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3 Introduction Online Branding is different from building authority unlike some people who believe that these two are same. Online branding is one of the ways to popularise your brand in the virtual world by exposing it in search and social media. Building authority on the other hand is the next level of online branding. This is done by making all content of your brand in the web influential. Building brand authority is much more complex and a bigger challenge when compared to creating a blog or a social media marketing strategy. Some insights into this topic are discussed below which would help you in building your brand and build your brand authority. Page 3 of 12

4 Blog with an awesome content Blogs help brands for three reasons. Blogs help in ranking your brand in the search engine results. Google prefers unique, relevant and new content which is updated constantly. If you are looking to build your brand ensure your content is your own and provides a new insight on the topic. Blogs are great content to be shared on social media networks. If you are sharing data of your sales count or product information, it is unlikely to get attraction from the public. But if you are sharing interesting and informative blogs in the social media, you will get more traffic as more people engage your content. Ultimately blogs help you build brand authority by using different types of content representation of blogs such as tutorials, videos, industry reviews. Page 4 of 12

5 Guest Blogging Guest blogging is another great way of expanding your audience. If you come across any blogs which would benefit your brand then go ahead and be a guest blogger on that blog. Guest blogging will increase the presence of your brand in the web and help you build authority. Some tips that would help in succeeding in guest blogging are discussed here: 1. Best guest blog Finding the best guest blog sites is the first and foremost thing. The blog should have sufficient traffic and regular followers. The blog readers should be interested in your topic and there should be an opportunity to build your brand in the minds of these readers also. 2. Build a strong relationship with the blog owner Once you find the guest blog you want to blog on, build a rapport with the owner. This will serve dual purpose. First they will support you in their blog and second, they will promote your brand on their blog. 3. Write awesome content At the end of the day, your brand popularity will be increased only if your content is unique and relevant. This will help the readers on the guest blog to follow you in your own blog. Page 5 of 12

6 Along with all these, commenting is also one of the ways of building your brand online. Your comments should add value to the topic of discussion. Online brand building is a challenging task. The best and smart thing to do here is hire SEO companies to do your job. Organizein is one of the companies that are specialised in digital marketing and social media marketing. They will write your blog content and update your blogs regularly and build your brand in the process. Digital marketing is a necessity for almost all businesses these days and the numbers of SEO companies are also increasing. Organizein has also stepped into the city Phoenix Arizona. Many businesses which needs an SEO company in Phoenix are now relieved. Their expertise is sure to make your business more successful and build your brand in the web. Page 6 of 12

7 Part - 2

8 In the previous article we discussed how to build online presence by blogging in different forms. Now let s focus on using social media in updating your website content to build brand synergy. For gaining the dominance of the industry, it s important to interact with audiences. Build a consistent and recognisable brand image for each of your profile Sometimes people may visit your company s social media and they might not even realise that it s your brand. A consistent image in all your social profiles will help people in relating to your brand. Lets take an example to understand how this works: Someone might visit your webpage and check your Facebook or twitter page While following a twitter page, they might check your official Facebook page and then your website Come across a stream from a friend in their wall and go to your official Facebook page and then your website. Page 8 of 12

9 How do people find your profile? When you are looking for social media profiles of companies like Apple, it s difficult to find. Your brand content would be engaged when it s easier to find your website and social media page. Don t hide your social media pages, flaunt them to the public and make it easier to find it. Social icons: For any websites these days, a Facebook page and a Twitter page is essential. It s convenient for people to get redirected from your company website to your social media or vice versa. This gives them a flow that would increase their interest in your brand. Electronic mail communications: Adding a link of your company s social media in your official communications is another way of popularising your social media profile page. Use a common brand name: In the search results people should find the official Facebook or Twitter page in the very first result. Optimise your official social media profiles. This reduces confusion among the people for finding your official social media profile. Page 9 of 12

10 Get Engaged with your subscribers Customer relationship management is important in any business. Interaction with your followers, fans and subscribers will help you build a bond with your customers. Twitter engagement: Monitoring brand mentions and industry conversations are two ways in which you can interact with your followers. Twitter management tool will notify you with updates, conversations on twitter that has a mention of your brand name. Responding in time and to the point would impress the followers and they would recommend your brand to others as well. Facebook engagement: Regular update of your official Facebook page helps you to be updated about the current trends. One official page from which interesting contents about your brand originate. One way broadcast should be avoided and the interaction should be mutual between you and your followers. Page 10 of 12

11 Conclusion When it comes to digital marketing, SEO, and social media marketing are all part of it. Usually companies divide their operations into different categories namely SEO, SMM etc. These teams work in coordination to achieve that boost of your rankings in the search results page and your popularity in the virtual world. Organizein is one such digital marketing company that focuses on advertising, branding and digital marketing. An SEO company in Phoenix that offers service at an advanced level will now be stepping into the happening city of Phoenix. New businesses in Phoenix can now hire these experts to be your digital marketing partner and they are sure to add value to your business. Page 11 of 12

12 United States 1016 W Jackson Blvd. PMB # 30, Chicago, IL60707

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