Digital, Social, Mobile: The 2014 Social Admissions Report. #SocAdm14

Size: px
Start display at page:

Download "Digital, Social, Mobile: The 2014 Social Admissions Report. #SocAdm14"

Transcription

1 Digital, Social, Mobile: The 2014 Social Admissions Report

2 Methodology Background: Objec&ve is to get greater insights into high school students use of social media, in general, and in selec&ng a college or university Methodology: Survey invita&ons were ed to Zinch and CollegeProwler high schools students Survey Dates: October - November Social Admissions Report was fielded in Fall 2012 Spring 2013 wave fielded January February 2013 Trends are highlighted throughout the presenta&on. High School Students: - Nearly 1,800 surveys completed - 40% gradua&ng 2012 or % gradua&ng 2014 or 2015

3 Digital

4 Top online resources Sites most used to review college informamon is impacrul but fragmented Online resources used to review college informa&on Zinch College website (i.e. CollegeProwler Scholarships.com Cappex CollegeWeekLive Fastweb.com MyCollegeOp&ons US News and World Report College Confiden&al CollegeView 73% 66% 57% 48% 48% 40% 39% 27% 24% 19% 13% Q28. Please tell us which of the following online resources you used to review college informamon? (select all that apply)

5 Online Resources Used College review and ranking sites are very useful to students during their search Use of Social Media Extremely useful Very useful Somewhat useful Not very useful College/university sites 54% 32% 13% 1% College reviews and scholarships sites (e.g., zinch, collegeprowler, US 48% 29% 20% 3% Ranking sites (e.g., US News and World Report) 27% 29% 35% 9% Social media sites 10% 24% 43% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q30. How useful are the following types of sites in helping you throughout the college applicamon and decision process??

6 Content searched for Students search these sites for informamon on scholarships, tuimon, and admissions Q29. What types of content did you look for on these sites?

7 Insights on Digital Outreach Content Aggregators like Zinch, College Prowler, and US News are considered useful by students. Over 3/4 of them rated these sites as very or extremely useful. Nearly 90% of students report using one of the sites in the Zinch Cloud Network for their research. These sites are oaen&mes the first and last stop on a student s college search. Scholarships are at top of mind as students research college informa&on. General campus informa&on like tui&on and majors are also hot topics. Partnering with (or at least monitoring) these sites is paramount to connecmng with interested students. Students use these sites while they are ac&vely researching and interested in college informa&on.

8 Social Media

9 Shifts in social media usage Most plarorms see increased use; Facebook usage trending downward (slightly) 88% 87% 85% Use of social media (2013 vs. 2012) 2012 Q Q Visual & Mobile- First Networks ConMnue to Outpace the CompeMMon 54% 53% 47% 43% 42% 30% 39% 40% 36% 34% 30% 24% +26% +15% Facebook Twicer Instagram Pinterest Tumblr Instagram Twicer Q4. How ozen do you use the following different social media websites?

10 Social media usage InteresMng shizs from in social media use Use of Social Media Mul&ple &mes a day Once a day Once a week Once a month Every once in a while Never Daily or more oaen Y/Y change Facebook 45% 20% 9% 2% 9% 15% -10% Instagram 32% 9% 4% 2% 6% 47% +139% Twicer 24% 7% 8% 3% 12% 46% +23% Google+ 16% 8% 7% 3% 16% 49% -4% Tumblr 16% 5% 6% 2% 11% 60% +40% Pinterest 6% 7% 7% 5% 14% 61% +50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q4. How ozen do you use the following different social media websites?

11

12 Social media and college research Nearly two- thirds use social media to research colleges, nearly 3/4 find it influenmal Use of social media to research college Overall use as same as 2012 levels No 32% Yes 68% Q2. Have you used social media to research college/universimes? Q3. How influenmal was social media to your college/university search?

13 Should schools have a presence? Nearly three- quarters think colleges should have a presence on social media to reach students Should colleges have social media presence? Why? Yes No Unsure 5% 7% 73% 67% 22% 26% It helps students or possible future students to learn about the college and get a feel of the environment. Plus students can hear the truth from people their own age, compare and contrast different views, and even keep in touch with friends on campus. Q Q6. Do you think colleges should have a social media presence? Please explain why you feel that way. (among those graduamng in 2013 and later)

14 Examples of great interaction

15 Relevancy of social media posts 4 in 10 students find informamon posted on school s social media sites relevant Relevance of informamon posted on school s social media sites 13% 5% 13% 1 = not at all relevant 2 31% 38% = extremely relevant Q13. How valuable/relevant do you find the informamon posted on school's social media sites? (Among those who use social media to research colleges)

16 Not as useful InformaMon students found least useful on school s social media sites Stories/student tes&monies: InformaCon Every student dealing has the with same sports story because on how I do their not school play any. prepared them for their future, doesn't really prove anything. Upperclassmen deadlines and events, things that do not relate AdverCsement to my major. for useless stuff. InformaCon don't look at about pictures alumni, of the tagged school posts because from those alumni are that made don't to look pertain nice and to the don't school. evoke the school's typical mood Q15. What informamon was not relevant/useful for you?

17 Most valuable information Q14. What informamon was valuable for you from schools' social media sites?

18 Students First

19 Social media and student conversions Q5. How much did (or will) each of the following influence where you decide to enroll?

20 Mobile and Visual-first are gaining Facebook ranks 1 st among social media sites visited for college informa&on followed by YouTube and Twiker. Frequency of viewing social media for colleges considered akending Mul&ple &mes a day Once a day Once a week Once a month Every once in a while Facebook 10% 9% 14% 7% 20% YouTube 5% 5% 10% 9% 20% Twicer Google+ Instagram Tumblr Pinterest 5% 5% 7% 7% 5% 6% 6% 4% 6% 1% 2% 3% 2% 6% 2% 1% 3% 1% 6% 4% 2% 3% 8% 9% 10% Dishonorable MenMons: 5% have used 9% have used 11% have used 0% 10% 20% 30% 40% 50% 60% 70% Q9. How ozen do you view the following social media sites for college/universimes you have considered akending? Q10. Did you (or will you) search for specific hashtags related to your college search (or use specific hashtags yourself)?

21 31% of Students search for specific #hashtags related to their college search

22

23 Pages and groups for admitted students There is smll a posimve affinity to joining social networks/groups for admiked students Your school has a Facebook page for admiked students Likelihood of joining a social network for admiked students No 7% Unsure 20% Yes 73% Yes No Unsure 23% 14% 63% Class of 2013 Q data Q16. Did your college/university provide a Facebook page or group for admiked students? Q18. Would you (or did you) join a social network created by your college/university specifically for accepted students?

24

25 Pages and group experience The majority like the experience in the page/group for admiked students Experience on school s admiked students page/group The I was admiied able to students make friends went a liile quickly crazy and when keep it up came to date to poscng with the selfies upcoming on the events. page. Class of 2013 in Q % 33% Class of 2013 in Q % 8% 0% 5 = great = terrible Q18. Please rate your experience on your school's admiked students page/group. (among those with a group)

26 Social media interaction Students and counselors are most important to interact with on social media Importance of interacmng with people via social media Very important Somewhat important Currently enrolled students Other admiced students Admissions Counselors Guidance Counselors Faculty Administrators 32% 29% 36% 28% 20% 23% 42% 43% 33% 35% 37% 34% Alumni 13% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% Q19. How important was/is it for you to interact with the following people via social media?

27 Following schools on social media Percent of students who like or follow a considered college on social media increased by 23 points from Follow or like a considered college on social media No 51% Yes 49% No 28% Yes 72% 2012 Respondents 2013 Respondents Q21. Did you follow or like a college you were considering going to on a social media service?

28 Insights on Social Media Outreach Own your school s #hashtag. Over 30% of students have searched for hashtags related to their college search. Students are your story! Encourage your campus community to share their story with your prospects. Facebook is not dead. Students are using a variety of sources for informa&on. It s &me to take a mulm- channel approach.

29 Mobile

30 Rise of mobile 77% students access social media on mobile, up from 70% in Q1 Access social media on mobile 70% 77% Q Q % 17% 10% 6% Yes No N/A - I don't own a mobile device Q24. Do you access social media on your mobile device? (iphone/android/tablet) Q25. Have you accessed a school's site on your mobile device? (among those who access social media on mobile) among those who have accessed social media on a mobile device

31 Students are not impressed with most mobile offerings 97% of students have visited a school s website on a mobile browser (smartphone or tablet) Nearly 2/3 Said the experience was just OK or challenging

32 Say no to apps Nearly 3/4 of students said they would not download an app for a school they were researching Sidebar: Next &me around we ll ask about virtual campus tour apps, specifically Our ins&ncts say that s a different experience and will yield different response.

33 Insights on Mobile Outreach Mobile is not the future. Mobile is now. Nearly all students access your website via a smartphone or tablet. Responsive design will be key. It shouldn t macer what type of device a student is using. The experience should be easy, seamless, and consistent. Nearly 2/3 of students find their experience on college mobile sites simply OK, or worse, challenging". The winners will be those that master ease of content delivery. Like your tradi&onal website, your mobile experience should cater to prospec&ve students first. Focus on mobile browsing over mobile apps. Installing an app is too much of a commitment. A mobile app may be appropriate for your campus community, but not prospec&ve student recruitment.

34 THANK YOU! Abbey JD Gil

The 2013 Social Admissions Report. 2013 IACAC Conference

The 2013 Social Admissions Report. 2013 IACAC Conference The 2013 Social Admissions Report 2013 IACAC Conference Methodology Background: Objec&ve is to get greater insights into high school students use of social media, in general, and in selec&ng a college

More information

Trends in Student Perspectives of their College Search. 2013 #IACAC Conference

Trends in Student Perspectives of their College Search. 2013 #IACAC Conference Trends in Student Perspectives of their College Search 2013 #IACAC Conference How does Zinch help you? Save 9me and money by connec9ng directly with best- fit students around the world Personalize the

More information

C10: Using Online Tools and Social Media to Attract New Students

C10: Using Online Tools and Social Media to Attract New Students C10: Using Online Tools and Social Media to Attract New Students Doodie Meyer, Howard Design Group, NJ Diane Harris, Rutgers University, NJ Chris Ferguson, The New School, NY Brad Ward, BlueFuego, IN Peter

More information

The E-expectations of College-Bound High School Juniors and Seniors

The E-expectations of College-Bound High School Juniors and Seniors The E-expectations of College-Bound High School Juniors and Seniors Stephanie Geyer Associate Vice President for Web Strategy and Interactive Marketing Services Warning: Data Overload Imminent! E-Expectations

More information

The Online Expectations of College-Bound Juniors and Seniors

The Online Expectations of College-Bound Juniors and Seniors 2012 E-Expectations Report The Online Expectations of College-Bound Juniors and Seniors A look at their behavior and expectations regarding college Web sites, e-communications, social media, and more Noel-Levitz,

More information

Students College Preferences and Plans in the 2011 Admissions Cycle Results from the 2011 College Decision Impact Survey

Students College Preferences and Plans in the 2011 Admissions Cycle Results from the 2011 College Decision Impact Survey Students College Preferences and Plans in the 2011 Admissions Cycle Results from the 2011 College Decision Impact Survey March 2011 Our Partner: 1 Introduction In January 2011, surveys were collected from

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

College Presidents Out-Blog and Out-Tweet Corporate CEO s as Higher Ed Delves Deeper into Social Media to Recruit Students

College Presidents Out-Blog and Out-Tweet Corporate CEO s as Higher Ed Delves Deeper into Social Media to Recruit Students College Presidents Out-Blog and Out-Tweet Corporate CEO s as Higher Ed Delves Deeper into Social Media to Recruit Students Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) Ava M. Lescault, MBA

More information

2011 MOBILE FORECAST FOR HIGHER ED

2011 MOBILE FORECAST FOR HIGHER ED 2011 MOBILE FORECAST FOR HIGHER ED With the rise of smartphones and mobile technology, we are now entering a new frontier revolutionizing the way we connect. Mobile trends are especially strong for teens

More information

2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents

2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents 2014 E-Expectations Report The Online Preferences of College-Bound High School Seniors and Their Parents For many college-bound high school students, the decision about where to go to college is not theirs

More information

2013 Marketing and Student Recruitment Practices Benchmark Report for Four-

2013 Marketing and Student Recruitment Practices Benchmark Report for Four- Noel-Levitz Report on Undergraduate Trends in Enrollment Management 2013 Marketing and Student Recruitment Practices Benchmark Report for Four- Year and Two-Year What s working in student recruitment and

More information

Building a Comprehensive Social Media Strategy for Student Recruitment

Building a Comprehensive Social Media Strategy for Student Recruitment STUDENT AFFAIRS FORUM Building a Comprehensive Social Media Strategy for Student Recruitment Custom Research Brief Research Associate Lisa Qing Research Manager Lisa Geraci October 2012 2 of 16 3 of 16

More information

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER

RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could

More information

2011 Marketing and Student Recruitment Practices at Four-

2011 Marketing and Student Recruitment Practices at Four- Noel-Levitz Report on Undergraduate Trends in Enrollment Management 2011 Marketing and Student Recruitment Practices at Four- Year and Two-Year Institutions What s working in student recruitment and marketing

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

Mom in 2015 remains connected and even more mobile

Mom in 2015 remains connected and even more mobile Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating

More information

Email Me, Text Me, Facebook Me:

Email Me, Text Me, Facebook Me: American Marketing Association 2010 Symposium for the Marketing of Higher Education Email Me, Text Me, Facebook Me: Mobile and Social Communication Preferences in the Neomillennial College Search Presented

More information

University of Cincinnati Social Media Strategy

University of Cincinnati Social Media Strategy University of Cincinnati Social Media Strategy SITUATION ANALYSIS The University of Cincinnati has a social media presence on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Flickr, Foursquare

More information

Marketing Kit. Download SchoolMate today by visiting the App Store or Google Play and searching for SchoolMate.

Marketing Kit. Download SchoolMate today by visiting the App Store or Google Play and searching for SchoolMate. Marketing Kit Download SchoolMate today by visiting the App Store or Google Play and searching for SchoolMate. To access an electronic copy of all information contained in this kit, see: www.education.vic.gov.au/schoolmate

More information

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young W. P. Carey Marketing Strategy Xiaoning Liu, Victoria Sullivan, Jordan Young Background: Arizona State University is one of the largest universities in the United States and currently the W. P. Carey School

More information

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6 1 in Netherlands. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

The Impact of Mobile Browsing on the College Search Process

The Impact of Mobile Browsing on the College Search Process 2013 E-Expectations Report The Impact of Mobile Browsing on the College Search Process The explosion of smartphones and tablets has given consumers access to the Internet from nearly any location. These

More information

The Top Ten Things that Parents Should Remember About the College Search Process As Recommended by Middlebury College

The Top Ten Things that Parents Should Remember About the College Search Process As Recommended by Middlebury College The Top Ten Things that Parents Should Remember About the College Search Process As Recommended by Middlebury College It is good, of course, that students and parents approach the process jointly, but

More information

in Switzerland. 1 The total values reported in the tables and

in Switzerland. 1 The total values reported in the tables and 1 in Switzerland. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

CollegeWeekLive & The 2014 New York City Virtual College Fair

CollegeWeekLive & The 2014 New York City Virtual College Fair CollegeWeekLive & The 2014 New York City Virtual College Fair Teens and Technology 78% of teens have a cell phone 47% of teens have a smartphone 23% of teens have a tablet 95% of teens use the internet

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Mobile Analytics Report February 2014

Mobile Analytics Report February 2014 Mobile Analytics Report February 2014 The Citrix Mobile Analytics Report for February 2014 provides insight into subscriber behavior and related factors that affect subscribers quality of experience (QoE)

More information

2013-2014 Academic Year Administrative Assessment Report University Relations

2013-2014 Academic Year Administrative Assessment Report University Relations 2013-2014 Academic Year Administrative Assessment Report University Relations Mission Statement: The mission of the Office of University Relations is to support and promote Kean University s mission of

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

z Keep ahead of your competition Building a non-stop Customer Experience #CCMA @Genesys

z Keep ahead of your competition Building a non-stop Customer Experience #CCMA @Genesys z Keep ahead of your competition Building a non-stop Customer Experience #CCMA @Genesys Your speakers today Neil Titcomb Commercial Sales Director UKI Genesys Krzys Leskow Senior Solutions Consultant UKI

More information

U.S. Mobile Benchmark Report

U.S. Mobile Benchmark Report U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

The top 5 benefits of using the cloud for automatic enrolment

The top 5 benefits of using the cloud for automatic enrolment The top 5 benefits of using the cloud for automatic enrolment Learn how online payroll solutions can streamline the transition and solve complex automatic enrolment challenges for your business. Background

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

20,000 by 2020 8/25/2015. UMKC s strategy: 20,000 by 2020. Who are we trying to reach? And what do we know about what they want?

20,000 by 2020 8/25/2015. UMKC s strategy: 20,000 by 2020. Who are we trying to reach? And what do we know about what they want? UMKC s strategy: 20,000 by 2020 Everything we do is rooted in UMKC Strategic Plan 20,000 by 2020 Marketing s role in recruiting and retaining undergrad students By 2020 we will grow enrollment to 20,000

More information

the new MOBILE MANTRA_ Setting mobile strategies based on insights, not intuition

the new MOBILE MANTRA_ Setting mobile strategies based on insights, not intuition the new MOBILE MANTRA_ Setting mobile strategies based on insights, not intuition The New Mobile Mantra: Acquire, Engage, Elevate Mobile moves too fast to spend time throwing your strategy against the

More information

Social Media. College of Architecture, Planning & Landscape Architecture

Social Media. College of Architecture, Planning & Landscape Architecture Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe

More information

Report on App, Platform and Device Preferences from the Leader in Secure Mobility

Report on App, Platform and Device Preferences from the Leader in Secure Mobility RESEARCH REPORT GOOD TECHNOLOGY TM MOBILITY INDEX REPORT Q3 2014 Report on App, Platform and Device Preferences from the Leader in Secure Mobility This report is part of the Good Technology TM Mobility

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

REPORT 2014 Eastern Europe and MENA

REPORT 2014 Eastern Europe and MENA Find out how companies and jobseekers use social media in the job market. REPORT 2014 Eastern Europe and MENA 1 The Use of Social Media in the Matching Between Supply and Demand within the Labor Market.

More information

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement

Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Higher Education & Social Media by the Numbers 75% 69% 89% 84% 97% 39% 2012 2013 2012 2013 2012 2013 Admissions 75% of the class

More information

Making College An Affordable Reality Preparing and Paying For College The Right Way

Making College An Affordable Reality Preparing and Paying For College The Right Way Making College An Affordable Reality Preparing and Paying For College The Right Way College and Financial Coaches Ready to Serve Your Family COLLEGE ADVISORS GROUP LLC 401-821-0080 Graduates 2013 College

More information

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media The Viral Impact of Events Extending & Amplifying Event Reach via Social Media Exclusive Survey of Leading Corporations & Event Marketers and Strategic Insights Report Developed by Table of Contents Introduction...

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

How to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear

How to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear How to Attract Students to Your University and Drive Enrollment Attracting students to a college or university is a competitive process. With countless options to choose from, colleges and universities

More information

Social Media in Higher Ed: Go Hard or Go Home

Social Media in Higher Ed: Go Hard or Go Home Social Media in Higher Ed: Go Hard or Go Home Jeremy Fern Seventh Point, Higher Ed Strategist @JeremyFern7P Seventhpoint.com/highered Virginia Beach, VA @JeremyFern7P 5 Seconds Marry Your Idea to an Action

More information

NEO College Now Conference Cleveland, Ohio November 4, 2011 Jessica McRoberts, MS Ed, LSC John F. Kennedy Catholic School Upper Campus

NEO College Now Conference Cleveland, Ohio November 4, 2011 Jessica McRoberts, MS Ed, LSC John F. Kennedy Catholic School Upper Campus NEO College Now Conference Cleveland, Ohio November 4, 2011 Jessica McRoberts, MS Ed, LSC John F. Kennedy Catholic School Upper Campus I needed to solve a face-time problem I needed to improve my communications

More information

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r

More information

Insights for Institutional Website Design

Insights for Institutional Website Design A Division of Royall & Company Insights for Institutional Website Design May 2006 2006 by University Research Partners. All rights reserved. The data and information contained in this report are proprietary

More information

Social Media Best Practices

Social Media Best Practices Social Media Best Practices Aaron Knapp (@AaronRAKnapp) Financial Aid Coordinator, UW Colleges Online Jen Weber Financial Aid Counselor, UW-La Crosse #WASFAA What We ll Cover Office Account Best Practices

More information

2016 Marketing and Student Recruitment Practices Benchmark Report for Four-Year Colleges and Universities

2016 Marketing and Student Recruitment Practices Benchmark Report for Four-Year Colleges and Universities Trends in Enrollment Management 2016 Marketing and Student Recruitment Practices Benchmark Report for Four-Year Colleges and Universities What s working in undergraduate student recruitment and marketing?

More information

Online Marketing Strategies

Online Marketing Strategies Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional

More information

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media.

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Karla Stanchina Manager of Communications The Graduate School kstanchi@uncc.edu Social Media What is it?

More information

Mobility Index Report Q4 2014. Report on App, Platform and Device Preferences from the Leader in Secure Mobility

Mobility Index Report Q4 2014. Report on App, Platform and Device Preferences from the Leader in Secure Mobility Mobility Index Report Q4 2014 Report on App, Platform and Device Preferences from the Leader in Secure Mobility February 2015 Report on App, Platform and Device Preferences from the Leader in Secure Mobility

More information

Advanced Archive- It Applica2on Training: Archiving Social Networking and Social Media Sites

Advanced Archive- It Applica2on Training: Archiving Social Networking and Social Media Sites Advanced Archive- It Applica2on Training: Archiving Social Networking and Social Media Sites 1 Agenda Overview of Social Networking/Media sites Why archive these sites? Typical Challenges Best Prac2ces:

More information

Your Responsibilities

Your Responsibilities Your Responsibilities On The Web Session Goals Your Responsibilities on the Web or Conversations on the Online World Online Trends E-Philanthropy Strategy Great Web Sites Strong Email Marketing Best in

More information

2013 Performing Arts Digital Marketing Benchmark Study

2013 Performing Arts Digital Marketing Benchmark Study Performing Arts Digital Marketing Benchmark Study Market Research Data from over 65 performing arts organizations Facebook.com/CapacityInteractive @CapacityInt July 2014 Table of Contents Introduction

More information

The Do s When Applying for College

The Do s When Applying for College The Do s When Applying for College FROM TRINITY COLLEGE DEAN OF ADMISSIONS LARRY DOW 1. DO choose a topic that is uniquely yours; it will be read among several thousand others. 2. DO write an essay that

More information

NAGAP 2012 Social Media Survey Report

NAGAP 2012 Social Media Survey Report NAGAP 2012 Social Media Survey Report TABLE OF CONTENTS List of Figures & Tables ii I. Introduction 1 II. Methodology 1 III. Overview of Respondents 1 Institution Characteristics 1 IV. Social Networking

More information

Put Your Best Face Forward

Put Your Best Face Forward LESSON PLAN Level: Grades 7 to 9 About the Author: Duration: Matthew Johnson, Director of Education, MediaSmarts and Stacey Dinya 1½-2 hours Put Your Best Face Forward This lesson is part of USE, UNDERSTAND

More information

2016 Seminar Catalog

2016 Seminar Catalog 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration

More information

Hootsuite Best Practices

Hootsuite Best Practices + Hootsuite Best Practices + University of Waterloo Guide for University of Waterloo accounts through the social media management system, Hootsuite. + Table of Contents Content Creation and Sharing...4

More information

2015 E-Expectations Report

2015 E-Expectations Report 2015 E-Expectations Report What 10 Years of Research Has Told Us About College E-Recruitment In 2005, the first E-Expectations study examined the online expectations of 1,000 collegebound juniors. At that

More information

Social Media and College Admissions: The First Longitudinal Study Conducted by: billion

Social Media and College Admissions: The First Longitudinal Study Conducted by: billion Social Media and College Admissions: The First Longitudinal Study Conducted by: Nora Ganim Barn es, Ph.D. (nbarnes@umassd.edu) Eric Mattson (eric@ericmattson.com) It s no surprise that social media has

More information

Student recruitment campaigns at UCPH 2010 to present. Claus Nielsen, Director of studies. Slide 1

Student recruitment campaigns at UCPH 2010 to present. Claus Nielsen, Director of studies. Slide 1 Student recruitment campaigns at UCPH 2010 to present Claus Nielsen, Director of studies Slide 1 The largest university in Scandinavia 38,000 students 9,000 employees, including 5,000 scientists 8 Nobel

More information

Recipient survey findings 2015: Earn an associate degree in ECE 28% Earn an associate and/or bachelor s and/or master s degree in ECE 36%

Recipient survey findings 2015: Earn an associate degree in ECE 28% Earn an associate and/or bachelor s and/or master s degree in ECE 36% Recipient survey findings 2015: 1. Educational goals Earn an associate degree in ECE 28% Earn an associate and/or bachelor s and/or master s degree in ECE 36% Earn a bachelor s degree in Early Childhood

More information

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices Published July 2014 Published July 2014 Contents CONTENTS About the report 3 Methodology & survey demographics 4 Key findings 5 SECTION 1: Most-used online resources and devices Online versus offline resources

More information

Internet Security Priorities. Benenson Strategy Group and American Viewpoint December 20, 2013

Internet Security Priorities. Benenson Strategy Group and American Viewpoint December 20, 2013 Internet Security Priorities Prepared for: Presented by: Benenson Strategy Group and American Viewpoint December 20, 2013 Methodology The Benenson Strategy Group and American Viewpoint conducted 1,000

More information

2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID

2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID 2014 RISING SENIORS PERCEPTIONS OF FINANCIAL AID RUFFALOCODY ENROLLMENT MANAGEMENT DR. RAQUEL BERMEJO, DIRECTOR OF RESEARCH TM 65 Kirkwood North Road SW Cedar Rapids, IA 52406 800.756.7483 www.ruffalocody.com/em

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

The Rise of Mobile & Responsive Website Design

The Rise of Mobile & Responsive Website Design The Rise of Mobile & Responsive Website Design www.thetac)legroup.com Info@TheTac)leGroup.com 109 South 13 Street, Suite 3S Philadelphia, PA 19107 215-732- 2311 The Rise of Mobile The use of internet-enabled

More information

UMKC Website Starter Kit

UMKC Website Starter Kit UMKC Website Starter Kit 1 The Website Starter Kit is a tool for UMKC academic units, administrative offices and affiliate organizations that plan to redesign an existing website or develop a new one.

More information

Social Media Influencer Survey 2014

Social Media Influencer Survey 2014 Social Media Influencer Survey 2014 25% of all the time we spend online in Australia and New Zealand, we spend on social media. That s 15 in every 60 minutes As individuals, we are using social media more

More information

GWI Social Summary. January 2014

GWI Social Summary. January 2014 GWI Social Summary January 2014 GlobalWebIndex s quarterly report on the latest global trends in social network usage providing insights on topline and regional levels of engagement as well as key behaviors,

More information

YOUR COMPLETE CRM HANDBOOK

YOUR COMPLETE CRM HANDBOOK HIGHER EDUCATION: YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and

More information

Conducting Virtual Meetings

Conducting Virtual Meetings Page 1 oovoo Chat & Video Conferencing Information gathered by, International Faculty 2013 Faculty Training General Information What can I do with oovoo? oovoo offers free high quality video chat and instant

More information

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE MARKETING & Brand Messaging Communication Materials Audit Communications Strategy Storytelling Copywriting Print Materials Design E-Newsletter

More information

Whitman College Student Engagement Center GRADUATE SCHOOL GUIDE

Whitman College Student Engagement Center GRADUATE SCHOOL GUIDE Whitman College Student Engagement Center GRADUATE SCHOOL GUIDE SHOULD YOU GO TO GRADUATE SCHOOL? How can you determine if graduate school is the next logical step for you? Some students pursue postgraduate

More information

College Planning Timeline

College Planning Timeline College Planning Timeline 9 th Grade - 12 th Grade Planning for Students and Parents Report by Stan Ezekiel, Founder and President: Join us on Facebook Visit our Website 1 Contents (click on the links

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

Mobile Application Development from AT&T

Mobile Application Development from AT&T Product Brief Mobile Application Development from AT&T Mobilize your campus today with AT&T Campus Guide Plus In today s environment, higher education institutions are aggressively seeking to transform

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

MBA Schools in the News

MBA Schools in the News MBA Schools in the News Brand Insights Report Nov 1, 2012 Apr 30, 2013 Objec4ve This report examines the current climate surrounding the top 6 Canadian MBA programs* across tradioonal and social channels

More information

The Online Generation Gap. Contrasting attitudes and behaviors of parents and teens

The Online Generation Gap. Contrasting attitudes and behaviors of parents and teens The Online Generation Gap Contrasting attitudes and behaviors of parents and teens The Online Generation Gap: Contrasting attitudes and behaviors of parents and teens Submitted to: The Family Online Safety

More information

MOBILE WEB APPLICATION: OPTIMIZING UGA FOOD SERVICES WEBSITE FOR ESSENTIAL, EFFECTIVE MOBILE ACCESS

MOBILE WEB APPLICATION: OPTIMIZING UGA FOOD SERVICES WEBSITE FOR ESSENTIAL, EFFECTIVE MOBILE ACCESS 2013 SACUBO BEST PRACTICES ENTRY: MOBILE WEB APPLICATION: OPTIMIZING UGA FOOD SERVICES WEBSITE FOR ESSENTIAL, EFFECTIVE MOBILE ACCESS William McGee Assistant Director of Auxiliary Services - IT The University

More information

Using New Knowledge to Build a Better Strategy: Insightful New Research and Christian College Marketing

Using New Knowledge to Build a Better Strategy: Insightful New Research and Christian College Marketing Using New Knowledge to Build a Better Strategy: Insightful New Research and Christian College Marketing Dave Burke, Azusa Pacific University Matt Osborne, Spring Arbor University Richard Whiteside, Ph.D.,

More information

State of Search Marketing 2014

State of Search Marketing 2014 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS. Ryan D. Wagoner

RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS. Ryan D. Wagoner RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS Ryan D. Wagoner Agenda Transfer Numbers Transfer Operations Recruitment Plan Communication Plan Retention Efforts Future Direction Discussion

More information

Instructions for field-testing the elena mobile app

Instructions for field-testing the elena mobile app Instructions for field-testing the elena mobile app ***Field testing begins on 1 October and runs through 15 November, 2015*** Instructions on how to download and use the elena mobile phone application

More information

Best Practices in Social Media

Best Practices in Social Media Best Practices in Social Media Summary of Findings from the Third Comprehensive Study of Social Media Use by Schools, Colleges and Universities April 18, 2012 In collaboration with the Council for Advancement

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

E-Recruitment in the Age of Social Networking. Timothy Enright Senior Sales Executive Datatel, Inc.

E-Recruitment in the Age of Social Networking. Timothy Enright Senior Sales Executive Datatel, Inc. E-Recruitment in the Age of Social Networking Timothy Enright Senior Sales Executive Datatel, Inc. What is Web 2.0 Web 2.0 is linking people people sharing, trading and collaborating 2007 Digital Ethnography,

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

Social Media as a Search Prism

Social Media as a Search Prism 04. Social Media as a Search Prism 13 Cisco Understanding the Next Wave of Social Media 1 About Performics Founded in 1998, and named the original Performance Marketing Firm by Forrester Research. +25%

More information

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY 2016 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3: Content Creation

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3:

More information