DATA is just like CRUDE. It s valuable, but if unrefined it cannot really be used.

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1 Data is the new Oil DATA is just like CRUDE. It s valuable, but if unrefined it cannot really be used. Clive Humby "Digitale Informationsspeicher Im Meer der Daten" "Die Menschen produzieren immer mehr Daten, die immer schneller abgerufen werden. Darüber freut sich die IT und nennt das Phänomen: Big Data." "Big Data im Wahlkampf 'Es geht hier nicht um die Hemdenfarbe' Im Wahlkampf ging US-Präsident Obama mit einer riesigen Wähler-Datenbank auf Stimmenfang Big-Data-Technologie half ihm bei der Wiederwahl. Ein Rezept auch für den Bundestagswahlkampf?" "At the World Economic Forum last month in Davos, Switzerland, Big Data was a marquee topic. A report by the forum, "Big Data, Big Impact," declared data a new class of economic asset, like currency or gold." "Companies are being inundated with data from information on customer-buying habits to supply-chain efficiency. But many managers struggle to make sense of the numbers." "Wer hebt das Datengold?" "Motorenhersteller, Supermärkte, Gebrauchtwagenhändler: Wie es Unternehmen inzwischen gelingt, aus der Informationsflut im Netz großen Profit zu schlagen " Software AG. All rights reserved.

2 The Challenges of Big Data Software AG. All rights reserved.

3 Traditional Data Management Architecture Operational and analytical environments are separated Mainly based on structured data Business Applications Business Analytics Data exchange and transformation with latency Different ways end-user interacts with data OLTP DBMS ETL Data Warehouse Software AG. All rights reserved.

4 Pace of Business Drives Need for Real-time Analytics Business is Moving to Real-Time Transactions: Improvements in Business Cycle Time Trading Analytics 30m 5s Airline Operations 20m 30s Call Center Inquiries 8h 10s Track Financial Position 1d 5m Supply Chain Updates 1d 15m Document Transfer 3d mail express fax 45s Refresh Data Warehouse 4w 1h Trade settlement 5d 1d Build-to-Order PC 6w 1d Source: weeks days hours minutes seconds Software AG. All rights reserved.

5 In-Memory Platform for Big & Fast Data Business Applications In-Memory Data Management Visualization Analytics Applications In-Memory Data Store Event Processing Universal Messaging Low latency integration for existing and new data RDBMS OLTP DBMS Cloud Hadoop Mobile, Events, Social Media New Data Sources Data Warehouse Software AG. All rights reserved.

6 Key Advantages Leverage enterprise-proven and high-performance in-memory technology (scale-up & -out) Process data in real-time (move, manage, analyze) Use commodity hardware and software Preserve existing business data and data stores Implement in modular fashion Software AG. All rights reserved.

7 Low Cost Memory Meets Big Data In-Memory Maximize inexpensive memory Big Data Unlock the value in your data Steep drop in price of RAM Explosion in volume of business data Software AG. All rights reserved.

8 Benefits of Universal Messaging Simplicity Common APIs for all delivery channels One product multiple use cases Scalability and Performance No bridging between components Data travelling over fewer hops Flexibility and Future Proofing Support for all your delivery channels Ready for new delivery channels before your competitors Value Fewer vendors, less cost hardware, software, operational savings Software AG. All rights reserved.

9 Drill-Down: Event Processing Software AG. All rights reserved.

10 Apama Industries, Use Cases and Example Customers Apama Use Cases Capital Markets Other Industries Algorithmic Trading FX ecommerce Market Surveillance & Monitoring CEP/Realtime Analytics Customer Experience Mgmt. Complex Fraud Prevention Real-time Visibility/ BAM CEP/Realtime Analytics Software AG. All rights reserved.

11 Summary: In-Memory Platform for Big & Fast Data Software AG. All rights reserved.

12 Use Cases Manufacturing Retail Banking Supply Chain Optimization Track & Trace M2M Customer Experience Management Dynamic Pricing Fraud Detection Risk Mitigation Contextual Marketing Energy / Utilities Healthcare Government Demand Management Smart Grids Sensor Data Analysis Patient Logistics Patient Monitoring Traffic Management Counter Terrorism Software AG. All rights reserved.

13 How We Are Different 1 Most Widely-Deployed In-memory Solutions ENTERPRISE EHCACHE QUARTZ SCHEDULER Software AG. All rights reserved.

14 How We Are Different 2 Born In-memory Our platforms are born in-memory and designed from the ground up to leverage all the benefits of our unique tiered in-memory store including scalability, low overhead and ultra-fast speeds Software AG. All rights reserved.

15 How We Are Different 3 BigMemory Our platforms are powered by BigMemory, the in-memory solution of choice for highvalue data among progressive enterprises. No one can touch our predictable performance and high availability at Big Data scale Software AG. All rights reserved.

16 How We Are Different 4 Use Store Gather Filter Pattern Analyze Share Act In-Memory Platform for Big & Fast Data BigMemory + Apama + Universal Messaging The new Fast Big Data platform: The industry s first scalable in-memory actionable intelligence platform Software AG. All rights reserved.

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