Bachelor program of Cultural & Creative Entrepreneurship 2014/17

Transcription

1 Bachelor program of Cultural & Creative Entrepreneurship 2014/ ECTS Finnmarksfakulteten 1

2 1. INTRODUCTION Admission Requirements Career Opportunities / Job Perspectives Language of Instruction and Examination Name of the Program Awarded Qualification Further Study Opportunities 4 2. LEARNING OUTCOME Knowledge Skills General Proficiency 4 3. ORGANIZATION AND STRUCTURE Study Structure Internationalization and Exchange Possibilities 5 4. CONTENTS Study Design Elective Courses 5 5. TEACHING, LEARNING AND WORKING METHODS 6 6. EXAMINATION AND EVALUATION Requirements for Study Participation Access Exam Examination Methods Grading System 7 7. COURSE DESCRIPTIONS 8 8. COURSE OUTLINES 9 Examen facultatum 9 Creative Business 11 Business Economy 13Error! Bookmark not defined. Venture development 15 Experiences, marketing and sales 17 Communication Skills 19 INNOVATION PRACTICE 21 Project Management 25 Social Media and Communication 27 Event Management 29 GoLive I 31 GoBusiness II 33 GoLive II 35 Exam philosophicum 38 2

3 Research design and BA thesis Introduction 1.1 Target Group / Audience Bachelor of Cultural & Creative Entrepreneurship is an international program taught at UiT- Campus Alta. Language of instruction is English. The program is designed for people who want to make a living within the wide definition of cultural and creative industries. Examples could be arts, crafts, music, dance, events and festivals and more. The core of the program is business know-how and entrepreneurship with basis in intangible resources. A high level of personal initiative and involvement is required. This is assumed throughout the programme to ensure the students full benefit. 1.2 Admission Requirements Admission requirements are Higher Education Entrance Qualification or proven equivalent competence for admission to higher education. Applicants need to have a Higher Education Entrance Qualification and certified language requirements in English. A list of the requirements for the Higher Education Entrance Qualification in Norway can be found in the GSU-list of NOKUT on the web site for the Norwegian Agency for Quality Assurance in Education (NOKUT). Link: Career Opportunities / Job Perspectives Upon completion of the program Cultural & Creative Entrepreneurship candidates will have the practical skills, knowledge and attitude required to work as Manager of one s own Cultural and Creative Industry (CCI) business company within arts, crafts, music, dance, events and festivals or other. Manager in CCI business companies, organisations or in public services in the culture sector. Business consultant for CCI companies, organisations and public services in the culture sector. 1.4 Language of Instruction and Examination All courses will be taught in English. Written exams may be written in the Norwegian language. 1.5 Name of the Program Bachelor of Cultural and Creative Entrepreneurship 1.6 Awarded Qualification Bachelor degree 3

4 1.7 Further Study Opportunities Candidates may apply for master programs within Cultural and Creative Industries (CCI) management or entrepreneurship. 2. Learning Outcome 2.1 Knowledge Candidates will: - Have knowledge of the Cultural and Creative Industries (CCI) commercial and social significance; - Have knowledge of the theoretical foundation in entrepreneurship and CCI subjects; key topics, processes, tools and methods; - Know research and development work in entrepreneurship and the CCI and have knowledge of the disciplines research and development work; - Know the main features of the history of entrepreneurship and the CCI, i.e. its place and function in the society; - Have knowledge of the various core industries that make up the CCIs. 2.2 Skills Candidates will have the capability to: - Develop and plan various CCI projects through conceptualization, presentation and building of networks. - Manage and implement plans in the realization of CCI projects. - Employ tools for communication CCI projects to customers and interested parties. - Analyse theoretical subject material in connection with written and oral tasks and evaluate practices in the CCIs. - Find, evaluate and use relevant information and subject material in analyzes of problems and to solve work tasks; 2.3 General Proficiency Ability to apply knowledge and skills independently in different situations: - Understand academic, social and ethical issues relevant to the CCIs; - Solve challenges in a team or alone, drive innovation to develop the CCI and its products; - Could present and communicate theories, issues and solutions orally and in writing both in business and in academic context. 4

5 3. Organization and structure 3.1 Study Structure The program is organized as a three years full-time study program divided over six terms (180 ECTS). 3.2 Internationalization and Exchange Possibilities For the 5 th semester the students may alternatively apply for international exchange or a practice semester in a company or an organization. 4. Contents 4.1 Study Design 4.2 Elective Courses No elective courses 5

6 5. Teaching, Learning and Working Methods The course activities consist of different teaching methods. Lectures will give students an overview of the theoretical fields and deeper knowledge of selected entrepreneurship and Cultural and Creative Industries (CCI) areas. Students will analyse, discuss, and put their knowledge into relevant contexts. External lectures, field trips and practice will train practical skills and help candidates to get an overall insight of the field of work. Through group work students will be able to discuss subjects for a deeper understanding. In individual tasks students will use theoretical literature and examples from entrepreneurship and the CCI. Students will get supervision and individual guidance in writing essays, group assignments and written exams. Students are expected to perform independent studying, including curriculum not specified in the scheduled teaching. 6. Examination and Evaluation 6.1 Requirements for Study Participation Candidates can have an authorized absence of up to 30% of mandatory teaching, but have to fulfil all the work course requirements. If a student has authorized absence, he/she will have the responsibility to acquire knowledge, skills and attitudes, as described in the learning objectives. Candidates are required to report their absence to a student advisor as soon as possible. In the case of illness a medical statement must be presented. 6.2 Access Exam Candidates must meet the requirements presented in each course plan before they are given allowance to take exam. 6.3 Examination Methods Students will be evaluated by course work requirements and examinations. The course work requirements must be approved in order to qualify for the examination. Examination methods will vary between courses and will in general be written exams, home exams (writing assignments) and oral exams. Exams will be evaluated with letter grades (A-F) or pass / fail. 6

7 6.4 Grading System The grading system is twofold. One system consists of letter grades from A to F, and the second system consists of the criteria passed/failed. The following grading scale is used for letter grades A-F: Symbol Description General, qualitative description of valuation criteria A Excellent An excellent performance, clearly outstanding. The candidate demonstrates excellent judgment and a high degree of independent thinking. B Very Good A very good performance. The candidate demonstrates sound judgment and a very good degree of independent thinking. C Good A good performance in most areas. The candidate demonstrates a reasonable degree of judgment and independent thinking in the most important areas. D Satisfactory A satisfactory performance, but with significant shortcomings. The candidate demonstrates a limited degree of judgment and independent thinking. E Sufficient A performance that meets the minimum criteria, but no more. The candidate demonstrates a very limited degree of judgment and independent thinking. 7

8 7. Course Descriptions The program is structured so that the various courses underpin and complement each other. It is particularly directed towards developing Cultural and Creative Industries (CCI) business ventures and entrepreneurial projects. Although the practical learning context will be the local, arctic environment, practical elements together with the theoretical framework presented can be applied globally. Examen facultatum + Creative Business: Candidates will learn basic reading, writing and learning techniques that are necessary for further studies. They will get supervision and individual guidance in writing essays, group assignments and written exams. Candidates will get a first impression of what the Cultural and Creative Industries (CCI) are and be introduced to key elements of value creation based on intangible resources. Experiences, Marketing and Sales: Using basic concepts, models and theories, the course will provide candidates with knowledge and practical skills in marketing, sales and experience production. Both theoretical and practical exercises are included here. GoBusiness I: Venture Development and Venture Economy: The GoBusiness courses give the candidates theoretical knowledge and practical skills of how to plan and set up a business. The courses cover economic and managerial key elements for business start-ups. Innovation Practice, Project Management and Event: Innovation practice gives the candidates a theoretical knowledge of innovation and methods of such, as well as giving them the opportunity to work with real life cases from the field of events. In the Project Management course, the candidates take the work further, by mapping out a real project based on the same cases. Communication Skills and Social Media and Communication: In these courses the candidates get knowledge and experience in communicating through different media. GoLive I: GoLive I is a practical course where the case-project from Project Management is put to life and communicated to the public. GoBusiness II & GoLive II: Through these courses the candidates gain knowledge and experience through creating, planning, managing, communicating and evaluating their own real-life business projects. Possible changes Course details and contents might change due to operational reasons. 8

9 8. Course Outlines Course title Course code Course category Semester Credits (ECTS): Location Department Prerequisites Content Relevance in study program Learning outcomes Examen facultatum Bachelors Autumn 10 ECTC Alta Department of Tourism and Northern Studies None beyond those in the admission requirements for the program. Offer an introduction to social science by studying their history, scientific thinking and contemporary debate in theory of science. The course is a mandatory course in the tourism programs. Objective of the course Knowledge: Skills: - History of social science - Models of humans and society - Theory of science and research design - Ethics in social science research Students should: -be capable of taking a critical stand towards research as well as theories within social science -be capable of applying and comprehend methodological and theoretical competence within their own studies Competence: - have a good foundation for further studies in humanitarian and social sciences Teaching and working methods Examination and evaluation Mainly lectures, following a weekly time schedule. Individual work, including obligatory assignments. Teamwork, including obligatory assignments. Formative evaluation: Oral presentations and written assignments must be approved before final examination can take place. Summative evaluation: Semester paper of max. 10 pages. 70% attendance is required in order to take the exam. 9

10 Resit exam Practical training Instruction and examination language Syllabus Summative evaluation and grading: scale A F with F for failed. See the guideline for resit examination on: None Language of instruction is English. The exam can be answered in Norwegian and English The syllabus will be published on Fronter at a semester start 10

11 Course title Course code Course category Semester Credits (ECTS): Location Department Prerequisites and target groups: Content Creative Business Bachelors Spring 10 ECTS Alta Department of Tourism and Northern Studies Primarily for 1 st year students registered in the Cultural & Creative Entrepreneurship programme. Also open for students in Arctic Adventure Tourism and Media Production as an elective subject. Purpose: The course is designed to give the students a general understanding of the essential assets in creative businesses, and how these can be developed and presented to the market. Social relevance of the subject: Cultural and Creative Industries is experiencing rapid growth, globally. It is important that people who intend to work within this industry, have a broad understanding of the industry s global significance and it s relation to other economies. Relevance in study program Learning outcomes The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship Knowledge and understanding. After completing the course: - The candidate has knowledge of international definitions of the term creative business - The candidate has knowledge of development of intangible assets as basis for business. - The candidate has knowledge of the customer s needs in terms of creative products. - The candidate has knowledge of the market in terms of creative products. Skills. After completing the course: - The candidate is able to discuss the definition boundaries of the term creative business. - The candidate is able to, in theory, design and present products based on intangible assets. - The candidate is able to discuss the customer s needs in terms of creative products. General competence. After completing the course: - The candidate has a general understanding of the idea of conform definitions of the Cultural and Creative Industries. - The candidate has an understanding of how their own intangible assets vary from their fellow students, and how these may compete or complete with each other, in regard to product development and market communication. 11

12 Teaching and working methods Examination and evaluation Resit exam Practical training Instruction Syllabus Methodology and design: - Lectures - Class discussions - Written assignments, individual and team - Oral presentations, individual and team Summative: - Class participation 70% (If not fulfilled, the students can apply for writing an extra written assignment) - Written home exam. Duration 4 days. - Grades A E for passed exam, F for failed. - Possibility of re-sit exam in case of F. See the guideline for resit examination on: None Will be given in English. Written exam may be answered in Norwegian or English. To be submitted 12

13 Name Norwegian name Code Level Credits Department Duration Offered from which year/semester Business Economy Forretningsøkonomi AAT-1004 Bachelor 10 ECTS Faculty of Finnmark/Dept. of Tourism and Northern Studies 1 semester 2 year, autumn semester Purpose Prerequisites and target groups Business economy discusses different concepts dealing with the business in an economical context. Gives introduction to basic cost-benefit analysis, accounting choice of product, investment theory, budgeting and target pricing Primarily for 1 st year students registered in the Cultural & Creative Entrepreneurship programme and 2 nd year students from the Arctic Adventure Tourism. Learning outcomes Knowledge : Be able to explain central concepts and important tools used in analysis of business economic problems. Examples of concepts: Regular cost, variable costs, alternative costs, contribution margin, present value, end-value, cost of capital, target pricing and budgeting Examples of tools: Contribution margin, absorption costing, product analyses, cost account, calculation of products Skills/abilities: Be able to use concepts and tools in analysis and discussion around business economic issues Sort relevant form irrelevant information Competence: Give written answers on questions that give the reader understanding of used method and the process to an answer. When a tool is given, be able to use it correct. From a described situation, choose correct tool 13

14 and apply it correct. Teaching and learning methods Coursework Examination and evaluation Instructions and examination laguage Syllabus Lectures and seminars Two individual written assignments must be passed during the semester to be able to attend the exam 4 hours school exam English The syllabus will be published on Fronter at the start of the semester 14

15 Course Title Code Level Credits Department Duration Purpose Prerequisites and target groups Learning outcomes Venture development Bachelor (introductory) 10 ECTS Faculty of Finnmark/Dept. of Tourism and Northern Studies 1 semester The course aims to give the students knowledge about central topics and elements of a business plan. The course will enable the students to write a business plan. Open for all students. Obligatory for 1 st years students registered in the Cultural & Creative Entrepreneurship programme. Knowledge The candidate knows the structure of a business plan. The candidate knows the outline of processes and necessary considerations for the development of a business plan. Skills The candidate is able to actively participate in the development of a business plan. The candidate is able to make decisions related to the development of a business plan. Teaching and learning methods General Competence The candidate is able to communicate ideas, and reflect upon fellow students, lecturers and professionals ideas and suggestions concerning the development of a business plan. The candidate is able to detect and employ basic theory for developing a business plan. The course will take use of a variety of different methods, Concentrated periods of lectures and workshops. 15

16 Exercises and class/group discussions Written assignments Coursework Examination and evaluation Instructions and examination language Syllabus Lectures may be available on-line upon request but students are recommended to attend lectures on campus for the full benefit of the course. One obligatory written assignment must pass as approved before final evaluation can take place. The assignment may be written in English or Norwegian. Individual written exam of 4 hours duration. The written exam counts for 100% of the final mark. The exam may be written in English or Norwegian. English The syllabus will be published on Fronter at the start of the semester 16

17 Course title Course code Course category Credits (ECTS): Prerequisites Content Experiences, marketing and sales Bachelors 20 ECTS None beyond those in the admission requirements for the program. General value basis - The course will relate marketing, sales and experience themes to the value basis of respect and consideration for nature and culture Marketing - traditional marketing functions: the p s - market segmentation - consumer behavior, AIDA - tourism consumption Experiences - Experiences: production and consumption - Types and levels of experiences - The psychological basis for experiences - Experience settings: indoors and outdoors - Environmental psychology - Experience production and design; elements and processes - Experience and service: storytelling, hospitality and guiding - Experience production and guest knowledge: markets and marketing - The experience economy ideology - Experience products and producers: visits/presentations and analysis of production, connected to content themes Relevance in study program Learning outcomes Sales - Sales channels - B2c, b2b, agents, workshops - Internet - Value based pricing The course is a mandatory course in the tourism programs. Knowledge - of basic concepts, models and theories of marketing and sales, particularly relationship marketing - of basic concepts, models and theories of experience production Skills/abilities - be able to analyse experience products and suggest changes/improvements to existing products - be able to develop a presentation, a brochure or an internet presentation of an experience product - be able to communicate with relevant stakeholders 17

18 Teaching and working methods Coursework Examination and evaluation Resit exam Practical training Instruction and examination language Syllabus Competence - contribute in processes concerning development of profitable experience products and marketing and sales of such - contribute with a critical and reflective view of development with regard to sustainability of nature and culture and the economic viability of destinations The course is given once a year during December, January and February Lectures: - Weekly lectures, seminars, student presentations - individually/in groups - Practical training, e.g. role play - Industry visits, guest lectures Formative evaluation - 2 written assignments/reports, individually - 1 presentation/report, in groups 70% attendance is required in order to take the exam. Summative evaluation and grading: scale A F with F for failed: - Individual school exam, 40% - Individual written home exam, 60 % See the guideline for resit examination on: Excursions with reports Language of instruction is English. The exam can be answered in Norwegian and English The syllabus will be published on Fronter at a semester start 18

19 Course title Course code Course category Semester Credits (ECTS): Location Department Prerequisites and target groups: Content Relevance in study program Learning outcomes Communication Skills Mandatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. Autumn 10 ECTS Alta Department of Tourism and Northern Studies Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. The course is also open for all other students at UiT. Purpose: To give the candidates An understanding of communication as a process that creates reality. Tools to analyse and make conscious choices in relation to language and means in a formal presentation, informative and persuasive. Training in dissemination of own presentation and assessment of others' presentations. Social relevance of the subject: Knowledge of, and skills in communication is important for all people at all levels of society. The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship. Knowledge: - The candidate has knowledge of presentation techniques and tools for formal presentations through the use of psychology, audience analysis, rhetoric, text analysis and elocution. - The candidate has basic knowledge of how to employ presentation techniques and tools in formal presentations. Skills: - The candidate is able to employ presentation techniques and tools in formal presentations in front of an audience. - The candidate is able to provide constructive criticism and show respect for others' presentations. General Competence: - The candidate has knowledge of presentation techniques and tools for formal presentations through the use of psychology, audience analysis, rhetoric, text analysis and elocution. - The candidate has basic knowledge of how to employ presentation techniques and tools in formal presentations. 19

20 Teaching and working methods Examination and evaluation Resit exam Practical training Instruction Syllabus Methodology and design: - Lectures - Class discussions - Response groups and individual self-evaluations - Oral presentations, individual and team - Portfolio journal Formative evaluation: The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper where the learning project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation: - Class participation 70% (If not fulfilled, the students can apply for writing an extra written assignment) - Oral exam counts for 75% of the mark - Portfolio journal counts for the remaining 25 % of the mark - Letters A-F. E is the lowest passing grade. F is failure. - Possibility of re-sit exam in case of F. See the guideline for resit examination on: Yes Will be given in English. Project report and oral presentation may be answered in Norwegian or English. To be submitted 20

21 1 a Name of subject/curriculum INNOVATION PRACTICE Praksis i innovasjon b Semester Offered autumn 2015 c Study points (credits) 10 ECTS d Teaching language English e Prerequisites and target groups Qualified for university studies Bachelor students 2 nd and 3 rd year; especially students in entrepreneurship related subjects Russian diploma 2 nd and 3 rd year 2 Contents This learning-by-developing course is twofold: 1. Practical innovation work cooperating with real-life cases (SME, public organisation etc.) Case representatives present a problem or need which has to be solved by teams of students. Small teams of students will learn to compete for best ideas, they have to detect potential (business) partners for the firm / organisation and do other practical efforts in order to develop their idea to a sustainable solution for the firm / organisation: a competitive advantage, entering a new market, designing of new products, services etc. Students are provided with methodological tools which directly support their learning by developing, such as Business Model Canvas; Work journal writing 2. Theory basics on Innovation The need for innovation; Entrepreneurship and Innovation; Value-driven (service) innovation and Executing innovation: Lean Start-up methods and Business modelling and planning 21

22 3 Expected learning outcomes of completed programme Knowledge By the end of the course, students will know basics about Selected methods of creating ideas Detecting business relevant value of ideas Key principles and elements of entrepreneurial behaviour Skills Distinctive entrepreneurial practices of SME By the end of the course, students are expected to have improved their Communication / team-work skills Ability to establish and use networks Project and time management Information gathering and proceeding skills Decision skills and familiarity with risk assessment and strategic thinking Both individually and as part of a group, students will be able to communicate problem solutions in a concise way Competencies Over the course, the following main competencies will be trained: Recognizing and developing innovation / business opportunities; Relationship competencies in person-toperson or individual-to-group-based, partly cross-cultural, interactions; Conceptual competencies, reflected in entrepreneurial behaviours; Organizing competencies Strategic competencies, i.e. setting, evaluating and implementing the strategies of the team / firm; Commitment competencies, i.e. capability to move ahead with a project; Self-reflection and self-assessment 4 Learning methods and organization of learning Learning by developing: Communication with firms and competing student groups. The course is based on team work, guided by a teacher who acts as coach / mentor 22

23 Practical work is conducted parallel to lectures and seminars Introduction into the case by case representatives Introductory lectures / seminars on theories and methods Exemplary video lectures, Video conferences with firm representatives Group work, -discussions, brainstorming Use of Open learning environments and Social media During a final Innovation Workshop competing ideas are presented and assessed by a jury of experts; final individual and team evaluation 5 Requirements (work requirements, attendance, process learning) The course is teamwork-based, i.e. attendance is mandatory Students are required to deliver a letter of motivation and to fill in a prior-to-project questionnaire Individual Work journal written over the entire project period / Reflective diary Individual notes to be included into group report Obligatory group report; Obligatory group presentation The project report shall present resources and actions to solve the task assigned by the case firm/organisation 6 a Formative assessment Individual work journal and presentations in class Business opportunity team report: Presentation of business idea and tentative action plan for implementation Peer evaluation. You will be evaluated by each of your teammates for your participation. 23

24 b Final assessment Evaluation of individual Work Journal, oral group presentation of a business idea / opportunity and Business opportunity team report Evaluation of the final result will consist of two parts: 1. Project report for the case companies 2. Final presentation at the Innovation Workshop 3. Individual course evaluation after completed Business Innovation Workshop 7 Grades Passed / failed 8 Practical training Real life innovation work, partly On line communication 9 Internationalisation Involved international students; Potential for networking across borders 10 Syllabus Sarasvathy et al. on Osterwalder, Business Model Canvas Ries, Lean Startup Hand-outs: Guidelines Work Journal; Student team project activities; Article collection 24

25 Course title Course code Course category Semester Credits (ECTS): Location Department Prerequisites, target groups and social relevance of the subject: Relevance in study program Learning outcomes Project Management Bachelors Autumn 10 ECTS Alta Department of Tourism and Northern Studies Project Management is an obligatory course for students in the bachelors of Cultural & Creative Entrepreneurship. Also open for international students on Campus Alta. The use of projects is increasing in a world that is constantly changing. The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship. Knowledge and understanding. - Know some vital terms in the terminology of projects which are related to some important stages of the life cycle of the project; the initiation, teambuilding, planning, organising, controlling and learning. Skills. - - Be able to use the knowledge introduced in the course in real projects. General competence. - Have a necessary confidence in project manager to be a manager of small projects. Teaching and working methods Examination and evaluation Mainly teacher presentations and group discussions. The course takes the view of an organisational perspective, which focuses on projects as temporary organisations that act within the border of an on-going base organisation. We introduce some vital terms in the terminology of projects, which are related to some important stages in the life-cycle of the project; the initiation, teambuilding, planning, organising, controlling and learning. The role of the project manager will be seen in the light of being the main responsible person in a project. We also use one lecture focusing on an important issue when planning a project in the public sector; the cost-benefit analysis. Summative: - Obligatory group/individual term paper. The paper shall present different views of one part of the course by using at least 2 articles or books in addition to the courseliterature. The paper has to be approved before the students can present themselves for the final exam. - Individual written 4 hour exam. - Grades A E for passed exam, F for failed. 25

26 Resit exam Practical training Instruction Syllabus - Possibility of re-sit exam in case of F. See the guideline for resit examination on: None Will be given in English. Written exam may be answered in Norwegian or English. To be submitted 26

27 Course title Course code Course category Semester Credits (ECTS) Location Department Prerequisites Content Relevance in study program Learning outcomes Social Media and Communication Mandatory for 2nd year s students registered in the Cultural & Creative Entrepreneurship programme and the Media Production programme. Open to students from other programmes. Spring 10ECTS Alta Department of Tourism and Northern Studies None beyond those in admission requirements for the program. An introduction to social media and new technologies, with an emphasis on understanding and using social media and networked user-generated content for different communication purposes. The course is also part of the Bachelor program in Arctic Adventure Tourism and Media Production. Knowledge The student has: Basic knowledge of social networking sites role and potential in marketing Basic knowledge of how social networking sites affect us. Why do we use them? How do we (re)present ourselves? Is privacy possible? How does information spread? Basic knowledge of copyright and fair use laws and regulations with an emphasis on the Internet Skills The student is able to: Make use of different channels of media for strategic communication purposes Evaluate a simple publishing contract with regards to basic legal matters and is able to register his/her own material as copyrighted. General Competence The student is able to: Understand and facilitate various media for communication purposes. 27

28 Discuss the importance of managing copyrights and fair use in creative businesses. Social relevance of the subject Structure, scope and organization, including obligatory parts. Examination and evaluation Knowledge, skills and competence of media are factors of increasing importance at all levels of society. Mainly lectures, following a weekly time schedule. Individual work, including obligatory assignments. Teamwork, including obligatory assignments. - Formative evaluation (work requirements, obligatory lessons etc.) - Minor oral presentations and written assignments must be approved before final examination can take place. - Summative evaluation (formal evaluation for the testimony) - 5-day home exam. Letters A F. E is the lowest passing grade. F is failure. Resit exam Internationalization See the guideline for resit examination on: Open to international students. Prerequisites apply. Resit exam Instruction and examination language Syllabus Lectures will be given in English. - Bernoff, J. and Li, C. (2011): Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Review Press - Rainie, L and Wellmann, B. (2013): Networked The New Social Operating System. Cambridge: MIT Press - Mayeux, J. and Bengal, O. (2013): New Frontier of Copyright Law and Fair Use on the Internet: Essential Guide for Writers, Bloggers, Video Producers, Web Designers and Music Producers [Kindle Edition]. Amazon Digital Services 28

29 Course title Course code Course category Semester Credits (ECTS): Location Department Prerequisites and target groups: Event Management Bachelors Spring 10 ECTS Alta Department of Tourism and Northern Studies Event Management is an obligatory course for students in the bachelors of Cultural & Creative Entrepreneurship * The course is also open for all other students at UiT. * The course GoLive I contains a field practice related to the Event Management course, 10 ECTS. GoLive I is open for all Event Management students, and is obligatory for the Cultural & Creative Entrepreneurship students. Content Purpose: In a growing events industry it is a demand for suitably qualified graduates who have the ability to understand the events field. The course aims to give the students knowledge about different events, event tourism and the connection with, and impact on the community. Social relevance of the subject: The society in general needs knowledge about the importance of how to organize and manage events such as festivals, sporting, entertaining and cultural events, as well as exhibitions and conferences. This competence is also transferable to other societal areas. Relevance in study program Learning outcomes The course is mandatory for the achievement of a Bachelor Cultural & Creative Entrepreneurship. Knowledge and understanding. After completing the course: - The candidate understands the essentials of what is the event field, with planning, managing, implementing and evaluating projects in the event business and related fields of work. Skills. After completing the course: - The candidate is able to see the importance of cooperation in networks as means for learning and developing. - The candidate is able to understand planning, managing, implementing and evaluating projects in the event business and related fields of work. 29

30 Teaching and working methods Examination and evaluation Resit exam Practical training Instruction Syllabus General competence. After completing the course: - The candidate is able to take responsibility for given assignments in a project. - The candidate is able to communicate ideas, and reflect upon fellow students, lecturers and professionals ideas and suggestions concerning a project. - The candidate is able to detect and employ basic theory when carrying out ideas and plans for a given project. Methodology and design: - Lectures - Workshops - Class discussions - Written assignments Summative: - Class participation 70% (If not fulfilled, the students can apply for writing an extra written assignment) - Written 4 hour exam. - Grades A E for passed exam, F for failed. - Possibility of re-sit exam in case of F. See the guideline for resit examination on: None Will be given in English. Written exam may be answered in Norwegian or English. To be submitted 30

31 Course title Course code Course category Semester Credits (ECTS): Prerequisites and target groups: GoLive I Bachelors Spring 10 ECTS Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. All students enrolled in the GoLive I course, must also be enrolled in the Event Management course, or must have passed the Event Management course in advance. Content Purpose: The course aims to enable the students to make use of Learning by Developing 1 as a framework for theoretical and practical learning. The students will employ the method, supervised by the course lecturer, in co-operation with professionals in the field of event and related businesses. The students will be assigned to a specific event project. Social relevance of the subject: The society in general needs knowledge about the importance of how to organize and manage events such as festivals, sporting, entertaining and cultural events, as well as exhibitions and conferences. This competence is also transferable to other societal areas. Relevance in study program Learning outcomes The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship. Knowledge and understanding. After completing the course: - The candidate knows how to employ Learning by Developing as a tool for learning and development. - The candidate understands the essentials of planning, managing, implementing and evaluating projects in the event business and related fields of work. Skills. After completing the course: - The candidate is able to employ co-operation in networks as means for learning and developing. - The candidate is able to participate in planning, managing, problem solving, critical reasoning, implementing and 1 Learning by Developing (LbD) is an innovative operating model, which requires students to undertake projects rooted in the world of work aiming to produce new practices, the progress of which requires collaboration between teachers, students and workplace experts. LbD may also be described as a learning vehicle for the development of two sets of competences. The first being generic such as work/life knowledge and skills and the second being subject specific competences. LbD also contributes to regional development through the student interaction on projects and especially through the University playing a strong role in creating international links. Much effort is expended in ensuring local, regional and international ties. (Laurea University, Helsinki, 2008) 31

32 evaluating projects in the event business and related fields of work. General competence. After completing the course: - The candidate is able to take responsibility for given assignments in a project. - The candidate is able to communicate ideas, and reflect upon fellow students, lecturers and professionals ideas and suggestions concerning a project. - The candidate is able to detect and employ basic theory, in a practical case, and carrying out ideas and plans for a given project. Teaching and working methods Examination and evaluation Methodology and design: - The students will make use of Learning by Developing as a framework for theoretical and practical learning. - The students will employ the method, supervised by the course lecturer, in co-operation with professionals in the field of culture-related projects. - The course will take use of a variety of different methods, with a main emphasis on Learning by Developing. - Workshops - Journaling, reflection, evaluation - Written assignments (log, reflection paper and project - report) - Oral presentations - Practical experience Formative evaluation: The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper and a team project report where the project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation: Team project report and oral presentations count for 100% of the total mark. Resit exam Practical training Instruction Syllabus Grades A E for passed exam, F for failed. Possibility of re-sit exam in case of F. See the guideline for resit examination on: Yes Will be given in English. Project report and oral presentation may be answered in Norwegian or English. To be submitted 32

33 Course title Course code Course category Semester Credits (ECTS): Prerequisites and target groups: GoBusiness II Bachelors Autumn 10 ECTS Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. Open exclusively to students in the Bachelor Cultural & Creative Entrepreneurship program. The course GoBusiness I: Venture Development and Economy must be approved as passed before entrance to GoBusiness II. Content Relevance in study program Learning outcomes To write a business plan, individual or in team with others, and register an enterprise, for real or for practice through the concept of Student Enterprise 2. The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship. Knowledge and understanding The candidate knows the structure of a business plan. The candidate knows the outline of processes and necessary considerations for the development of a business plan and registration of an enterprise. Skills. The candidate is able to develop a business plan, based upon his or her own business idea and consider an ideas commercial potential. The candidate is able to make decisions related to the development of his or her business plan. The candidate is able to complete the registration process for his or her enterprise (for real or for practice). General competence. The candidate is able to communicate ideas, and reflect upon networks and business partners ideas and suggestions concerning the development of his or her business plan. The candidate is able to detect and employ basic theory for developing his or her business plan

34 Teaching and working methods Examination and evaluation Methodology and design: The course builds upon the 1 st year course GoBusiness I: Venture Development and Economy. In GoBusiness II the students write their own business plan, and formally register their enterprises. There will be no ordinary lecture hours, only regular meetings by appointment and 2-3 open seminars. All the ventures are assigned to a supervisor through the process. In addition, each venture must sign an agreement with a mentor from the trade. Note that Finnmark University College is not financially or legally responsible for any decisions or actions on behalf of the students' real ventures. Formative evaluation: 2 drafts must pass as approved before summative evaluation can take place. Summative evaluation: Final draft and registration of enterprise. Approved or Not Approved (Fail) Practical training Instruction Syllabus No Will be given in English. Business plan may be written in Norwegian or English. To be submitted 34

35 Course title Course code Course category Semester Credits (ECTS): Prerequisites and target groups: GoLive II Bachelors Autumn 20 ECTS Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. Open exclusively to students in the Bachelor of Cultural & Creative Entrepreneurship program. The courses GoBusiness I: Venture Development and Economy and GoLive I must be approved as passed before entrance to GoLive II. Content Relevance in study program Learning outcomes The course aims to take the students to a proficient level of Learning by Developing 3 as a framework for theoretical and practical learning, and also provide students with experience in implementing their business plans. The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship. Knowledge and understanding The candidate knows the outline of processes and necessary considerations for the implementation of a business plan. The candidate knows how to employ Learning by Developing at proficient level. The candidate understands the essentials of planning, managing, implementing and evaluating creative business projects. Skills. The candidate is able to implement his or her business plan and take use of and further develop knowledge acquired in the GoBusiness course series. The candidate is skilled in co-operation in networks as means for learning and developing. 3 Learning by Developing (LbD) is an innovative operating model, which requires students to undertake projects rooted in the world of work aiming to produce new practices, the progress of which requires collaboration between teachers, students and workplace experts. LbD may also be described as a learning vehicle for the development of two sets of competences. The first being generic such as work/life knowledge and skills and the second being subject specific competences. LbD also contributes to regional development through the student interaction on projects and especially through the University playing a strong role in creating international links. Much effort is expended in ensuring local, regional and international ties. (Laurea University, Helsinki, 2008) 35

36 The candidate is skilled in planning, managing, implementing and evaluating creative business projects. General competence. The candidate is able to communicate ideas, and reflect upon networks and business partners ideas and suggestions concerning the implementation of his or her business plan. The candidate is able to detect and employ basic theory for implementation of his or her business plan. The candidate is responsible for creating his/her own innovative assignments. The candidate communicates ideas, as well as reflects and acts upon professionals ideas and suggestions concerning a project. The candidate detects and employs theory when planning and carrying out ideas for a given project. The candidate is able to find literature of relevance to supplement his/her own competence. The candidate has sufficient competence to manage his/her assignments. Teaching and working methods Examination and evaluation Methodology and design: The course builds upon the previous course GoBusiness I: Venture Development and Economy, and GoLive I. In GoLive II the students implement their business plan through their enterprises. There will be no ordinary lecture hours, only regular meetings by appointment and 1-2 open seminars. All the ventures are assigned to a supervisor through the process. In addition, each venture must sign an agreement with a mentor from the trade. Note that Finnmark University College is not financially or legally responsible for any decisions or actions on behalf of the students' real ventures. The students will make use of Learning by Developing as a framework for theoretical and practical learning, as learned in Go Live I. The students will employ the method, supervised by course lecturer, in co-operation with case-owners. The projects content will reflect upon the student s professional interests and/or developmental needs. The course will take use of a variety of different methods, with a main emphasis on Learning by Developing. - Workshops; initiated, planned and run by the students. - Journaling, reflection, evaluation - Written assignments (log, reflection paper and project report) - Oral presentations - Practical experience Formative evaluation: 36

37 The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper and a project report where the project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation: Reflection paper, theory based report and oral presentation. Approved or Not Approved (Fail) Practical training Instruction Syllabus Yes Will be given in English. Reflection paper, project report and oral presentation may be given in Norwegian or English. To be submitted 37