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1 ระบบ SEO SEO (Search Engine Optimization) เป นการท าให เว บไซต ของท าน ต ดอ นด บ ต นๆของเว บ Search engine เช น Google, Yahoo และ MSN ซ งการ ท าSEO เม อม คนเข ามาค นหาด วย ค ย เว ร ด (Keyword) ท เก ยวข องก บส นค า หร อบร การ ของเว บไซต เรา ก จะปรากฏช อเว บไซต ของท านท หน าเว บไซต Search engine การท าให เว บไซต ต ดอ นด บต น ๆ ของ Search engine จะต องท าการโฆษณาเว บไซต ซ งม หลายว ธ เช น การใส keyword ของเว บไซต ไว ภายในเว บไซต ของท าน, การท า Google Verify Code เพ อย นย นเว บไซต ก บ Google, การท า Submission, Adword หร อ Adsence เป นต น ในส วนของระบบ SEOท านสามารถต งค าได โดยคล ก ระบบ SEO จะสามารถต งค าระบบ SEO ได ด วยการใส Keyword ของเว บไซต, การท า Google Verify Code, การท า Sitemap และ Google Adword

2 Meta Keyword Meta Keyword ค อ ค า,วล,กล มค าท ส อความหมายเก ยวก บเว บไซต ท คนน ยมใช ในการค นหาข อม ล กล มค าส าค ญ (Keyword) น นสามารถใส ได ไม จ าก ดจ านวน แต ก ไม ควรใส เยอะจนเก นไป เช น พวกค าซ าๆ กล บไป กล บมา เป นต น การ แบ งค นกล มค า สามารถแบ งได โดยใช เคร องหมาย คอมม า(,) ค นระหว างค า เช น Thailand,ไทย,สยาม เป นต น Keyword พวก น จะเป นค าท ผ ใช งาน ค ดและน าไปค น ด งน น ต องว เคราะห ว าผ ใช งานจะใช ค าอะไรในการค นหา แล วจ งน ามาใส ใน Meta Keyword น เพ อให ตรงก บกล มเป าหมาย

3 Google Verify Code Google Verify ค อ การย นย นการเป นเจ าของเว บไซต ก บทาง Google โดยจะเป นการน าโคดจาก Google มาใส ในเว บไซต ของท าน จากน นจ งจะสามารถกด Verify ท Google เพ อให Google ยอมร บข อม ลผ านในเว บไซต ของท าน เม อท าตามข นตอน ด งกล าวเร ยบร อยแล วจะต องรอระยะเวลา เพ อให Google ร บค าข อม ล จ งจะสามารถ ค นหาช อเว บไซต ของท านท หน าเว บไซต Google ได ท านสามารถท า Google Verify Code ได โดย คล ก SEO >> Google Verify Code จากน นจะพบหน า Google Verify Code ในกรอบค าแนะน าการใช งาน ให ท านคล กล งค Google Webmaster Tools

4 จะเข าส หน าเว บไซต ของ Google Webmaster Tools ให ท านล อกอ น (เฉพาะ account ท เป น gmail.com เท าน น) เม อท านท าการ Login เข าส ระบบแล ว ให คล กป ม Add a Site จากน นจะปรากฎกล องข อความข นมา ให ท านใส ช อเว บไซต ของท านลงไปในช องว าง จากน น คล กป ม continue

5 จากน นเข าส หน า Verify ownership ให เล อก Alternate methods จากน นเล อก Add a meta tag to your site's home page

6 ให copy โค ด ท อย ในส วนของ content โดยเล อก copy เฉพาะข อม ลท อย ภายในเคร องหมาย ของ content เท าน น ต วอย าง ให copy เฉพาะส วนท เป นต วอ กษรส แดงเท าน น <meta name="google-site-verification" content="q5nufxzzpt2_ud2unxny7b1ws_bexgve0y77rhrdiza" /> จากน นกล บไปท หล งระบบของเว บไซต ท าน และน าโค ดท ได ไปวางท ระบบ Google Verify Code ท ช อง Google Verify Code และบ นท ก

7 จากน นให กล บไปท หน า Google Webmaster Tools และกด Verify Code เพ อย นย นความถ กต องอ กคร ง จากน นจะปรากฏหน า Verify Complete จากน น รอให Google ร บค าข อม ลท Verify เว บไซต ของท านก จะสามารถค นหาช อ เว บไซต จาก Google ได

8 Sitemap Sitemap ค อ แผนท เว บไซต / แผงผ งเว บไซต เป นไฟล ท ระบ ว าเว บไซต น น ๆ ม หน าเว บต าง ๆ อย ท ใดบ าง หน าใด เช อมต อ ไปส หน าใดบ าง เป นการรองร บให ท กๆ หน าของเว บไซต ถ กเข าถ งได ท งหมด อ กท งเอ อให bot หร อ spider ของ Search Engine ในการเก บข อม ลเว บไซต ของท านอ กด วย เพ อช วยให เว บไซต ของท านต ด Search Engine ด ข น การท า Sitemap ท านสามารถท าได โดยคล กระบบ SEO >> Sitemap จากน น ในส วนของค าแนะน าการใช งานเว บไซต ให คล กเว บไซต ท Generate Sitemap ในส วนน ขอยกต วอย างเว บไซต XML Sitemap Generator

9 จากน นระบบจะล งค เข าเว บไซต ท ให บร การสร าง Sitemap จากน นให ท าน กรอกช อโดเมนของเว บไซต ท ช อง Starting URL กรณ ท ท านม การเปล ยนแปลงเว บไซต บ อยๆ ให ท านคล กเล อก Always ท ห วข อ Change frequency จากน นก คล ก Start ตามร ปภาพด านล าง

10 จากน นระบบจะท าการสร าง Sitemap หากเว บไซต ม ข อม ลเยอะ จะใช ระยะเวลาในการสร างค อนข างนาน เม อสร างสมบ รณ แล วจะม ล งค ให ดาวน โหลดไฟล Sitemap.xml

11 เม อท าการ Download file ท ม นามสก ล.xml มาไว ท เคร องแล ว จากน น น ามาใส ในระบบ Sitemap โดยคล กป ม Browse จากน นก ท าการเล อกไฟล ในเคร อง และคล กท ป มบ นท ก ตามร ปภาพด านล างค ะ เม อท าน Save แล ว ไฟล Sitemap จะเข าไปอย ในระบบ ตามร ปภาพด านล างค ะ AdWords Conversion Tracking

12 AdWords Conversion Tracking ใช ประโยชน ในการว เคราะห ว าผ เข ามาชมเว บไซต ของท าน มาจากการท า Google Adwords เป นจ านวนเท าไหร และมาจาก Keyword อะไร ซ งประโยชน ของการท า Google Conversion Tracking จะช วยให ค ณสามารถบร หารโฆษณาได อย างม ประส ทธ ภาพมากข น ในการท า AdWords Conversion Tracking ท านจะต องต ดต อก บ Google เพ อท าโฆษณา Adword จากน นน าโคดท ได จา การท า Adword มาเพ มในระบบ Adwords Conversion Tracking เพ อช วยในการว เคราะห จ านวนผ เข าชมเว บไซต โดยคล ก ระบบ SEO >> Adwords Conversion Tracking จากน น เพ มโคดสถ ต ตามร ปภาพด านล างค ะ

13 จากน นระบบจะแสดงกล องข อความข นมาให ท านกรอก URL และ โค ด ค าแนะน าเก ยวก บการกรอก URL การกรอกข อม ลตรงช อง URL ตรงส วนน ส วนใหญ แล ว จะน า URL จากท ล กค าม การคล กส งซ อเสร จเร ยบร อยแล วค ะ เพราะว าทาง Google จะได น บจากหน าท ม การคล กส งซ อค ะ จากน นก ให ท านว างโคด ท ได มาจากทาง Google ลงไปในช อง โค ด จากน นก คล ก บ นท ก ตามร ปภาพด านล างค ะ และท าการ กดบ นท ก Google ก จะสามารถเข ามาเก บข อม ลเก ยวก บสถ ต การเข าชมเว บไซต ของท านได

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