Open Data Business Geschäftsmodelle auf Basis (vernetzter) offener Datenbestände

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1 Open Data Business Geschäftsmodelle auf Basis (vernetzter) offener Datenbestände Thomas Thurner Semantic Web Company (SWC) OKFO / OGD Austria These slides are published under : creativecommons.org/licenses/by/3.0 Graz 20. Juni 2012

2 Intro Open Knowledge Forum - Österreich gegründet 2009 Verein seit 2010 Chapter der Open Knowledge Foundation Mitglieder aus Wissenschaft, Zivilgesellschaft, Wirtschaft und Medien Initierung, Fundierung, Beratung OGD und Business? Schwerpunkt der OKFO für 2012 Umfrage Wohin mit Open Government Data? OGD Businessday 2012 Open Data Forum - Kopenhagen CC by Semantic Web Company 2

3 Soll mit OGD Profit gemacht werden? 1. Completeness 2. Primacy 3. Timeliness 4. Ease of Physical and Electronic Access 5. Machine readability 6. Non-discrimination 7. Use of Commonly Owned Standards 8. Licensing 9. Permanence 10. Usage Costs CC by Semantic Web Company 3

4 OGD Business theoretisch Wo kann man mit OGD Profit machen? Acquisition Production Packaging Technol. Production Distribution Purchase of Text Purchase of Media Acquisition Advertisement Production of Text Production of Media Positioning Advertisement Selection of Products Editorial Enrichment Printing Provision of broadcasting Distribution Broadcasting Value Chain in the Media Industry of Wirtz CC by Semantic Web Company 4

5 OGD Business theoretisch Wo kann man mit OGD Profit machen? Acquisition Production Packaging Technol. Production Distribution Purchase of Text Purchase of Media Acquisition Advertisement Production of Text Production of Media Positioning Advertisement Selection of Products Editorial Enrichment Printing Provision of broadcasting Distribution Broadcasting Value Chain in the Media Industry of Wirtz Acquisition Production Packaging Technol. Production Distribution External assignment of data collection & creation Internal data Collection & creation Standardisation, conversion, metadata Value Chain of Linked Open Government Data in public administration following Wirtz Technical Infrastructur along end user needs for distribution Data Portal Visualisation Analysis Interfaces & API CC by Semantic Web Company 5

6 OGD Business heute Open Government Data Govs AppMakers Citizens Smart apps CC by Semantic Web Company 6

7 OGD Business morgen Open Government Data Govs Media/Data broker Enterprises Citizens Customers Employees Smart apps Smart products Smart systems CC by Semantic Web Company 7

8 Virtuelles Stakehoder Meeting Wer macht was? GOV Broker Enterprise We need SLAs, trustworthy sources and means for data integration 1. Completeness 2. Primacy 3. Timeliness 4. Non-discrimination 5. Ease of Physical and Electronic Access 6. Machine readability 7. Use of Commonly Owned Standards 8. Licensing CC by Semantic Web Company 8

9 Virtuelles Stakehoder Meeting Wer macht was? GOV Broker Enterprise We need SLAs, trustworthy sources and means for data integration 1. Completeness 2. Primacy 3. Timeliness 4. Non-discrimination 5. Ease of Physical and Electronic Access 6. Machine readability 7. Use of Commonly Owned Standards 8. Licensing CC by Semantic Web Company 9

10 Kernkompetenzen Broker und Unternehmen Media/Data broker Enter prises provide immediate and uniform programmatic access to datasets data maintenance provide open standards cataloguing and indexing of data from different sources enrichment of raw data with additional metadata ability to link data in a way that customers benefit from integrated views domain knowledge data visualisation/interaction communicate and distribute (value of) the data assess the need for data CC by Semantic Web Company 10

11 Erfolgreich unterwegs Broker und Unternehmen Media/Data broker Enter prises provide immediate and uniform programmatic access to datasets data maintenance provide open standards cataloguing and indexing of data from different sources enrichment of raw data with additional metadata ability to link data in a way that customers benefit from integrated views domain knowledge data visualisation/interaction communicate and distribute (value of) the data assess the need for data CC by Semantic Web Company 11

12 Erfolgsfaktor Technologie Transaktionskosten gering halten Why LINKED Open Data??? Source: Price Waterhouse Coopers Technology Forecast, Spring 2009 CC by Semantic Web Company 12

13 Umfrage 2012 Faktoren für erfolgreiches OGD CC by Semantic Web Company 13

14 Umfrage 2012 Faktoren für erfolgreiches OGD CC by Semantic Web Company 14

15 Umfrage 2012 Faktoren für erfolgreiches OGD CC by Semantic Web Company 15

16 Umfrage 2012 Faktoren für erfolgreiches OGD CC by Semantic Web Company 16

17 Workshop 2012 in der RTR OGD Businessday 2012 CC by Semantic Web Company 17

18 Workshop 2012 in der RTR OGD Businessday 2012 Daten die für den Markt interessant sind Förderung CC by Semantic Web Company 18

19 ToDo-Liste Nächste Schritte bei OGD Business To build awareness in Austrias economy for Open Data Business (Enterprises, SMEs, EPUs, NGO & NPO, Associations) Reach critical market size through national & international Open Data networks (Data Interchange) Create models for stable and high quality data provision & -delivery to ensure sustainable commercial use (SLAs and CC) Use full potentials & benefits by going the Linked Open Data (LOD) way Develop products & cost models along the Open Data value chain Transform existing- and innovate new business models in the sector Support for a sustainable Open Data Business by politics throughout relevant measures of funding and / or PPPs et al. CC by Semantic Web Company 19

20 kommen Sie zur OGD2012 CC by Semantic Web Company 20

21 The critical point Open data is obviously socio-politically relevant helps to reduce administrative costs is kind of an infrastructure which is invisible for the business community But to make it attractive for enterprises open/external data obviously should be integrated with internal databases Semantic Web Company 21

22 Three ways to make use of open data in Enterprises 1. Use open data from the web 2. Make use of open data principles internally 3. Publish open data on the web Semantic Web Company 22

23 When Open Data is structured based on standards it can be linked easily Why should we use standards? We have APIs and XML. Why should data be linked? Semantic Web Company 23

24 Two perspectives on data standards & linked data There are reasons for technicians as well as for end-users to use linked data based on standards Semantic Web Company 24

25 For technicians: Why Linked Data? Data integration realised on application level Semantic Web Company 25

26 For technicians: Why Linked Data? The RDF way Application Integration on data level Semantic Web Company 26

27 For end-users: Why Linked Data? In case you re looking for a pizzeria in your neighbourhood In case you want to know more about Einstein Do you want to discover new relations and ask complex questions? Semantic Web Company 27

28 Survey results (preview) 2012 Open Data generates economic benefit especially when data can be linked in new ways. MAYBE: 21.6% NO: 1.8% YES: 75.7% Total: 113 people, online survey conducted by SWC March https://bitly.com/umfrage-ogd2012 Semantic Web Company 28

29 Survey results (preview) 2012 When establishing a new data portal, should open semantic web standards be offered from the very beginning? LATER: 14.4% NO: 2.7% YES: 82.9% Total: 113 people, online survey conducted by SWC March https://bitly.com/umfrage-ogd2012 Semantic Web Company 29

30 Survey results (preview) 2012 What are the most relevant options for enterprises to make use of open government data? Apps: 73.9% BI: 63.0% Visualizations: 71.7% Total: 113 people, online survey conducted by SWC March https://bitly.com/umfrage-ogd2012 Semantic Web Company 30

31 Survey results 2012 https://bitly.com/umfrage-ogd2012 Open until March 30th, 2012 Publication: April 2012 Semantic Web Company 31

32 BI & Open Data Reegle s country energy profiles: Semantic Web Company 32

33 Data visualization UK Research Funding Explorer: Semantic Web Company 33

34 Semantic (Web) Search Which airlines are subsidiaries of Lufthansa and have their hub airport in Munich? Semantic Web Company 34

35 Conclusio: Open your data - the RDF way! Enterprises seek for solutions which can digest data from the web AND from the intranet to mash them Linked open data can help to extend existing Business Intelligence (BI) and enterprise search solutions Enterprises tend to standardize ways to process information, RDF is a proper solution for that Make use of open data principles internally and link it Semantic Web Company 35

36 I-Semantics th-7th of September 2012, Graz Semantic Web Company 36

37 SmartWeb.Vienna 23th-24th may 2012, Vienna Semantic Web Company 37

38 Infos & Contact Mag. Andreas Blumauer CEO, Semantic Web Company GmbH Mariahilfer Straße 70 A-1070 Wien, Austria Web Blog Twitter XING https://www.xing.com/profile/andreas_blumauer Mail FOAF Phone Semantic Web Company 38

39 Open Data? What business people really hear. Open Data! Why should we open our data? Why should we use Open Data? Don t we have enough data yet? We need more knowledge! Isn t open data just more data? CC by Semantic Web Company 39

40 wegwerfen.at Semantic Web Company 40

41 Open data as one-way-street? Public Sector NPO & NGO Private Sector Data Integration (BI, MI, Data Warehouse) Example: Industrial Facilities: competitive advantage by market intelligence solutions Example : Media & Publishing: cost savings through automated data enrichment Example : Real Estate: better information on properties (direct access to cadastre data) Example : Transport / mobility (real time information): better occupancy rates Applications (APPS) Direct revenues through license fees for data re-use Direct tax revenue through new job creation, better economic development Direct revenues for the economy on top of better & innovative products & services Data Enrichment Sale of enriched data on top of open data Enrichment of data by meta data (increase in value of data) Converter services for harmonised data formats (ETL, Data Integration Services) Data Visualisation & -analysis Services Services in the fields of data analysis and data visualisation Infrastructure Cloud services SLAs for enterprise data management Open Data Innovation Open Innovation via crowd sourcing mechanisms Open Innovation via mass customisation Semantic Web Company 41

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