Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide,

Transcription

1 Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, Table of Contents Sports Analytics: Executive Summary The study is designed to give a comprehensive overview of the Sports Analytics software and devices market segment. Research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed. Table of Contents and List of Tables and Figures Source: Sportvision. TOC-1

2 Sports Analytics Executive Summary 28 Sports Analytics Market Driving Forces 29 Sports Analytics Organizational Market Driving Forces 31 Play of the Game 39 Sports Analytics Market Shares 40 Sports Analytics Market Forecasts Sports Analytics Market Description and Market Dynamics All Teams Crunch Numbers Sports Analytics That Appeal to the Fan Base Hockey Analyses Take Into Account Situations (Even-Strength, Power Play, Shorthanded) Analytics Change the Outcome of the Games Seriously Flawed Sports Analytics Team Sports Analytics Red Sox Sports Analytics Information Services Red Sox Win the World Series Three Times Red Sox Value Patient Hitters New York Yankees Moneyball Is Alive And Well in Oakland Oakland A's General Manager Billy Beane Moneyball MLB Tampa Bay Rays Hockey Analytics Soccer Sports Analytics Liverpool And The Director Of Football 62 TOC-2

3 1.5.2 Global Football Has Fundamental Shift Going On NFL Stats Football Analytics Media Sports Analytics Auto Racing Stats and Analytics Spurs of the National Basketball Association NBA Corner Shot For Three Points Resting Aging Stars For Deep Playoff Runs NBA Rockets Team Investment in Analytics Defensive Shifts In Baseball vs. Defensive Shifts in Hockey MLB Tampa Bay Rays Dallas Mavericks Basketball Team NHL Hockey Los Angeles LA Kings Professional Golfers Road Cycling Sports Data Visualization Data Visualization Sports Analytics for Fans Sports Team Ownership Sports Analytics Market Shares and Market Forecasts Sports Analytics Market Driving Forces Sports Analytics Organizational Market Driving Forces Play of the Game NHL Shift Charts Sports Analytics Market Shares Companies and Media Focused on Sports Analytics Stats 104 TOC-3

4 2.2.3 Stats / Prozone Describes Performance Perform / Opta OptaPro Portal TruMedia Catapult Team Catapult: National Hockey League NHL Catapult Total Revenue QSTC Bodybuilding.com Sportvision Fox NFL Predictions Synergy Basketball Designed for Coaches By Coaches Sports Analytics Market Forecasts Sports Analytics Market Segments Personal Analytics Sports Analytics Regional Market Analysis US Sports Analytics Product Description STATS Stats SportVU Technology Stats ICE - Basketball Operations Solutions Stats Fantasy Sports Stats Fantasy Games Stats Pick / Predictor Fantasy Stats Salary Cap Fantasy Stats Leagure Stype Fantasy 127 TOC-4

5 3.1.8 Stats Commissioner Fantasy Stats Bracket Fantasy Stats' Sports Solutions Group Stats Player Tracking STATS MatchCast Stats Prozone Prozone World Cup Prozone Data, Information, Insights Prozone s Football Heritage Prozone Describes Performance Prozone Opposition Scouting Prozone Team Analysis Prozone Physiological Monitoring Prozone Player Recruitment Stats Global Network Stats Strategic Support Stats Case Studies Stats Football Stats Rugby Union Stats Rugby League Perform / OptaPro OptaPro VideoHub Elite OptaPro VideoHub Elite Competitions Covered OptaPro Portal Opta Opta Sports Data 156 TOC-5

6 3.2.6 Opta Sportsbook Predictive Analytics & Data Modelling Opta Analytics In Action TruMedia Sports Analytics TruMedia's MLB Analytics Platform TruMedia MiLB Minor League Analytics TruMedia Soccer Analytics TruMedia Crossing Pattern Football Analytics Platform / ESPN Sportvision Sportvision Motorsports Driving Innovation ESPN Commits to Sportvision K-Zone Live on Every Pitch for MLB Coverage SmartSports, Boston-Based Parent Company of SmartKage, and Sportvision NHL, Sportvision Progress in Chip-Based Player Tracking NHL Website Advanced Statistics Sports Vision Technologies P3ProSwing Professional Golfers Fox What If Embraces Technology as It Redefines Sports Competition Fox What If Sports Simulations Fox Sports Analytics STATS LLC Global Sports Statistics Stats Quarterbacks Stats Running Backs Stats Tackle FoxSports.com Foxsports.com / Whatifsports.com 189 TOC-6

7 3.6.9 FoxSports.com WhatIfSports.com: Positioned As Sports Simulation Destination Foxsports NFL Prediction Widgets Foxsports CFB Predictions Foxsports SimMatchup Foxsports MLB Power Rankings ESPN Analytics ESPN NFL National Football League ESPN Major League Baseball Sports Analytics National Basketball Association ESPN Blackhawks Hockey Analytics Effectiveness ESPN Stats & Information ESPN Stats & Info CBS Sports Analytics St. Louis Blues Coach Ken Hitchcock Uses Analytics To Help Make Better Line Combinations NHL Shot Location Data Cognitive Computing Real Time Sports Analytics Pro Football Focus SportVU Football Solutions IBM Watson Cognitive Computing IBM Golf TryTracker IBM Grand Slam Tennis Sports Analytics Institute: Player Evaluation System Sports Analytics Institute Growing an Organization's Sports Analytics Competency 225 TOC-7

8 Sports Analytics Institute: Hockey Baseball Swing Analysis MLB myhits 6 Key Hitting Stages MLB League Tools and Services games Catapult Catapult Team Customer Base Catapult Monitoring Elite Athletes Real Sports Analytics Real Sports Analytics Player Performance Scorecards Sports Business Intelligence SAS SAS Sports Analytics SAS Customer Intelligence Analytics SAP Hawk-eye Nike Nike Personal Analytics QSTC Synergy Sports CSA Competitive Sports Analysis Sports Analytics Institute Sports Analytics Institute Player Evaluation System Oracle Google Analytics Google Analytics Used In Loyalty Program Sports Analytics Technology 322 TOC-8

9 4.1 Legislation: UEFA s Financial Fair Play (FFP), Premier League s Elite Player Performance Plan (EPPP) UEFA s Financial Fair Play (FFP) Elite Player Performance Plan (EPPP) Elite Player Performance Plan (EPPP) Focus on Youth Development Major League Baseball MLB Analytics US National Football League NFL John Henry Owner of Boston Red Sox Uses Sports Analytics to Win World Series Stats Technology STATS Servers STATS RESTful API Stats Interactive Sports Analytics Dynamic Architecture Google Search Engine Dynamic Architecture BigFiles Repository Microsoft.Net Defines Reusable Modules Dynamically Microsoft Combines Managed Modules into Assemblies Microsoft Architecture Dynamic Modular Processing IBM SOA Architecture is Dynamic for the Transport Layer IBM WebSphere MQ Dynamic Architecture is Base for SOA IBM Software Enterprise Service Bus IBM ESB and SOA Electromagnetic 12 Sensor 6 DOF Golf System Golf Electromagnetic Flexible Screen 367 TOC-9

10 4.8.3 Experts Can Note Needed Improvements, Create Database Of A Person s Own Swings Sports Analytics Company Profiles Advanced Sports Analytics Analytics Educational Associated Press AP Positioning Associated Press Not-For-Profit Cooperative Bodybuilding.com Catapult: NHL Technology Reduces Injuries Catapult Focused on US College Sports System Catapult Data Collection Catapult Revenue Catapult Regional Revenue Catapult Total Revenue Catapult US: Catapult EU Catapult ROW Catapult Total Units Ordered Catapult Player Tracking in Australian Rules Football Catapult Hockey Player Tracking Catapult Device Catapult in the NFL Catapult Can Help Trainers Understand How Much Stress Of The Game Catapult Measuring Intense Play 388 TOC-10

11 Big Wave Surfers Use Catapult to Ready for Event Competitive Sports Analysis Major League Baseball (MLB) Teams MLB.com Digital Academy Instructional Center MLB Coaches Corner Youth Baseball Leagues MLB my Hits MLB mypitch Motor Sports Analytics National Football League (NFL) AFC-North AFC-South AFC-East AFC-West NFC-North NFC-South NFC-East NFC-West NFL Stats Perform / Opta Pro Opta Opta Partner Clients Opta Partners for Betting Opta Partners for Broadcast Opta Partners for Online and Mobil Opta Partners for Print 415 TOC-11

12 Perform Revenue Perform Acquires Opta Ramp Holdings RAMP Holdings ROI RAMP Holdings Capital Investment and Revenue RAMP Holdings Partners SmartSports SmartSports / Sportvision Sportvision MLS Teams Seek Edge With Player-Tracking Technology Sports Vision Technologies Statistical Sports Consulting Synergy Sports Synergy Basketball Designed for Coaches By Coaches Synergy Changes The Game TruMedia Networks Tony Khan Acquires Sports Analytics Firm TruMedia Networks TruMedia Networks / Detroit Tigers Long Term Licensing Agreement TruMedia Partners with Harvard Sports Analysis Collective Jacksonville Jaguars Executive Tony Khan makes Strategic Investment in TruMedia Networks TruMedia Networks Baseball Analytics Site In Partnership With Journalist Peter Gammons TruMedia Networks and ESPN Power NFL Crossing Pattern Analytics Product 439 TOC-12

13 5.17 Vista Equity Partners STATS Stats Was Part of News Corporation (the parent of FOXSports.com) and the Associated Press Stats Customers STATS / Prozone Prozone Software Tracks In-Game Player Performance Stats Revenue Stats Locations Worldwide STATS Sports Public Relations STATS Data And Content Company Stats Data Centers Stats Acquisitions STATS / Sportz Interactive STATS Projections for Daily Fantasy Sports Vista Equity Partners And STATS Acquire Automated Insights STATS Acquires The Sports Network STATS Acquires TVTI STATS Acquires Bloomberg Sports STATS / Automated Insights Sports Analytics Companies Sports Analytics Vendors PRINT MEDIA DIGITAL MEDIA Television/Video 465 TOC-13

14 List of Tables and Figures Table ES-1 30 Types of Organizations Using Sports Analytics 30 Table ES-2 32 Sports Analytics Market Driving Forces 32 Table ES-3 33 Sports Analytics Market Driving Factors for Player s Agents 33 Table ES-4 34 Sports Analytics Market Aspects 34 Table ES-5 35 Sports Analytics Market Forces 35 Table ES-6 36 Sports Video Analytics Market Driving Forces 36 Table ES-7 37 Sports Analytics Fantasy Game Market Driving Forces 37 Table ES-8 38 Sports Analytics Uses 38 Figure ES-9 39 Sidney Crosby #87 Of The Pittsburgh Penguins Celebrates A Second Period Goal With Teammate 39 Figure ES Sports Analytics Market Shares, Dollars, Worldwide, Figure ES Sports Analytics Market Forecasts Dollars, Worldwide, Figure TOC-14

15 Hockey Goal Scoring 46 Table Owner John Henry and the Red Sox Leverage Sports Analytics 50 Table Red Sox Sports Analytics Positioning 51 Figure Red Sox Value Patient Hitters 53 Table Sports Analytics in the Context of Physicality 57 Figure Major League Baseball Average Roster Cost Per Win 59 Table Web Sites Dedicated To Hockey Analytics 60 Figure Rockets Lowest Percentage Of Midrange Shots 68 Figure Major League Baseball Average Roster Cost Per Win 70 Figure NHL Hockey Los Angeles LA Kings 72 Table Cycling Computer Output 74 Table Factors that Impact Ownership Use of Analytics for Sports Management 79 Table Types of Organizations Using Sports Analytics 82 Table Sports Analytics Market Driving Forces 84 Table TOC-15

16 Sports Analytics Market Driving Factors for Player s Agents 85 Table Sports Analytics Market Aspects 86 Table Sports Analytics Market Forces 87 Table Sports Video Analytics Market Driving Forces 88 Table Sports Analytics Fantasy Game Market Driving Forces 89 Table Sports Analytics Uses 90 Figure Sidney Crosby #87 Of The Pittsburgh Penguins Celebrates A Second Period Goal With Teammate 91 Figure NHL Shift Chart Player Statistics 92 Figure NHL Shift Chart Goals Scored Line Statistics 93 Figure NHL Entire Game Shift Chart 95 Figure Sports Analytics Market Shares, Dollars, Worldwide, Table Sports Analytics Market Shares, Dollars, Worldwide, Figure MIT Sloan Sports Analytics Conference Attendees 98 Table MIT Sloan Sports Analytics Conference Attendees 99 TOC-16

17 Table Media Using Sports Analytics 100 Table Digital Media Using Sports Analytics 102 Table Television / Video Media Using Sports Analytics 104 Figure Sports Analytics Market Forecasts Dollars, Worldwide, Table Sports Analytics Market Forecasts Dollars, Worldwide, Table Sports Analytics Market Segments, Worldwide, Dollars, Figure Sports Analytics Market Segments, Worldwide, Percent, Table Sports Analytics Technology Target Markets 116 Figure Sports Analytics Regional Market Segments, Dollars, Table Sports Analytics Regional Market Segments, Figure Stats SportVU Technology 121 Table STATS SportVU Technology Target Markets 122 Table Stats Turn-Key Fantasy Solution Functions: 124 Figure Stats Fan Experience 129 TOC-17

18 Table Stats Leveraging The Timeline 133 Figure Opta Sport Analytics Advanced Layer, Next Level Of Data Provision 149 Figure Opta VideoHub Elite Data-Led Video Analysis 151 Table Opta VideoHub s Key Strengths 152 Figure OptaPro VideoHub Elite Competitions Covered 153 Figure OptaPro Portal 155 Figure Opta Cricket Wagon Wheel Graphic, Created Using Data For BBC Sport 157 Figure Opta Analytics Charting Success, Unsuccessful, and Assists 158 Figure Investec Leveraging Opta Data Analytics 159 Figure TruMedia's MLB Analytics Platform 161 Figure TruMedia Networks Albert Pujols Batting Pattern 162 Table TruMedia Analytics Platform Positioning 163 Figure TruMedia Heat Zone Analytics 164 Figure TruMedia Soccer 166 TOC-18

19 Table TruMedia's Soccer Analytics Platform League Coverage 167 Figure ESPN uses TruMedia's Soccer Analytics Platform 168 Table TruMedia / ESPN Crossing Pattern NCAA Conferences Covered: 169 Figure Sportvision Sports Tracked 172 Figure Sportvision NHL Puck Tracking System 176 Figure Sportvision NHL Game Tracking System 178 Figure Sports Vision Technologies P3ProSwing In-depth Golf Swing Analysis 180 Table Golf Courses Available on P3ProSwing Golf Analytics Simulator 181 Table Fox Sports Analytics Types of Simulations 184 Figure Foxsports Dream Team SimMatchup 192 Table Foxsports Whatifsports.com 194 Table ESPN NFL Top 10 Analytics Use Ranking 195 Table ESPN Major League Baseball MLB Analytics Use Ranking 197 Table ESPN National Basketball Association NBA Analytics Use Ranking 199 TOC-19

20 Table ESPN NHL National Hockey League Analytics Use Ranking 202 Table ESPN Insider Knowledge Blog Posts 204 Figure Hockey Analytics To Help Make Better Line Combinations 207 Table Analytics Use as a Coaching Tool 209 Table NHL Team Activities That Depend On Analytics 210 Table Cognitive Computing Real Time Sports Analytics 211 Table Cognitive Computing Sports Analytics Functions 212 Figure IBM Augusta National Golf Try Tracker 217 Figure IBM Predictive Analytics Technology Used In Rugby 218 Figure IBM Sports Analytics Tennis Slam Tracker 220 Figure IBM Sports Analytics Player Tracker 221 Figure IBM Sports Analytics Tennis Stats COmparisons 221 Figure IBM Sports Analytics Tennis Set Comparisons 222 Figure IBM Sports Analytics Tennis Keys to the Match Tracker 222 TOC-20

21 Figure Sports Analytics Institute Player Lifetime Value Evaluation System Components 223 Table Sports Analytics Institute Player Evaluation System Stages 224 Figure Major League Baseball MLB Baseball Swing Analysis 227 Figure Key Hitting Stages 237 Table Baseball Key Hitting Stages 238 Figure Teaching Young Players Analytics 239 Figure MLB Hitting Analytics for Young Players, Comparison to Big League Hitting Stars 241 Table MLB.com Digital Academy Youth League Management Tools And Instructional Resources 244 Table games Types of Basketball Numbers 245 Table games Stats Collected on Each Player in a Game 246 Table Catapult Team Customer Base 250 Table Catapult for Coaches Providing Scientifically-Validated Metrics on Athlete Performance 301 TOC-21

22 Figure Real Sports Analytics Player Performance Scorecard 306 Figure Real Sports Analytics Player Detail View 307 Figure Real Sports Analytics Player Weekly Performance Scorecard 308 Table Real Sports Analytics Game Metric Player Measure 309 Figure Real Sports Analytics Player Color Coded Performance Scorecard 310 Table SAS Sports Analytics Functions 312 Table Hawk-eye Sports Analytics Features 314 Table Sports Analytics Institute Player Evaluation System Features 318 Table Google Analytics Used In Loyalty Program 321 Table UEFA s Financial Fair Play (FFP) 323 Table Elite Player Performance Plan (EPPP) Fundamental Principles: 325 Table Elite Player Performance Plan (EPPP) Focus Areas 326 Table Elite Player Performance Plan (EPPP) Grading Factors 327 Table Key Areas of EPPP Focus 329 TOC-22

23 Table Major League Baseball MLB Streaming Media Analytics Functions 330 Figure Stats Data Center Technology 333 Table STATS Data Delivery Protocols: 334 Table STATS Servers Modules 335 Figure Stats Content Delivery 336 Figure Oracle Powers Stats Databases 336 Figure Stats Secure Connection 338 Table Stats Information Provided 339 Table Stats Sports Covered 340 Table Stats Sports Leagues Covered 341 Table Stats Interactive Functionality 348 Table Google Dynamic Architecture 349 Figure Microsoft.Net Dynamic Definition of Reusable Modules 353 Figure Microsoft.NET Compiling Source Code into Managed Assemblies 355 TOC-23

24 Figure Microsoft Architecture Dynamic Modular Processing 356 Table Process Of SOA Implementation Depends On N-Dimensional Interaction Of Layers That Can Be Modeled by Business Analyst 358 Table IBM SOA Business I Services Layers 359 Figure IBM Smart SOA Continuum 360 Table SOA Foundation Reference Architecture 361 Figure IBM WebSphere MQ WMQ Providing a Universal Messaging Backbone 362 Figure Golf Swing Analyzer 366 Table Golf Biomechanics Report Features: 368 Table Motion Measurement Analysis Functions 369 Figure TOC-24

25 AP Global Reach Statistics 372 Figure AP Image Statistics 373 Figure AP Revenue By Customer and Format 374 Figure AP Download Statistics 375 Figure AP Growth in Sales 375 Figure AP Newsroom Profile 376 Table Catapult System Device Description and Components 384 Table TOC-25

26 Catapult System Device Positioning 385 Table Catapult System Device Functions 385 Figure Catapult Trending on The Daily Cut 386 Figure Catapult Trending on The MLB Stress 387 Table Motor Sports Analytics Features 396 Figure Opta Partners for Betting 405 Figure Opta Partners for Broadcast 406 Figure Opta Partners for Online and Mobil 407 Figure Opta Partners for Clubs and Governing Bodies 409 Figure Opta Partners for Print 415 Figure Opta Sponsors and Brands 417 Figure Opta Partners 418 Figure RAMP Holdings Investors 424 Figure RAMP Holdings Integration Partners 425 Figure TOC-26

27 RAMP Holdings Technology Partners 426 Table Sportvision Credentials: Sports Broadcasting Technology 430 Table TruMedia Networks Platform Components 437 Table TruMedia Networks Analytics Solutions Target Markets 438 Figure Stats Companies 443 Table STATS Sports Technology Target Markets 444 Figure Stats Customers 445 Figure Prozone Cameras 448 Table Prozone Optical Player Tracking 449 TOC-27

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