Agillian Site Audit 2014

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1 Agillian Site Audit 2014

2 Table of Contents Project Overview... 3 WordPress Migration... 5 Content... 6 Recommendations... 6 Indexation... 7 Recommendation... 7 On Page... 8 Recommendations... 8 Site Speed... 9 Recommendations... 9 Link Profile Recommendations Appendix A Appendix B Appendix C Agillian (206)

3 Project Overview As part of Agillian s biannual site redesign we are conducting a full audit of onsite factors to improve ranking for the Site Audit and Hourly Consulting services. To accomplish this task we will run the following tools: Two- site speed graders One site spidering program Two link profile tools Using the results of these tools we will assess changes to be made to: URL Naming Internal Linking Titles Meta- descriptions Image Usage On Page Copy Server Set- up Content Management Overall Results: Change from a 12 page site to a 4- page site. Original Design Agillian (206)

4 Revision Design Agillian (206)

5 WordPress Migration Agillian has decided to migrate it s current website onto the WordPress content management platform. This migration will facilitate easier changes/update to the content. The user interface of WordPress is very user friendly and offers quick and easy to use options for managing all the content on your website. URL Redirection We recommend keeping the same URL structure while migrating to the WordPress installation. This will help to reduce the likelihood you will see a loss in traffic. Remove of Page The following screen shot shows a page that we feel should not be transitioned over to the new site. The content is no longer relevant to Agillian s SEO audit or consulting services. Page: partners.php Agillian (206)

6 Content It is important for a company that provides Internet marketing consulting to create clear, relevant and compelling content that will benefit the clients looking for an effective partner to propel their business. Effective original content is one of the key components of Agillian s overall online success. Recommendations Page: services.php Update the existing content to explain that Agillian understands each client s situation to be unique. Linking to a Case Study or Example Audit will provide the client with a clear representation of what they can expect to gain from an SEO audit. Add language to help clients understand that Agillian can create audits tailored to specific levels of a client s management team. Include content explaining that Agillian is able to provide client s competitors analysis additionally. Page: We recommend adding content specifically summing up the history of Agillian. This content will help clients understand the point of view that Agillian brings to Internet marketing. In addition to the company specific copy, we recommend that you add updated client information to Kevin Doory s biography. Including a link to his LinkedIn profile is also a good idea. Page: optimization.php Removing the link to Agillian s consulting services page will help to keep potential clients engaged on this page. Replace the Conversion Optimization list (highlighted in the screenshot below) with a link to Carlos del Rio s User Driven Change Driven- Change- Give- Them/dp/ / Page: agillian.php Update testimonials to include the most recent snippets available. Make sure that mentions of Agillian clients throughout the website link back to this page. This includes any logos as well. It is wise to link to any Case Studies related to specific clients here also. Agillian (206)

7 Indexation According to Google Webmaster Tools, the Agillian s site currently has 18 pages in Google s index. This is an excellent representation showing that all of the landing pages on the site are also receiving traffic. Sitemaps and Robots.txt An XML Sitemap is key to facilitating proper indexation by both Google and Bing. Currently Agillian only has an HTML Sitemap at Also because Agillian s website was built on custom code it does not contain a robots.txt file. Recommendation After migrating the website to a WordPress platform, create a specific sitemap.xml and submit it to Google and Bing Webmaster Tools. Be sure the robots.txt file is configured correctly in WordPress Make reference to the location of the sitemap.xml file in the Robots.txt file Agillian (206)

8 On Page Page Titles Since the page title is arguably the most important piece of real estate as far as SEO goes, writing titles that are both optimized and compelling is critical to both ranking and click through rates. Agillian has optimized the page titles effectively Meta Descriptions Meta description tags, while not important to search engine rankings, are extremely important in gaining user click- through from SERPs. These short paragraphs are Agillian s opportunity to advertise content to potential clients. It is important that the Meta description tags be longer than 70 characters, but not too long as then Google will truncate them and reduce their readability. Agillian has kept its Meta Descriptions within the recommended length. Images In the new version of the site Agillian should forgo height and width tags to support a fully responsive web design. Recommendations Add references to SEO Audit services in the title and meta description tags Add Meta Description to the Team page summarizing Agillian Full list of Title and Meta information is provided in Appendix A Agillian (206)

9 Site Speed According to a survey performed by Kissmetrics 47% of consumers expect a website to load in under 2 seconds. This same survey found 40% people abandon a website if it takes more than 3seconds to load. Numbers like these reinforce the notion that site speed maters to businesses and consumers alike. Having pages that load even a second to long can result in a percentage of missed conversions. Recommendations Follow priority recommendations contained in the GTmetrix report located in Appendix B. Minimize all scripting, CSS, and remove all unused references from on page code and style sheets. Agillian (206)

10 Link Profile We have evaluated the volume and quality of the sites that are currently linking to We wanted to visualize the quality of those links. The chart below shows that majorities of Agillian s inbound links are found in the Page Authority group. The complete link profile data is provided in Appendix C. Recommendations Future linking opportunities should be focused on getting pages with a higher Page Authority (above 30) to link to more pages within Increasing the quality as well as adding more linking domains will benefit the site going forward. Soliciting reviews and testimonials from clients in the form of blog posts on the client s site can help accomplish this in addition to increasing the content on the testimonials page. Agillian (206)

11 Appendix A Title and meta description excel file [REDACTED] Appendix B GTMetrix PDF file [REDACTED] Appendix C Open Site Explorer linking data profile excel file [REDACTED] Agillian (206)

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