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1 Green Data Centers Energy Datacenter

2 Solutions of the past are simply not sufficient for the future Future F t of human prosperity depends d on : How successfully we tackle the two central energy challenges facing us today: Securing the supply of reliable and affordable energy Effecting a rapid transformation to a low-carbon, efficient and environmentally benign system of energy supply. What is needed is nothing short of an energy revolution. Source: World Energy Outlook

3 Pervasive changes from population, standard of living, and technology Humans created 1.2 Zeta bytes of data in 2010, approximately 80 Billion plus of 16GB Apple ipads A full length episode of KBCs hit series 24 running continuously for more then 125 million years Microsoft and Google announce new datacenter plans based on location of cheapest electricity $12 trillion will be spent for energy in the next 20 years, equaling the spending of the past 100 years Between 2002 & 2007 the cost of electricity was multiplied by 3 «Last year human beings produced more transistors than rice grains and at lower cost» IBM * source: IDC, EMC

4 Agenda Why Green What s Green How Green Who s Green..

5 Food for thought More than 40% of power going into a typical data center goes to the power and cooling systems NOT to the IT loads The typical 1MW (IT load) data center is continuously wasting about 400kW or 2,000 tons of coal per year due to poor design (DCiE = 50%, instead of bestpractice 70%) Every kw saved in a data center saves about $1,000 per year Every kw saved in a data center reduces carbon dioxide emissions by 5 tons per year Every kw saved in a data center has a carbon reduction equivalent to eliminating i about t1 car from the road A 1% improvement in data center infrastructure efficiency (DCiE) corresponds to approximately2% reduction in electrical bills

6 The cooling system uses the most energy in the data center Data Center Physical Infrastructure IT

7 Power and cooling: The new #1 data center issue Rising densities have led to an increase in power and cooling issues 2008 IDC study

8 Challenges to COOLING Example: COOLING requirement for an 20 kw rack = 2,100 cfm per rack Floor tile 300 cfm Would require 7 vented floor tiles per rack (7x more than normally allocated) Floor tile 300 cfm Requires substantial increases in aisle width and spacing between racks Clogged raised floors compound the problem Floor tile 300 cfm Floor tile 300 cfm Floor tile 300 cfm Floor tile 300 cfm Floor tile 300 cfm White paper 46 Raised floor, perimeter-cooled data centers face practical limitation of approximately 5 kw (average) per rack

9 Challenges to POWER White papers Breaker chaos Insufficient breaker positions Cascading panels Mislabeled or unlabeled breakers Becomes worse withredundancy Adding new voltage levels & receptacle types to the rack Increases need for hot work Trend towards minimizing hot work Getting more power to the rack Avoid tripping breakers COMPLEXITY increases likelihood of downtime

10 Challenges to SPACE and CABLING Floor loading of fully loaded high density rack Sub floor weight bearing limitations Supplemental raised floor pedestals may be required Airflow limitations of front and rear doors Cable chaos Risk of blocked airflow and human error from proliferation of cables in the rack Without effective high-density implementation, rack and cable challenges proliferate

11 Responding to customer needs How can I Understand how efficient my data centre is? Start the process of designing or building a new data centre? Designed for quick and easy growth and scalability like my other IT hardware Compatible with new high density servers Optimized for multi core and virtualized servers Keep networking equipment safe and secure and monitor the environment Know my system s availability status? Determine how much power and cooling capacity is left in each rack in my data centre? Identify and resolve power issues quickly? ikl? Reduce cable clutter and improve accessibility? Yesthereareanswers! answers

12 High density is a key factor in the challenges facing data centers Uncertain long-term plans for capacity or density High density blade server power/heat Increasing availability expectations Rapid changes in IT technology Energy and service cost control pressure Dynamic power variation Regulatory requirements Server consolidation & virtualization There is a need to simplify the complexities of data center high density challenges

13 Agenda Why Green What s Green How Green Who s Green

14 Our end markets represent 72% of the final energy consumption 38% Industry and infrastr ucture < 2% Data centres and networks 18% Building s 15% Residenti al 27% Trans portation 100% 90% 80% 70% 16% 52% 33% Electricity 60% 50% 40% 30% 20% 84% 92% 48% 67% Combustibles 10 % 0% 8% % are calculated l on final energy Source: US DOE-EIA (Energy Outlook 2007) and Green Grid for Data centres Industry Buildings are included in building and not in industry

15 Behaviour and good system architecture can they really make a difference? 17,096 TW-hrs* Total electric power use on Earth in % Data centres and networks use about 1,368 TW-hrs A third of that 8% is wasted due to inefficiency of the traditional data centre infrastructure 410 TW-hr Potential savings now! compared to what is possible for the same cost Reference point: Singapore electricity consumption 38 TWhr* *CIA World Factbook 2008

16 3 ways helping customers reduce carbon footprint Optimize existing data centers Efficiency assessment services Energy management software tools Specify and design efficient data centers High efficiency reference designs Detailed efficiency data on products and complete systems Offer the most efficient data center solutions Industry leading efficiency for power and cooling equipment Row based cooling High efficiency scalable UPS

17 Defining Data Center Infrastructure Efficiency = The percent of your input power that gets to the IT loads The rest goes to power, cooling, and lighting equipment PUE (Power Utilisation Effectiveness) = 1/DCiE

18 A realistic data center infrastructure efficiency plan for the industry Annual data center infrastructur e efficiency (DCiE) 90% 80% 70% 60% 50% 40% The average will get better The worst will get MUCH better DCiE DCiE DCiE 30% 20% Where are YOUR data centers?

19 Is there an efficiency vs density tradeoff? High density and high efficiency are related Manypeople think high density makesefficiency efficiency worse Only true when trying to push existing data centers to cool high density High density enables high efficiency in a properly designed new data center or a pod in an existing data center Shorter pipe lengths Less pump power Shorter air flow lengths Less air mixing Less fan power Higher return air temperatures Less humidification/dehumidification power and chiller power The highest efficiency data centers will be high-density h i data centers

20 Agenda Why Green What s Green How Green Who s Green

21 Create a clear density specification 1 Room layout with rack locations Specifying Density Row by row specification 2 Inventory of planned IT Strategic placement of IT Strategic Choice of Cabling Design tools to use the specification to size 3 rack/power/cooling elements White paper 120

22 High density pod explained Cooling strategies: A mini data center with its own cooling Contributes no heat to rest of data center Hot/cool air circulation localized within the pod by short air paths and/or Works alongside containment existing room-based cooling Achieves optimum efficiency

23 Cooling IN the row, close to the load Hot-aisle air enters from rear, preventing mixing of hot and cool air Heat is captured and transferred to heat rejection system Cold air is supplied to the cold aisle Cooling units Operates on hard floor or raised floor

24 Row based cooling Addresses higher power density capability than room designs Fan power consumption reduced by 50% 100% 90% White paper Needless dehumidification / re- 80% humidification is eliminated Need for high-bay areas and raised floors is reduced or eliminated (particularly for small installations) y i n g Efficienc Cooli Cooling capacity can follow IT 50% loads that move due to virtualization and server power management 40% % 60% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % IT Load Cooling efficiency = useful cooling power / (power consumed + useful cooling power)

25 POWER: High density power distribution 415 volt distribution (Elimination of PDU transformers) Increased energy efficiency Lower electric bill Decreased copper Less weight Smaller footprint More space for IT racks Modular power distribution Hot swappable No need to predict future rack power requirements Allows higher power densities in distribution ib ti products Auto-sensing of breaker size and location

26 High efficiency UPS UPS efficiency has large effect on data center efficiency because total IT load goes through it Improvement over typical from 80% to 96% efficiency at 20% load corresponds to loss reduction of 80% Electricity savings can pay for the UPS in many cases Result of high efficiency design: UPS is nearly silent % Efficiency % Loss 100% 95% 90% 85% Ultra high efficiency UPS 80% 75% 70% 65% 60% 55% 50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % IT Load

27 Capacity and energy management Poor utilization of capacity, a cause of inefficiency Software can identify available capacity (even by rack) and help prevent creation of stranded capacity Install more IT equipment in the power and cooling envelope of the data center White paper Energy management can identify efficiency improvement opportunities Central Integrated software with Capacity Manager 150

28 Agenda Why Green What s Green How Green Structured Cabling System Who s Green

29 Data Centre Cabling Topology TIA 942 Standard

30 Data Center Cabling Standards TIA 942 Telecommunications Infrastructure Standard for Data Centers Published: April 2005 CENELEC EN Information technology Generic cabling systems Part 5: Data Centres EN Amendment Adds Annex on Data Center planning & installation ISO/IEC Generic Cabling for Data Centres ISO/IEC JTC 1/SC 25/WG 3

31 TIA 942 & EN Compared Similarities & Differences

32 TIA 942 Data Center Standard Objective Requirements & guidelines for the design & installation of a data center or computer room Intended for use by designers needing clear understanding of datacenter design Comprehensive document (tools) Cabling Architectural t ldesign Fire protection Access Electrical design Network kdesign Location Environmental design Redundancy Water intrusion

33 Data Center Cabling For Cabling Subsystems Backbone subsystem (fiber) Backbone cables Main cross connects Horizontal cross connects Mechanical terminations Patch cords Horizontal subsystem (fiber or copper) Horizontal cables Mechanical terminations Patch cords Zone outlet or consolidation i point (optional)

34 Media Selection DesignConsiderationsper TIA 942 Flexibility with respect to supported services Required useful life of cabling Facility site/size & occupant population Channel capacity within the cabling system Equipment vendor recommendations or specifications

35 Data Center Cabling Recommendations Transmission Media 100 ohm twisted pair copper cable Category 3 or 5e (allowed) Category 6 (recommended) Multimode fiber optic cable 62.5/125 μm or 50/125 μm (allowed) 50/125 μm 850 nm laser optimized multimode fiber (recommended) Singlemode optical fiber cable 75 ohm coaxial cable Type 734 & 735 cable Type T1.404 coaxial connector

36 Media Selection for Cabling Life of Technology Deployed Expansion capacity of the Facility Bandwidth Requirement and limit if the Cabling System Installation Time optimization Reliability and Compliance Modularity and Expansion Flexibility Total Cost of Ownership Cabling Should support Multiple Generation of Electronics Cabling system should be verified to meet & exceed worldwide standards requirements

37 Why Fiber? Conventional Advantages High g Bandwidth Impervious to noise (EMI, RFI etc) More Data Carrying Capacity Environmental Advantages Less Power degradation alows low power emitters Non Flammable and no power through the media Zero heat emission by the media Manageability Size & Weight Less Congestion in path ways Less Load and fill in pathways Protocol Support 1G and 10G High Port Density Less Signal Degradation

38 Media Mix for Datacenter and SAN Networks Fiber 30% Fiber 70% Copper 70% Copper 30% Typical DC Split Typical SAN Split

39 Plug and Play Solutions MPO Solution Typical Application of data center fiber link design Standard OM-3 fiber may not support number of connections State-of-the-art LOMF fiber & low insertion loss connectors

40 Small Form Factor Connectors High Density is critical for managing Space

41 Scalable power and cooling Efficiency degrades as IT load declines Oversizing is contributor to 70% inefficiency 60% % Efficien ncy E ffic ie n cy Virtualization and server power 30% management result in high 20% density Scalability reduces fixed losses 100% Power and 90% cooling 80% installation 50% 40% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % IT Load %IT load

42 A complete integrated system approach Integrated Architecture Domain Services Products Control Supervision Enterprise Cloud POWER Power Quality Energy savings IPMCC Local MV control Local LV control Renewables energy conversion Power & Energy monitoring Power SCADA Energy & CO2 portal EEM PROCESS & MACHINES Continuous process Discrete process General machine control Packaging Material Handling Hoisting Pump & fan control Process Control SCADA MES WHITE SPACE PDUs (rack, traditional) UPS Cooling (in raw, perimeter) Surveillance Environmental monitoring i White space monitoring Inventory mgt & workflow Capacity simulation & modelling BUILDING CONTROL Lighting Heating Ventilation Air conditioning Zone control Lifts & escalators Building Control SECURITY Access control Video surveillance Emergency lighting Alarms Video surveillance Access control DG, Chillers

43 Complete Monitoring and Control Solution

44 Integrated solutions in data centres and networks Critical power Cooling Racks & PDUs Energy monitoring & control Electrical distribution Building control Simple Integration Efficiency Security Interoperability and openness to third party Access systems control Reliability Open Standards Green >30% energy savings from managed modular scalable, close-coupled co architectures res Optimised multi-level solution planning (N, N+1, 2N, hybrid) Simplified, integrated energy efficiency management automation, forensics, and recommendations

45 Agenda Why Green What s Green How Green Who s Green

46 Technology Providers that help you with Efficiency and Carbon Assessment as part of design Automated DC Infrastructure Designer to enforce high efficiency Standard Tier based data center specifications Highest efficiency power and cooling equipment Central Integrated data center management software Detailed power and cooling device efficiency data Trade off Tools Method for specification of efficiency DCiE or PUE (they are equivalent) Annualized over the seasons As a function of IT load Target depending on tier level Published efficiency data for all products

47 Make the most of your energy

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