GATEWAY TO INTERNATIONAL BUSINESS. Course Catalogue Course descriptions

Transcription

1 1 GATEWAY TO INTERNATIONAL BUSINESS Catalogue descriptions

2 2 Autumn semester 2013: offering International Marketing Management and Research International Business Operations and Strategies Cross-Cultural Business and Marketing Communication Human Resource Management and Organisations International Business Simulation Business-to-Business Marketing Logistics Quality management Project Game Introduction to E-Business Web Communication E-Commerce Web Design Document Management International Negotiations Business in the EU Business in China Business in Latin America Business in North America Seminar on Business in Scandinavia Finnish Language and Culture Doing Business in English... 23

3 3 Gateway to International Business Autumn semester 2013: offering PROFESSIONAL STUDIES International Business, Marketing and Management ECTS International marketing management and research 6 International Business Operations and Strategies 6 Cross-Cultural Business and Marketing Communication 6 Human Resource Management and Organisations 3 International Business Simulation 4 Industrial Management Business-to-Business Marketing 3 Logistics 3 Quality Management 3 Project Game 3 E-Business Introduction to E-Business (on-line) 3 Web Communication (on-line) 3 E-Commerce Web Design 5 Document Management 3 Elective Studies International Negotiations 2 Business in the EU 3 Business in China 2 Business in Latin America 3 Business in North America 3 Seminar on Business in Scandinavia Study tour, a separate fee 3

4 4 Language and Culture Studies ECTS Finnish Language and Culture 3 Doing Business in English 3

5 5 PROFESSIONAL STUDIES 1 INTERNATIONAL MARKETING MANAGEMENT AND RESEARCH Structure Responsible Teacher: KD19BINT001 Compulsory 6.0 points Mäkeläinen, Ville-Pekka Teacher Team: Mäkeläinen, Ville-Pekka ; Rantalainen, Sirkku Language of Instruction: English The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area. - lectures and group work 50 h - independent work 100 h Basics of Marketing - lectures and group work 4 P's - Decision-making perspective on marketing research - Ethical issues - Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting - Creation of research design for a case company, including questionnaire Will be determined at the beginning of the course. Work Placement The course does not include work placement. 2 INTERNATIONAL BUSINESS OPERATIONS AND STRATEGIES Structure KD19BINT002 Compulsory 6.0 points Responsible Teacher: Koski, Miia

6 6 Teacher Team: Mäkeläinen, Ville-Pekka ; Koski, Miia Language of Instruction: English Student knows the various forms and modes of international business operations, their advantages and disadvantages particularly from the viewpoint of small and medium-sized companies. Student is able to find and recognize essential country information for internationalization and is able to make decisions about operation mode for different cases and has good validation for arguments. Students are able to create strategies for individual companies in their internationalization process. They are able to judge the feasibility of the development of company's international operation modes in a long run while integrating more deeply into target country's market and create plans for company level internationalization process. - Lectures and guided practice 52 h - E-learning and guided exercises 20 h - Independent work 90 h - Operation modes of foreign trade - Decisions about operation mode for different cases - Development of the utilization of different operation modes in a long run while integrating more deeply into the target market - Organization structures of international companies and how it effects to company operations - Lawrence S. Welch, Foreign operation methods - Ricky W. Griffin & Michael Pustay, International Business - Handouts and other materials as indicated by the lecturer - Lectures and functional case exercises like workshops, games, drama, discussions and seminars - Sharing knowledge of markets based on local expertise - Portfolio of case-works - Assignment - Quizzes - Independent work - Active participation in teaching, case exercise and assignments - Portfolio of cases - Quizzes - Introduction to business operations - Basics of economics - Basics of marketing - The importance of foreign trade and modes of export and import - Operations which are connected to export and import processes

7 7 3 CROSS-CULTURAL BUSINESS AND MARKETING COMMUNICATION Structure - Business etiquette - Intercultural communication - Negotiations in business - National characteristics KD19BINT003 Compulsory - Cultural differences and marketing communication - Creating multicultural advertising campaigns Teacher Team: 6.0 points Isaacs, Cory Isaacs, Cory ; Koski, Miia Students will know the dynamics of cross-cultural interaction in business contexts and acquire skills in confronting various cultures and culture shock in professional environments. Students will possess knowledge of how cultural aspects change marketing communications. 156 hours = 6 credits Cory - 30 hours of lectures and guided practice Miia - 15 hours of lectures and guided practice hours of independent work. Students are free to decide on their own and within their groups how to use the 100 hours in regards to completing the course tasks and reading the course book. No previous studies are required. - Lectures and Guided Practice - Independent work - Guided web-studies and quizzes - Portfolio/teamwork - Material provided by the teacher - Gesteland Richard R. Cross-Cultural Business Behavior Copenhagen Business School Press. Online EBRARY book, 374 pages - Hofstede, G. (2001). Culture's consequences comparing values, behaviors, institutions and organizations across nations. Thousand Oaks, CA: Sage Publications cop. - Browley and Price, Understanding Cross-cultural Management 2nd Edition. Pearson Education (2011). Usunier,Jean-Claude & Lee, Julie Anne (2005). Marketing Across Cultures. PrenticeHall. Fourth Edition. De Mooij,Marieke: Global Marketing and Advertising (2010). Understanding CulturalParadoxes. Sage Publications. Third Edition. Friedmann,Anthony (2006). Writing for Visual Media. Elsevier. Second Edition. Omar,Ogenyi (2009). International Marketing. Plagrave Macmillan.

8 8 - Report 30% Cory and Miia - Quiz 20% No retakes or alternative dates Cory/Miia 20% - Presentation 20% - Role play (Pass/Fail) - Exam 30% Cory - Lectures and guided practice 25 h - E-learning and guided exercises 10 h - Independent work 46 h - Introduction to business operations 4 HUMAN RESOURCE MANAGEMENT AND ORGANISATIONS Structure - Personnel management processes - HRM practices - Organizational behavior KD19BNMA002 Compulsory Koski, Miia - Robbins & Judge, Essentials of Organizational Behavior - Harzing, Ruysseveldt: International Human Resource Management - Handouts and e-materials indicated by the lecturer Teacher Team: Koski, Miia Students know human resource management and organizational behavior in business organizations. Students recognize structures and duties of different HRM organizations and are aware of processes of personnel management. Students know the duties of HRM such as human resource planning, recruiting, training, securing, rewarding and developing human resources and can evaluate the human resource function. They will be familiar with the fundamentals of organizational behavior and the factors affecting it. - Lectures and functional exercises like workshops, cases, dramas, discussions and seminars. - Sharing knowledge of legal aspects effecting HRM based on local expertise - Portfolio of works - HRM case-work - Active participation in lessons and case exercises - Portfolio - HRM case-work

9 9 5 INTERNATIONAL BUSINESS SIMULATION Will be provided by the teacher. Structure KD19BINT004 Compulsory 4.0 points Teamwork and presentations Assessment Criteria The student's total workload is ca. 100 hours. Responsible Teacher: Mäkeläinen, Ville-Pekka Teacher Team: Rantalainen, Sirkku ; Mäkeläinen, Ville-Pekka Will be announced at the beginning of the course. Work Placement The course does not include work placement. Language of Instruction: English The student is capable of decision making on individual and team basis in an international business enterprise. Decision making covers many areas one will face in practice while doing international business: from marketing to logistics and accounting to management. A major issue in the course is to understand the connections of these various functions to each other and consequences of the decisions carried out. The student's total workload is ca. 100 hours. Operating a company in a simulation environment for a longer time period, analyzing your performance the reasons for results you achieved in your business.

10 10 Industrial Management 6 BUSINESS-TO-BUSINESS MARKETING Structure KD06BNMA621 Compulsory Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets. Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing, further readings provided by the instructor Teacher Team: Mäkeläinen, Ville-Pekka Mäkeläinen, Ville-Pekka lectures, group work and presentations, independent work To be announced later 7 LOGISTICS Structure Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets. Lectures and guided practice 24 h, independent and group work 56 h. No previous studies are required. Teacher Team: KE16BUTU123 Elective Imppola, Jorma Imppola, Jorma - Student can define qualitative and quantitative characteristics of transportations

11 11 - Student can compare the pros and cons of different transportation forms. - Student can explain the motives and economics of storage, logistic customer service and recycling logistics. - Student can present material flows and their optimal planning and control holistically in both functional and economic points of view. - Luennot ja seminaari 30 h, itsenäinen työskentely sisältäen kirjallisen harjoitustyön 50 h No previous studies are required. - Transportation and its significance, logistic chain and distribution - Transportation planning and transportation risk management - Packing - Inventories and their economical and functional significance - Physical storage, the connection between storage and transportations - Significance, agility and costs of customer service - Customer service strategies and service pricing - Logistics and recycling - Lecture materials - Other materials announced by the lecturer - Lectures 30 h - Written assignment which is presented at the seminar during the last session 50 h - Examimation: 50 % - Writing assignment and seminar presentation: 50 % 8 QUALITY MANAGEMENT Structure Teacher Team: KE16C Elective Turunen Tero Imppola, Jorma - Student can define different quality ideologies. - Student can explain the basic concept of quality control. - Student can use the common quality tools. - Student can identify quality costs and their significance. - Student can present different quality systems and their structure and criteria of different quality awards - Luennot ja seminaari 30 h, itsenäinen opiskelu sisältäen harjoitustyön tekemisen 50 h No previous studies are required.

12 12 - Factors affecting the quality - The history of quality control - Measuring quality and quality meters - Service quality - Seven basic tools of quality - ISO 9000, and quality awards (Malcolm, Balridge, EQA) - Quality costs (internal and external) - Total Quality Management TQM - Lecture materials - Other material announced by the lecturer - Lectures 30 h - Written assignment which is presented at the seminar during the last session 50 h - Home exam 50% - Written assignment and its presentation 50% 9 PROJECT GAME Structure Upon completion of the course, students will understand the concepts associated with projects work and be familiar with the content of project documentation. Students will understand the different roles of the project and are able to work on them. Total workload 80 h - Projektinhallinnan menetelmät Lecture materials available on Moodle, materials announced by the lecturer. - project game (100% attendance is required to complete the course) - group work - moodle - Project folder: 50 % - Project manual: 50 % KE16C Elective Taijala, Beata Both parts must be successfully completed to receive a grade for the course.

13 13 E-Business 10 INTRODUCTION TO E- BUSINESS Structure Language of Instruction: The student develops an ability to help organizations gain and maintain a competitive edge by delivering new products and services to consumers and final customers, by offering existing products and services at reduced cost, and by restructuring the organization s value chain introductory lecture 2 h, online coursework ca 78 h Prerequisites / Recommended Optional s Basics of business studies and IT - this course examines issues KD06BNMA634 Compulsory Laine, Päivö English such as developing ecommerce business models, concepts and business strategies for new and purely Internet-based companies, and for already existing brick and mortar organizations. - special areas of interest in this respect are e.g.: security, payments, structure, features and technology - management of website maintenance and development is discussed in the course as well - from marketing perspective following market settings are being discussed: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C) and person to person (P2P). These communications networks can take the form of Internet, Intranet (within an organization), Extranet, or any combination of these three including telephone landlines and wireless - in the area of marketing management following areas are being discussed: Customer Relationship Management, Enterprise Resource Planning and value chain Recommended or Required Reading - material provided by the teacher Mode of Delivery / Planned Learning Activities and Teaching Methods Lectures, cases and presentation,

14 14 online course. Will be announced at the beginning of the course 11 WEB COMMUNICATION Structure KD06BNMA635 Elective - communication in electronic business - commercial use of social media - cross-cultural aspects of online communication - material provided by the teacher - lectures, online assignments, presentations - assessment is based on assignments and presentations 12 E-COMMERCE WEB DESIGN Laine, Päivö Structure KD06BNMA636 Elective Students know the specific features of online communication and differences between communication in traditional media and new media. They know how to communicate interactively and effectively on the internet. They know the communicative structure of websites. They know how to make use of the world wide web and social media in business. They are able to take cross-cultural aspects into consideration in online communication. - total workload of the student is ca. 80 h - characteristics of online communication - differences between traditional and new media - interactive, hypertextual and multimodal features of online communication Teacher Team: 5.0 points Mäkiniemi, Osmo Mäkiniemi, Osmo Students are able to explain the significance of web services for enterprises and other organisations. They can design and create web sites using standard XHTML and HTML5, CSS and web publishing program. Students are able to publish web pages on the Internet. They will be able to assess the usability of existing electronic stores. Students can design and implement an electronic store containing the basic shopping

15 15 functions as a part of the online services of a company. Total work load of the course: 135 h - of which scheduled studies: 50 h - of which autonomous studies: 85 h 13 DOCUMENT MANAGEMENT Structure KD06BNMA637 Free choise Mäkiniemi, Osmo Introduction to E-Business - Significance of online services for businesses and other organizations - Implementation of online services - Tools for designing and implementing standardbased online services - Online services implementation (XHTML, HTML5, CSS, web publishing software) - Publication of a website - Specifications and usability of an electronic store - Most common e-commerce software - Planning, implementing and maintaining an electronic store - material provided by the teacher - lectures and guided practice - independent work - exam 60% - group assignment 20 % - active participation in teaching and continuous assessment 20 % Teacher Team: Mäkiniemi, Osmo The student knows essential concepts of enterprise content management (ECM) and document management (DM) as part of it. The student understands the meaning and use of document management in different organisations. She is able to use typical applications in this area. Total work load of the course: 81 h - of which scheduled studies: 30 h - of which autonomous studies: 51 h - basics of business operations and IT (in virtual enterprise studies) - essential concepts of enterprise content management and document management - components: -- capture -- manage -- store -- preserve

16 16 -- deliver - methods - applications - material provided by the teacher - lectures and guided practice - independent work Assessment Criteria The evaluation is pass or fail. Pass: The student knows the enterprise content management and document management as a whole. She has demonstrated competence by doing examination and assignments successfully. Fail: The student has not completed the exam and / or the tasks successfully. Thus, he has failed to demonstrate sufficient knowledge of document management and know-how. - exam 50% - assignments and continuous assessment 50% Work Placement No training.

17 17 Elective Studies number of different situations that managers are likely to face. 14 INTERNATIONAL NEGOTIATIONS Structure Total workload: 54 hours. No specific requirements Teacher Team: KD06BNMA631 Elective 2.0 points Laine, Päivö Floyd, Barry See the learning outcomes. Fisher, Roger and William Ury with Bruce Patton, Editor. Getting to Yes: Negotiating Agreement Without Giving In. New York, NY: Penguin Books, HBS and other Cases and Exercises. Managers face many situations that require the use of effective negotiation skills. Managers need to know how to recognize situations that call for negotiation, to understand the negotiation process, and to know how to analyze, plan and implement successful negotiation strategies. This course provides managers-to-be with an understanding of: a. the negotiation process b. different types of negotiation situations c. the variety of strategies and tactics (and responses to them) that can be used in negotiations d. issues associated with negotiations in a multicultural, global environment More importantly, the course provides students with the opportunity to develop and practice negotiation skills. Class time will be largely devoted to negotiation sessions involving a The text will provide a conceptual understanding of the negotiation process. Class sessions will be devoted to case discussions and negotiation exercises and discussions which follow them. The negotiation exercises will provide the opportunity to apply negotiation concepts and to recognize different types of negotiation situations and negotiation tactics in a variety of setting. The exercises will provide the opportunity of selecting and practicing a variety of negotiation tactics and responses to those tactics. Full benefit and maximum learning from the course can only be achieved from class attendance and participation. The grading system for the course reflects these considerations as well as the need to understand the material in the text: Final grades will be based on performance in negotiations, attendance, and participation, self-evaluation of performance in

18 18 negotiation via journal entries, and a final examination. 15 BUSINESS IN THE EU Structure KD06BNMA639 Elective Laine, Päivö Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment. Contact teaching 20 h Independent work 80 h Basic studies in business Reading material will be announced by the lecturer through Moodle The teaching method consists of distance learning elements, such as online assignment/case studies and chats to prepare for the seminar week. Some input lectures are given face to face but the focus in on students preparing and presenting their assignments orally and in a term paper plus a short exam. 16 BUSINESS IN CHINA Structure KD06CNMA710 Elective 2.0 points Laine, Päivö The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China s and Beijing s business environment Total workload of the course: 54 hours.

19 19 No specific requirements. - Basic information on political and economic structure in China - Business environment in China - Business culture - Doing business in China - Business environment in Beijing Material provided by the teacher Lectures and assignments Participation, assignments, examination 17 BUSINESS IN LATIN AMERICA Students have a basic knowledge of the way of behavior of Latin-Americans business people in business negotiations and Latin American culture in general. After the course they have knowledge of how support companies in diverse task related to start up business with companies in Latin America market area. During the learning process the students collaborate with real Finnish - Total work load of the course: 80 h - of which scheduled studies: 20 h - of which autonomous studies: 60 h None - Introduction to Business culture in the countries of Latin America -Preliminary study about business potential in Latin America. - Colaboration with Finnish companies e.g. to find the market or business partner from the target area Structure KD07CNMA692 Elective Mary Murray, South America, A fearless Guide to International Communication and Behaviour - Other material provided by the teachers Laine, Päivö Teacher Team: Vallejo, Julio ; Marchini, Jorge - Lectures - Doing Business in Latin American Seminar - Individual work, learning diary - Group work, including presentation and a report to companies involved in the precess Language of Instruction: English

20 20 - assignments 60 % - active participation in teaching and continuous assessment 40 % Work Placement Work placement is not included in the study. 18 BUSINESS IN NORTH AMERICA Structure KD07CYEN291 Free choise No prerequisites Contemporary North America Historical North America North American politics North American economy North American culture North America and the future The Geography of North America: Environment, Political Economy, and Culture, Hardwick et al. 2nd Ed. Pearson Education. (2013). Lectures Independent work Isaacs, Cory Assessment Criteria Students know about the Canadian and American economies, current political issues, NAFTA, and North America's place in world affairs. Students know the culture and identity of North Americans and predicted future outcomes. 16 hours of guided practice 65 hours of independent work. Students are free to decide on their own and within their groups how to use the 65 hours in regards to completing the three presentations and course tasks. Excellent (5) The quiz, three presentations and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study. Good (4-3) The quiz, three presentations and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study. Satisfactory (2-1) The quiz, three presentations, and classroom performance are of a passable level in terms of

21 21 knowledge, skills and their further professional application. Active participation 20% Three Presentations 60% Quiz 20% 19 SEMINAR ON BUSINESS IN SCANDINAVIA Structure Teacher Team: KD06CNMA690 Elective Rantalainen, Sirkku Seppälä, Päivi No specific requirements The course involves a field trip to Sweden, visits to companies in various fields, case studies of companies, journal writing, and presentations. Material distributed by the lecturers and online material - Active participation in the seminar - Completing reports - Presentations - Active, positive and constructive attitude towards the seminar - Group work - Learning diary Assessment Criteria Will be announced at the beginning of the course. Participation and student output. Students are able to analyse the features of Scandinavia as a market area. They can find differences in the economic, political and cultural environment. They can find the channels of distribution and utilize various marketing strategies. Special attention will be paid to Finland and Sweden as market areas. Total workload of the course: 80 hours.

22 22 Language and Culture Studies 20 FINNISH LANGUAGE AND CULTURE 1 Structure KD06APSU012 Compulsory This course provides students with an introduction to Finland and the Finnish language: greetings introducing and telling about oneself and family some expressions of time and weather basic vocabulary (e.g. numbers) simple everyday situations, e.g. shopping and asking prices (Level A1) basic information about Finland and Finnish culture. White, Leila From Start to Finnish: A Short in Finnish. Helsinki: Finn Lectura. Teacher Team: Simon, Heli Simon, Heli Face-to-face learning, independent studies (exercises) Assessment Criteria Students know basic vocabulary, grammar and phrases of the Finnish language. They are able to tell and write about themselves using simple expressions and to communicate in simple everyday situations. Furthermore, students are acquainted with Finland as a country and also have a better understanding of the Finnish way of life. lectures and exercises 30 h independent work 44 h No prerequisites 1 The student uses simple constructions and brief vocabulary. Satisfactory skills in normal everyday life situations. The pronunciation of apparent strong influence of other languages. 3 The student uses basic constructions (taught on the course) almost without mistakes. He achieves a level in pronunciation that will be understood when speaking Finnish. 5 The student uses relatively wide constructions and vocabulary. He is active and manages independently in most everyday situations. Pronunciation close to the pronunciation of native speakers. - active participation in contact lessons - presentations about Finland and Finnish culture - written exercises - exam

23 23 Work Placement Work placement is not included in the course. 21 DOING BUSINESS IN ENGLISH - Developing and echancing ( existing ) business skills in English - Product and company promotion - Job interviews - Career development Structure KD07CYEN225 To be announced via the Moodle system. Free choise Kivimäki, Kaija-Liisa The student is able to work and perform in a multinational professional team promoting a product/ company. He/she performs well in the recruiting process. The student is able to manage personal professional development in English according to the principles of lifelong learning. Total work load 78 h. Scheduled studies 38 h, including contact lessons and student group meetings. Autonomous studies 40 h, including individual and group work. The course is aimed at students who study English as a second language. ( Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students as well as 3 and 4 year students of the business school. Contact lessons, pair work, individual work, group work, distant studies via the Moodle course platform. Assessment Criteria Grade1. Simple structures, limited professional vocabulary, mistakes disturb understanding. Students understand slow and clear speech and some parts of easy field-related texts. CEF level A2. Grade 3. Satisfactory use of professional vocabulary in relation to the student s field of expertise. Students understand the most common field-related texts. Performs fairly well in predictable field-related situations. CEF level B2 Grade 5. Skillful use of professional vocabulary in relation to the student s field of expertise. Students understand and manage to produce complex professional material. Performs very well in field-related situations. CEF level C1. Continuous assessment and task-specific assessment by the teacher, self-assessment and peer assessment. Further Information The course yields 1 virtual credit.