive role in the buying process. In the Leisure market Dunlop has around 20 large clients (e.g. Carrefour, Scapino). All in all the success of the company is - depending on the segment and region - based on cultivating professional end-users, distributors, wholesalers and consumers. Dunlop s position in Europe is dominant in both the Agri and Food Segments and future growth is expected to come from specific growth opportunities in Europe next to North America and Emerging countries. The total value of the global market is approximately 750 million. With a sharp eye on market trends and customer requirements Dunlop will continue to focus on developing boots that offer the highest degree of comfort and protection to end-users in all segments in which they operate. POSITION DESCRIPTION Job Title: Location: Reports to: Key stakeholders International Market Segment Leader Raalte, Netherlands Jan Bongers, Marketing Director Sales organisation, End-users, Innovation Manager The International Market Segment Leader is a member of the Marketing Team and reports directly to the Marketing Director, Jan Bongers. Total staff under his responsibility amounts 5 FTE located in Raalte + 1 FTE in Leiria. The Marketing Director also acts as Segment Leader Oil, Gas & Mining. Primary goal The primary goal of the International Market Segment Leader is realising profitable growth by introducing new products and create support to introduce the full marketing mix in his/her segment. This will build a strong foundation for growing the Dunlop business in the years ahead. Accountabilities & Tasks Define the market segment strategy and marketing policy. Develop the right marketing mix, product portfolio, price positioning and communication plans. Not only define and develop the strategy, but also the tactics how to implement the changes and how to measure success. Entail a strong focus on building the Dunlop brand in particular in markets with great opportunities. Absorb market knowledge, competitive landscape and end-user insights to develop and deliver successful products (including new innovations), which meets the segment needs. Visit end-users, distributors and wholesalers. 3 of 5

4 Create new business by developing new products (innovation) and new enduser groups. In that perspective work closely together with key stakeholders - sales organisation, end-users, innovation team to secure that new business opportunities can be materialized. Create high sell-out supported by promotions, new business initiatives and an effective distribution network / policy. Support the sales organisation with strong marketing programs to achieve the sales objectives that have been set together. CANDIDATE PROFILE For the ideal candidate this job is a great challenge. It s a key position to achieve the ambitious growth strategy of a very successful international company producing premium products. And this role provides a unique chance to develop and run your own businesses. Knowledge & Experience A Master degree preferably in marketing, economics and/or business administration Experience in an international, preferably global market within branded product companies. B2B and/or B2C marketing background in consumer products, preferably backed by sales knowledge and experience. Retail experience is very helpful. Products affinity Highly multi-cultural (work or personal experience in more than 1 country). Willing to travel significantly. Fluent English is a must, preferably also speaking other European languages. Core personal characteristics: Leadership; has a natural ability to inspire commitment at all levels throughout the organization and to get things done despite resistance but without damaging relationships; content driven in discussions; able to challenge and confront others. Strategic Thinking: The ability to analyse the organization's competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths. and weaknesses as compared to competitors. Operational excellence: process oriented and follows a well-defined strategy and planning. Enjoys proficient management and translates objectives into measurable success indicators and combines that with an operational handson mentality. Entrepreneurial, hands-on and highly motivated self-starter. Uncompromised drive to achieve. targeted results, acts upon deviations early Fostering Innovation: ability to develop, sponsor and support the introduction of new and improved products and procedures. Building collaborative relationships: ability to develop, maintain, and strengthen partnerships with others inside or outside the organization. Knows how to mobilize people for his/her plans and deploys a natural flexible behavioural style to gain buy-in. Energetic, passionate and bright person. 4 of 5

5 Apllication: Your application with resume and motivation letter can be sent to Mr. Haico Spijkerboer: Fotrinformation please contact Mr. Haico Spijkerboer at of 5