How To Get A College Education For Less Money

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1 5 Ways to Use Social Media to Choose the Right School (And what to avoid so you don t get rejected) Louisiana School for Math, Science, and the Arts StudentAdvisor.com March 3, 2012

2 What is Social Media?

3 What is Social Media

4

5 Only China & India are more populated.

6 Who We Are StudentAdvisor.com, a Washington Post Company, is the leading all things college resource for students of all ages to find the colleges that best fit their goals and needs. StudentAdvisor.com offers free access to trusted college conversations, college reviews, college comparison and match tools, planning guides, a social network of verified advisors and more. StudentAdvisor.com is a proud member of the National Association for College Admission Counseling (NACAC).

7 Social Media is changing the way students engage with colleges. For over a year the SA team has been tracking colleges social media engagement. This is the only scientifically sound ranking it is not an opinion list. Next list: April 3, 2012

8 1. Get it on.line. Get to know schools that interest you on Facebook, Twitter, official Bloggers like the official Facebook page Follow the official Twitter stream Learn what the school is talking about Use that information to your advantage

9 2. Video made the college star Stand out from the crowd make a video: Why you want to go to the school Extracurricular activities Additional recommendations

10 3. Blog/Tumblr/Pintrest Your Way In Show off your: writing skills Knowledge of your target major Highlight your volunteerism Creative Side

11 4. It s Cool to be Square Impromptu college tours use Foursquare

12 5. Privacy If it s online ANYONE can find it Expect to be Googled. Make sure that EVERYTHING you share whether it is Facebook, Twitter, and blog everything is appropriate. Have a professional address Turn on your privacy settings

13 Questions More about StudentAdvisor

14 What Makes Us Different Other College Search Sites Tempt students to join with scholarship offers and SPAM them. Have a clique culture: students chancing one another on getting into highly selective colleges. Full of disruptive ads Anonymous advice StudentAdvisor Washington Post site: we build our audience on quality content, not gimmicks. Inclusive culture: our community has students of all ages and backgrounds, parents, admissions counselors and professionals. Our site is ad-free! Trusted College Conversations

15 Free Registration Personalizes the College Search Registration greatly customizes the college search and lets students participate. Registration is completely free for both students and parents. Things students can do after they register: Save compares, ask questions, participate in groups, get additional recommendations and more! Easily track the latest reviews and questions about their top choice colleges. Connect with Verified Advisors.

16 Starting the College Search Students & parents can be overwhelmed with all the possibilities. Original content from education experts facilitates informed decision making. Proprietary College Match and Compare tools narrow down options.

17 Free College Planning Guides Guides are designed for various stages in the college selection process from navigating admissions to financial aid and much more! Available to view online for free. Paper one-sheets of guides are available upon request for counselor offices. ipad & iphone Ready

18 Discover colleges based on over 600,000 data points: Degree type Major Test Scores Location Campus Setting Size of Student Body Tuition and Fees Budget College Match Tool

19 College Compare Tool Compare data for up to 5 colleges side-by-side. Easily access Verified Advisors and student reviews. Save & download compared schools to track new questions and reviews (registered uses only)

20 College Compare Tool

21 Students and parents want to know is this school worth the money? StudentAdvisor has reviews for thousands of schools from students & alumni. Students don t always trust information written on the college s website. Reviewers give honest insight on student life, campus safety, financial aid satisfaction, and more. Admissions stats tell students if they can get in. Reviews tell students if they can fit in. College Reviews

22 Verified Advisors Trusted College Conversations On StudentAdvisor.com, approved experts can discuss topics such as admissions, financial aid, student activities, study abroad, academics, sports, relationships, parents, health, residence life and more! Gives students another means of showing interest to a college, which they can reference in their application.

23 Admissions Counselors have agreed to answer questions from parents and students

24 In the News February 23, 2012 NECN - Land the ultimate summer internship Finding the perfect internship can be tricky in this competitive time, so Dean Tsouvalas, Editor-in-Chief of Student Advisor.com, joined "The Morning Show" to share some tips. February 19, 2012 FOX News Channel - How to get a college education for less money "Fifty-three percent of families don't fill out the FAFSA form because they don't believe their eligible, when in fact, they are," said Dean Tsouvalas of StudentAdvisor.com. February 17, 2012 ecampus News - How Johns Hopkins has become a leader in social media use for admissions Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. February 15, 2012 FOX Connecticut - College 101: Social Media Do's And Dont's "You have to make sure that you go through your privacy settings on Facebook, on Twitter, on Youtube and keep your social media profile the image that you want to present to these schools," said Dean Tsouvalas of StudentAdvisor.com. January 26, 2012 WCBV Boston - Facebook's New 'Timeline' Details Member History "What's scary about this is that for as long as you've been on Facebook, whatever posts you've made will now become public information, and people will be able to access that on your home page," said Dean Tsouvalas of StudentAdvisor.com. November 14, 2011 FOX 25 Morning News - Reducing the Cost of College These days a college education is one of the biggest investments a family has and the price is ever increasing. For many students, cost is the biggest obstacle to higher education. Dean Tsouvalas, Editor-in-chief of studentadvisor.com, joined FOX 25 Morning News to talk about reducing the cost of educating your kids. November 1, 2011 Huffington Post - Colleges Harness the Power of Blogs John Hopkins University has received much recognition for its use of social media, ranking again at first place on StudentAdvisor's Top 100 Social Media Colleges list.. October 20, 2011 CNN.com - How colleges use, misuse social media to reach students Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, also noticed this reliance on social media when students in a focus group made it clear that university catalogs did not always impress them."students view the brochures similarly to school propaganda," he said. "There's an aversion among them to the glossy versions that colleges put out."

25 Upcoming Conferences o MASCA Massachusetts School Counselors Association o April How to Leverage Social Media to Help Get Accepted to College and What to Avoid so you Don t Get Rejected o IECA Independent Educational Consultants Association o May 2, 2012 How to Leverage Social Media to Help Get Accepted to College and What to Avoid so you Don t Get Rejected o NEACAC New England Association for College Admissions Counseling o June 1, 2012 I m a Social Media Department of One: Budgeting Your Dollars and Time for Maximum Effectiveness o NACAC National Association of College Admissions Counseling o October 4, 2012 Social Media Policy or Guidelines: How to Create the Most Effective Plan for Your School

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