How green is your data center?

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1 Siemens Answers: Sustainable Future How green is your data center? Istanbul June 01, 2010

2 Agenda 1 Solution 2 Siemens Data Center Approach 2

3 Designing with multiple power density zones can reduce energy costs by up to 30% An example for a square meter data center: 150 Tier Watts Mission Critical Applications square meter Tier Watts Tier Tier Watts Tier Watts Estimated annual energy consumption (with %75 utilization): 2.1 Mio $ Estimated annual energy consumption (with %75 utilization): 1.3 Mio $ Assumptions: 3 square meter per rack; 12 cents per kilowatt hour Source: Gartner, 2009 TIA 964 Tiers*: Tier1: 26 hours unplanned downtime Tier2: 22 hours unplanned downtime Tier 3: 1.6 hours unplanned downtime Tier4: 0.4 hours unplanned downtime * As definied by th Uptime Institute 3

4 How to measure efficieny Power usage efectiveness is the first initial metric PUE: Power Usage Effectiveness Efficiency Increase DC 1 COOLING 3,00 2,00 1,00 DC 2 3,00 2,00 1,00 TOTAL FACILITY POWER POWER IT LOAD - Servers - Storage - Communications - Etc. DC 2 (Including waste heat recovery) 3,00 2,00 1,00 DC 3 3,00 2,00 1,00 LIGHTING Average Data Center (2.6) Benchmark Today (EPA) (2.0) State of Art 2011 (EPA) (1.4) Expected Best (EPA) (1.2) PUE= Total Facility Power IT Equipment Power PUE* $ Source: EPA, 2007 * PUE: Power usage efectiveness 4

5 Virtualization can reduce server energy consumption by up to 82% and increase efficiency An example model for traditional vs. virtualized server configurations: Consumption Graph Traditional Virtualized Year 1 Year 2 Year 3 Year 4 Average Server Utilization (%) Traditional 15% Virtualized 50% Racks Servers Source: Gartner, 2009 Assumptions: Average rack capacity: 60% Server / image CAGR: 7% Average costs per Kw: 11 cents Average server support 7 images 5

6 Virtualization can reduce server energy consumption by up to 82% and increase efficiency Cost Comparison for traditional vs. virtualized server configurations for the same model: Cost comparison 2 Total costs in virtualized model 1,5 Total costs in traditional model Energy savings in four years: Additional cost virtualization*: $ 3,7 $ 0,6 Million $ 1 Overall savings in four years: $ 3,1 0,5 0 Assumptions: Average rack capacity: 60% Year 1 Year 2 Year 3 Year 4 Server / image CAGR: 7% Average costs per Kw: 11 cents Average server support 7 images Source: Gartner, 2009 * costs of higher - end servers (32GB versus 8GB minimum), virtualization software and maintenance 6

7 Top Ten Recommendations to Increase Efficiency 1. Contain airflow delivery and return 2. Manage rack cabling 3. Remap leak detection panel 4. Arrange cabinets in complete rows and standardize on cabinet types 5. Create new rows of cabinets according to recommended layout 6. Position high-density cabinets in recommended location 7. Track and log power consumption at the panel boards 8. Improve data center cooling efficiency 9. Contain airflow to data center and leave existing system in place for office areas 10. Implement energy management 7

8 Agenda 1 Solution 2 Siemens Data Center Approach 8

9 Our value chain will help you in any step of the way If you don t t have a data center Consult Planning / Consultancy Design & Engineering Site Selection & Construction Maintain Data Center Services Design If you already have a data center Relocation Transformation Operate Build Operation & Monitoring Maintenance & Continuity Siemens offers the broadest range of data center solutions 9

10 Reference video: EFG Bank

11 Transformational Data Center consists of three elements Active Energy Management Virtual Enterprise Computing IT Automation Integrated Siemens solution for Green Data Centers Holistic approach to managing Data Center energy usage Maximize Server / Storage utilization Improve recoverability, workload management Lower power, equipment and administration costs High Automation of AEM & VEC IT Service accuracy, agility and speed Automating ITIL Processes Optimize IT Energy Consumption with use of energy efficient technologies (e.g. Computational fluid dynamics) Reduce computer resources and operational costs Enable IT saving with managing complexity and increasing reliability 11

12 Transformational data center can improve energy efficieny between 30% - 50% Power Usage Effectiveness examples from the field Percent These are some average energy consumption charts PUE = 3, Cooling Humidity Climate control IT Power Transmission UPS Light Generator Hardware 56 Siemens is your partner for significant consumption efficiency improvements in the data center! PUE = 1,78 Percent Cooling Humidity Climate control IT Power Transmission UPS Light Generator Hardware TDC significantly improves data center PUE values 12

13 Case study video: TDC Siemens China

14 Siemens One Approach offers one stop shopping SIEMENS IT SOLUTIONS & SERVICES Monitoring and Management Network Security Servers Storage IT Automation Customer Care Fiber systems Fiber Network Management 14

15 Siemens One Approach offers one stop shopping SIEMENS Energy Power Generation Power Supply Power Transmission & Distribution Medium voltage Energy automation Distribution services 15

16 Siemens One Approach offers one stop shopping SIEMENS Real Estate RE asset management & lease RE Planning & Strategy Disposition & Construction Project Management 16

17 Siemens One Approach offers one stop shopping SIEMENS Industry Power Distribution Monitoring Distribution system Power Management Energy Optimization Services Design, installation, erection Start-up, Commissioning, Maintenance Product Lifecycle Mgmt Standby Power OEM Integration with Partners Monitoring Conversion system 17

18 Siemens One Approach offers one stop shopping Siemens Financial Services Working Capital Finance Equipment Finance Risk/Insurance Finance 18

19 Siemens One Approach offers one stop shopping SIEMENS Building Technologies Fire Safety & Security Access Control & CCTV Fire detection Automatic Extinguishing Building Automation Heating, Ventilation, Air Conditioning Danger Management Building Security 19

20 Siemens One Approach offers one stop shopping REAL ESTATE INDUSTRY ENERGY BUILDING TECHNOLOGIES FINANCIAL SERVĐCES IT SOLUTIONS & SERVICES IT SOLUTIONS & SERVICES 20

21 Our partner eco system combines the best of breed solutions SERVER ROOM 100 m2 DATA CENTER ENTERPRISE DATA CENTER Upgraded room airconditioning, single UPS Maintained at 17 C; some power and cooling redundancy Maintained at 17 C; N+1 power and cooling redundancy Source: EPA 21

22 SIEMENS Campus is ready for your expectations High available infrastructure Connections to all telecommunication companies operating in Turkey enables you to do business with all the countries around the globe. Scability With high end technologies you can start small and build-up. Security NATO Security Certification guarantees that you will have a piece of mind We have facilities in Kartal Campus, which can easily be converted to a data center. This saves you time, energy and valuable resources. 22

23 Process Excellence is in our DNA ISO 9001 (Quality) ISO (ITIL) ISO (Security) LEED - GOLD (Green Building) AQAP 160 NATO (Software Development) bt - POTA (TÜBĐSAD) 23 C034

24 Why SIEMENS? SIEMENS ONE APPROACH Best of Breed Partner Eco System SIEMENS Campus Process Excellence 24

25 Some references 25

26 Questions?

27 Thank you for your attention Murat Alak Data Center and Network Operations Manager SIS Global Operations

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