Curriculum Multimedia Designer

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1 Curriculum Multimedia Design and Communication programme Local part Curriculum Multimedia Designer Academy Profession Programme (AP) in Multimedia Design and Communication National Curriculum issued by The Network of Danish Academies providing the Academy Profession programme (AP) in Multimedia Design and Communication, September 2014 Local Curriculum issued by KEA, Copenhagen School of Design and Technology 1. 1

2 1. Table of contents 1. Table of contents Structure of the programme The programme is governed by the following acts and orders Title of programme and graduates Programme objectives The programme s core areas and ECTS scope Core area: Business Core area: Communication and presentation Core area: Design and visualisation Core area: Interaction development Mandatory elements within the programme s core areas Mandatory Element Multimedia Production Basic: Business, Communication and presentation, Design and visualisation and Interaction development Mandatory element Multimedia Production Advanced: Communication and presentation, Design and visualisation and Interaction development Number of exams in the mandatory elements Internship Final exam project Overview of exams Transfer of credit Advance credit approval Exemption from the curriculum Effective date and transition period... Error! Bookmark not defined. 2

3 2. Structure of the programme 1st year 2nd year 10 ECTS Business 10 ECTS Core Areas 20 ECTS Communication and Presentation 15 ECTS 5 ECTS 25 ECTS Design and Visualisation 20 ECTS 5 ECTS 25 ECTS Interaction Development 15 ECTS 10 ECTS Elective subjects 1 10 ECTS 10 ECTS Internship 15 ECTS 15 ECTS Final exam project 15 ECTS 15 ECTS Total 120 ECTS 60 ECTS 60 ECTS The curriculum for the Multimedia Design programme has been prepared on the basis of the guidelines in the Executive Order no of 14 November 2012 on the Business Academy (AP) programme for Media and Communication (Multimedia Designer). The programme is a full time course that comprises two student full time equivalents (FTE). One student FTE is equivalent one student s full time work for one year. A student FTE is equivalent to 60 points in the European Credit Transfer System (ECTS). The official duration of the study programme is 120 ECTS points. The programme is level 5 in the Qualifications Framework for Danish Higher Education. 3. The programme is governed by the following acts and orders Act no. 467 of May 8 th 2013 on Academy Profession degree programmes and Professional Bachelor programmes. Executive Order no of December 16 th 2013 on Academy Profession and Professional Bachelor programmes. Executive Order no of November 14 th 2012 on Academy Profession degree programme (AP) for Media and Communication (Multimedia Designer). Executive Order no. 745 of June 24 th 2013 on quality assurance and quality control in professionally oriented higher education programmes. Executive Order no. 223 of March 11 th 2014 on access to Academy Profession degree programmes and Professional Bachelor programmes. Executive Order no of December 16 th 2013 on examination regulations in professionally oriented higher education programmes. Executive Order no. 262 of March 20 th 2007 on grading scale and other types of evaluation. Executive Order no. 374 of April 4 th 2014 on open education (professionally oriented adult education) etc. The valid and current acts/orders are accessible at 1 See the institutional part of the study curriculum for a description of elective elements. 3

4 3.1 Title of programme and graduates The title of the programme is Academy Profession programme for Media and Communication. The graduates are entitled to call themselves Multimedia Designer. In English the title is Academy Profession Degree in Multimedia Design and Communication. 4. Programme objectives The programme aims at qualifying the student to independently design, plan, implement and manage multimedia tasks and to contribute to implementing, managing and maintaining multimedia productions. Learning objectives for Multimedia Designer AP Learning objectives for the programme consist of the knowledge, skills and competences achieved by the Multimedia Designer graduate during his/her course of study. Knowledge The graduate has knowledge about: practice and central applied theory and methodology within analysis, concept development, design, planning, realisation and management of multimedia tasks and the implementation, management, and maintenance of multimedia production, as well as the understanding of interdisciplinary issues within the multimedia field in relation to both individual and team based project work. Skills The graduate is able to: apply central methods and tools within analysis, concept development, design and planning as well as the realisation and management of multimedia tasks, evaluate practice oriented issues within the field of multimedia, list and choose solutions, and communicate practice oriented issues and solutions within the multimedia field to collaboration partners and users. Competences The graduate is able to: independently handle analysis, concept development, design and planning as well as the realisation and management of multimedia tasks, and participate in the implementation, management and maintenance of multimedia productions, handle development oriented situations and, through innovative processes, adapt multimedia solutions according to commercial conditions, acquire new knowledge, skills and competences within the field of multimedia, participate in managerial and work related functions in collaboration with others regardless of their educational, linguistic, and cultural background, and participate professionally in and manage collaboration and communication within networks. 5. The programme s core areas The Programmes consists of the following key subjects Business (10 ECTS) Communication and presentation (20 ECTS) Design and visualisation (25 ECTS) 4

5 Interaction development (25 ECTS) Total 80 ECTS points 5.1 Core area: Business Content The objective of the core area is to qualify the student to incorporate organisational aspects in multimedia development and application and to enable the student to plan, manage, and complete a development project. ECTS scope 10 ECTS Learning objectives Knowledge The student has development based knowledge and understanding of central subjects in multimedia related business law, including copyright, the Data Protection Act, and contract law the company s management, communication and decision making processes the organisational consequences which the implementation of multimedia productions can have in an organisation central methods and tools for financial planning and control of multimedia productions central subjects within innovation and entrepreneurship Skills assess the vision, mission, and values as well as the strategy and business culture of organisations in relation to multimedia production Competences handle relevant theories, methods, and IT tools for the purpose of planning, managing, and quality assuring development projects participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills and competences in relation to the business area 5.2 Core area: Communication and presentation Content The objective of the core area is to ensure that the student acquires knowledge, skills, and competences for handling communication in relation to multimedia tasks and to ensure that the student is able to handle communication paths and opportunities in complex organisations and networks, locally as well as globally ECTS scope 20 ECTS Learning objectives Knowledge The student has development based knowledge and understanding of 5

6 central theories and methods applied within communication in relation to multimedia central theories and methods applied within marketing in relation to multimedia central communicative instruments and applied genres central concepts within media sociology (historical and present use of media by different social groups) Skills collect and assess empirical data on target groups and usage situations apply central methods and tools to describe a target group in relation to multimedia tasks assess and produce communication aimed at specific target groups apply central methods and tools for constructing and assessing information architecture including structuring, planning, and presentation of information apply central methods and tools for planning and implementing user tests conclude and present a development project in a report apply central methods and tools for presentations to stakeholders assess and apply communicative elements in different media productions assess the influence of cultural factors on national and global communication assess correlations between cultural identity and forms of expression prepare, choose, and present a communication strategy and communication forms for the solution of multimedia tasks in a globalised community Competences handle communication and marketing across platforms handle digital marketing handle interactive communication in multimedia products participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area 5.3 Core area: Design and visualisation Content: The objective of the core area is that the student should to be able to apply methods and principles for multimedia design processes and concept development. The student must be able to apply methods to the design and development of interactive user interfaces for central digital platforms. Furthermore, the student should be able to apply methods to the integration of different kinds of digital media expressions on different digital platforms. ECTS scope 25 ECTS Learning objectives Knowledge The student has development based knowledge and understanding of central tools for the production of video and audio central methods for design documentation the history of design and aesthetics in relation to the multimedia field 6

7 the correlation between usage and design in relation to the multimedia field central theories and methods in relation to animation techniques central theories and methods in relation to storytelling and production techniques Skills The students is able to assess and apply central methods for ideation and concept development design user interfaces for different digital platforms on the basis of central theories and assessment models assess and apply central methods for user centered design assess and apply central principles for digital graphic design assess and apply aesthetic styles in relation to the multimedia field assess and prepare graphical material for further digital production present design related problems and solutions to stakeholders assess and apply methods for documentation of interactive multimedia productions assess and apply production and postproduction techniques to video and audio productions communicate the choice of media elements to stakeholders Competences The students is able to handle and create the correlation between message and design handle and create the correlation between identity and design handle design and development of interactive user interfaces handle and integrate the expression of digital media on different digital platforms participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation the business area 5.4 Core area: Interaction development The student must be able to model, format, structure, document, and implement dynamic multimedia applications. The student must attain a basic understanding of systems development. The student must attain skills in the structuring and implementation of complex dynamic multimedia applications, including the integration of databases ECTS scope 25 ECTS Learning objectives Knowledge The student has development based knowledge and understanding of the construction and usage of the internet object oriented programming in relation to multimedia practice scope and limitations of development environments in practice elements applied in Content Management Systems (CMS) in practice central theories and methods applied within systems development interfaces for data exchange with third party services key security aspects of networks, multimedia applications and data communication Skills 7

8 assess and apply central methods and tools for search engine optimisation (SEO) prepare and present documentation according to current practice assess and apply contemporary formatting languages program client and server based multimedia applications apply central methods and tools to model, structure, and implement functionality apply a currently used data manipulation language for databases apply key methods in data modelling and implementation of databases apply key methods for quality assurance by means of tests and debugging Competences handle modelling, structuring and formatting of information according to current practice handle modelling, structuring and programming of functionality handle integration of various types of media in multimedia applications handle data persisting to dynamic multimedia applications participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area 6. Mandatory elements within the programme s core areas The mandatory elements are 1. Multimedia Production Basic (60 ECTS) on 1 st and 2 nd semester 2. Multimedia Production Advanced (20 ECTS) on 3 rd semester Total 80 ECTS Both mandatory elements concludes with an exam. 6.1 Mandatory Element Multimedia Production Basic: Business, Communication and presentation, Design and visualisation and Interaction development. ECTS scope 60 ECTS comprised of 10 ECTS from the core area Business 15 ECTS from the core area Communication and presentation 20 ECTS from the core area Design and visualisation 15 ECTS from the core area Interaction development Content This first mandatory element contributes aims to qualify the student to incorporate organisational aspects in multimedia development and application and to enable the student to plan, manage, and complete a development project acquire knowledge, skills, and competences for handling communication in relation to multimedia tasks apply methods and principles for multimedia design processes and concept development The student must be able to apply methods to the design and development of interactive user interfaces for central digital platforms 8

9 be able to model, format, structure, document and implement dynamic multimedia applications. The student must obtain a basic understanding of systems development. Learning objectives Knowledge (Business) The student has development based knowledge and understanding of central subjects in multimedia related business law, including copyright, the Data Protection Act, and contract law the company s management, communication and decision making processes the organisational consequences which the implementation of multimedia productions can have in an organisation central methods and tools for financial planning and control of multimedia productions central subjects within innovation and entrepreneurship Knowledge (Communication and presentation) The student has development based knowledge and understanding of central theories and methods applied within communication in relation to multimedia central theories and methods applied within marketing in relation to multimedia central communicative instruments and applied genres Knowledge (Design and visualisation) The student has development based knowledge and understanding of central tools for the production of video and audio central methods for design documentation the history of design and aesthetics in relation to the multimedia field the correlation between usage and design in relation to the multimedia field Knowledge (Interaction development) The student has development based knowledge and understanding of the construction and usage of the internet object oriented programming in relation to multimedia practice scope and limitations of development environments in practice elements applied in Content Management Systems (CMS) in practice central theories and methods applied within systems development Skills (Business) assess the vision, mission, and values as well as the strategy and business culture of organisations in relation to multimedia production Skills (Communication and presentation) collect and assess empirical data on target groups and usage situations apply central methods and tools to describe a target group in relation to multimedia tasks assess and produce communication aimed at specific target groups apply central methods and tools for constructing and assessing information architecture including structuring, planning, and presentation of information apply central methods and tools for planning and implementing user tests conclude and present a development project in a report 9

10 apply central methods and tools for presentations to stakeholders Skills (Design and visualisation) The students is able to assess and apply central methods for ideation and concept development design user interfaces for different digital platforms on the basis of central theories and assessment models assess and apply central methods for user centered design assess and apply central principles for digital graphic design assess and apply aesthetic styles in relation to the multimedia field assess and prepare graphical material for further digital production present design related problems and solutions to stakeholders Skills (Interaction development) assess and apply central methods and tools for search engine optimisation (SEO) prepare and present documentation according to current practice assess and apply contemporary formatting languages program client and server based multimedia applications apply central methods and tools to model, structure, and implement functionality Competences (Business) handle relevant theories, methods, and IT tools for the purpose of planning, managing, and quality assuring development projects participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills and competences in relation to the business area Competences (Communication and presentation) handle communication and marketing across platforms handle digital marketing participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area Competences (Design and visualisation) handle and create the correlation between message and design handle and create the correlation between identity and design handle design and development of interactive user interfaces participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation the business are Competences (Interaction development) handle the modelling, structuring, and formatting of information according to current practice participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area This mandatory element concludes with an exam (1 year exam) 10

11 Evaluation This exam is evaluated with an external examiner and is graded according to the 7 point scale. Learning objective for this mandatory element is identical to the learning objectives for the exam. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum. 6.2 Mandatory element Multimedia Production Advanced: Communication and presentation, Design and visualisation and Interaction development. ECTS scope 20 ECTS comprised of 5 ECTS from the core area Communication and presentation 5 ECTS from the core area Design and visualisation 10 ECTS from the core area Interaction development Content This second mandatory element contributes aims to qualify the student to handle communication paths and the scope presented by complex organisations and networks, locally and globally. be able, on a methodical basis, to integrate digital media expressions on different digital platforms. achieve skills in the structuring and implementation of complex dynamic multimedia applications, including the integration of databases. Learning objectives Knowledge (Communication and presentation) The student has development based knowledge and understanding of central concepts within media sociology (historical and present use of media by different social groups) Knowledge (Design and visualisation) The student has development based knowledge and understanding of central theories and methods in relation to animation techniques central theories and methods in relation to storytelling and production techniques Knowledge (Interaction development) The student has development based knowledge and understanding of interfaces for data exchange with third party services key security aspects of networks, multimedia applications and data communication Skills (Communication and presentation) assess and apply communicative elements in different media productions assess the influence of cultural factors on national and global communication assess correlations between cultural identity and forms of expression prepare, choose, and present a communication strategy and communication forms for the solution of multimedia tasks in a globalised community 11

12 Skills (Design and visualisation) The students is able to assess and apply methods for documentation of interactive multimedia productions assess and apply production and postproduction techniques to video and audio productions communicate the choice of media elements to stakeholders Skills (Interaction development) The students is able to apply a currently used data manipulation language for databases apply key methods in data modelling and implementation of databases apply key methods for quality assurance by means of tests and debugging Competences (Communication and presentation) handle interactive communication in multimedia products participate professionally in discipline specific and interdisciplinary teams, internally and externall acquire new knowledge, skills, and competences in relation to the business area Competences (Design and visualisation) handle and integrate the expression of digital media on different digital platforms participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area Competences (Interaction development) handle modelling, structuring, and programming of functionality handle the integration of different types of multimedia applications handle data persisting for dynamic multimedia applications participate professionally in discipline specific and interdisciplinary teams, internally and externally acquire new knowledge, skills, and competences in relation to the business area This mandatory element concludes with an exam (3. semester exam) Evaluation This exam is evaluated with an internal examiner and is graded according to the 7 point scale. Learning objective for this mandatory element is identical to the learning objectives for the exam. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum. 7. Number of exams in the mandatory elements Both mandatory elements have to be completed with a test. An overview of all tests and exams during the study programme is located in section 10. Below is an overview of the connection between the core areas and the mandatory elements of the study programme based on ECTS. 12

13 Mandatory elements Multimedia Production Basic Multimedia Production Advanced Total 1 st and 2 nd semester 3 rd semester Core area Business 10 ECTS 10 ECTS from the core area Business 10 ECTS Communication and presentation 20 ECTS 15 ECTS from the core area Communication and presentation 5 ECTS from the core area Communication and presentation 20 ECTS Design and visualisation 25 ECTS 20 ECTS from the core area Design and visualisation 5 ECTS from the core area Design and visualisation 25 ECTS Interaction development 25 ECTS 15 ECTS from the core area Interaction development 10 ECTS from the core area Interaction development 25 ECTS Learning objectives for Multimedia Production Basic: See 6.1 Learning objectives for Multimedia Production Advanced: See ECTS 20 ECTS 80 ECTS 8. Internship ECTS scope 15 ECTS Learning objectives Knowledge The student has development based knowledge and understanding of The demands and expectations of the organisations regarding the multimedia designer s knowledge, skills and attitude towards work the application of theory, methods, and tools by the profession and multimedia discipline in practice Skills apply diverse technical and analytical working methods related to employment within the business area assess practice oriented issues and possible solutions communicate practice oriented issues and motivated models for solutions Competences 13

14 handle development oriented practical and professional issues in relation to the profession acquire new knowledge, skills, and competences in relation to the profession handle the structuring and planning of day to day tasks within the profession participate professionally in discipline specific and interdisciplinary teams The internship period concludes with a test (Internship test) Evaluation This test is evaluated with an internal examiner and is graded according to the 7 point scale. The learning objectives for the internship test are identical to the learning objectives for the internship. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum. 9. Final exam project ECTS scope 15 ECTS Final project exam requirements The final project exam should document that the student is able, in a qualified manner, to combine theoretical, methodological, and practical elements and to present these. The problem formulation must be central to the multimedia profession and has to be drawn up by the student in collaboration with a public or private organisation. The project can also take a starting point in entrepreneurship. The institution must approve the problem formulation. The project results in a report and a product. The product must be a digital multimedia production. The final exam project is limited to a maximum size of 45 standard pages for one student + a maximum of 15 standard pages for each additional group member. Front page, index page, list of literature and appendices do not count towards the maximum number of pages. One standard page is keystrokes including spaces and footnotes. Spelling and writing skills Spelling and writing skills will be part of the assessment criteria for the final exam project. The assessment is expressed as an overall assessment of the professional and academic content as well as the student's spelling and writing skills. However, the academic content has priority in this overall assessment. Students may apply for an exemption from the requirement that spelling and writing skills form part of the assessment criteria if the application is verified by physical or mental impairment. The application should be submitted to the programme and directed to the attention of the Head of Education no later than 4 weeks before the exam is to be held. Learning objectives The final project exams has to document that the student has reached graduation level according to appendix 1 in executive order no of November 14 th 2012 on Academy Profession degree programme (AP) for Media and Communication (Multimedia Designer). 14

15 The learning objectives for the final project exam includes the knowledge, skills and competences that a multimedia designer must attain during the programme. See the learning objectives in section 4 of this study curriculum Programme objectives. Evaluation This exam is evaluated with an external examiner and is graded according to the 7 point scale. The final project exam consists of a project part and an oral part. One grade is given to cover all elements of the exam. The exam cannot be completed until all other exams have been passed including the internship exam. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum. 10. Overview of exams This table presents an overview of the programme s total number of exams and their placement. Time Exam 120 ECTS distributed across exams Evaluation Conclusion of 2 nd semester 1 year exam 60 7 point scale External Conclusion of elective course on 3 rd semester Elective course 10 7 point scale Internal Conclusion of 3 rd semester 3. semester exam 20 7 point scale Internal Conclusion of internship Internship exam 15 7 point scale Internal Conclusion of 4 th semester Final exam project 15 7 point scale External 11. Transfer of credit Students may apply for advance approval of credit transfer. In connection with such approval of studies in Denmark or abroad, the student is required, after completion of these studies, to document completion of the educational elements of the approved studies. In connection with the advance approval, students must grant the institution consent to collect the necessary information following completion of the studies. In connection with advance approval of credit transfer, the educational elements are considered completed if the student has achieved a passing grade according to the rules of the programme in which the student is enrolled Advance credit approval The student can apply for advance credit approval. The institution can approve that study elements which the student has passed (or intend to pass) at another Danish or international educational institution replace study elements from this curriculum. With an application for advance credit approval, the student agrees to the fact the final transferability/applicability of any credit has to be confirmed after the institution receives the final transcript and documentation. 15

16 On approval, the element is considered completed on the condition that it was passed (or will be passed) according to the regulations for the study programme in question. 12. Exemption from the curriculum The institution has the authority to exempt from the rules and regulations of this collective study curriculum if it is considered necessary based on extraordinary circumstances. The institutions cooperate on establishing a homogenous practice for administering exemptions. 13. Commencement and transitional provisions This common part of the curriculum enters into force on 1 September 2014 and applies to all students who are currently or who later enrol in the programme and for exams that begin on the aforementioned date or later. The common part of the curriculum from January 2013 shall become null and void with effect from 31 August However, exams commenced before 1 September 2014 shall be completed under the provisions of the common part of the curriculum no later than 31 August

17 Curriculum Multimedia Design and Communication programme Local part 13. Local Curriculum Methods of Teaching and Studying The teaching is conducted as a combination of classroom teaching, lectures, workshops, study groups, exercises and major projects. The organisation of the teaching is based on relevant business practice and applied theory. The programme also comprises teaching methods that will enable the student to develop his/her independence and interpersonal skills as well an aptitude for being innovative. To the extent it is relevant, teaching in entrepreneurship, innovation and the interaction between different cultures is part of the programme. Study activity The student is required to take an active part in study activities, compulsory projects and assignments, tests and exams in accordance to the preconditions found in this curriculum and in the Acts and Orders. KEA, Copenhagen School of Design and Technology will evaluate the student activity on an ongoing basis. To be considered active, the student is required to participate in Project start-up meetings Compulsory meetings with supervisor/teacher Active participation in project work, including deliveries on the learning platform of Multimedia Design & Communication Project presentations and evaluations 1 st semester portfolio evaluation Tests and exams as described in this curriculum Participation in a series of mandatory assignments on each semester. The student must pass these assignments in order to be eligible for registering for the examinations of the semester. A student who is unable to participate in study activities on grounds of documented illness or other acceptable reasons must contact the Service Center of Multimedia Designer immediately. The Service Center will inform the student of the necessary procedures, including how to obtain a medical certificate. The student carries any expenses regarding the documentation. If the student does not live up to one or more of the aspects listed above, he/she will be called in for an interview concerning his/her lack of study activity. International teaching Teaching takes place in an international environment where many different nationalities are represented. Even though the Danish line has been selected, one or more subjects or parts thereof may be taught in English. Practice oriented learning The teaching is cross-disciplinary and practice-oriented. It primarily takes place in an open learning environment which substitutes normal classroom teaching. The teaching environment is designed to be flexible so that teachers and students can meet formally and informally in connection with interdisciplinary problem solving in projects and exercises for public and private organisations. Subject progression The programme is constructed around four core areas, each of which is further subdivided into subjects, each with its own set of learning goals. The core areas, the subjects and the learning goals are divided between three mandatory semesters, where it is ensured that there is a steady and logical progression and complexity within the area. Specialization takes place in the electives of the third semester. The internship in the fourth semester ensures that the student gains knowledge of the profession in practice and learns how 17

18 to solve practical problems. The final project in the fourth semester puts the specialization and the internship into perspective by treating a practical problem through the application of academic theories and methods. Project work The school puts emphasis on project work and organisation contact as well as bringing the newest technologies into the teaching. With the project method of study, the students gain an important experience of group work. Through a problem oriented study environment, they gain experience of problem formulation and problem solving. Therefore, the process and methods are an important part of the learning environment, and are also part of the basic development in the tests and exams. Motivation An important condition for successful completion of the period of study is that the students will take responsibility for their own learning, which requires motivation and engagement, independence, showing initiative as well as developing a critical outlook. It is important that they take responsibility for the production of their own work, not least during the project periods. 14. Description of local study elements rd semester Electives (10 ECTS) The elective study element enables the student to aim towards a specialised, professional subject area. The elective subjects offered are published in a catalogue with a description of each elective and its scope, learning goals and the ECTS covered, no later than by the start of 3rd semester. The student can choose between electives within one or more of the following subject areas: The company/organisation Communication and presentation Interaction development Design and visualisation KEA, Copenhagen School of Design and Technology, retains the right to cancel electives, which do not obtain the number of participants required, as well as limit the number of participants to a maximum for each single elective. The affected students will be offered to choose a new elective. The elective element concludes with a test (3. Semester elective test). See the institution s individual exam regulations th semester the internship (15 ECTS) The internship can form the basis for the student s final project and can be planned to allow both flexibility and differentiation. The student can choose to combine work experiences from more than one organisation, or different types of internship. The prerequisites for the internship period are published in detail on the learning platform of the Multimedia Designer programme before the start of 4 th semester. The internship is unpaid. The student in collaboration with the organisation and the institution develops the individual learning objectives for the internship based on the overall learning objectives. 18

19 During the internship, the student has a supervisor from the programme and a contact/supervisor from the organisation. The internship concludes with a test (internship test). See the institution s individual exam description. 15. Local exam description year test multimedia production basis ECTS scope 60 ECTS 1. year test requirements The aim is to test the student s understanding of the theory, methods and tools of the mandatory study element, multimedia production basis. The test must show that the student is able to communicate visually with a target group, that the student is able to develop an interactive, digital product with a consideration to stakeholders that the student is able to complete a project in a team The project work must be interdisciplinary and problem oriented. It must result in an operational digital prototype and a report documenting the development process and the product. The actual requirements are published on the learning platform of Multimedia Design & Communication, and will ensure a broad combination of essential areas of 1 st year teaching. The project description defines group size, product scope, and process documentation, as well as delivery deadlines and requirements. The project description is made accessible for students and the internal and external examiners. Delivery An operational digital prototype and a project report. The 1st year project is limited to a maximum size of 10 standard pages + 8 standard pages for each group member. Front page, index page, list of literature and appendices do not count towards the maximum number of pages. One standard page is keystrokes including spaces and footnotes. In reports made by a group, the individual contributions must be clearly marked. Learning objectives The learning objectives for the 1 st year test are identical to the learning objectives for the 1 st year. See the learning objectives in section 6.1 of this study curriculum. The test The test will cover the core subject areas of the mandatory study element on the 1 st year. Individual presentation with a starting point in the report and prototype: 5 minutes Discussion: 20 minutes Discussion of performance and announcement of mark: 5 minutes. Evaluation The test is evaluated with an internal and an external examiner and is marked according to the 7 point scale. 19

20 The student receives a mark for the overall performance covering report, digital prototype, presentation and discussion. The performance is evaluated based upon how the aims and learning goals of the 1 st year, as described in the curriculum, are understood and presented. Re attempt In the event that the test is not passed, the student is given two further attempts. The re attempt is held immediately after the start of the following semester. Grounds for re attempt depend on a professional assessment of the reason why a re attempt is necessary. The test serves the same purpose as the ordinary test. Re attempt on ground of illness or other acceptable reasons (re sit, first attempt) The re sit attempt on ground of documented illness or other acceptable reasons should be held at the beginning of the following semester. If the institution assesses that the student has participated to an acceptable degree during the exam project period, the attempt will be held as a test based on the original problem. If the institution assesses that the student has not participated to an acceptable degree during the exam project period, the attempt will be held as a test based on a new problem rd semester Test mandatory element: Multimedia Production Advanced Ects scope 20 ECTS 3 rd semester test requirements The aim is to test the student s understanding of the theory, methods and tools of the mandatory study element: multimedia production advanced, and the student s ability to develop a professional profile in relation to the current requirements of the business area. The basis of the test will be a combination of three products: 1. A digital portfolio of module 7 deliveries 2. A digital portfolio of module 8 deliveries 3. A dynamic digital pitch including a synopsis for the presentation based on the student s production during the 3 rd semester mandatory modules. The requirements of the portfolios and the dynamic digital pitch including a synopsis and the product(s) are published on the learning platform of Multimedia Design and Education. Learning objectives The learning objectives for the 3rd semester test are identical to the learning objectives for the 3rd semester. See the learning objectives in section 6.2 of this study curriculum. The test The test will cover the core subject areas of the mandatory study element on 3rd semester. Individual presentation with a starting point in the dynamic digital pitch: 5 minutes Dialogue: 20 minutes Discussion of performance and announcement of mark: 5 minutes. Evaluation The test is evaluated with two internal examiners and is marked according to the 7 point scale. 20

21 The student receives a mark for the overall performance covering portfolios, dynamic digital pitch and synopsis, presentation, and dialogue. The performance is evaluated based upon how the aims and learning goals of the third semester mandatory element, as described in the curriculum, are understood and presented. Re attempt In the event that the test is not passed, the student is given two further attempts. The re attempt is held before the start of the following semester. Grounds for re attempt depend on a professional assessment of the reason why a re attempt is necessary. The test serves the same purpose as the ordinary test. Re attempt on ground of illness or other acceptable reasons (re sit, first attempt) The re sit attempt on ground of documented illness or other acceptable reasons should be held before the beginning of the following semester. If the institution assesses that the student has participated to an acceptable degree in the mandatory study elements, the attempt will be held as a test based on the module portfolios and dynamic digital pitch. If the institution assesses that the student has not participated to an acceptable degree in the mandatory study elements, an attempt will be held as a project test rd semester test elective element ECTS Scope 10 ECTS Elective test requirements The elective will be concluded with a presentation and a discussion, either individual or in groups, of one or more products, which the students have completed during the elective study element. The requirements of the presentation and the product(s) are described in the electives catalogue, which is published on the learning platform of Multimedia Design and Communication. The test The nature of the test will vary between the different electives and will depend on the scope of the individual elective. The test is described in the electives catalogue under each elective. Learning objectives The learning objectives for the Elective test are identical to the learning objectives for the elective. The learning objectives can be found in electives catalogue, which is published on the learning platform of Multimedia Design and Communication. Evaluation The test is evaluated with two internal examiners and is marked according to the 7 point scale. The student receives a mark for the overall performance covering product(s), presentation, and discussion. The performance is evaluated based upon how the aims and learning goals of the elective study element, as described in the electives catalogue, are understood and presented. Re attempt In the event that the test is not passed, the student is given two further attempts. The re attempt is held immediately before or at the beginning of the following semester. Grounds for re attempt depend on a professional assessment of the reason why a re attempt is necessary. The test serves the same purpose as the ordinary test. Re attempt on ground of illness or other acceptable reasons (re sit, first attempt) 21

22 A re attempt is held at the start of the following semester. The re attempt on ground of documented illness or other acceptable reasons should be held immediately before or at the beginning of the following semester. If the institution assesses that the student has participated to an acceptable degree in the elective study element, this attempt will be held as a test based on the products, which the students have completed during the elective study element. If the institution assesses that the student has not participated to an acceptable degree in the elective, an attempt will be held as a project test th Semester Internship test ECTS Scope 15 ECTS Internship test requirements The internship will be concluded with an internship report, a presentation and a discussion, either individual or in groups, of one or more products and organizational experiences, which the students have gained and completed during the internship. The requirements of the report and the presentation are described in the 4 th semester internship guidelines. Learning objectives The learning objectives for the internship test are identical to the learning objectives for the internship. See the learning objectives in section 8 of this curriculum. The test The test is internal and aims at assessing the student s own learning objectives, which are developed by the student, the involved organisation and the internship supervisor prior to entering the internship. Individual presentation of products and organizational experiences gained and produced during the internship: 10 minutes Discussion: 15 minutes Discussion of performance and announcement of mark: 5 minutes. Evaluation The test is evaluated internally and is marked according to the 7 point scale. The student receives a mark for the overall performance, covering the report, presentation and discussion. The performance is evaluated based upon how the aims and learning goals of the internship, as described in the curriculum, are understood and presented. Re attempt In the event that the test is not passed, the student is given two further attempts. The re attempt is held shortly after the first attempt. Grounds for re examination depend on a professional assessment of the reason why a re examination is necessary. The test serves the same purpose as the ordinary test. Re attempt on ground of illness or other acceptable reasons (re sit, first attempt) The re sit attempt on ground of documented illness or other acceptable reasons should be held before the 4 th semester exam period. If the institution assesses that the student has participated to an acceptable degree in the internship, this attempt will be held as a test based on the report and products, which the students have completed during the internship. 22

23 If the institution assesses that the student has not participated to an acceptable degree in the internship, the student will have to complete a new internship period th Semester Final project exam ECTS Scope 15 ECTS Final project exam planning The requirements of the report, presentation and the product(s) are described in the 4 th semester final project guidelines, available on the learning platform of Multimedia Design and Communication. The project description defines group size, product scope, and process documentation, as well as delivery deadlines and requirements. The project description is made accessible for students and the internal and external examiners. The exam The exam is external and covers core subject areas within the knowledge, skills and competences that a multimedia designer must attain during the programme. Group presentation with a starting point in the report and prototype: 15 minutes Individual examination: 25 minutes Discussion of performance and announcement of mark: 10 minutes. Re attempt In the event that the exam is not passed, the student is given two further attempts. The exam serves the same purpose as the ordinary exam. The re attempt is held within two months after the first attempt. Grounds for re examination depend on a professional assessment of the reason why a re examination is necessary. The exam serves the same purpose as the ordinary exam. Re attempt on ground of illness or other acceptable reasons (re sit, first attempt) The re sit attempt on ground of documented illness or other acceptable reasons should be held within two months after the first attempt. If the institution assesses that the student has participated to an acceptable degree during the exam project period, the attempt will be held as a test based on the original problem. If the institution assesses that the student has not participated to an acceptable degree during the exam project period, the attempt will be held as a test based on a new problem. 17 Fixed prerequisites 1st semester Portfolio evaluation There is an individual evaluation of each student at the end of the 1 st semester. In this evaluation, the students present one or more examples of products that they have delivered during the course of the 1 st semester. Throughout their studies on the 1 st semester they work towards creating a digital portfolio, where the students deliver and, together with the teachers, evaluate their work. This is registered in the portfolio. The portfolio and presentation in this internal evaluation forms the basis for a dialogue about the students learning and development needs for further study. The 2 nd semester is passed, if the mark awarded in the test is 02 or more. The 2 nd semester must be passed before the student can progress to the third semester mandatory test. The 3 rd semester mandatory element is passed, if the mark awarded in the test is 02 or more. 23

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