PROJECTS. FOR THE MONTH(S) OF August, September, and October 2015

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1 PROJECTS FOR THE MONTH(S) OF August, September, and October 2015

2 2015 Foundation Websites - Web Usage Report (Jan - Oct 2015) Column R Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Monthly Hits Jan-Oct 2015 (current year) Total Hits Jan-Oct 2014 (previous year) Change in Hits Jan-Oct 14 vs. Jan-Oct 2015 Foundation 8,882 7,372 7,367 8,333 8,122 9,301 7,857 7,700 8,519 8,148 81,601-97,252 = -15,651 Employment Services 2,608 1,805 1,788 1,682 1,522 1,473 1,533 1,733 1,705 1,375 17,224-24,101 = -6,877 Financial Services 1,799 2,368 2,094 1,465 1,209 1,355 1,176 1, ,446-21,328 = -6,882 Bronco Bucks 2,057 2,592 2,885 1,887 2,688 10,898 3,627 2,385 2,887 3,114 35,020-22,161 = 12,859 Gift Card ,052-1,075 = -23 Bronco Bookstore 23,892 7,597 17,260 17,454 8,464 11,514 6,223 8,866 32,848 12, , ,209 = -4,480 Dining Services 2,505 1,958 2,176 2,255 2,123 1,843 1, ,467 2,725 20,174-22,717 = -2,543 CCMP* ,899-2,271 = -372 BSC ,546-3,756 = -1,210 Los Olivos 3,333 2,500 3,019 3,740 3,300 1, ,388 1,928 22,601-26,359 = -3,758 University Village 5,096 3,301 4,770 12,393 6,147 4,279 2,888 3,760 9,195 3,890 55,719-62,997 = -7,278 Housing Assistance ,430-2,495 = -65 Innovation Village ,961-2,899 = 1,062 Kellogg West 2,704 2,678 2,736 3,245 2,584 2,593 3,388 2,435 2,438 2,630 27,431-30,073 = -2,642 Kellogg House 2,026 1,550 1,705 1,775 1,843 1,743 1,772 1,931 1,941 1,929 18,215-14,944 = 3,271 Total Hits (Monthly) 56,366 34,978 47,311 55,534 39,094 48,056 31,376 32,312 65,606 40, , ,637 = -34,589 FAIR OAKS ,819 2,027 MeetAtTheVillage Annual Report Page BroncoChannel.com* , Bronco Commons ,355-1,698 Book Rental , HotDogCaper.com , Bookstore Phones , PolyTrolley.com ,226-5,311 Ibrewworks.com ,058 TOTAL - ALL WEBSITES 495, ,083-17,833

3 2014 Foundation Websites - Web Usage Report (Dec 2014) Column R Jan Feb Mar Apr Jun Jun Jul Aug Sep Oct Nov Dec Total Monthly Hits Jan-Dec 2014 (current year) Total Hits Jan-Dec 2013 (previous year) Change in Hits Jan-Dec 13 vs. Jan-Dec2014 Foundation 11,194 9,216 9,209 10,417 9,277 9,165 8,852 8,492 10,264 11,166 9,050 6, , ,109 = -8,820 Employment Services 3,067 2,124 2,104 2,256 1,934 2,041 2,236 2,519 2,947 2,873 2,261 1,973 28,335-33,182 = -4,847 Financial Services 3,043 2,368 2,094 2,099 2,033 2,223 1,977 1,701 1,745 2,045 1,650 1,454 24,432-34,989 = -10,557 Bronco Bucks 1,984 3,027 2,592 2,885 2,373 1, ,027 4,078 2,772 1,490 26,423-21,811 = 4,612 Gift Card , = 500 Bronco Bookstore 24,524 7,844 15,605 23,917 8,965 10,333 5,725 9,402 31,056 13,838 6,775 12, , ,069 = -17,674 Dining Services 2,235 1,913 2,252 2,341 2,064 2,132 1,309 1,452 2,792 4,227 2,932 1,801 27,450-29,143 = -1,693 CCMP* ,701-2,531 = 170 BSC ,382-3,937 = 445 Los Olivos 2,934 2,611 2,700 3,440 3,254 1, ,713 5,094 4,231 1,807 32,397-27,961 = 4,436 University Village 6,366 4,232 5,507 13,475 5,102 6,220 3,666 4,814 8,935 4,680 3,969 2,860 69,826-87,876 = -18,050 Housing Assistance ,828-2,412 = 416 Innovation Village ,813-2,434 = 1,379 Kellogg West 3,109 2,858 3,335 3,667 3,065 2,907 2,729 2,961 3,068 2,374 1,866 2,704 34,643-29,679 = 4,964 Kellogg House 1,547 1,145 1,575 1,519 1,720 1,240 1,457 1,443 1,714 1,584 1,156 1,056 17,156-13,349 = 3,807 Total Hits (Monthly) 60,800 38,166 48,125 67,273 40,993 40,959 30,508 35,553 68,665 54,595 38,019 35, , ,286 = -40,912 0 FAIR OAKS ,072-2,020 MeetAtTheVillage Annual Report Page BroncoChannel.com* , Bronco Commons , Book Rental ,004-1,334 HotDogCaper.com , Bookstore Phones , PolyTrolley.com ,779 3,357 Ibrewworks.com ,217 TOTAL - ALL WEBSITES 591, ,904-41,172

4 Webhits of units that we have e-blasted since the new e-blast process. This report is to demonstrate the direct relationship between eblasts and web hits Jun Jul Aug Sep Oct Bronco Bucks 1, ,027 4,078 Gift Card Bronco Bookstore 10,333 5,725 9,402 31,056 13,838 University Village 6,220 3,666 4,814 8,935 4,680 Kellogg House 1,240 1,457 1,443 1,714 1, Jun Jul Aug Sep Oct Bronco Bucks 10,898 3,627 2,385 2,887 3,114 Gift Card Bronco Bookstore 11,514 6,223 8,866 32,848 12,611 University Village 4,279 2,888 3,760 9,195 3,890 Kellogg House 1,743 1,772 1,931 1,941 1,929 NOTE: As you can see, the units we have e-blasted have more or less stabalized or have higher web-hits. As reflected by these numbers, you can see that there is a relationship between e- blasts and our web hits. Since earlier in the year, we experienced difficulty sending out s, it resulted in lower web hits. With the new eblast process in place, we expect to increase our hits for the following year. HotDogCaper.com HotDogCaper.com Ibrewworks.com Partial Period Data for November Period Nov 1 - Nov 10, 2014 Nov 1 - Nov 10, 2015 Dining Services 1223 hits 4145 hits NOTE: We eblasted several s in the beginning of November, including the NACUFS SURVEY, AND TURKEY DINNER SALE, which have resulted in higher web hits compared to last year. HotDogCaper.com Increase because of eblasts done during early November.

5 MARKETING LOG 2015 DEPARTMENT FROM DATE SENT SUBJECT LINE TAGS MAIL LISTS CAMPAIGN NAME REPORT OF STATS LINK Sent s Open Open Rate Clicks Open/Click Rate 6/12/2015 Summer Textbooks Ordering Now Available Online at Bronco Bookstore students 6/15/2015 CPP Summer Break Dining Hours students, staff, faculty, aux_staff We now have moderation approval 6/23/2015 Summer Buyback Schedule For Bronco Bookstore students Dining 8/17/2015 Staff Appreciation Month at Innovation Brew Works Get Half Off Any Pizza auxilary_staff, staff Bookstore 9/3/2015 Fall Textbooks Ordering Now Available Online at Bronco Bookstore textbook announcements, students students Boo Textbook Announcements Fall 2015 https://www. onacid.com/app/analytics/repo n/a 1166 n/a Bookstore 9/21/2015 Fall Textbooks Ordering Now Available Online at Bronco Bookstore textbook announcements, students students Boo Textbook Announcements Fall 2015 resend https://www. onacid.com/app/analytics/repo n/a 1380 n/a Village 9/21/2015 Housing for Fall Quarter Available at University Village village students Vil Fall Quarter Available Fall 2015 https://www. onacid.com/app/analytics/repo n/a 1881 n/a Dining 9/24/2015 Hibachi San Now Open at Bronco Student Center dining students, auxiliary_staff Din Hibachi San Grand Opening https://www. onacid.com/app/analytics/repo n/a Village 9/30/2015 Hurry, Housing Still Available for Fall Quarter at University Village Limited Availavillage students Vil Fall Quarter Available Fall 2015 resend https://www. onacid.com/app/analytics/repo n/a 751 n/a Foundation 10/1/2015 The October 2015 Issue of Foundation News is Now Available Online foundation newsletter auxilary_staff, staff MKT Foundation News October 2015 Foundation https://www. onacid.com/app/analytics/repo n/a 476 n/a Foundation 10/2/2015 Join Us For The 32nd Annual Hot Dog Caper hotdogcaper students,auxilary_staff, staff FDN Hot Dog Caper 2015 https://www. onacid.com/app/analytics/repo n/a 1246 n/a Bookstore 10/5/2015 Show Your Bronco Spirit With Bronco Gear bookstore, broncogear, sale students,auxilary_staff, staff Boo Box Sale Show Your Bronco Spirt Fall 2015 https://www. onacid.com/app/analytics/repo n/a 950 n/a Dining 10/16/2015 Special Weekend Dining Hours During Pumkin Festival dining students,auxilary_staff, staff Din Dining Hours Pumpkin Fest 2015 https://www. onacid.com/app/analytics/repo % 255 1% Bronco Channel 10/20/2015 Bronco Channel First Fans Giveaway Bronco Channel students Bro Bronco Channel First Fans Giveaway https://www. onacid.com/app/analytics/repo % % Dining 10/23/2015 Special Weekend Dining Hours During dining students,auxilary_staff, staff Din Dining Weekend Hours Pumpkin part 2 https://www. onacid.com/app/analytics/repo % 319 2% Village 11/2/2015 Apply to be a Resident Advisor at the University Village Apartments! village students Vil Apply to be a Resident Advisor 2015 https://www. onacid.com/app/analytics/repo % % Foundation 11/2/2015 The November 2015 Issue of Foundation News is Now Available Online foundation newsletter auxilary_staff, staff MKT Foundation News November 2015 Foundation https://www. onacid.com/app/analytics/repo % % Dining 11/2/2015 We Care What You Think Take the Dining Services Survey dining students,auxilary_staff, staff Din Nacufs survey 2015 https://www. onacid.com/app/analytics/repo % % Dining 11/4/2015 Pre order A Fully Cooked Thanksgiving Turkey Dinner To Go From Los Olivos dining auxilary_staff, staff Din Thanksgiving Dinner Orders 2015 https://www. onacid.com/app/analytics/repo % % Foundation 11/6/2015 View The 32nd Annual Hot Dog Caper Video hotdogcaper students,auxilary_staff, staff FDN Hot Dog Caper 2015 Video https://www. onacid.com/app/analytics/repo % % Foundation 11/9/2015 Join Us For The Diwali Luncheon at Los Olivos Luncheon students,auxilary_staff, staff Din Dilwali 2015 Luncheon % 446 4%

6 On Acid - Testing Page 1 of 1 11/6/2015 Summary (http://www. onacid.com/app/analytics/reports/summary/5jfsdr5t7w/shared) Engagement (http://www. onacid.com/app/analytics/reports/engagement/5jfsdr5t7w/shared) Geolocation (http://www. onacid.com/app/analytics/reports/countries/5jfsdr5t7w/shared) Click Tracking (http://www. onacid.com/app/analytics/reports/linkdetails/5jfsdr5t7w/shared) Heat Map (http://www. onacid.com/app/analytics/reports/heatmap/5jfsdr5t7w/shared) Clients (http://www. onacid.com/app/analytics/reports/clientdetails/5jfsdr5t7w/shared) We Care What You Think Take the Dining Services Survey staff staff/aux students dining Total Subscribers: ENGAGEMENT Glance/Delete (0-2 seconds) Skim (3-8 seconds) Read (9-20 seconds) Read Time Falloff (in seconds) Engagement Time Distribution Read Skim Glance/Delete % % % 9,388 1,993 1,394 *Percentages Based on Total Opens CLIENT ENGAGEMENT Read % 77 12% Read 3,992 80% % Read 4,948 69% 1,435 20% Desktop Clients % Web Clients % Mobile Clients % ENGAGEMENT BY CLIENT Web & Desktop Percentage of Reads Mobile Percentage of Reads ios Mail 42% 3924 iphone 74% 3710 Other 41% 3840 Android 20% 1002 Android Mail 11% 994 ipad 3% 170 Outlook 5% 442 ipod 1% 52 Outlook.com 2% 143 AOL 0% 30 Tencent 0% 8 Thunderbird 0% 6 Mail.com 0% 1 Sparrow 0% 0 Windows Live Mail 0% 0 Hover over each bar for additional information.

7 On Acid - Testing Page 1 of 3 11/6/2015 Summary (http://www. onacid.com/app/analytics/reports/summary/5jfsdr5t7w/shared) Engagement (http://www. onacid.com/app/analytics/reports/engagement/5jfsdr5t7w/shared) Geolocation (http://www. onacid.com/app/analytics/reports/countries/5jfsdr5t7w/shared) Click Tracking (http://www. onacid.com/app/analytics/reports/linkdetails/5jfsdr5t7w/shared) Heat Map (http://www. onacid.com/app/analytics/reports/heatmap/5jfsdr5t7w/shared) Clients (http://www. onacid.com/app/analytics/reports/clientdetails/5jfsdr5t7w/shared) We Care What You Think Take the Dining Services Survey staff staff/aux students dining Total Subscribers: OPENS CLICKS ENGAGEMENT View Full Report Glance/Delete (0-2 seconds) Skim (3-8 seconds) Read (9-20 seconds) Engagement Time Distribution 43 % Total Opens 13,122 6 % Total Clicks 1,731 Read Time Falloff (in seconds) Read Skim Glance/Delete 26 % 5 % Unique Clicks 1,508 % % % 9,386 1,993 1,394 ACTIVITY Total Opens 43% 13,122 *Percentages Based on Total Opens Unique Opens 26% 8,044 DAILY ACTIVITY Total Clicks 6% 1,731 Show: Total Opens Unique Clicks 5% 1,508

8 On Acid - Testing Page 2 of 3 11/6/2015 Reads 31% 9,386 Skims 7% 1,993 Deletes 5% Forwards 0% Prints 0% *Percentages Based on Total Subscribers 1, Date Created: 11/02/2015 CLIENTS Client Mobile Browser Desktop View Full Report (http://www. onacid.com/app/analytics/reports/clientdetails/5jfsdr5t7w/shared) Client Platforms Top 10 Clients Unique Opens Total Opens Popularity iphone % Desktop Web Mobile CLICK TRACKING View Full Report (http://www. onacid.com/app/analytics/reports/linkdetails/5jfsdr5t7w/shared) Top 5 Links Link Unique Clicks Total Clicks Percent Google Image Proxy (Other ) % Chrome 46 (Other ) % Apple Mail 8 (Other ) % % % % 647 5,352 7,123 (http://www.foundation.cp p.edu/dining/) (http://www.cppdining.com ) hours/ (http://www.cppdining.com /hours/) (http://www.foundation.cp p.edu) 1,044 1,225 71% % % % Apple Mail (Other ) % Android % iphone % Android % iphone % iphone % *Percentages Based on Total Opens *Percentages Based on Total Clicks GEOLOCATION View Full Report (http://www. onacid.com/app/analytics/reports/countries/5jfsdr5t7w/shared) Show: Total Opens +

9 Foundation Marketing

10 Foundation Marketing

11 Foundation Marketing Blast Website Update

12 Foundation Marketing

13 Foundation Marketing Foundation s 50 th Anniversary

14 Foundation Marketing

15 Foundation Marketing

16 Foundation Marketing

17 Foundation Marketing

18 Foundation Marketing AT&T Hot Dog Caper Winners

19 Foundation Marketing

20 Foundation Marketing

21 Foundation Marketing AT&T at Southern California Edison

22 Foundation Marketing 1,915 Bronco Channel entries for summer orientation!

23 Foundation Marketing

24 Foundation Marketing

25 Foundation Marketing

26 Bronco Bookstore

27 Bronco Bookstore

28 Bronco Bookstore

29 Bronco Bucks/Gift Card/Affiliate Card

30 Bronco Bucks

31 Dining/Hospitality Services

32 Dining Services

33 Dining Services

34 Dining Services

35 Dining Services

36 Dining Services

37 Dining Services

38 Dining Services

39 Dining Services

40 Dining Services

41 Dining Services

42 Dining Services New Items

43 IBW at Hot Dog Caper Dining Services

44 Dining/Hospitality Services IBW at Pumpkin Festival

45 Dining/Hospitality Services

46 Dining Services

47 Dining/Hospitality Services

48 Dining/Hospitality Services

49 Employment Services

50 Employment Services

51 Farm Store

52 Financial Services

53 Financial Services

54 Foundation Public Relations

55 Foundation Public Relations

56 Foundation Public Relations

57 Foundation Public Relations

58 Foundation Public Relations

59 Kellogg West Conference Center and Hotel

60 Kellogg West/Kellogg House

61 Real Estate

62 Foundation Real Estate

63 Foundation Real Estate

64 Foundation Real Estate

65 University Village

66 University Village

67 University Village

68 University Village

69 University Village

70 University Village

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