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1 Ingo Karge IBM Deutschland GmbH SWG Lotus 1

2 AGENDA... Innovation und Wandel... Open vs. Commerciel... Web2.0 und IBM... Eat your own dog food...

3 The Evolution Of Collaboration Document Centric People Centric Community Centric p3

4 Changing nature of work drives a need to connect dispersed workforces W ork environments are more complex Matrixed organizations Organization changes Mergers / Acquisitions / Global companies Telecommuting / Remote workers W ork is increasingly collaborative Increased Specialization Ad hoc projects More interactions with unknown people Generational confilicts Today, more than 85 percent of a typical S&P 500 company s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know Craig Symons, Forrester Research, Inc.

5 Warum WEB2.0 commerziell?? SIE sind die Entscheider der Zukunft Verantwortung für IT / Business / Innovation eines Unternehmens Open Community... keine eigene Infrastructure,...it s almost free??? Betriebsrat, Werksschutz, Unternehmensgeheimnisse, Google reads your Enterprise ? Wo liegen die Daten und wer garantiert Schutz vor Mißbrauch Gefahren u. Herausforderungen Attacken durch hidden JavaScripts / Cross Site Scripting Rechtsverletzungen durch Datenschutz und Copyright Große Transparenz der Datastores ( Archive.org ) Vorgetäschte Identitäten ( LonleyGirl, Virtual Worlds ) Daten und Informationsmanipulation ( WikiScanner )

6 The IBM Lotus Strategy p6

7 p7

8 Delivering Collaborative Capabilities , Calendar, Contacts Documents, Presentations, Spreadsheets Instant Messaging, Web Conferencing Telephony, Video, VOIP Shared Documents Electronic forms Contact Information, Skills, Expertise Shared Bookmarking Communities, Discussions Blogs/Wikis Activites/ Project Management Scorecards, Business Intelligence Composite Applications Business Mashups

9 In Context Of How People Work p9

10 Supporting Various Types of Roles Collaboration Tools as the Focus LOB Applications Information Line of Business Applications as the Focus Collaboration Services p 10

11 IBM Lotus Collaboration Strategy Browser Portal Mobile Content Feeds Task Specific Applications Interaction and client services (online or offline) Collaboration & Content Management Communications & Social Software Business process Applications & Integration Information On Premise and/or Web As A Platform (SaaS) Rich Clients

12 Support and Contribution of Open Solutions Uni Schweiz Linux & Mac Verschiedene Clients & Plattformen Open Standards e.g.open Document Format (ODF) p 12

13 Lotus Symphony as wired componentry eg. Integration with Lotus Notes and Lotus Sametime NSF DATA Symphony Spreadsheet Sametime awareness p 13

14 My Widgets: Extensibility to context related services Livetext: Auto-recognition of text patterns, and actions Google Gadget Integration and Widget Dashboard User configured wiring p 14

15 IBM goes Web 2.0 Innovation through collaboration the portfolio

16 Innovation Collaboration Productivity Business value Collaborative innovation at IBM Connect and exchange One way information source Situational Applications Sametime v7.5 Beehive ValuesJam WorldJam BluePages Forums InnovationJam Connections TAP Tagging Virtual worlds ThinkPlace Reputation Sametime v1 TeamRooms w3-profile Notes Mail w3-web site BluePages +1 Notes 8 Blogs Wikis Communities of Practice w3-role-based Web Conferences Rendezvous QuickPlace Ecosystem, highly interactive and reputationbased Word processing Spreadsheets Collaborative capabilities 2010

17 Lifecycle of Social Tools in IBM Research TAP Research Productise Atlas for Lotus Connections SmallBlue Deploy

18 Connections at work in IBM IBM s internal Dogear has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private.

19 The value of collaboration for IBM - BluePages One universal employee directory Multiple ways to search 50+ applications access & use the directory data Often more than 1 million hits per day 64% of employees use BluePages once a week or more Basis for internal communities, Skills management Next Generation W4 in public test p 19

20 IBM Lotus Connections

21 Profiles.tap.ibm.com

22 Dogear.tap.ibm.com

23 Blogs.tap.ibm.com

24 Activitities.tap.ibm.com

25 Communities.tap.ibm.com

26 IBM Research Collaboration tools Small Blue Beehive Blue reach cattail Blue IQ

27 Smallblue.watson.ibm.com

28 Beehive.cambridge.ibm.com

29 Cattail.cambridge.ibm.com

30 Social Networks and Discovery

31 Let s Start... Notes, Connections/Blogs/Activities, Fringe...

32 Academic Initiative Lotus Greenhouse Diplomthemen, Praktika etc....??

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