Boost your cloud success

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1 Brochure Boost your cloud success HP PartnerOne Service Provider Program (formerly known as HP CloudAgile Program )

2 Brochure HP PartnerOne Work with HP to tap into the revenue potential of the cloud. Design and deliver new cloud-based services in less time - all backed by the power of HP. Be a key player in the new style of IT Did you know that between 2014 and 2017 the available total market for Managed Cloud Services, Public Cloud, and Cloud Consulting is expected to grow at approximately 19%? In a fast-growing market like Cloud Services, the new style of IT is fueling strong demand for service providers and opening the door to a stellar array of services, including: Dedicated or managed hosting Hybrid cloud hosting Software as a Service Application-specific hosting for mission-critical applications such as SAP and Oracle Compliant services for vertical industries such as healthcare, government, media, and many more Those who can reach customers and prospects quickly and easily will have the greatest advantage. HP is uniquely positioned to facilitate the transition into this new computing era with continued investments in the HP PartnerOne Service Provider Program. As an HP partner, you can grow your own cloud services business by using HP infrastructure and cloud management software. Leverage HP technologies such as HP CloudSystem, HP Helion OpenStack, and HP Cloud Service Automation to achieve requirements for security, reliability, and flexibility in service delivery augment your own hosted cloud offering Partner with HP through the PartnerOne Service Provider Program (formerly known as the HP CloudAgile Program) and gain access to the resources you need to boost your cloud success.

3 Let the cloud work for you Buy the products you need at discounted prices As your cloud business grows, you ll need additional infrastructure to support an expanding customer base. Use your member status in the PartnerOne Service Provider Program to purchase the products you need at a discounted price: Servers Storage Networking Software Services Whether you re a global telecommunications provider, a SaaS provider, a traditional hoster/outsourcer, a systems integrator, or a new market entrant, the HP PartnerOne Service Provider Program will help your business deliver IT-as-a-Service (such as SaaS, IaaS, PaaS). Your services, best practices, and solution architectures powered by HP technology, including Converged Infrastructure, Software, Services, and Helion Cloud technology provide a powerful, market-leading combination that helps you accelerate growth, capture new markets, and accelerate delivery of innovative services to your customers. As a member of the HP PartnerOne Service Provider Program, you can: Take advantage of HP s Service Provider Ready Solutions HP has developed solutions aligned to Service Providers as a Service business model that enable you to enter new markets fast and grow service revenue. These solutions incorporate innovations from HP Converged Infrastructure, Software, and the Helion Cloud portfolio. We enable you in rapid deployment with solution blue prints, start-up support, and joint go-to-market programs. Extend your sales reach quickly and efficiently Drive business growth through direct engagement with HP s global sales force and a vast network of channel partners. Enhance your marketing efforts Work with HP to complete joint go-to-market planning, and receive access to market development funds for approved plans. Gain agility with Flexible Business models HP provides unique business models such as Flexible Capacity, a pay-as-you-grow financing program, and a spare parts kiosk, to enable you with greater agility. Collaborate with HP Jointly develop offerings using the HP Helion Cloud portfolio the industry s first portfolio based on a common architecture spanning private, managed, and public clouds. HP Helion enables you to move, integrate, and deliver applications across public, private, and traditional IT environments. HP Helion allows you to host workloads in a manner that makes the most sense for your business, all while delivering customer-focused innovations. Match applications and workloads with the right delivery model, including public cloud, private cloud, traditional IT, or a hybrid mix.

4 Brochure HP PartnerOne Program tiers HP's PartnerOne Service Provider Program has been an invaluable asset to our business... The PartnerOne Service Provider Program has extended our sales reach by leveraging the HP sales force and marketing assets, which has grown our brand and market awareness. Michael Heuberger, CEO Freudenberg IT Americas HP offers solutions that aren't available anywhere else. The secure HP cloud infrastructure assures us of a regular technology refresh, making it easy for us to innovate without having to commit major investments in advance. Guido Wouters, COO Eshgro To meet the needs of a broad range of partners, the HP PartnerOne Program employs a tier-based structure that includes requirements for membership at each tier level. As a member of the HP PartnerOne Service Provider Program, you will be placed in either the Gold or Silver tier. Your tier placement will be based upon annual purchases of HP technology to support hosting business, as well as your commitment to HP technology. The following tiers apply to PartnerOne Service Provider partners: Gold These partners are leading providers who have a global presence, or strong presence in-region. The annual spend requirement for Gold partners include $2 M (varies by country) and 3 HP product lines (including servers, storage, networking, software, and services). Silver Service providers in this tier are typically smaller partners. The annual spend requirement for silver partners is $500K annual. Program participation is primarily self-service through the HP Unison Partner Portal. Note: HP purchases must enable your Cloud Services and monthly re-occurring revenue. This does not include HP purchases for resale.

5 As a Gold partner you can work with HP to jointly market and sell your solutions. One of the greatest benefits of the HP PartnerOne Service Provider Program is the joint selling approach. Rather than work as independent teams, the Service Provider s and HP sales representatives work together as a collaborative team making joint calls to qualified Service Provider sales engagements. The sales process is summarized below with the emphasis placed on the sales development stage. Identify Qualify Develop Close Compensation Recognize Either company s may identify the prospect or lead Either company s may qualify the lead Both companies develop the sales opportunity. This includes developing a joint sales approach. Service Provider receives purchase order from customer Each company compensates their Service Provider provides sales-out reporting HP offers you multiple paths to address the business needs of your customers. Today, best in class infrastructure and software are critical to your data center for top performance, heightened security, and lower operating costs. HP PartnerOne brings together HP technologies, software, and services under one Service Provider Program to enable you to deliver unparalleled service levels to your customers while maximizing your revenue. Learn more at: hp.com/go/p1sp Sign up for updates: hp.com/go/getupdated

6 Brochure HP PartnerOne Copyright 2011, 2013, 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Oracle is a registered trademark of Oracle and/or its affiliates. SAP is a registered trademark of SAP and/or its affiliates. 4AA3-4723ENW, December 2014, Rev. 4

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